February 25, 2025 • 19 mins
Step into the world of fitness coaching with our latest episode, where we tackle the essential topic of trust and rapport in training. In this engaging conversation, we celebrate the unique experiences that trainers bring to the table, particularly when it comes to connecting with diverse clients in an ever-changing environment. Mike shares valuable insights on establishing trust with female clients and breaking down gender stereotypes in the fitness industry. He describes his transformation from specializing solely in male clients to embracing a more inclusive approach that allows access to great resources for everyone.
The episode also highlights how technology, including AI, is revolutionizing the coaching landscape. While discussing the balance between tech and the human touch, our hosts convey how trainers can utilize AI as a supportive tool while never losing sight of personal connections. This nuanced understanding helps shape training regimens that are both effective and empathetic, addressing the unique needs of each client. With heartfelt anecdotes sprinkled throughout, you'll gain insight into building rapport and increasing client loyalty.
Join us as we explore how these themes resonate with experiences from the podcast and the broader fitness community. With practical advice and inspiring stories, this episode encourages trainers and fitness enthusiasts alike to foster meaningful connections while adapting to the needs of a diverse clientele. Be sure to subscribe, share your thoughts in the comments, and leave a review to help us reach more fitness lovers!
Send us a voice note, check out show notes and more at our site: https://www.fitnessfiasco.com/
Host Mike - https://www.instagram.com/mikeosunafitness/
Host Erik - https://www.instagram.com/erikbustillo/
Host Rob - https://twitter.com/RobStrength
The Fitness Fiasco Podcast provides general information on health, wellness, and fitness and should not be regarded as professional medical advice, treatment, or diagnosis. No doctor/patient relationship is established through this podcast. Listeners are responsible for their use of any information or resources shared in this podcast or associated materials. This podcast's content should not supplant consultations with qualified health care professionals concerning any existing medical conditions. It is crucial for listeners to avoid disregarding or delaying professional medical advice based on the information provided in the podcast. Remember to consult your health care provider for personalized guidance on your health and wellness journey.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So we are here with another episode of Fitness
Fiasco.
We're going to change the namea little bit.
We're going with Fitness Fiascostill for the time being.
Speaker 2 (00:07):
We keep talking about Rebrandy, but we stick to
Fitness Fiasco.
Speaker 1 (00:09):
We're going to try to make this a quick hitter five
minutes each for each one of usto answer one question.
So I'm going to start with you,mike.
Mike, you've built a strongfollowing among female clients
in an industry where many womenprefer working with trainers
that can relate to theirexperiences a little bit more.
You are not a woman, um, sotherefore cannot satisfy that
assumption, so what strategieshave you employed to overcome
(00:31):
potential gender barriers andcreate a sense of trust and
understanding with your femaleclientele?
Um, especially considering thatthat you know female clients
are often going to seek peoplethat that look like them or have
shared their experiences tohelp them with with their own
experiences, cause they'reincredibly unique, incredibly
personalized experiences thateveryone and everyone has.
Speaker 2 (00:50):
Right, you know, it's interesting because when you
listen to the business gurus andmarketing gurus of the world,
they tell you, find a niche andthen find a sub niche and then
stick to that demographic foryears and years and years.
Right, and it typically shouldbe like somebody that you look
like.
So for me it would be50-year-old-ish men that are
business professionals and havea family and are trying to stay
(01:11):
as young as possible.
Right, like that would work andthat has worked for me in the
past when I launched Alpha again, which was a program and then
turned into a brand and that wasa demographic.
However, what I was also doing,I was shunning the female
demographic that wanted my help.
So it was after repeated DMsfrom the female demographic and
I'll talk specifically on whothose are that would say okay,
(01:32):
mike, I see that you're coachingmen, but can you coach me?
And I want to help people, andwhy would I turn away money when
somebody is willing to pay thatand somebody is very coachable,
so then I would bring them onboard.
So that whole niche thing wentout the window for me and my
female demographic primarilycomes from when I own the six
CrossFit gyms.
(01:52):
They're mostly old ex-membersof mine I shouldn't say old, not
old in age, but ex-members ofmine that have found credibility
in my coaching and my teachingand the discipline that I have
when it comes to research andnot falling into the BS nonsense
that they trust me.
And because they trust me, theycome on board and they say hey,
listen, I know that you'recoaching, you know my cousin is
(02:13):
trying to be a firefighter andhe's six foot two, 250 pounds,
but can you coach me to lose,you know, 15 pounds and grow my
booty Because I know that youknow about that subject as well.
Then, bringing them on board,now what do they do?
They refer a friend and, hey,girl, I got this guy, whatever,
and he's great online and youknow you could do it from
anywhere, in your house or inthe gym.
So that has.
I would not turn my back onthat demographic, which has led
to where I'm at, which is about50 you just asked me earlier off
(02:35):
camera is I'm about 50 men, 50women when it comes to my online
coaching and that has workedout well and I enjoy both.
I enjoy training thefirefighter that wants to be a
smoke diver and then I enjoytraining the girl that wants to
lose 15 pounds and probably runa 5K her first 5K ever.
What is smoke diver?
So it is a think of Top Gun,right, the school.
(02:57):
Top Gun it's for firefighters,so it's electoral, so it's not
mandatory whatsoever, butthey're the cream of the crop.
Right, it's an academy that youdo for a couple of days and
they beat the snot out of you,but you get that coin, you get
that badge of I'm a smoke diverand you're pretty much known as
a badass.
If you can make it throughsmoke driver school, we know
that you could pretty much putit through.
So it's the badasses of thebadasses in the fire service,
(03:18):
right?
It's not required.
Speaker 1 (03:20):
Awesome.
Um, so you've built.
So then it's, it's.
You know you?
You opened your first CrossFitgym I am CrossFit in 2007, 2009.
Yeah, was it.
Speaker 2 (03:29):
Officially, officially yeah.
Speaker 1 (03:30):
Right, so, and now it's 2025.
Yeah, so, at 16, 17 years ofbuilding rapport with these
clients is why this is.
You did not, you know, start anInstagram profile and just
start posting educational stuff.
You know, you, you've slowlybuilt a rapport with clients and
that's where you're gettingthis success is you've been
honest and trustworthy andtransparent for 16 years,
(03:52):
correct?
Speaker 2 (03:53):
And we've.
We've done the math and it'sit's been over 10,000 clients
that we've had walk through ourdoors and at some point they've
either had a nutritional lecture, they had a, you know, coaching
lecture they were under me or,and just one, one thing on top
of another bill, like, okay,mike knows what he's talking
about, this is his passion andhis livelihood, so I trust him.
And then they come back.
So some of them are still mymembers, but a lot of them
aren't.
They've moved away, or theyjust aren't with us anymore, or
(04:14):
they just don't do CrossFit.
So they come back and wantnever met in my life.
But it's built a following.
Speaker 1 (04:27):
Awesome, yeah, and when you had that first client
or the second client, you treatthem really well.
You do the unscalable things atthat point where they feel like
they're an A-list celebrity inyour book and that's why they're
referring out to you.
You didn't start trying to get30 clients paying a thousand
dollars a month each.
You start off with one clientand a hundred 200 bucks a month
(04:47):
and just did a really good jobwith them and that's how it
grown in the niche and for youyourself you work with mostly
the older, healthier population,right yeah, so again similar to
you, is like that 50%.
50% are going to be peoplesimilar to me and then 50% of my
clientele are are the I callthe older fit population, which
(05:07):
I think is very underserved andthat's part of why I've seen
some success.
There is isn't one of my classfind is older here?
Uh, well, it started off withmy mom who turns 80 this summer
and is incredibly physicallyactive but and has grown to a
much larger group of individualsI would.
I would say, you know, 60 plus.
But our health are, are fit,they're healthy, they like to
work out, which is very common,you know.
(05:28):
It's much more common now asthese bloomers age.
You know the baby boomers thatthey are, that they, you know,
spent a lot of their time, a lotof their lives active and
working out and are morefamiliar with the gym or more
familiar with physical activity.
But then we look at the programsthat are available for older
people, like silver sneakers andit's just baby stuff.
Right, it's sitting in a chairdoing lateral raises, which
(05:49):
isn't going to help my mom,who's 80 years old and is flying
to the dolomites this summer to, you know, do significant
hiking and then like we're goingto fly out and hike in the
grand tetons with her for forher birthday.
Doing doing silver sneakers ina chair doesn't, doesn't cut it.
At the same point, it does takea nuanced approach.
You can't just take the sameworkout that I'm giving
35-year-olds that look like me,or 25-year-olds, or anything
(06:11):
that you cut out of Muscle andFiction magazine to give to an
older individual.
It was that understanding ofokay, let me look at your
background.
You're pretty fit, you movepretty well, you like to work
out.
Background.
So you're, you're pretty fit,you move pretty well, you like
to work out.
You need a program that is thatis addressing your needs.
That, um, is a lot tougher thanyour typical 65 year old, you
(06:33):
know person program but at thesame point, is specific, is
specific to you, um, and andthat under everyone.
When I say that to individualsthat are in that demographic,
they're like yeah, exactly, ifit's, if I know that, if there's
a program or something that istargeting my age group, it is
not hard enough.
But then I know everything.
Younger just isn't.
Isn't what I need, it's tooaggressive for for what I need.
Speaker 2 (06:56):
And let me ask you this how are you delivering that
program?
Only because of I you know youlook at the older population.
You think technology and theykind of collide.
How do you deliver that programto those folks?
Speaker 1 (07:06):
Yeah.
So for my mom specifically, shereally likes the in trainer.
I use trainer eyes.
I'm in trainer as they have the, the interval method, where it
shows the exercise on the screenand does the counter, you know,
the timer, the whole time.
That's how she does all of herworkouts.
So for her it's a little bitdifferent because I can't train
her in person.
She has a repertoire and a fewother individuals are in that
(07:26):
same group.
They have access to um.
I have about 20 differentworkouts that are all are 20 to
40 minutes long, simpleequipment that they have in
their house, um that they'veslowly accumulated steps,
kettlebell, um, a couple ofdumbbells, like five pound
dumbbells, 10 pound dumbbellsmaybe, um like an exercise step
physio ball.
One or two of them have havehave gathered and then it's just
(07:47):
the.
The trainer eyes makes it easyas they follow along and and and
go through it.
Um.
That way.
Now you know some of the, theindividuals I want to work out
in a gym.
If they're local in Miami, thenI'll either the.
My preferred method is to trainthem once a month and then the
rest of the month they are doingtheir own, doing their own
thing, like they're not doingtheir.
They're doing my program, butthey have that once a month
(08:09):
session either with me or withone of the other trainers that I
work with, so that they'refamiliar with the exercises and
can do the rest of the monthwithout hesitation.
Got it, I love it.
That's great.
Yeah, the hybrid model isperfect.
I think it's the best way forthis, meet with me once a month.
We'll go over everything, andthen the rest of the month
you're on your own.
Speaker 2 (08:28):
Yeah, that conversion from in-person training, which
is getting really difficult tofollow, to in-person training,
which is getting reallydifficult to follow, to the new
hybrid model which I do coachevery now and then.
So I'll either do like a groupsession for all my clients
because I want to see them dothe big ROI movements, or I'll
do a personal session with themand then I kind of let it on
their own but I look at the morecomplex movements during that
one training session.
So that hybrid model has becomevery popular.
(08:49):
No-transcript strength.
(09:21):
Old rob strength yeah, you justgotta get the great, the gray
hairs like me, and you'll beperfect.
Speaker 1 (09:27):
I know it's thinning a little bit.
Speaker 2 (09:28):
I've noticed it, I've done some videos.
Speaker 1 (09:30):
There's a little little thin spot up there not
ready for?
Speaker 2 (09:33):
for that Not ready, yeah, good stuff.
Speaker 1 (09:38):
Thank you, eric.
Yeah, eric AI is coming foryour job For all of our jobs
really.
Speaker 3 (09:46):
Yeah, ai is an interesting conversation.
I think I'm going to prefacethis by saying that I think ai
is very helpful I'm not one ofthese like haters on ai, uh or
anything along those linesbecause it has made it so easy
(10:08):
to get information.
It's like it's easier thangoogle how and better and better
than I think.
Speaker 1 (10:15):
That's the.
You know it's a lot better thangoogle.
Speaker 3 (10:18):
You get information from everywhere, right, um, but
still, like, for those of usthat grew up like looking at
encyclopedias and opening thedictionary and all those sorts
of things, um, and even like inthe research world, like
learning how to like look upcertain things as far as
research goes, making making itlike it's almost like very, a
(10:38):
very tedious, like PubMed search, let's just say even something
like that, um, where now you can, even on Google, you can look
up whatever topic and then putPubMed after it and it'll find.
It'll find it there in some waysomehow.
It'll find it there in some waysomehow.
But now ai, you can just put itinto the ai platform and it's
(10:58):
going to give you what you askedit and even more information.
It's like it's, it's fascinatingreally, um, so it's, it's a
really cool tool, I think, for apractitioner.
So specifically for for me,being just my and putting on my,
just my registered dietitianhat, it's kind of like all right
, I can get information that isgoing to help out in whatever
(11:20):
which way for whatever mypatient or my client needs.
I can find a bunch ofinformation here from AI.
It can help with puttingtogether things like a grocery
list, a meal plan, like it does,all these things that before
again.
You know like to sound likethat guy.
Hold on, yeah you need theglasses back in my day, yeah, um
(11:42):
, like we were sitting down andlike you have to, all right,
they're gonna eat this much, sowe got to put the meal plan
together and now this thing, Imean, you still have to look it
over.
Uh, uh, right, but that's where, like, the experience comes in,
right, oh yeah, there's lackingthis or it needs that, but the
access to the information and tojust doing things and
streamlining things for us it'sjust, it's so nice now where I
(12:05):
think ai will never.
It might maybe either get closeor like um, try to do, to do
this, but I don't think it it itever will, um, or maybe not in
our lifetime.
Is the the caring aspect, right, the humanistic aspect, just
(12:26):
being a human and learning tolisten to somebody, their needs?
Um, that's a huge part of ofcoaching, of guiding a patient
or a client in the rightdirection so that they know,
like, all right, this personcares about me, right?
A buddy of mine once told mepeople, they want to know how
(12:47):
much you care before they carehow much you know, and that
saying stuck with me and I'msure he got it from who knows.
Napoleon Hill or whateverfamous person probably said it,
and I think that that's animportant thing to keep in mind
that we don't need to bombardpeople with information, but we
(13:09):
need to show them that we care,and then we use our knowledge,
as this is a skill to be able totake what you know and apply it
to the person so that they cannow move forward with whatever
they're trying to get to,because we don't ever want to
lose that human touch, right,and people care about that.
(13:33):
With that in mind, anotherimportant factor is experience.
Yeah, right, like this, thedifference between a young
dietitian or a young personaltrainer or a young doctor versus
a more seasoned one is going tobe the experiences, right?
So the patients that we'veworked with, the hard times and
(13:56):
the good times that we've seenpeople kind of like struggle
with, they've done well orthey've done not so well.
They've done well or they'vethey've done not so so well.
Um, I think that we have tokeep that in mind that, from
experience to maintaining thehuman touch on things those are.
That's why we hire coaches, orwhy people will hire us to help
them right.
(14:16):
That's why a hospital needs gooddoctors.
That's why a hospital needsgood dietitians and good nurses,
like the best.
Nurses are the ones that carereally well for the person, that
listen to the family's needs,and so on.
It's the same thing for adoctor, a dietitian, a trainer,
a strength coach, all of thatstuff.
How well can we listen, howwell can we adapt, relate to the
person and help them moveforward, help them stay
(14:36):
encouraged and all of that?
So I don't think AI will.
Ai will take our jobs, but Ithink it'll definitely help our
jobs.
Speaker 1 (14:44):
Someone with knowledge of AI will take jobs
of individuals who have not beenable to utilize it.
Ai is very good at the first80% or the last 5% or uncovering
details that you might havemissed.
For doctors dealing with somuch data, ai is really good at
figuring out, trying to connectthe dots in that case, but when
(15:05):
it comes to the final diagnosisor implementation, that's where
you see doctors have still beenmore accurate.
Like with writing a program, aihas been very inaccurate at the
moment.
That's because AI is based onso much bullshit programming on
the Internet that it's based offof bad data, and if you base
anything off of bad data, thenyou base anything off of bad
data.
Then you're gonna have have badoutputs.
But you know, with nutrition,like over a long term thing, it
(15:28):
could do.
Speaker 2 (15:29):
It does a good job at $20 a month yeah, but the
difference between $20 a monthand $300 a month is outstanding,
right, absolutely, and that'swhere it's not you know if you
spoke of the best when you saidthe human experience, because,
uh, part of the intake when youbring on these clients is trying
(15:50):
to figure out their lifestyle,and ai could easily write them
out a diet plan.
But if they haven't been wokenup, you know three times at
night because of a crying child,you don't understand.
You know what happens to yourbody, like the empathy that the
client is going through, thatthe trainer has felt themselves,
because you're trying to builda career or you're trying to
(16:10):
raise a family, or you're tryingto do both or whatnot, and you
deal with pain and agony that AIdoesn't feel.
So when you have thisdiscussion with your clients,
they're getting that human feellike, oh, this guy gets it
because he's been in this or heknows somebody that's been in
this.
He's trained somebody that'sbeen in this as well.
Also, I think that theaccountability aspect of it,
when it comes specifically toyour job, is very different from
(16:31):
the AI experience, because youknow, when you look at stuff,
like you know, I tell my clientsI'm going to check in with you
once a week and Iunder-promise't input your
numbers today.
Or, hey, I see that you didn't,you know, finish your tricep
curls or that type of stuff.
So knowing that there's a humanon the other side of this
coaching me is way differentthan AI, right, and I'm sure
(16:54):
I'll get to that point where youcreate this, this, uh, ai coach
that could do this stuff butyou could easily ignore.
You know, ai, whatever you namethis, it's hard to ignore Eric
Bustillo that's calling you,going hey, listen.
Or FaceTiming you and goinglisten, you haven't checked in
in three days, what's going on?
Type of thing.
So I think that it's a greattool and it has helped me out on
(17:16):
multiple levels, both on thebusiness side and on the
programming side, but I don'tthink it ever replaces us as
coaches, if you will, and,interesting enough, I introduced
Jess to AI like a month ago andnow she questions everything.
Hold on.
Speaker 1 (17:34):
Let me look at the microphone Conversation, real
life.
So yeah, on that note, yeah, Iagree with you.
Speaker 3 (17:39):
Exactly Perfect oh thank you guys.
Speaker 1 (17:40):
Thank you.
Yeah, on that note.
Yeah, I agree with you.
Yeah, exactly Perfect.
Well, thank you guys.
Thank you, rob, rock and roll.
Thank you for listening to thisepisode of the Fitness Fiasco
Podcast.
You can find more informationabout the topics covered today
and in any other episode on ourwebsite, fitnessfiascocom.
If you're looking to connectwith our hosts, you can reach
Eric on Instagram at EricBustillo, that's
(18:01):
E-R-I-K-B-U-S-T-I-L-L-O.
Mike on Instagram at Mike OsunaFitness, that's
M-I-K-E-O-S-U-N-A-F-I-T-N-E-S-S.
And Rob on Twitter at RobStrength.
So we are here with another episode of Fitness
Fiasco.
We're going to change the namea little bit.
We're going with Fitness Fiascostill for the time being.
Speaker 2 (00:07):
We keep talking about Rebrandy, but we stick to
Fitness Fiasco.
Speaker 1 (00:09):
We're going to try to make this a quick hitter five
minutes each for each one of usto answer one question.
So I'm going to start with you,mike.
Mike, you've built a strongfollowing among female clients
in an industry where many womenprefer working with trainers
that can relate to theirexperiences a little bit more.
You are not a woman, um, sotherefore cannot satisfy that
assumption, so what strategieshave you employed to overcome
(00:31):
potential gender barriers andcreate a sense of trust and
understanding with your femaleclientele?
Um, especially considering thatthat you know female clients
are often going to seek peoplethat that look like them or have
shared their experiences tohelp them with with their own
experiences, cause they'reincredibly unique, incredibly
personalized experiences thateveryone and everyone has.
Speaker 2 (00:50):
Right, you know, it's interesting because when you
listen to the business gurus andmarketing gurus of the world,
they tell you, find a niche andthen find a sub niche and then
stick to that demographic foryears and years and years.
Right, and it typically shouldbe like somebody that you look
like.
So for me it would be50-year-old-ish men that are
business professionals and havea family and are trying to stay
(01:11):
as young as possible.
Right, like that would work andthat has worked for me in the
past when I launched Alpha again, which was a program and then
turned into a brand and that wasa demographic.
However, what I was also doing,I was shunning the female
demographic that wanted my help.
So it was after repeated DMsfrom the female demographic and
I'll talk specifically on whothose are that would say okay,
(01:32):
mike, I see that you're coachingmen, but can you coach me?
And I want to help people, andwhy would I turn away money when
somebody is willing to pay thatand somebody is very coachable,
so then I would bring them onboard.
So that whole niche thing wentout the window for me and my
female demographic primarilycomes from when I own the six
CrossFit gyms.
(01:52):
They're mostly old ex-membersof mine I shouldn't say old, not
old in age, but ex-members ofmine that have found credibility
in my coaching and my teachingand the discipline that I have
when it comes to research andnot falling into the BS nonsense
that they trust me.
And because they trust me, theycome on board and they say hey,
listen, I know that you'recoaching, you know my cousin is
(02:13):
trying to be a firefighter andhe's six foot two, 250 pounds,
but can you coach me to lose,you know, 15 pounds and grow my
booty Because I know that youknow about that subject as well.
Then, bringing them on board,now what do they do?
They refer a friend and, hey,girl, I got this guy, whatever,
and he's great online and youknow you could do it from
anywhere, in your house or inthe gym.
So that has.
I would not turn my back onthat demographic, which has led
to where I'm at, which is about50 you just asked me earlier off
(02:35):
camera is I'm about 50 men, 50women when it comes to my online
coaching and that has workedout well and I enjoy both.
I enjoy training thefirefighter that wants to be a
smoke diver and then I enjoytraining the girl that wants to
lose 15 pounds and probably runa 5K her first 5K ever.
What is smoke diver?
So it is a think of Top Gun,right, the school.
(02:57):
Top Gun it's for firefighters,so it's electoral, so it's not
mandatory whatsoever, butthey're the cream of the crop.
Right, it's an academy that youdo for a couple of days and
they beat the snot out of you,but you get that coin, you get
that badge of I'm a smoke diverand you're pretty much known as
a badass.
If you can make it throughsmoke driver school, we know
that you could pretty much putit through.
So it's the badasses of thebadasses in the fire service,
(03:18):
right?
It's not required.
Speaker 1 (03:20):
Awesome.
Um, so you've built.
So then it's, it's.
You know you?
You opened your first CrossFitgym I am CrossFit in 2007, 2009.
Yeah, was it.
Speaker 2 (03:29):
Officially, officially yeah.
Speaker 1 (03:30):
Right, so, and now it's 2025.
Yeah, so, at 16, 17 years ofbuilding rapport with these
clients is why this is.
You did not, you know, start anInstagram profile and just
start posting educational stuff.
You know, you, you've slowlybuilt a rapport with clients and
that's where you're gettingthis success is you've been
honest and trustworthy andtransparent for 16 years,
(03:52):
correct?
Speaker 2 (03:53):
And we've.
We've done the math and it'sit's been over 10,000 clients
that we've had walk through ourdoors and at some point they've
either had a nutritional lecture, they had a, you know, coaching
lecture they were under me or,and just one, one thing on top
of another bill, like, okay,mike knows what he's talking
about, this is his passion andhis livelihood, so I trust him.
And then they come back.
So some of them are still mymembers, but a lot of them
aren't.
They've moved away, or theyjust aren't with us anymore, or
(04:14):
they just don't do CrossFit.
So they come back and wantnever met in my life.
But it's built a following.
Speaker 1 (04:27):
Awesome, yeah, and when you had that first client
or the second client, you treatthem really well.
You do the unscalable things atthat point where they feel like
they're an A-list celebrity inyour book and that's why they're
referring out to you.
You didn't start trying to get30 clients paying a thousand
dollars a month each.
You start off with one clientand a hundred 200 bucks a month
(04:47):
and just did a really good jobwith them and that's how it
grown in the niche and for youyourself you work with mostly
the older, healthier population,right yeah, so again similar to
you, is like that 50%.
50% are going to be peoplesimilar to me and then 50% of my
clientele are are the I callthe older fit population, which
(05:07):
I think is very underserved andthat's part of why I've seen
some success.
There is isn't one of my classfind is older here?
Uh, well, it started off withmy mom who turns 80 this summer
and is incredibly physicallyactive but and has grown to a
much larger group of individualsI would.
I would say, you know, 60 plus.
But our health are, are fit,they're healthy, they like to
work out, which is very common,you know.
(05:28):
It's much more common now asthese bloomers age.
You know the baby boomers thatthey are, that they, you know,
spent a lot of their time, a lotof their lives active and
working out and are morefamiliar with the gym or more
familiar with physical activity.
But then we look at the programsthat are available for older
people, like silver sneakers andit's just baby stuff.
Right, it's sitting in a chairdoing lateral raises, which
(05:49):
isn't going to help my mom,who's 80 years old and is flying
to the dolomites this summer to, you know, do significant
hiking and then like we're goingto fly out and hike in the
grand tetons with her for forher birthday.
Doing doing silver sneakers ina chair doesn't, doesn't cut it.
At the same point, it does takea nuanced approach.
You can't just take the sameworkout that I'm giving
35-year-olds that look like me,or 25-year-olds, or anything
(06:11):
that you cut out of Muscle andFiction magazine to give to an
older individual.
It was that understanding ofokay, let me look at your
background.
You're pretty fit, you movepretty well, you like to work
out.
Background.
So you're, you're pretty fit,you move pretty well, you like
to work out.
You need a program that is thatis addressing your needs.
That, um, is a lot tougher thanyour typical 65 year old, you
(06:33):
know person program but at thesame point, is specific, is
specific to you, um, and andthat under everyone.
When I say that to individualsthat are in that demographic,
they're like yeah, exactly, ifit's, if I know that, if there's
a program or something that istargeting my age group, it is
not hard enough.
But then I know everything.
Younger just isn't.
Isn't what I need, it's tooaggressive for for what I need.
Speaker 2 (06:56):
And let me ask you this how are you delivering that
program?
Only because of I you know youlook at the older population.
You think technology and theykind of collide.
How do you deliver that programto those folks?
Speaker 1 (07:06):
Yeah.
So for my mom specifically, shereally likes the in trainer.
I use trainer eyes.
I'm in trainer as they have the, the interval method, where it
shows the exercise on the screenand does the counter, you know,
the timer, the whole time.
That's how she does all of herworkouts.
So for her it's a little bitdifferent because I can't train
her in person.
She has a repertoire and a fewother individuals are in that
(07:26):
same group.
They have access to um.
I have about 20 differentworkouts that are all are 20 to
40 minutes long, simpleequipment that they have in
their house, um that they'veslowly accumulated steps,
kettlebell, um, a couple ofdumbbells, like five pound
dumbbells, 10 pound dumbbellsmaybe, um like an exercise step
physio ball.
One or two of them have havehave gathered and then it's just
(07:47):
the.
The trainer eyes makes it easyas they follow along and and and
go through it.
Um.
That way.
Now you know some of the, theindividuals I want to work out
in a gym.
If they're local in Miami, thenI'll either the.
My preferred method is to trainthem once a month and then the
rest of the month they are doingtheir own, doing their own
thing, like they're not doingtheir.
They're doing my program, butthey have that once a month
(08:09):
session either with me or withone of the other trainers that I
work with, so that they'refamiliar with the exercises and
can do the rest of the monthwithout hesitation.
Got it, I love it.
That's great.
Yeah, the hybrid model isperfect.
I think it's the best way forthis, meet with me once a month.
We'll go over everything, andthen the rest of the month
you're on your own.
Speaker 2 (08:28):
Yeah, that conversion from in-person training, which
is getting really difficult tofollow, to in-person training,
which is getting reallydifficult to follow, to the new
hybrid model which I do coachevery now and then.
So I'll either do like a groupsession for all my clients
because I want to see them dothe big ROI movements, or I'll
do a personal session with themand then I kind of let it on
their own but I look at the morecomplex movements during that
one training session.
So that hybrid model has becomevery popular.
(08:49):
No-transcript strength.
(09:21):
Old rob strength yeah, you justgotta get the great, the gray
hairs like me, and you'll beperfect.
Speaker 1 (09:27):
I know it's thinning a little bit.
Speaker 2 (09:28):
I've noticed it, I've done some videos.
Speaker 1 (09:30):
There's a little little thin spot up there not
ready for?
Speaker 2 (09:33):
for that Not ready, yeah, good stuff.
Speaker 1 (09:38):
Thank you, eric.
Yeah, eric AI is coming foryour job For all of our jobs
really.
Speaker 3 (09:46):
Yeah, ai is an interesting conversation.
I think I'm going to prefacethis by saying that I think ai
is very helpful I'm not one ofthese like haters on ai, uh or
anything along those linesbecause it has made it so easy
(10:08):
to get information.
It's like it's easier thangoogle how and better and better
than I think.
Speaker 1 (10:15):
That's the.
You know it's a lot better thangoogle.
Speaker 3 (10:18):
You get information from everywhere, right, um, but
still, like, for those of usthat grew up like looking at
encyclopedias and opening thedictionary and all those sorts
of things, um, and even like inthe research world, like
learning how to like look upcertain things as far as
research goes, making making itlike it's almost like very, a
(10:38):
very tedious, like PubMed search, let's just say even something
like that, um, where now you can, even on Google, you can look
up whatever topic and then putPubMed after it and it'll find.
It'll find it there in some waysomehow.
It'll find it there in some waysomehow.
But now ai, you can just put itinto the ai platform and it's
(10:58):
going to give you what you askedit and even more information.
It's like it's, it's fascinatingreally, um, so it's, it's a
really cool tool, I think, for apractitioner.
So specifically for for me,being just my and putting on my,
just my registered dietitianhat, it's kind of like all right
, I can get information that isgoing to help out in whatever
(11:20):
which way for whatever mypatient or my client needs.
I can find a bunch ofinformation here from AI.
It can help with puttingtogether things like a grocery
list, a meal plan, like it does,all these things that before
again.
You know like to sound likethat guy.
Hold on, yeah you need theglasses back in my day, yeah, um
(11:42):
, like we were sitting down andlike you have to, all right,
they're gonna eat this much, sowe got to put the meal plan
together and now this thing, Imean, you still have to look it
over.
Uh, uh, right, but that's where, like, the experience comes in,
right, oh yeah, there's lackingthis or it needs that, but the
access to the information and tojust doing things and
streamlining things for us it'sjust, it's so nice now where I
(12:05):
think ai will never.
It might maybe either get closeor like um, try to do, to do
this, but I don't think it it itever will, um, or maybe not in
our lifetime.
Is the the caring aspect, right, the humanistic aspect, just
(12:26):
being a human and learning tolisten to somebody, their needs?
Um, that's a huge part of ofcoaching, of guiding a patient
or a client in the rightdirection so that they know,
like, all right, this personcares about me, right?
A buddy of mine once told mepeople, they want to know how
(12:47):
much you care before they carehow much you know, and that
saying stuck with me and I'msure he got it from who knows.
Napoleon Hill or whateverfamous person probably said it,
and I think that that's animportant thing to keep in mind
that we don't need to bombardpeople with information, but we
(13:09):
need to show them that we care,and then we use our knowledge,
as this is a skill to be able totake what you know and apply it
to the person so that they cannow move forward with whatever
they're trying to get to,because we don't ever want to
lose that human touch, right,and people care about that.
(13:33):
With that in mind, anotherimportant factor is experience.
Yeah, right, like this, thedifference between a young
dietitian or a young personaltrainer or a young doctor versus
a more seasoned one is going tobe the experiences, right?
So the patients that we'veworked with, the hard times and
(13:56):
the good times that we've seenpeople kind of like struggle
with, they've done well orthey've done not so well.
They've done well or they'vethey've done not so so well.
Um, I think that we have tokeep that in mind that, from
experience to maintaining thehuman touch on things those are.
That's why we hire coaches, orwhy people will hire us to help
them right.
(14:16):
That's why a hospital needs gooddoctors.
That's why a hospital needsgood dietitians and good nurses,
like the best.
Nurses are the ones that carereally well for the person, that
listen to the family's needs,and so on.
It's the same thing for adoctor, a dietitian, a trainer,
a strength coach, all of thatstuff.
How well can we listen, howwell can we adapt, relate to the
person and help them moveforward, help them stay
(14:36):
encouraged and all of that?
So I don't think AI will.
Ai will take our jobs, but Ithink it'll definitely help our
jobs.
Speaker 1 (14:44):
Someone with knowledge of AI will take jobs
of individuals who have not beenable to utilize it.
Ai is very good at the first80% or the last 5% or uncovering
details that you might havemissed.
For doctors dealing with somuch data, ai is really good at
figuring out, trying to connectthe dots in that case, but when
(15:05):
it comes to the final diagnosisor implementation, that's where
you see doctors have still beenmore accurate.
Like with writing a program, aihas been very inaccurate at the
moment.
That's because AI is based onso much bullshit programming on
the Internet that it's based offof bad data, and if you base
anything off of bad data, thenyou base anything off of bad
data.
Then you're gonna have have badoutputs.
But you know, with nutrition,like over a long term thing, it
(15:28):
could do.
Speaker 2 (15:29):
It does a good job at $20 a month yeah, but the
difference between $20 a monthand $300 a month is outstanding,
right, absolutely, and that'swhere it's not you know if you
spoke of the best when you saidthe human experience, because,
uh, part of the intake when youbring on these clients is trying
(15:50):
to figure out their lifestyle,and ai could easily write them
out a diet plan.
But if they haven't been wokenup, you know three times at
night because of a crying child,you don't understand.
You know what happens to yourbody, like the empathy that the
client is going through, thatthe trainer has felt themselves,
because you're trying to builda career or you're trying to
(16:10):
raise a family, or you're tryingto do both or whatnot, and you
deal with pain and agony that AIdoesn't feel.
So when you have thisdiscussion with your clients,
they're getting that human feellike, oh, this guy gets it
because he's been in this or heknows somebody that's been in
this.
He's trained somebody that'sbeen in this as well.
Also, I think that theaccountability aspect of it,
when it comes specifically toyour job, is very different from
(16:31):
the AI experience, because youknow, when you look at stuff,
like you know, I tell my clientsI'm going to check in with you
once a week and Iunder-promise't input your
numbers today.
Or, hey, I see that you didn't,you know, finish your tricep
curls or that type of stuff.
So knowing that there's a humanon the other side of this
coaching me is way differentthan AI, right, and I'm sure
(16:54):
I'll get to that point where youcreate this, this, uh, ai coach
that could do this stuff butyou could easily ignore.
You know, ai, whatever you namethis, it's hard to ignore Eric
Bustillo that's calling you,going hey, listen.
Or FaceTiming you and goinglisten, you haven't checked in
in three days, what's going on?
Type of thing.
So I think that it's a greattool and it has helped me out on
(17:16):
multiple levels, both on thebusiness side and on the
programming side, but I don'tthink it ever replaces us as
coaches, if you will, and,interesting enough, I introduced
Jess to AI like a month ago andnow she questions everything.
Hold on.
Speaker 1 (17:34):
Let me look at the microphone Conversation, real
life.
So yeah, on that note, yeah, Iagree with you.
Speaker 3 (17:39):
Exactly Perfect oh thank you guys.
Speaker 1 (17:40):
Thank you.
Yeah, on that note.
Yeah, I agree with you.
Yeah, exactly Perfect.
Well, thank you guys.
Thank you, rob, rock and roll.
Thank you for listening to thisepisode of the Fitness Fiasco
Podcast.
You can find more informationabout the topics covered today
and in any other episode on ourwebsite, fitnessfiascocom.
If you're looking to connectwith our hosts, you can reach
Eric on Instagram at EricBustillo, that's
(18:01):
E-R-I-K-B-U-S-T-I-L-L-O.
Mike on Instagram at Mike OsunaFitness, that's
M-I-K-E-O-S-U-N-A-F-I-T-N-E-S-S.
And Rob on Twitter at RobStrength.
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