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November 5, 2019 45 min

Start a business at 36? Lead a start-up to build a new category in an industry with a big problem but little awareness? 

At the height of his career, Sangram Vajre had the calling to pursue a vision that would challenge that status quo and flip the script on his life, career, and for an entire industry. 

He was on a mission to solve a problem that sales and marketing teams were facing for years. Only 1% of leads were turning into sales. 

Solution: Account-Based Marketing + Courageous Leadership 

Account-Based Marketing Definition (2019): An end-to-end go-to-market strategy designed to focus a majority of marketing, sales, and success effort on the pre- and post-sales accounts with the highest likelihood of closing, through data-driven targeting and personalization programs at scale.


Sangram Vajre is the Co-Founder and CMO of Terminus and one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. He created the FlipMyFunnel Community in 2014 to provide a place for B2B marketing and sales innovators to foster the account-based mindset and to learn from each other. 

Sangram is an international keynote speaker, big hugger, and host of the top 50 business podcast called FlipMyFunnel with over 100,000 subscribers.

Terminus was named No. 61 on the Inc. 5000 list of fastest-growing private companies in the U.S., posting a 4,730% growth rate over a three-year period. 

We’ll explore: 

  • How Sangram's leadership has evolved and the life lessons he's learned about being intentional, self-aware, and strategic about his leadership to connect his work to his world. 
  • Why Sangram is on a mission to help positively impact the lives of a billion people. 
  • How to help people think big without crushing their ideas. 
  • You’ll discover: 

  • Why defining your definition of success and impact is critical as a purpose-driven leader. 
  • How to process failure to evolve your leadership and lead your impact throughout your work and life. 
  • Why only 1% of leads turn into sales. 

  • Click to Tweet

  • Failing is perfectly fine, but failing with excuses is not fine. Sangram Vajre 
  • Define your success or someone else will. Sangram Vajre 
  • Interview Links: 

  • Order Sangram's Book ABM is B2B
  • Order Sangram's Book Account Based Marketing for Dummies
  • Subscribe to Sangram's Podcast Flip My Funnel 
  • Account Based Marketing with Terminus 
  •  

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