Social media marketing is a necessary component of every company. Zoe saw this a few years back when she started her agency Schmooz at a time when many didn't see social media as a serious pursuit. Zoe offers her insights on how important social media is to provide value and connect with the human side of brands, especially during COVID and Black Lives Matter. She also discusses the recent charitable children's book she has released alongside Gabriella Rackoff: ABC Stay Home With Me.
As per Zoe, "You create a legacy in every action you take [on social media]." You need to align your social goals with your company values. Provide value and don't be entirely self-serving."
Support the show (https://www.floatorfounder.com/partners)
Popular Podcasts
United States of Kennedy
United States of Kennedy is a podcast about our cultural fascination with the Kennedy dynasty. Every week, hosts Lyra Smith and George Civeris go into one aspect of the Kennedy story.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com