How did you originally decide to name your company? Have you ever thought of changing your name? What kind of damage will it cause? Will people still recognize you? Will you lose clientele? What does it take to rebrand an entire company?
Shane Levinson is a serial entrepreneur and combat veteran. Shane started in the flooring business with his father Jerry Levinson nearly a decade ago, posting an average of 40% annual growth for our first 7 years. In 2021 Shane bought out his Dads stake in the company and in 2023 rebranded the company from Carpets of Arizona to Vision Flooring.
Listen in to this week’s episode of the Floor Academy Podcast as I interview Shane on what it took to rebrand his company, any negatives he encountered and how he would change them, and what the benefits were.
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