Floor Academy

Floor Academy

Floor Academy's mission is to get the heart and soul of the industry, the installers, to stop playing contractor and to become better business owners. With each episode we explore different parts of operating a business so that yours can become more efficient and effective. The lessons learned come from your peers, competing to succeed in a variety of different markets so you can integrate them into your own.

Episodes

May 24, 2022 84 min

Returning to the show once again is Ron Nash, President of Laticrete North America. With a very diverse background from botany, restauranteering, photography, sketching, and international business, Ron needs great time management skills. There are many distractions in life and there are many ways to feel accomplished in a day without actually doing anything. Listen in to get answers from a man who leads are very regimented life to ...

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Luke Wagner is a mortgage specialist with Cornerstone Home Lending. Like the flooring trade, mortgages are not something you seek out all the time. Luke has been able to build a brand and reputation that has clients coming back to him again and again. Listen in as we discuss how to build a business that values client relationships to truly build word of mouth marketing.

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May 10, 2022 62 min

Danny Sherman started Megs Installations to offer certified installations in his area. It was about education and getting it done right the first time while offering outstanding customer service. Along the way he started a demo company and became a tool rep. The amount of plates were becoming too many to juggle. Danny and I will discuss how he came to the decision to close down the installation chapter of his life and focus on just...

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May 3, 2022 82 min

WIth 25 years experience in global sales, marketing and branding, Bob Baldocchi knows his stuff. During his 15 years at Emser Tile he was the chief marketing officer and helped build out their e-commerce business. Now with On3, he is an owner and investor and working on building digital training solutions for the flooring industry. Listen in as Bob and I discuss how you can implement e-commerce into your retail business and what th...

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April 26, 2022 76 min

Bill Parker owns Elite Tile just outside of Denver. Started in 1994 he has always promised great service to his clients and to perform better than the competition. After accepting a technical sales job with a manufacturer, Bill kept his company open to give his clients peace of mind that their warranties still existed. Listen in to find out why he went this extra mile and how you can outperform your competition as well.

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Recorded live at Coverings 2022, Ken Ballin, Erin Albrecht, Trask Bergerson, and Joseph Mattice discuss why they choose to warranty their showers in different methods. No matter how you go about it though, there is valuable takeaways from this discussion about how you can better manage your own business.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headph...

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April 19, 2022 81 min

Katie Ford recently decided she wanted a change in life. She decided to leave the corporate world to pursue other passions. Now a certified yoga instructor with her first wellness retreat under her belt, Katie still doesn't know what she wants but she is loving finding out. Listen in as we talk about her corporate career, what led her to "throw it all away", and what she is really looking to be passionate about.

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April 12, 2022 81 min

Markus Dworowy is a 2nd generation master tile setter. Having learned from his father and wanting a different experience he came to the states. Using lessons from his father he has built up his own successful tile installation business. The secret to his success isn't really a secret at all. He puts people first and treats them as he would like to be treated. Listen in to find out how easy this system is and what it isn't j...

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Having been an employee and an owner operator, Josh Hansman has settled on being an employee. We discuss what he thinks makes a good employee. What kind of effort should you expect? What kind of reliability? How much ownership should they have? Follow along to get some insights from a guy that gives 110% everyday.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetoo...

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March 29, 2022 115 min

Andy Mcwilliams is currently the technical manager and national trainer of North America for Novalis Innovative Flooring but was formerly an installer for many years. As an installer and now even more so as a technical rep he sees issues with installations everyday. Many times the installers say they don't know why it failed and they blame it on the product. Whether it be the actual flooring, a self leveling underlayment, adhes...

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March 22, 2022 83 min

With a background in tile distribution as a sales rep, Brian and a partner left to start their own tile distribution business. That led them into getting into installation to further solve their builders needs to be a one stop shop for them. After buying out his partner, Brian has been able to evolve the business model to better fit his style and continues to grow the business. Listen in to learn how you can make builder work be a ...

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As a second generation installer, Kenny Nix was able to learn a lot about installation and the business from his father. Opening up your own retail location comes with a unique set of issues though. Defining your ideal client is a very important part of a business model. Most contractors don't like the picky clients. The ones that want to look over your shoulder and check on your work. Kenny Nix is built differently and tells y...

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When Crystal Sims was asked by her brother Daniel if she wanted to compete in the National Installer of the Year Competition at The International Surface Event, the answer was a resounding no. Daniel had won the previous year and wanted to encourage his sister to not only grow but show off her skills. He entered her anyways, broke the news to her and the rest is the history we will now learn about. The journey to competing for inst...

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Recorded during The International Surfaces Event 2022, I talk about why building up your local flooring community is so important. Bringing manufacturer reps, retailers and installers together will make your not only business stronger but allow you all to accomplish more than you can on your own.

Support the show (http://www.patreon.com/flooracademy)
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 Mark Herakovic has had a few positions within his retail store over the past two years. Going from installer, to operations manager and now in charge of training new installers. The retail store values what he brings to and just needed to find the seat on the bus for him. LIsten in as we discuss what has been going on with him lately and how that plays into past conversations we have had.

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After a post made in an online flooring group, Katie Marcotte realized women don't always feel comfortable knowing they can be in the room. With the help of Crystal Sims and Michelle Winters these three ladies will discuss what it means to step up and out into their fields as leaders.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSH...

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February 23, 2022 69 min

Moving from Vietnam to Hong Kong to Canada to finally the United States Stephen Le has seen a lot of cultures. After finishing college he got involved with the family flooring business. Since then he has gone out on his own and runs his own show. Now he is starting to participate in his industry on a national level and letting his background help lead his way in providing value.

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As I walked the convention floor at Surfaces I asked some of my favorite people what their worst business decision ever was. Take a listen and perhaps save yourself some trouble.

Need new headphones for working and listening to Floored-U-Cation? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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February 16, 2022 58 min

Doug Lee has over 20 years experience in bookkeeping and many of them with construction companies. One of the best investments you can make is getting this chore off of your plate and letting an expert handle it. Bookkeeping is a valuable piece of your business as it lets you perform job cost analysis. With this kind of reporting you can take your business to the next level and truly know where you are making money and how much. Li...

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Michelle Winters, cofounder of the Women in the Flooring Business Facebook group, and I sit down and discuss why women need to be recognized in our industry. Listen in as she explains what the mission of her group is and where they are headed.

Need new headphones for working and listening to Floored-U-Cation? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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