Cracking the Code of Going Viral: How Sharing “Silly Stories” Built a Brand with Billions of Views

I’m beyond excited to share this week’s Flourish or Fold episode with you! I had the absolute pleasure of sitting down with the incredible Adley Kinsman, CEO and founder of Viralish and prominent entertainer who garners over a billion social media views every month. The conversation delved deep into Adley's journey as an entrepreneur, her experiences in the entertainment industry, and the resilience that has driven her success. She emphasizes the importance of viewing obstacles as testimonies rather than setbacks and highlights the significance of serving others. Adley also delves into the concept of going viral, explaining her systematic approach to creating viral content. The conversation underscores the transformative power of resilience and the impact of shifting from a victim mentality to one of empowerment and purpose. Adley’s journey is a testament to the power of resilience, passion, the importance of serving others and the power of following your passion.

Understanding Virality - What Does It Mean to Go Viral?: Adley emphasizes that the concept of "going viral" is subjective and varies from person to person. For some, a post with 40,000 views might be considered viral, while for others, the benchmark might be in the millions. At Viralish, Adley and her team consider anything over a million views as potentially viral, with a more stringent standard of 15 million views and above for true virality.

Mastering Storytelling: At the core of Viralish's success is their mastery of storytelling. Whether it's prank videos, staged events, or branded content, the goal is to create compelling narratives that resonate with the audience and achieve the desired outcome.

From Passion to Profession - Adley's Journey - The Early Days: Adley's journey began with a passion for creating videos and storytelling. Despite not making any money initially, she continued to produce content because she loved it. This passion for storytelling was rooted in her background in the music industry, where she learned the importance of crafting compelling narratives.

The Turning Point: The pivotal moment for Adley came in 2019-2020 when Facebook introduced monetization for content creators. Recognizing the potential, Adley focused on creating videos for Facebook, where the largest audience was. By studying the platform's algorithm and continuously improving her content, she was able to capitalize on this opportunity and turn her passion into a profitable business.

Resilience in the Face of Adversity - Overcoming Challenges: Adley shares her personal story of resilience, highlighting the massive obstacles she faced, including bankruptcy, a toxic relationship, and a close family member’s struggle with alcoholism. Despite these challenges, she chose to view her experiences as a testimony rather than adopting a victim mindset.

The Power of Service: One of the key lessons Adley learned was the importance of serving and helping others. She found that focusing on others was the quickest way to pull herself out of difficult situations and regain a sense of purpose and direction.

The Law of Resonance: Adley believes in the law of resonance, which emphasizes becoming the person ready to handle the things one desires, rather than just willing them into existence. This mindset shift from "where do I want to be?" to "who do I want to be?" has been instrumental in her journey.

Building Viralish - From Hobby to Business: Viralish was born out of Adley's passion for creating content and her deep understanding of social media algorithms. By packaging her knowledge and experiences into accessible coaching programs, she has been able to help individuals and brands achieve viral success.

Coaching Programs: Adley encourages individuals to take advantage of the group coac