In this episode of Flowing Sales, Natalie Henley from digital marketing agency Volume9 shares her expertise on driving value from social media for manufacturing companies. She recently gave a keynote on this topic at a major industry conference.
Natalie tackles the challenge of attributing sales value to social media efforts beyond just last-click attribution. She provides tips on measuring brand awareness, engagement, and relationship building from social media.
She dispels the myth that social media is only for consumer brands, emphasizing the importance of understanding where your target manufacturing audience is active online. Natalie gives guidance on creating an effective content strategy tailored to platforms like LinkedIn and Facebook.
Beyond just posting, she discusses encouraging engagement through responding to comments and leveraging direct messages. Natalie recommends tools for content calendars, design, advertising and more.
She also covers getting organizational buy-in for social media, from establishing guidelines to fostering a culture of employee participation.
Whether you're new to social media or want to improve your manufacturing sales efforts, this episode offers practical, real-world advice from Natalie's extensive experience.
Free Templates from Volume9: https://www.v9digital.com/templates/
Natalie Henley on LinkedIn: https://www.linkedin.com/in/optimization/
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