FMS FinPub Pro
I'm your host, John Newtson, founder of The Financial Marketing Summit, the #1 networking and marketing conference for financial publishers and trader educators. FinPub Pro is the podcast for the financial publishing industry. I talk to the marketers, founders, publishers, executives, copywriters, and other professionals working in the industry we call "FinPub" - financial & investment newsletter publishers, trader educators, and digital financial media. I've been in the FinPub industry for almost twenty years. Join me in conversation with many of the brightest minds in financial publishing as we explore what's working across the industry, what's not, regulatory issues, and more.
Episodes
FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.
John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson
Copywriter Chris Cimorelli joins me to talk about his latest promotion. This newsletter promotion generated $4.5 million in subscription sales in the first 24-hours, making it the #1 single sales day for a promotion at Agora over the past 7-years. It went on to sell $8.8 million in subscriptions over it's 5-day launch window.
FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference fo...
FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.
John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson
What happens when your wealth manager fires you after losing your money? For Graham Rowan, it became the catalyst for moving into private equity investing before founding The Inside Investor Club.
His club typically invests in companies valued between $20-80 million, making $500k-$2M raises accessible to its community of about 200 high net worth families.
Graham's business model represents the growing direct ...
FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.
John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson
Kim Iskian, the editorial director at Porter Co., joins us to talk about creating editorial that readers want to engage with and are willing to pay for.
FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.
John Newtson, host and founder of The Financial Marketing Summit can be ...
Andrew started trading on the CBOE before starting his trader education company.
He's one of the few traders who have had success both as an independent publisher and as the face of large franchises at The Agora companies.
He's also MC for us at https://financialmarketingsummit.com/
FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newslette...
Join us for a must-listen conversation with Dr. Matt Paulson from MarketBeat, where we unravel the latest shifts in the financial publishing landscape.
FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.
John Newtson, host and founder of The Financial Marketing Summit can be reached via Link...
This episode took me too long to get done.
In this conversation with Morgan Busby, CEO of Financial Media Corp.
Morgan is one of my favorite people in FinPub.
He’s a great entrepreneur and human.
He’s also always willing to talk about the hard stuff in business.
We dig into the challenges he’s had managing the business over the past few years.
From the early 2020 fears of maybe...
Mathieu Silverstein runs Wealth Factory.
It is not your traditional FinPub – but has done something unique in the industry.
He straddles a fascinating line between B2C & B2B.
Wealth Factory publishes finance education for founders and business owners.
His marketing model is 100% the B2C marketing approach we are used to in FinPub.
But his target audience is B2B.
They have money.
They spend money.
And it’s essentially a business expense...
How do you double a trading newsletter business?
In this hotseat session Bret Holmes, who has helped build newsletter publishers up to $225 million in annual revenue, digs deep into the business of a trading newsletter founder who has built up his subscription business to a point it ranges between $55,ooo to $85,000 per month.
This is an example of the premium conversations we're having in FMS PRO - the disco...
Many of the most legendary direct response marketing promotions had a concept built into them that elevated the promotion itself.
A concept that only indirectly had anything to do with the benefits of the product. These were more than simple sales letters or VSLs they were full blown PROMOS.
We start this episode looking at some of those promotions and follow the conversation into more nuanced territory around wha...
Here in Financial Publishing we've all watched the rise of The Morning Brew, The Hustle, Milk Road with interest.
The media attention and venture attention on them and the newsletter boom fueled by the Substack & Beehive boom made newsletters finally seem "cool."
Here in FinPub we've been running newsletter subscription businesses for over 60 years.
So what do these two indus...
I've been wanting to talk to John Carter on here for awhile for a few reasons.
First, because John founded Simpler Trading and built it into one of the top trader education companies in the industry.
Second, because John's approach to building the business has always steered away from the hype side of promotion.
Third, because he exited a large portion of the business when he sold 2/3rds of it t...
Conor Lynch had massive success with more traditional trader education newsletter model.
He was publisher on one of the fastest-growing publishing companies in that last decade. He and the team he was working with grew from $0 to $50 million in annual sales in just a few short years.
Then they faced disaster – the FTC brought a case against them for their promotional claims.
Since settling that case Conor has moved on and is launchin...
Brian York, Chief Marketing Officer for The Agora companies, the financial newsletter publishing giant joins us to discuss the current state of Finpub.
This conversation started when Brian commented on my video presentation, The State of FinPub 2024
In that comment Brian said,
"There are 3 words here that are the most important, “Identify tight niches”. The bull market and Covid forced FinPub int...
I’m joined by Damon Wright, Head of Advertising & E-Commerce at law firm Gordon Rees to discuss the rising dangers of Class Action lawsuits.
We dig into what they, why they are on the rise, and the most effective ways you can protect your business from individuals who target e-commerce and publishing businesses.
Click here to download The Gordon Rees updated E-Commerce Retailer Legal Guide that covers this and many other legal i...
Patrick Bove is copy chief at Legacy Reserach.
He's been writing copy in financial since 2008.
And has a growing team of nearly 30 copywriters writing for him.
In this conversation, Patrick explains what ideas are selling now.
The market has changed.
That means the ideas you use to sell subscriptions has to change, too.
Patrick talks about the current hot spots in the marke...
Porter Stansberry founded Stansberry Research with a laptop and $36k of financing from Bill Bonner.
(You can meet Porter in person at the June 14-15th www.FinancialMarketingSummit.com)
He and his partner, Steve Sjuggerud, and the team they built, turned that 36k into a $3 billion valuation at their IPO.
That initial money was to fund what would become one of the most successful promotions in the history o...
Mark Ford has been in involved in dozens of multimillion-dollar businesses. He helped Bill Bonner build the Agora Companies, which has dominated the financial publishing industry for over a decade, and broke over a $1 billion in top-line revenue.
I met him the first time back in 2016 or 17 when my former business partner was managing the affiliate program for his Palm Beach Letter. Today we talk about the state of the digi...
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