In this episode of the Focus on Business podcast, I welcome Jaye McLaughlin, a renowned in-home family and newborn photographer based in Westchester County, New York City and Southern Connecticut. Jaye shares her fascinating journey from being a patent lawyer specializing in biotech to discovering her passion for photography after the birth of her fourth child. Despite starting with a simple point-and-shoot camera, Jaye's love for capturing moments led her to take photography classes and eventually launch her own business in 2010.
Jaye discusses the challenges she faced, including transitioning from a structured corporate environment to the entrepreneurial world of photography. She emphasizes the importance of understanding the financial and time investments required to run a successful photography business. Jane and Jaye delve into the evolving landscape of photography, the impact of social media, and the increased competition and resources available to photographers today.
The conversation also covers the significance of setting boundaries to balance work and family life, marketing strategies, and the value of building community connections. Jaye highlights her love for email marketing and community involvement as key elements of her business strategy. She also shares amusing anecdotes from her shoots and offers valuable advice for new photographers, stressing the importance of understanding one's business costs and time commitments.
You can find Jaye at:
https://jayemclaughlin.com
https://www.instagram.com/jayemclaughlin.photography
Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!
You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q
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