Focus Your Ads
Welcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising. Whether you’re a freelancer, business owner, or anyone looking to get results with Google Ads, we break down strategies specifically for service businesses to maximize leads and conversions. Don’t get lost in the online ad jungle—hit subscribe, tune in, and let’s drive your business forward together.
Episodes
In this episode we dive into the alpha beta setup for a shopping campaign. This is a bit more technical, but it is the best way to control search terms for any shopping campaign. Essentially you can show up for exactly what you want to show for.
If you are interested in working with us, either send us an email at support@focusyourads.com or visit our website at https://focusyourads.com.
In this episode I dive into a few ideas on what you can do when you see your Performance Max fall off a cliff. I also talk about how to future proof your account so you don't have this happen.
In this episode, I break down how to properly structure your ad groups in Google Ads. Whether you're just getting started or you've been running campaigns for a while, your ad group setup can make or break your results. I cover:
• The right way to group keywords
• When to split into separate campaigns
• Common mistakes to avoid
• How to keep your structure lean and effective
If you’ve ever wondered whet...
In this episode, I talk about target ROAS and Target CPA. These can be very powerful strategies that are sometimes misunderstood. I also talk about what I have noticed to be working in todays Google Ads world with a bonus tip on a special bidding strategy that no one talks about.
Want to work with me? Visit focusyourads.com or email me at support@focusyourads.com.
Want to get access to our new course when released? Send us a quick e...
If you have a small budget of about $500, let's talk about how I would optimize this. What campaign type, strategy, keyword match type and more. Let's dive in!
Need someone to manage your ads or want a consultation session, reach out at focusyourads.com.
In this episode of Focus Your Ads, we’re diving deep into Google Ads Quality Score—what it is, why it matters, and how improving it can lead to lower costs and better performance for your campaigns. Whether you're new to Google Ads or looking to refine your strategy, this episode will give you actionable insights to boost your ad relevance, expected CTR, and landing page experience.
In this episode of Focus Your Ads, Glen and Dan dive into the ins and outs of setting up effective location targeting in Google Ads. Learn how to use the radius feature to pinpoint your audience, optimize bids with layered targeting, and navigate location exclusions to save on ad spend. Plus, discover the crucial difference between "Presence" and "Presence or Interest" settings and how they can impact your ad s...
Let's touch on some reasons why you struggle in Google Ads as a beginner. It probably not what you think.
If you want to learn more, make sure to visit,
https://FocusYourAds.com/learn-google-ads
In this episode, we dig into what exactly is involved in Keyword Matching. We discuss the categories of Keywords like Exact Match, Phrase Match and Broad Match and which types of campaigns are using these. We also discuss Negative keywords and how they can influence your campaigns.
In this episode, we talk about what makes a good or bad search term as it relates to your shopping campaigns. Understanding this dynamic will make a big difference to the success of your shopping campaigns.
In this episode, we explain how to set up and use Split Testing in Google Ads to help you gather meaningful data so that you can make data-driven decisions to enhance your campaign's performance.
Today we are here to take the mystery out of Search Impression Share for Google Shopping campaigns. We'll break it down and help you optimize your campaigns.
Want to take your Performance Max campaigns to the next level? Today, Dan and Glen discuss the extra items that you can use to help improve your Performance Max campaigns. We explain what assets are available and how to apply them to your campaign.
In this episode, we discuss more questions and answers about Google Ads, including, Merchant Center suspensions, disapprovals, and policy violations. We will also get into negative keyword match types and how to help your shopping campaigns perform.
In this episode, we have yet more questions that we will tackle on a variety of Google Ad issues, from business owners like you.
In this episode, we discuss questions and answers about Google ads that we have received from business owners like you.
In this episode, we cover some tips and tricks on how to improve your Google Ads Display Campaign.
In this episode, Glen and I discuss the dreaded Google Merchant Center Suspension - Misrepresentation. This is such a broad suspension that we wanted to help you understand how to navigate the suspension by going into Google's policy on the subject.
Join Dan and Glen as they discuss Video Assets within the new Performance Max campaign in Google Ads.
In this episode, I quickly dive into a few great metrics that I use when examining my shopping ads. Some of these are obvious, but not all. I'm sure you will be surprised with a few.
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