Focus Your Ads
Welcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising. Whether you’re a freelancer, business owner, or anyone looking to get results with Google Ads, we break down strategies specifically for service businesses to maximize leads and conversions. Don’t get lost in the online ad jungle—hit subscribe, tune in, and let’s drive your business forward together.
Episodes
AI lied to me for over an hour. And honestly, it made me more optimistic about the future of Google Ads than I've been in a while.
In this video I break down why the growing trust problem with AI is actually good news for Google Ads, why keywords still matter in 2026, and my exact match strategy for accounts that want to scale the right way.
If you're running Google Ads for a service business or ecommerce store, t...
If you want help fixing your conversion setup, you can enter the coaching call giveaway here:
https://focusyourads.ca/giveaway
Google Ads doesn’t optimize based on what you want. It optimizes based on the conversion goals and signals you allow into the system.
If those signals are wrong, your campaign will optimize in the wrong direction — even if everything else looks correct.
In this video, I e...
CallRail - 3rd Party Call Tracking (Affiliate link)
https://partners.callrail.com/uwxvcsk5bgfk
Are your Google Ads generating real customers, or just spam, price shoppers, and wrong numbers?
If your dashboard looks great but your actual business doesn't reflect it, your call tracking is probably feeding Google the wrong signals. In this video, I break down the 4 types of Google Ads call tracking, what ea...
Your Google Ads dashboard says everything is working. Leads are coming in, CPA looks solid, volume is up. But the business is telling a different story. In this podcast, I break down what's actually happening when an account "drifts" — where Google quietly shifts your budget toward cheap, low-intent traffic that converts on paper but never turns into real customers. I'll walk you through the exact scenario wher...
Ever opened your Google Ads dashboard and felt completely overwhelmed by all the numbers staring back at you? You're definitely not alone.
Here's the thing: the biggest problem most advertisers face isn't a lack of data. It's that they're looking at the wrong data, or they're completely misinterpreting what they're seeing. And that leads to bad decisions, wasted budget, and a whole lot of frustrati...
In this podcast, I explain why conversion tracking has become the most important lever in Google Ads in 2026, and how the data you send into the platform directly affects your costs, lead quality, and ability to scale.
We’ll look at how modern Google Ads campaigns actually work, why bad tracking quietly hurts performance, and how strong accounts use better data to make smarter decisions.
This isn’t a setup tutoria...
These are some of the top Google Ads metrics to watch in your account.
If you want to work with us, visit https://focusyourads.ca
Learn about the 3 pillars of Google Ads that really hold the whole system up.
Great episode for anyone getting started in Google Ads.
If you want to work with us, reach out at https://focusyourads.ca
Not sure how much to budget for Google Ads? In this episode, Dan breaks down the math step-by-step so you can figure out exactly what to spend, how to calculate your cost per lead, and when to scale up or pull back.
Learn how to set realistic goals, avoid wasted spend, and build a campaign that actually grows your business.
Want more help? Reach out to us at focusyourads.ca
In this episode we dive into the alpha beta setup for a shopping campaign. This is a bit more technical, but it is the best way to control search terms for any shopping campaign. Essentially you can show up for exactly what you want to show for.
If you are interested in working with us, either send us an email at support@focusyourads.com or visit our website at https://focusyourads.com.
In this episode I dive into a few ideas on what you can do when you see your Performance Max fall off a cliff. I also talk about how to future proof your account so you don't have this happen.
In this episode, I break down how to properly structure your ad groups in Google Ads. Whether you're just getting started or you've been running campaigns for a while, your ad group setup can make or break your results. I cover:
• The right way to group keywords
• When to split into separate campaigns
• Common mistakes to avoid
• How to keep your structure lean and effective
If you’ve ever wondered whet...
In this episode, I talk about target ROAS and Target CPA. These can be very powerful strategies that are sometimes misunderstood. I also talk about what I have noticed to be working in todays Google Ads world with a bonus tip on a special bidding strategy that no one talks about.
Want to work with me? Visit focusyourads.com or email me at support@focusyourads.com.
Want to get access to our new course when released? Send us a quick e...
If you have a small budget of about $500, let's talk about how I would optimize this. What campaign type, strategy, keyword match type and more. Let's dive in!
Need someone to manage your ads or want a consultation session, reach out at focusyourads.com.
In this episode of Focus Your Ads, we’re diving deep into Google Ads Quality Score—what it is, why it matters, and how improving it can lead to lower costs and better performance for your campaigns. Whether you're new to Google Ads or looking to refine your strategy, this episode will give you actionable insights to boost your ad relevance, expected CTR, and landing page experience.
In this episode of Focus Your Ads, Glen and Dan dive into the ins and outs of setting up effective location targeting in Google Ads. Learn how to use the radius feature to pinpoint your audience, optimize bids with layered targeting, and navigate location exclusions to save on ad spend. Plus, discover the crucial difference between "Presence" and "Presence or Interest" settings and how they can impact your ad s...
Let's touch on some reasons why you struggle in Google Ads as a beginner. It probably not what you think.
If you want to learn more, make sure to visit,
https://FocusYourAds.com/learn-google-ads
In this episode, we dig into what exactly is involved in Keyword Matching. We discuss the categories of Keywords like Exact Match, Phrase Match and Broad Match and which types of campaigns are using these. We also discuss Negative keywords and how they can influence your campaigns.
In this episode, we talk about what makes a good or bad search term as it relates to your shopping campaigns. Understanding this dynamic will make a big difference to the success of your shopping campaigns.
In this episode, we explain how to set up and use Split Testing in Google Ads to help you gather meaningful data so that you can make data-driven decisions to enhance your campaign's performance.
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