Folding Towels - A Podcast for Massage Therapists with Jackie and David

Folding Towels - A Podcast for Massage Therapists with Jackie and David

Jackie Kerin and David Clayton met over a massage table in Adelaide (Australia) back in 2015 - now they bring their quirks, and passion for the industry to this brand-new podcast. Discussing all the things they never told you about in massage school - complex cases, difficult customers, maintaining boundaries, administration, being in business and making decisions, and the never-ending pile of laundry. Most importantly, staying passionate to do what you actually trained to do and love. Folding towels is the massage class you wish you could take; with all the questions you wish you'd asked.


April 16, 2024 46 mins

Jackie and David share tips and stories about leaving the daily grind into starting your own beautiful massage business on your own terms.

We explore the challenging yet rewarding journey from paid employment to self-employment, discuss the importance of careful planning and financial preparation before making the leap. We also talk about taking your time to build a client base, especially in context with massage therapy, and highl...

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Join Jackie and David as they try to help you to overcome overthinking when it comes to naming your massage business. Chances are you are probably an independent, solo practitioner. Can you get away with just using your name? Of course you can. And if you want to have something else, perhaps something creative, you can do that too. From registering your business name and domains, to naming your business by service, location or pass...
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Have you heard of Sunspot? Marvel comics only Brazilian superhero. Rafael Bucater is a musculoskeletal therapist and massage tutor in Adelaide at the Australian Institute of Fitness.  He arrived in Australia in 2009 from Brazil, studying multiple diplomas and falling in love with massage.

Portuguese is Rafa’s first language, one of the Latin languages which means he has an advantage over someone whose only language is English.  Bec...

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Join Jackie and David as we chat with Kylie Hicks, a remedial massage therapist in Mildura (Victoria) who has spent the last 20 years helping people to move forward from chronic pain.

Chronic pain isn't just about sore muscles or aching joints. It's an intricate dance between the mind and body, where emotions play as much a part as physical discomfort. As she puts it, "Pain isn't just felt; it's experienced on ...

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In this episode of the Folding Towels Podcast, David and Jackie explore the relevance of Facebook for businesses amidst a plethora of social media platforms. We chat about our personal experiences (David apparently has some strong feelings about social media) especially how cheesy and fake social media can be when you're trying too hard.

But Facebook (and other social media channels) can be your business card, and can be used t...

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Join Jackie and David as they talk about the stuff they never told you about in massage school (and probably should have).

In this episode, Jackie divulges her love of Meridian massage tables (spoiler alert, they are the worlds lightest and most comfortable massage table, made in Australia, and with a gas lift adjustable height option) … and no Meridian tables do not sponsor us!

We chat about the stuff that people say to us, often ...

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In today's episode Jackie dives head first into the world of commercial leasing with Kelly Cunningham, Managing Director and Co-Founder of Your Leasing Co.

Kelly shares her expertise in helping businesses negotiate better lease terms to save costs and balance power with landlords. With a focus on supporting small enterprises, particularly during renewals, Kelly offers strategies such as avoiding CPI rent increases and not signi...

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Join Jackie and David as they chat with Stuart Hinds a soft tissue therapist whose career includes 32 years of clinical experience, four Olympic Games and one Commonwealth Games and who has presented workshops globally.

Stuart is passionate about self-care within the industry and he shares invaluable insights into the world of massage therapy.

Key Points from This Episode:

  • Stuart's Extensive Experience: With over three d...

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Join Jackie and David as they chat about whether we should be asking our clients for a note from their doctor.

The human body is a complex organism and weird things happen. While we're trained to understand things about muscles, bones, ligaments and tendons, our clients will often present with things a little out of the ordinary.

Spoiler alert!! If you ask for a doctors note, then you treat, and that person experiences harm ...

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Join Jackie and David as they explore why being booked out could be a sign of a solid business, or it could inhibit effective client care. From a place of ego, to a question of vulnerability.

Take comfort, your success and/or efficacy as a massage therapist is not defined by how far in advance you are booked out.

Being booked out does have an advantage of providing comfort that you can pay yourself (well I hope), meet your expenses...

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Join David this week as he talks about the intricacies of sponsorship – a strategic dance between business, community, and genuine connections.

When you run a business it doesn't take long for someone coming begging for money. Spoiler alert! You don't HAVE to sponsor anyone.

If you do chose to sponsor a club, you can botch it up like I've done, or you can be smart about it.

- know who you want to sponsor

- know why you...

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January 30, 2024 19 mins

Welcome back to 2024!

Our Folding Towels podcast journey continues from a seasonally confused Adelaide. It's been quite the year—bushfires, floods, hurricanes—but here in South Australia, we're enjoying some greenery after December rains.

Jackie has indulged in family time and movie marathons (shoutout to Gerard Butler). On a less thrilling note, she tackled overdue bookkeeping—a necessary evil for us small business ow...

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December 19, 2023 19 mins

So Jackie, where do you stand on Mariah Carey in your massage room? I'd happily stand on Mariah Carey if she asked me to ... but that's not what you mean is it!

Our last episode for 2023 - a bit of banter, some Christmas fun, a big thank you to all our listeners around the world thank you for supporting us in our first year.

We will be back in 2024 with a full calendar of episodes, some fabulous guests and more laughs.


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Jackie and David are joined by our special guest and friend, Paula Nutting from Your Musculoskeletal Specialist. In Paula’s own words, she’s a dinosaur – active in bodywork for at least 28 years, but previously an intensive care nurse.  She tells us how empathy fatigue led her on a journey through fitness training to a long and exiting career in bodywork.  Now massage trainer, lover of golf, industry mentor and former lecturer of t...

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December 9, 2023 47 mins

Do you remember when you were a brand new massage graduate? Jackie and David have recently visited a student clinic for massage. And at one of those appointments, a student requested this episode. Jackie and David reflect on getting started in the industry. We talk about:

  • Going to work in a clinic vs working for yourself
  • Saving for and buying good equipment
  • Self Care
  • Confidence and client conversations
  • Finding a co...
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November 28, 2023 26 mins

Jackie and David have a deep and meaningful about life, the universe and everything as they reflect on where they want to take their own practices, plan the year out ahead, their own personal journeys and the possibility of being eaten by a bear in the Appalachian Mountains.

This is a personal and reflective episode to help you take the steps that you need to take so that your year is as fulfilling as it can be.

Some of the things ...

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In this episode, Jackie shares that she is both slightly concerned by and also grateful for David's obsession with policy.

Policies and procedures are not everyone's zone of genius, but the truth is, policy is something you can't escape and shouldn't ignore. We chat about why we need them, how they are useful, tips and tricks for writing them (spoiler alert - your association usually has templates that you can adap...

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Today Jackie and David delve into how to raise your prices without upsetting your clients (spoiler alert, a couple of them will probably get upset anyway).

Raising your prices regularly is a good thing, especially as you do deserve to pay yourself well. Your costs are going up, and your clients know that too.

We talk about things to do right, things that probably will upset your clients, and most of all a communication plan.

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Today, Jackie and David chat with Peter Harman from HY.GIENE Australia about removing oily residue from towels and linen. Yes, we're talking about laundry again!

Not just throwing your towels into the machine after work, but how to prevent oil build up, extend the life of your washing machine and most importantly fire prevention because of hot, oily towels. We read about it in the massage groups - oily towels frequently catch ...

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Jackie and David delve into the importance of building trust with our clients through effective communication and understanding their health needs. This starts with taking a detailed history, which not only helps us to determine where and how we work, but it builds trust and helps to prevent us from doing something wrong.

We talk about the necessity of intake forms, meeting client expectations upfront, using patients' names fo...

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