You didn’t become a massage therapist to do spreadsheets — but understanding a few core numbers in your business can be the difference between burnout and sustainability, between “barely scraping by” and feeling confident in your pricing, schedule, and goals.
In this episode of Folding Towels, Jackie and David unpack the five key numbers every massage therapist should know — without getting buried in financial jargon or complicated systems. With a bit of humour and a lot of honesty, they break down how knowing your numbers can help you make smarter decisions about your time, pricing, energy, and business growth.
You’ll learn how to:
Work out how many clients you can sustainably see per week or month without frying your nervous system.
Understand the real cost of delivering a massage, including the hidden time and energy expenses most therapists overlook.
Reverse-engineer your pricing based on your financial needs, values, and actual capacity — not just what the place down the road charges.
Track booking patterns, cancellations, and active clients to find gaps, avoid burnout, and tighten up your calendar.
Spot seasonal trends and client rhythms so you can plan your holidays, promos, and quiet times like a boss.
This episode is a gentle invitation to take stock — using what you already know, what your gut’s been telling you, and maybe a trusty legal pad. Whether you’re a numbers person or not, these simple insights can help you run your massage business with more clarity, confidence, and purpose.
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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc
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