March 12, 2025 • 33 mins
Ever scrolled through LinkedIn and spotted someone who seems to have it all figured out? That person who shares compelling content, connects effortlessly with industry leaders, and has somehow become the name everyone recognizes in their field? They've achieved what Grant McGaugh of Five-Star BDM calls becoming an "industry icon" – and it's not by accident.
Founded in 2020, Five-Star BDM has mastered the art of transforming entrepreneurs and small-to-medium businesses into recognized authorities through strategic personal branding. What makes their approach unique is Grant's fascinating background blending healthcare's human-centered focus with IT's systematic thinking. This combination has earned him recognition among the top 50 global thought leaders in personal branding and top 30 global gurus in branding – accolades that reflect genuine impact rather than mere participation.
The company's success stems from their strategic platform selection and content strategy. Rather than spreading themselves thin across all social media, they've focused primarily on LinkedIn, where Grant has built a following exceeding 20,000 professionals through authentic storytelling. Their "Follow the Brand" podcast series – ranked among Feedspot's top 10 personal branding podcasts globally – features influential guests while simultaneously expanding their network and credibility.
What truly distinguishes Five-Star BDM is their philosophy that personal branding isn't about self-promotion – it's about empowering others. Grant has created a community of professionals committed to authentic personal branding, shifting traditional leadership thinking from individual success to collective elevation. Their approach proves that effective personal branding begins with authenticity, thrives on consistency, and flourishes through genuine connection.
Ready to become an industry icon yourself? Start by identifying what makes you uniquely valuable and share that authentically with those who need what you offer. Your personal brand journey might begin with a single step today, but with the right approach, there's no telling how far it might take you.
Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Okay.
So imagine you know you'rescrolling through LinkedIn and
you see someone who's justabsolutely crushing it.
You know in their field likethey're sharing great content
and connecting with all theleaders and everybody seems to
know them Right.
They've become like a whatfive-star BDM calls an industry
icon.
Speaker 2 (00:17):
Yeah.
Speaker 1 (00:18):
And that's what we're doing today.
We're diving deep intofive-star BDM and seeing how
they do it.
Okay, and how you can apply itto your own career.
So for those who haven't heardof them, five-star BDM is a
branding, marketing and businessdevelopment company.
They were founded in 2020 andthey work mainly with
(00:38):
entrepreneurs and small tomedium-sized businesses.
Speaker 2 (00:42):
Yeah, I think it's so interesting now that desire to
make a mark that you mentioned.
It's really why personalbranding has become so essential
these days, especially forentrepreneurs and businesses
that are really trying to standout.
Speaker 1 (00:53):
Yeah.
Speaker 2 (00:54):
Think about it Like when you're looking for a new
product or service.
Are you not more likely to gowith someone that you feel like
you already know and trust?
Speaker 1 (01:02):
Oh yeah, for sure.
Speaker 2 (01:03):
And whose expertise you think is really going to
work for you.
Speaker 1 (01:06):
Yeah, absolutely, and that's where five-star BDM's
founder comes in.
Speaker 2 (01:10):
Okay.
Speaker 1 (01:10):
Grant McGaw.
Speaker 2 (01:11):
Uh-huh.
Speaker 1 (01:12):
Now.
His background is in healthcareand IT.
Speaker 2 (01:15):
Oh, wow which.
Speaker 1 (01:16):
I think is so interesting because it's given
him a unique perspective onbranding.
Speaker 2 (01:20):
Yeah, it is interesting how our experiences
can shape the way we look atthings.
Yeah, it seems like he kind ofuses what he knows about complex
systems from IT.
Speaker 1 (01:31):
Right.
Speaker 2 (01:31):
And combines that with, like, the human focus of
health care, and that's createda really well-rounded approach,
I think.
Speaker 1 (01:37):
It definitely shows in his achievements.
Speaker 2 (01:40):
Yeah.
Speaker 1 (01:40):
He was named one of the top 50 global thought
leaders in personal branding in2024.
Wow, and then one of the top 30global gurus in branding just
last year, in 2025.
Speaker 2 (01:52):
That's incredible.
Speaker 1 (01:53):
And you know, these aren't just like participation
trophies, these awards.
These are from Thinker 360 andglobal gurus who are really
looking at impact and influencein the industry looking at
impact and influence in theindustry.
Speaker 2 (02:04):
Yeah, I mean, you're right, these aren't just given
to anyone.
You have to have real expertiseand consistently show that you
know what you're doing.
Speaker 1 (02:09):
Yeah.
Speaker 2 (02:09):
You know, for you as someone who's interested in
personal branding, this shouldshow you that what he's doing
has been checked out andrecognized by organizations that
really matter.
Speaker 1 (02:20):
Yeah.
Speaker 2 (02:21):
It's a sign that he knows what he's talking about.
Speaker 1 (02:23):
Yeah, totally, and it makes you want to dig deeper,
right.
Speaker 2 (02:25):
For sure.
Speaker 1 (02:26):
So let's get into five star BDM's media presence.
Speaker 2 (02:30):
Yeah.
Speaker 1 (02:31):
Starting with LinkedIn, Grant's built a huge
following over 20,000 people.
Speaker 2 (02:36):
Yeah, that's a real testament to the power of
consistently putting out goodcontent.
Speaker 1 (02:41):
Right.
Speaker 2 (02:42):
In a space where professionals are going
specifically to find it.
Linkedin's not just for yourresume anymore.
Speaker 1 (02:49):
It's a place to show that you're a thought leader and
an expert, and one post I sawthat really stood out to me was
Grant's story about a healthcareadvocate who was battling
cancer, and it just got tons ofengagement, comments, shares,
likes, the whole nine yards.
It shows he knows how toconnect with people.
Speaker 2 (03:04):
Sharing personal stories like that.
It's one of the best ways toreally build genuine connections
with your audience.
Speaker 1 (03:10):
Right.
Speaker 2 (03:11):
You know, people are attracted to real experiences.
Speaker 1 (03:13):
Yeah.
Speaker 2 (03:14):
And when you're willing to share your own, it
resonates so much more than youknow just posting an industry
article or something.
Speaker 1 (03:20):
Yeah, it makes you think what stories do I have
that could connect like thatRight Now?
Yeah, it makes you think whatstories do I have that could
connect like that?
Now, 5 Star BDM isn't as activeon other platforms like Twitter
and Facebook.
Okay, they do have an Instagramaccount for Grant and the
podcast, but they're not postingas often as LinkedIn and the
engagement isn't as high.
Speaker 2 (03:37):
Well, that's a smart move, yeah, especially for a
company that's going afterprofessionals and businesses,
right?
You know, instead of trying tobe everywhere at once, they're
really focusing on the platformthat makes the most sense for
them.
Speaker 1 (03:48):
Right and their goals .
Speaker 2 (03:50):
Exactly.
Speaker 1 (03:51):
Okay.
Speaker 2 (03:51):
It's all about knowing your strengths.
Speaker 1 (03:53):
Yeah, absolutely so.
What about news and blogs?
Speaker 2 (03:57):
Okay.
Speaker 1 (03:57):
I've seen five-star BDM in articles and press
releases and blog postseverywhere.
Speaker 2 (04:03):
Yeah, media coverage like that is just social proof
on a bigger scale.
Speaker 1 (04:07):
Uh-huh.
Speaker 2 (04:08):
It makes their brand seem more credible.
Speaker 1 (04:10):
Right.
Speaker 2 (04:10):
When journalists and bloggers are writing about you.
Speaker 1 (04:13):
Yeah.
It shows that what you're doingis valuable and important, and
they're using their own companyblog to you know, brag a little
bit about their achievements,like Grant's Global, Guru's Top
30 Award.
Speaker 2 (04:25):
Right.
Speaker 1 (04:26):
It's a good way to keep their audience updated and
build their reputation.
Speaker 2 (04:30):
Yeah, you know, it's one thing to do something
amazing, right, but it's anotherthing to tell people about it
strategically.
Speaker 1 (04:37):
Right.
Speaker 2 (04:37):
Their blog becomes a way to not just show off, but to
teach people and share theirexpertise.
Speaker 1 (04:44):
Yeah, and they don't just talk about their own
achievements.
Speaker 2 (04:46):
Okay.
Speaker 1 (04:46):
Grant writes thought pieces on trending topics, too,
like AI and digitaltransformation.
Speaker 2 (04:50):
Yeah, that's smart Right.
Those are really hot topicsright now.
Speaker 1 (04:54):
Yeah, exactly, and by talking about them, Grant is
putting himself and Five StarBDM out there as forward
thinkers.
You know, people who are on thecutting edge.
Speaker 2 (05:03):
It's a good way to stay relevant and reach people
who are interested in the futureof business.
Speaker 1 (05:07):
Right, they're not just talking about personal
branding, they're connecting itto bigger trends.
Right, speaking of connectingto bigger things.
Speaker 2 (05:14):
Yeah.
Speaker 1 (05:14):
They partnered with SETI Case to launch a capital
markets program.
It got them a lot of attentionin the Caribbean finance world.
Speaker 2 (05:24):
Partnerships like that are great for a bunch of
reasons.
Speaker 1 (05:26):
Yeah.
Speaker 2 (05:27):
They show expertise in a new market.
They help you meet new people.
Speaker 1 (05:30):
Right.
Speaker 2 (05:31):
And they let you offer your services to a whole
new group of clients.
Speaker 1 (05:34):
It's a win-win.
Speaker 2 (05:35):
Definitely.
Speaker 1 (05:36):
And remember that story about the health care
advocate.
Speaker 2 (05:38):
Yeah.
Speaker 1 (05:39):
Well, an oncology news site picked it up, wow,
which is a great example of howsharing personal stories can
lead to unexpected opportunities.
Speaker 2 (05:48):
Yeah, it shows how powerful it can be to tell
stories across differentplatforms by sharing that story
on LinkedIn.
Speaker 1 (05:54):
Yeah.
Speaker 2 (05:56):
Grant reached his network Right, but when the news
site picked it up he reached awhole new audience, people
specifically interested inhealth care and oncology.
Speaker 1 (06:04):
So smart.
Speaker 2 (06:04):
It's all about reaching the right people.
Speaker 1 (06:06):
Yeah, and this success didn't just happen
overnight.
Right Grant's been building hiscredibility for years.
He was featured in Miami'sLegacy magazine as a top health
care professional, ok, and hegot the JM Family
African-American Achievers Awardback in 2020.
Speaker 2 (06:21):
It all comes back to the idea that building a
personal brand takes time.
It's a marathon, not a sprint.
Grant's success has come fromyears of hard work, showing his
expertise and building strongrelationships.
Speaker 1 (06:34):
Okay, so let's talk about their Follow the Brand
podcast and webcast series.
Speaker 2 (06:39):
Okay.
Speaker 1 (06:40):
This seems to be like the cornerstone of their media
presence.
They've got almost 200 episodesand they're releasing new ones
every week.
Speaker 2 (06:48):
Podcasts are such a good way to be a thought leader
and build a loyal audience.
It's like a direct line to youraudience's ears, where you can
share your expertise, yourthoughts, even your personality.
Speaker 1 (06:59):
Right.
Speaker 2 (06:59):
And it can be both engaging and informative.
Speaker 1 (07:02):
And it seems to be working.
Follow the Brand was inFeedspot's top 10 personal
branding podcasts globally in2023.
That's amazing, and theyinterview executives and thought
leaders from all sorts ofindustries.
Speaker 2 (07:15):
That ranking really says a lot.
Speaker 1 (07:17):
Yeah.
Speaker 2 (07:17):
And having big names on your show not only brings
great content, but it alsoraises your own status in the
industry.
Yeah, it's like those guestsare saying, hey, this is a
podcast worth listening to.
Speaker 1 (07:28):
And they're not limiting themselves to just one
platform.
Ok Follow the Brand isavailable on Apple Podcasts,
Spotify, YouTube.
Speaker 2 (07:37):
That's smart.
Speaker 1 (07:37):
They're going for wide distribution.
Speaker 2 (07:39):
That's a good move, yeah, by making their content
available everywhere.
Speaker 1 (07:42):
Yeah.
Speaker 2 (07:43):
They're making sure to reach the biggest audience
possible.
Right, it's about meeting youraudience where they are.
Speaker 1 (07:47):
Exactly, and they've had some impressive guests.
Speaker 2 (07:49):
Like who.
Speaker 1 (07:50):
Patrick L Green.
Speaker 2 (07:51):
Mm-hmm.
Speaker 1 (07:52):
Dr Kimberly Long.
Speaker 2 (07:53):
Okay.
Speaker 1 (07:53):
They're both experts in healthcare leadership Wow.
And then Herb Buchanan, who'sthe board chair of NAHSE.
That's cool.
These are some real heavyhitters in their fields.
Speaker 2 (08:09):
Yeah, that shows that Grant really gets networking
and collaboration by havingthese influential people on his
podcast, yeah, he's not justgiving his listeners great
content Right, he's alsobuilding his own connections and
credibility.
Speaker 1 (08:17):
It's not just about putting yourself out there.
Speaker 2 (08:19):
Right.
Speaker 1 (08:19):
It's about aligning yourself with the right people.
Speaker 2 (08:21):
Exactly.
Speaker 1 (08:22):
Okay, now let's move on to their YouTube channel.
Speaker 2 (08:24):
Okay.
Speaker 1 (08:25):
It's called Five Star BDM Personal Branding Tips and
it's got over 1100 subscribers.
Speaker 2 (08:32):
Yeah, video content is getting more and more
important these days.
It's such an engaging way toshare your message and connect
with people.
Speaker 1 (08:39):
And they post new content regularly video podcasts
, tutorials, even live streamedwebinars Wow yeah.
Speaker 2 (08:47):
It seems like they're really using video
strategically, especially thewebinars.
Those are a great way to giveyour audience something valuable
, while also showing that you'rean expert Right.
It's a chance to talk directlyto your viewers and answer their
questions live.
Speaker 1 (09:01):
And they're doing all of this while still staying
true to Grant's initial vision,which is helping professionals
and businesses become thoseindustry icons through powerful
personal branding.
Speaker 2 (09:14):
It's amazing how they've built such a strong
presence online in such a shortamount of time.
Right, it shows what can happenwhen you have a clear vision, a
solid strategy and you'recommitted to giving your
audience something valuable.
Speaker 1 (09:28):
I'm already thinking about my own personal brand and
how I can improve it.
What about you?
What really stood out to you?
Speaker 2 (09:33):
Hmm, let me think.
Speaker 1 (09:35):
Yeah.
Speaker 2 (09:36):
I think what's most impressive is that Five Star BDM
is focused on not just whatthey do, but why they do it.
Speaker 1 (09:44):
Right.
Speaker 2 (09:44):
They're not just creating content for the sake of
it Right.
They have a clear purposebehind everything.
Speaker 1 (09:49):
Yeah, and that purpose seems to be all about
helping others build their ownpersonal brands.
Speaker 2 (09:54):
Yeah, it's like they're saying look, we've done
all these great things and youcan too.
They're sharing their knowledgeto help others reach their full
potential.
Speaker 1 (10:01):
Yeah, that's a really refreshing approach.
Speaker 2 (10:04):
Yeah.
Speaker 1 (10:04):
In a world where it seems like everyone's trying to
keep their secrets to success.
Speaker 2 (10:09):
I know.
Speaker 1 (10:09):
It's like they're creating a movement a community
of people who are all aboutpersonal branding.
Speaker 2 (10:14):
And that kind of community is where real growth
and innovation comes from.
Right, when people feelsupported and empowered, they're
more likely to take risks, trynew things, yeah and ultimately
achieve more.
Speaker 1 (10:27):
It's like a rising tide that lifts all boats.
Speaker 2 (10:30):
Exactly.
Speaker 1 (10:31):
So for someone who might be intimidated by personal
branding, where do you suggestthey start?
Speaker 2 (10:40):
You know, what really resonated with me was Five.
Star BDM's emphasis onstorytelling, like that example
of Grant's LinkedIn post aboutthe health care advocate Right,
it wasn't just a bunch of facts.
Speaker 1 (10:49):
Yeah.
Speaker 2 (10:49):
It was a story that really connected with people on
an emotional level.
Speaker 1 (10:53):
I remember feeling really moved by that story.
Speaker 2 (10:56):
Yeah.
Speaker 1 (10:56):
It made me think about how powerful it can be to
share our own experiences, eventhe tough ones.
Speaker 2 (11:02):
It's like, by being vulnerable, you're giving other
people permission to connectwith you on a deeper level.
Speaker 1 (11:08):
Yeah, and it's not about making up a sob story or
anything.
It's about finding the thingsin your own life that really
matter, exactly the challengesyou've overcome, the lessons
you've learned, the moments thatmade you who you are today.
Speaker 2 (11:19):
Those are great questions to think about.
Speaker 1 (11:21):
Yeah.
Speaker 2 (11:22):
It's like digging up the hidden treasures in your own
story and polishing them up toshare with the world.
Speaker 1 (11:28):
And you don't have to be a professional writer to do
it Right.
It's more about being genuineand speaking from the heart.
People can spot a fake a mileaway, yeah, but they can also
sense authenticity, and that'swhat really connects.
So authenticity seems to be keyhere.
Speaker 2 (11:44):
Yeah.
Speaker 1 (11:44):
And another one is consistency.
Five Star BDM is always puttingout new content.
Speaker 2 (11:51):
Right.
Speaker 1 (11:51):
Blog posts, podcasts, social media updates.
Speaker 2 (11:55):
Yeah.
Speaker 1 (11:55):
They're not just dipping their toes in the water.
Speaker 2 (11:57):
They're fully committed.
Consistency is so important forbuilding trust.
It shows your audience thatyou're serious about what you do
and that you're going to keepgiving them valuable stuff.
Speaker 1 (12:07):
Yeah, it's like showing up for a job.
If you're only there once in awhile, no one's going to take
you seriously.
If you're there every day,putting in the work, people
start to notice.
Speaker 2 (12:16):
They respect your dedication.
Speaker 1 (12:18):
Exactly, and it's not just about how much you do,
it's about the quality to eachpiece of content should be well
thought out.
Speaker 2 (12:27):
Yeah.
Speaker 1 (12:27):
And it should help your overall brand strategy.
Speaker 2 (12:29):
It's all connected.
Speaker 1 (12:31):
It's interesting how Grant's background in health
care and IT seems to inform hisapproach to branding.
Yeah, it's like he's blendingthat human touch with a
data-driven mindset.
Speaker 2 (12:44):
It's a really interesting perspective.
Speaker 1 (12:46):
Yeah.
Speaker 2 (12:46):
It seems like he gets that.
Personal branding isn't justabout creating a fake image.
It's about building somethingreal and lasting that aligns
with your values and goals.
The healthcare side brings inthat human element of empathy
and understanding.
Well, the IT side gives him aframework for thinking
strategically and getting thingsdone.
Speaker 1 (13:07):
And it's not just about looking back at past
experiences.
It's also about looking forwardand embracing new trends.
Five Star BDM is all overtopics like AI and digital
transformation, which shows thatthey're not afraid to adapt and
stay ahead of the curve.
Five Star BDM is all overtopics like AI and digital
transformation.
Speaker 2 (13:19):
Right.
Speaker 1 (13:20):
Which shows that they're not afraid to adapt and
stay ahead of the curve.
Speaker 2 (13:23):
Being adaptable is so important.
These days.
Everything's changing so fast.
If you're stuck in the past andignoring new trends, you're
going to get left behind.
Speaker 1 (13:33):
Right.
Speaker 2 (13:34):
Five Star BDM's willingness to talk about these
cutting edge topics shows thatthey're committed to innovation
and that they can help theirclients navigate the future of
business.
Speaker 1 (13:44):
And they're not just talking about it Right, they're
putting it into practice.
Their partnership with SETICase is a perfect example of how
they're using their expertisein new markets and facing new
challenges.
Speaker 2 (13:55):
Partnerships are a fantastic way to grow.
Speaker 1 (13:58):
Learn new skills and reach new audiences.
Speaker 2 (14:00):
Right.
It's a reminder that we don'thave to do everything alone.
Exactly, collaboration is key,totally.
And speaking of collaboration,yeah.
Their podcast is a greatexample of how they're using the
power of networking.
By bringing on these highprofile guests Right, they're
not just giving their listenersvaluable content.
Yeah, they're alsostrengthening their connections
(14:36):
in the industry.
It's a win win situation foreveryone Right.
The guests get to share theirexpertise with a new audience.
The listeners learn from thebest, yeah.
And five star BDM gets to beseen as a leader in personal
branding.
It's like they're creating anetwork effect where everyone
involved benefits from theconnections and collaborations
and that network effect is sopowerful.
Speaker 1 (14:46):
Yeah, especially in today's world where everything's
connected.
When you have strongrelationships with other experts
, you're not just reaching morepeople.
Speaker 2 (14:55):
You're also amplifying your message and
making a bigger impact morepeople.
Speaker 1 (15:00):
Yeah, you're also amplifying your message and
making a bigger impact.
So it's not just about buildingyour own brand Right.
It's about building a networkof support that helps everyone
grow together.
Speaker 2 (15:07):
It's a powerful concept.
Speaker 1 (15:08):
Yeah, it really is, and it makes me want to learn
more about what makes GrantMcGaugh tick.
Speaker 2 (15:14):
OK.
Speaker 1 (15:14):
You know what are the things that have made him so
successful.
Speaker 2 (15:17):
Well, from what we've seen, I'd say it's authenticity
, vision and a genuine passionfor helping others.
He's not afraid to be himself,he knows where he wants to go
and he really cares about thesuccess of others.
Speaker 1 (15:32):
And that combination seems to be a recipe for not
just personal success, but forcreating a positive impact on
the whole industry.
Speaker 2 (15:39):
Absolutely.
Speaker 1 (15:40):
It's about more than just building your own brand.
It's about using that brand todo something bigger, something
that creates value and inspiresothers.
Speaker 2 (15:48):
It's like he's changing what it means to be a
leader, shifting the focus fromself-promotion to actually
empowering others.
Speaker 1 (15:57):
And that's a message that really resonates these days
.
Speaker 2 (16:00):
It's a letter.
Speaker 1 (16:00):
People are looking for authentic leaders, people
who genuinely care and want tomake a difference.
So it's not just about being atthe top.
It's about helping others climbthe mountain with you, and
that's the kind of leadershipthat makes a real difference,
the kind that goes beyondindividual success and helps
everyone.
Speaker 2 (16:20):
It's about the greater good, everyone it's
about the greater good.
Speaker 1 (16:22):
So for someone who's thinking, ok, this is great, but
I don't have the resources orthe platform of a Grant McGaugh,
what advice would you give them?
Speaker 2 (16:30):
I'd say, start small.
Speaker 1 (16:31):
OK.
Speaker 2 (16:32):
And focus on building real connections.
You don't need a fancy websiteor thousands of followers to
start making an impact.
Speaker 1 (16:40):
Right.
Speaker 2 (16:41):
Just share your expertise authentically.
Speaker 1 (16:43):
Yeah.
Speaker 2 (16:43):
Talk to people in your field and build
relationships based on respectand a desire to learn from each
other.
Speaker 1 (16:50):
It's like that, saying the best way to predict
the future is to create it.
Speaker 2 (16:54):
Exactly.
Speaker 1 (16:55):
And every journey begins with a single step.
Take that step today, and whoknows where it might lead you?
Speaker 2 (17:02):
You never know.
Speaker 1 (17:04):
Well, I think that's a great place to wrap up this
part of our deep dive.
Speaker 2 (17:07):
Yeah, we've covered a lot about Five Star BDM and
Grant McGaugh's approach topersonal branding from the power
of storytelling to theimportance of being yourself
Right, being consistent andworking with others.
Speaker 1 (17:19):
And in our next segment we'll talk about some
specific tactics and strategiesthat you can use to start
building your own personal brandSounds good and achieve your
goals.
I'm excited We'll dive into thedetails of creating a great
online presence, crafting yourpersonal brand message.
Speaker 2 (17:35):
Okay.
Speaker 1 (17:36):
And using the power of networking to connect with
the right people Awesome.
So stay tuned for the finalpart of our deep dive into the
world of five star BDM.
Can't wait.
And the remarkable journey ofGrant Mago.
Speaker 2 (17:49):
It's going to be good .
Welcome back to the deep dive.
Speaker 1 (17:53):
So we were just talking about how five star BDM
is focused on not just what theydo, but why they do it.
Speaker 2 (17:59):
Right, and that purpose seems to be all about
Purpose.
Seems to be all about, you know, empowering others to build
their own personal brands.
It's like they're creating aripple effect of success.
Speaker 1 (18:09):
It's like they're saying look, we achieve these
great things and you can too.
Speaker 2 (18:14):
Exactly.
Speaker 1 (18:14):
It's really refreshing to see a company
that's so willing to share theirknowledge.
Speaker 2 (18:18):
Yeah, it is.
Speaker 1 (18:19):
You know, most people are trying to guard their
secrets to success.
Speaker 2 (18:22):
I know right.
Speaker 1 (18:23):
But five-star BDM is like come on in, let's all win
together.
Speaker 2 (18:27):
Yeah, it's more like building a movement Right, a
community of people who believein the power of personal
branding.
Speaker 1 (18:32):
And that's the kind of community that leads to real
growth and innovation.
Speaker 2 (18:36):
For sure.
Speaker 1 (18:37):
When people feel supported and empowered, they're
more likely to take risks.
Try new things.
Yeah, and they're more likelyto take risks, try new things.
Speaker 2 (18:44):
Yeah.
Speaker 1 (18:44):
And ultimately achieve more.
Speaker 2 (18:45):
Totally.
It's like a rising tide thatlifts all boats.
Speaker 1 (18:49):
So for someone who's listening, who might be a little
intimidated by this wholepersonal branding thing, yeah.
Where do you think they shouldstart?
Speaker 2 (18:55):
You know, one thing that really stuck with me was
five star BDMs focus onstorytelling, like that example
of Grant's Lincoln post aboutthe health care advocate.
It wasn't just dry facts andfigures.
Speaker 1 (19:07):
Yeah.
Speaker 2 (19:08):
It was a story that evoked emotion and really
connected with people on a humanlevel.
Speaker 1 (19:14):
I remember being so moved by that story.
Speaker 2 (19:17):
Yeah.
Speaker 1 (19:18):
It really made me think about the power of sharing
our own experiences.
Speaker 2 (19:22):
Right, even the tough ones.
Speaker 1 (19:23):
Yeah, even the tough ones.
Speaker 2 (19:24):
Yeah, even the tough ones, Because when you're
vulnerable like that, you'recreating a space for others to
connect with you.
Speaker 1 (19:31):
Yeah, on a deeper level.
Speaker 2 (19:32):
Exactly.
Speaker 1 (19:35):
And you know it's not about trying to fabricate some
emotional story.
Speaker 2 (19:36):
Right.
Speaker 1 (19:37):
It's about finding those authentic threads in your
own life.
Speaker 2 (19:40):
Yeah.
What challenges have youovercome?
What lessons have you learned?
What moments have shaped whoyou are today?
Speaker 1 (19:46):
Those are some great questions to consider.
Speaker 2 (19:49):
It's like unearthing those hidden gems in your own
story.
Speaker 1 (19:52):
Right.
Speaker 2 (19:53):
And polishing them up to share with the world.
Speaker 1 (19:55):
And you don't have to be a professional writer to do
it.
Speaker 2 (19:57):
Not at all.
Speaker 1 (19:58):
It's more about being genuine and speaking from the
heart.
Speaker 2 (20:02):
People can tell when you're being fake.
Speaker 1 (20:04):
Oh yeah, for sure.
Speaker 2 (20:06):
But they can also sense when you're being real.
Speaker 1 (20:08):
Right, and that's what really makes a connection.
Speaker 2 (20:10):
Absolutely.
Speaker 1 (20:11):
So authenticity seems to be really important here,
and another key ingredient isconsistency.
Speaker 2 (20:18):
Right.
Speaker 1 (20:19):
Five Star BDM is constantly putting out new
content.
Speaker 2 (20:22):
Yeah, they are.
Speaker 1 (20:23):
Blog posts, podcasts, social media updates.
They're not just dipping theirtoes in the water.
Speaker 2 (20:29):
They're all in, they're fully committed.
And that consistency is whatbuilds trust.
Right it shows your audiencethat you're serious about what
you do and that you're committedto providing value over time.
Speaker 1 (20:40):
Yeah, it's like showing up for a job, right?
If you only show up once in awhile, nobody's going to take
you seriously, but if you'rethere every day, putting in the
work, people start to notice.
Speaker 2 (20:52):
They respect your dedication.
Speaker 1 (20:53):
And it's not just about quantity either.
It's about quality.
Every piece of content shouldbe well thought out and it
should support your overallbrand strategy.
Everything's connected.
You know, it's fascinating howGrant's background in health
care and IT seems to inform hisapproach to branding.
Speaker 2 (21:10):
Yeah, it's a really interesting combination.
Speaker 1 (21:12):
It's like he's blending that human touch with a
data driven mindset.
Speaker 2 (21:17):
He seems to understand that personal
branding isn't just aboutcreating a facade.
It's about building somethingauthentic and sustainable Right.
That aligns with your valuesand goals yeah.
The healthcare side brings inthat empathy and understanding,
while the IT background providesa framework for strategic
(21:38):
thinking and execution.
Speaker 1 (21:40):
It's not just about looking back at past experiences
either.
It's about looking forward andembracing new trends.
Five Star BDM is all overtopics like AI and digital
transformation, which showsthey're not afraid to adapt and
stay ahead of the curve.
Speaker 2 (21:54):
It's so crucial to be adaptable in today's world.
Speaker 1 (21:57):
Yeah, everything's changing so fast.
Speaker 2 (21:59):
If you're clinging to outdated methods, action or
ignoring new trends, you'regoing to get left behind.
Five-star BDM's willingness toengage with these cutting-edge
topics shows that they'recommitted to innovation and that
they can help their clientsnavigate the future of business.
Speaker 1 (22:16):
And they're not just talking about it.
Speaker 2 (22:17):
Right.
Speaker 1 (22:17):
They're putting it into practice.
Speaker 2 (22:19):
Uh-huh Like with their partnership with SETI case
.
Speaker 1 (22:21):
Exactly.
That's a perfect example of howthey're applying their
expertise to new markets, newchallenges.
Speaker 2 (22:27):
Partnerships are a fantastic way to expand your
reach, learn new skills and gainexposure to different audiences
.
Speaker 1 (22:35):
It's a reminder that we don't have to do everything
alone.
Speaker 2 (22:38):
For sure.
Speaker 1 (22:39):
Collaboration is key for growth and innovation.
Speaker 2 (22:42):
Absolutely.
Speaker 1 (22:42):
And speaking of collaboration, their podcast is
a prime example of how they'releveraging the power of
networking.
Speaker 2 (22:49):
Right.
Speaker 1 (22:50):
By bringing on these high profile guests, they're not
only providing valuable content, they're also strengthening
their connections within theindustry.
Speaker 2 (22:59):
It's a win-win for everyone involved.
Speaker 1 (23:01):
Right.
Speaker 2 (23:02):
The guests get to share their expertise with a new
audience.
The listeners benefit fromtheir insights.
Speaker 1 (23:07):
Yeah.
Speaker 2 (23:08):
And five-star BDM solidifies their position as
thought leaders in the personalbranding space.
Speaker 1 (23:14):
It's like they're creating a network effect where
everyone benefits from theconnections and collaborations.
Speaker 2 (23:19):
Exactly, and that network effect is incredibly
powerful.
Speaker 1 (23:23):
Yeah, especially in today's interconnected world.
Speaker 2 (23:26):
When you build strong relationships with other
experts, you're not justexpanding your reach Right,
you're also amplifying yourmessage and increasing your
impact.
Speaker 1 (23:34):
It's not just about building your own brand.
Speaker 2 (23:36):
Right.
Speaker 1 (23:36):
It's about building a network of support and
collaboration that helpseveryone rise together.
It's a powerful conceptcollaboration that helps
everyone rise together.
It's a powerful concept.
It really is, and it makes mewant to dig even deeper into
what makes Grant McGaugh tick asa thought leader.
Speaker 2 (23:51):
Okay.
Speaker 1 (23:51):
What do you think are some of the key traits that
have contributed to his success?
Speaker 2 (23:56):
Well, from what we've gathered, I'd say authenticity,
vision and a genuine passionfor helping others.
Speaker 1 (24:03):
Yeah, those seem to be at the core of his leadership
style.
Speaker 2 (24:06):
He's not afraid to be himself, he has a clear
understanding of where he wantsto go Right, and he's genuinely
invested in the success ofothers.
Speaker 1 (24:13):
And that combination seems to be a recipe for not
just personal success Right, butfor creating a positive ripple
effect that impacts the entireindustry.
Speaker 2 (24:23):
Absolutely.
It's about more than justbuilding a personal brand.
Speaker 1 (24:26):
Right.
Speaker 2 (24:27):
It's about using that brand as a platform for
something bigger, something thatcreates value and inspires
others.
Speaker 1 (24:33):
Yeah.
Speaker 2 (24:34):
Like he's challenging the traditional idea of what it
means to be a leader, shiftingthe focus from self-promotion to
genuine empowerment.
Speaker 1 (24:42):
And that's a message that resonates so deeply in
today's world.
Speaker 2 (24:45):
Yeah, people are craving authentic leadership,
guidance that comes from a placeof genuine care.
Speaker 1 (24:52):
Right.
Speaker 2 (24:52):
And a desire to make a positive difference.
Speaker 1 (24:55):
So it's not just about being at the top of the
mountain.
Speaker 2 (24:57):
Exactly.
Speaker 1 (24:58):
It's about helping others climb it alongside you.
Speaker 2 (25:01):
That's the kind of leadership that creates a
lasting impact.
Speaker 1 (25:04):
Yeah.
Speaker 2 (25:04):
The kind that goes beyond individual success Right
and contributes to the greatergood.
Speaker 1 (25:08):
So for someone listening who might be thinking,
okay, this is all great, but Idon't have the resources or the
platform of a Grant McGough,what advice would you give them?
Speaker 2 (25:17):
I'd say, start small.
Speaker 1 (25:18):
Okay.
Speaker 2 (25:19):
Focus on building genuine connections.
Uh-huh, you don't need a fancywebsite or a massive social
media following to start makinga difference.
Right, just focus on sharingyour expertise in authentic ways
.
Speaker 1 (25:32):
Yeah.
Speaker 2 (25:33):
Engage with others in your field, uh-huh, and build
relationships based on mutualrespect and a desire to learn
from each other.
Speaker 1 (25:40):
It's like that, saying the best way to predict
the future is to create itExactly.
Speaker 2 (25:44):
And every journey begins is to create it Exactly.
And every journey begins with asingle step Right.
Take that step today and whoknows where it might lead you?
Speaker 1 (25:51):
You never know.
Speaker 2 (25:52):
It's exciting to think about.
Speaker 1 (25:53):
Well, I think that's a great place to wrap up this
part of our deep dive.
We've covered a lot of groundin exploring 5 Star BDM and
Grant McGaugh's approach topersonal branding, From the
power of storytelling to theimportance of authenticity,
consistency and collaboration.
Speaker 2 (26:09):
It's all connected.
Speaker 1 (26:10):
And in our final segment, we'll explore some
specific tactics and strategiesthat you can implement to start
building your own personal brandand achieving your goals.
Sounds good.
We'll delve into the nuts andbolts of creating a compelling
online presence, crafting yourpersonal brand message and
leveraging the power ofnetworking to connect with the
right people.
Speaker 2 (26:30):
I'm looking forward to it.
Speaker 1 (26:31):
So stay tuned for the exciting conclusion of our deep
dive into the world of 5 StarBDM.
Speaker 2 (26:35):
Can't wait.
Speaker 1 (26:36):
And the remarkable journey of Grant McGaugh.
Speaker 2 (26:39):
All right, so welcome back to the Deep Dive where
we've been exploring Five StarBDM and their founder, Grant
McGaugh.
We talked about their reallystrategic approach to personal
branding, the power of tellingstories, the importance of being
authentic and the magic ofcollaborating.
Speaker 1 (26:55):
Yeah, it's been a great discussion.
Now let's get into someactionable takeaways.
Speaker 2 (26:58):
OK, sounds good.
Speaker 1 (26:59):
Because it's one thing to admire someone else's
success, but it's another thingentirely to actually apply those
lessons to our own lives.
Right, so let's shift gears abit and talk about what you, our
listener, can do to startbuilding your own powerful
personal brand.
Okay, and that's what I loveabout these deep dives.
Yeah, you know it's not justabout learning for the sake of
(27:20):
learning Right.
It's about taking thatknowledge and actually putting
it into action.
Speaker 2 (27:24):
Yeah, making it work for you.
Speaker 1 (27:26):
So where do we even begin?
Speaker 2 (27:28):
Well, Grant McGaw has a really unique approach to
personal branding.
Speaker 1 (27:32):
Okay.
Speaker 2 (27:32):
One that goes beyond just you know, creating a flashy
profile online, Uh-huh.
He really emphasizes building abrand that's rooted in your
values and your purpose.
Speaker 1 (27:45):
So it's not just about what you do, but why you
do it Exactly.
Speaker 2 (27:48):
It's about finding that driving force behind your
work, the thing that gets youout of bed in the morning and
fuels your passion.
What impact do you want to haveon the world?
What problems are youpassionate about solving?
What legacy do you want toleave behind?
Speaker 1 (28:04):
Those are some pretty deep questions.
Speaker 2 (28:05):
They are, but once you have the answers, it gives
your personal brand directionand purpose.
Speaker 1 (28:12):
It's like having a compass that guides you through
all the twists and turns of yourcareer.
Speaker 2 (28:17):
Exactly, and once you have a solid understanding of
your why, you can start craftinga personal brand message that
really connects with youraudience.
Think of it as your elevatorpitch a short and compelling
statement that sums up who youare, what you do and why it
matters.
Speaker 1 (28:36):
So it's like distilling your whole
professional identity into a fewsentences that people can
easily grasp and remember.
Speaker 2 (28:42):
Exactly, and this message should be woven into
everything you do your onlineprofiles, your website, your
content, even your everydayconversations.
It's the thread that tieseverything together and creates
a cohesive brand experience.
Speaker 1 (28:55):
This is starting to feel a lot less intimidating and
a lot more actionable.
So let's say you've figured outyour why and you've crafted
your personal brand message.
Speaker 2 (29:04):
Okay.
Speaker 1 (29:05):
What's next?
Speaker 2 (29:05):
Well, in today's world, a strong online presence
is absolutely essential.
Speaker 1 (29:11):
Okay, but we're not just talking about being on
every social media platform,right?
Speaker 2 (29:14):
Right, exactly, five Star BDM is very strategic about
where they focus their efforts.
They've really made LinkedIntheir main platform and they're
doing incredibly well there.
Speaker 1 (29:24):
Yeah, they are.
Speaker 2 (29:25):
It's a great example of choosing the right platform
for your target audience.
Speaker 1 (29:29):
Right.
Speaker 2 (29:29):
LinkedIn is the perfect place to connect with
other professionals, shareindustry knowledge and establish
yourself as a thought leader.
But if your audience issomewhere else, like on a
different platform, or ifthey're more visual, you'll need
to adjust your approach.
Speaker 1 (29:45):
So it's about being where your audience is, not just
trying to be everywhere.
That's right, but what aboutcreating content that actually
gets noticed?
There's so much noise out there, how do you stand out?
Speaker 2 (29:56):
Well, remember those powerful stories that Five Star
BDM shares, like the one aboutthe health care advocate
battling cancer.
That's a perfect example of howstorytelling can really cut
through the clutter and make alasting impression.
Speaker 1 (30:09):
Yeah, I remember that story.
It really connected with me ona personal level.
Speaker 2 (30:12):
Yeah, me too.
Speaker 1 (30:13):
So how do we translate that into something
actionable for our listeners?
Speaker 2 (30:19):
Think about your own experiences, the challenges
you've overcome, the lessonsyou've learned, the moments that
have shaped who you are.
Speaker 1 (30:27):
Okay.
Speaker 2 (30:27):
These are the stories that will resonate with your
audience and make you stand out.
Speaker 1 (30:31):
So it's not about trying to be someone you're not.
Speaker 2 (30:34):
Right.
Speaker 1 (30:34):
It's about embracing your own unique story.
Speaker 2 (30:37):
Exactly and sharing it authentically.
Speaker 1 (30:39):
And we keep coming back to that theme of
authenticity.
Speaker 2 (30:42):
So important.
Speaker 1 (30:43):
Yeah, because people can spot a fake from a mile away
, especially online.
But when you're genuine, whenyou're willing to be vulnerable
and share your true self, peopleconnect with you on a much
deeper level.
I can feel it All right.
So we've got our why, ourpersonal brand message, and
we're sharing our storiesauthentically online.
What's the missing piece?
Speaker 2 (31:04):
Well, remember all those amazing guests on Grant's.
Follow the.
Speaker 1 (31:05):
Brand podcast.
Yeah, he's had some reallyimpressive people on there.
Speaker 2 (31:08):
Right, and that highlights the power of
networking.
Speaker 1 (31:10):
It seems like he really understands that building
a strong personal brand isn'tjust about individual effort.
It's about collaborating withothers and tapping into the
power of community.
Speaker 2 (31:21):
Exactly.
Networking isn't just aboutcollecting business cards or
going to events.
Speaker 1 (31:26):
Right.
Speaker 2 (31:26):
It's about building real relationships with people
who share your values, yourinterests and your goals.
Speaker 1 (31:32):
And that takes effort right.
Speaker 2 (31:34):
It does.
You have to be proactive.
Speaker 1 (31:35):
Uh-huh.
Speaker 2 (31:36):
Reach out to people you admire.
Speaker 1 (31:37):
Okay.
Speaker 2 (31:38):
And find ways to add value to their lives.
Speaker 1 (31:40):
So offer to help with a project or share a piece of
content that you think theymight find useful.
Speaker 2 (31:46):
Exactly, or even just send a message expressing your
appreciation for their work.
Speaker 1 (31:51):
So it's about building relationships based on
mutual respect and a genuinedesire to connect, not just
trying to get something fromsomeone.
Speaker 2 (31:59):
Exactly, and when you approach networking with that
mindset, you'll be surprised atthe opportunities that come your
way.
Speaker 1 (32:06):
It's like they say your network is your net worth.
Speaker 2 (32:09):
Right, but it's not just about money.
It's about building a communityof support that helps you grow
and thrive.
Speaker 1 (32:15):
And that's what Grant McGough has created with Five
Star BDM.
Speaker 2 (32:19):
Yeah, it's more than just a company.
It's a community of people whoare passionate about personal
branding and who are all aboutsupporting each other's success.
Speaker 1 (32:28):
It's really inspiring to see.
Speaker 2 (32:30):
It is.
Speaker 1 (32:30):
So, as we wrap up this deep dive into the world of
Five Star BDM, what's the onekey takeaway you want to leave
our listeners with?
Speaker 2 (32:38):
I think it's this.
Personal branding is not aboutcreating some fake persona or
trying to be someone you're not.
Speaker 1 (32:45):
OK.
Speaker 2 (32:45):
It's about embracing your authentic self, identifying
what makes you unique andvaluable, and sharing that with
the world in a way thatresonates with your audience.
Speaker 1 (32:55):
It's about finding your voice, telling your story
and connecting with people whoare looking for what you have to
offer.
That's it.
Who are looking for what youhave to offer.
That's it.
Well said, and a huge thank youto our listeners for joining us
on this deep dive into theworld of five-star BDM and the
inspiring journey of GrantMcGaugh.
It's been a pleasure we hopeyou've learned some valuable
things and that you're feelingready to start building your own
(33:16):
powerful personal brand.
Speaker 2 (33:18):
Yeah, go out there and make your mark.
Speaker 1 (33:19):
Because the world is waiting to hear your story.
Okay.
So imagine you know you'rescrolling through LinkedIn and
you see someone who's justabsolutely crushing it.
You know in their field likethey're sharing great content
and connecting with all theleaders and everybody seems to
know them Right.
They've become like a whatfive-star BDM calls an industry
icon.
Speaker 2 (00:17):
Yeah.
Speaker 1 (00:18):
And that's what we're doing today.
We're diving deep intofive-star BDM and seeing how
they do it.
Okay, and how you can apply itto your own career.
So for those who haven't heardof them, five-star BDM is a
branding, marketing and businessdevelopment company.
They were founded in 2020 andthey work mainly with
(00:38):
entrepreneurs and small tomedium-sized businesses.
Speaker 2 (00:42):
Yeah, I think it's so interesting now that desire to
make a mark that you mentioned.
It's really why personalbranding has become so essential
these days, especially forentrepreneurs and businesses
that are really trying to standout.
Speaker 1 (00:53):
Yeah.
Speaker 2 (00:54):
Think about it Like when you're looking for a new
product or service.
Are you not more likely to gowith someone that you feel like
you already know and trust?
Speaker 1 (01:02):
Oh yeah, for sure.
Speaker 2 (01:03):
And whose expertise you think is really going to
work for you.
Speaker 1 (01:06):
Yeah, absolutely, and that's where five-star BDM's
founder comes in.
Speaker 2 (01:10):
Okay.
Speaker 1 (01:10):
Grant McGaw.
Speaker 2 (01:11):
Uh-huh.
Speaker 1 (01:12):
Now.
His background is in healthcareand IT.
Speaker 2 (01:15):
Oh, wow which.
Speaker 1 (01:16):
I think is so interesting because it's given
him a unique perspective onbranding.
Speaker 2 (01:20):
Yeah, it is interesting how our experiences
can shape the way we look atthings.
Yeah, it seems like he kind ofuses what he knows about complex
systems from IT.
Speaker 1 (01:31):
Right.
Speaker 2 (01:31):
And combines that with, like, the human focus of
health care, and that's createda really well-rounded approach,
I think.
Speaker 1 (01:37):
It definitely shows in his achievements.
Speaker 2 (01:40):
Yeah.
Speaker 1 (01:40):
He was named one of the top 50 global thought
leaders in personal branding in2024.
Wow, and then one of the top 30global gurus in branding just
last year, in 2025.
Speaker 2 (01:52):
That's incredible.
Speaker 1 (01:53):
And you know, these aren't just like participation
trophies, these awards.
These are from Thinker 360 andglobal gurus who are really
looking at impact and influencein the industry looking at
impact and influence in theindustry.
Speaker 2 (02:04):
Yeah, I mean, you're right, these aren't just given
to anyone.
You have to have real expertiseand consistently show that you
know what you're doing.
Speaker 1 (02:09):
Yeah.
Speaker 2 (02:09):
You know, for you as someone who's interested in
personal branding, this shouldshow you that what he's doing
has been checked out andrecognized by organizations that
really matter.
Speaker 1 (02:20):
Yeah.
Speaker 2 (02:21):
It's a sign that he knows what he's talking about.
Speaker 1 (02:23):
Yeah, totally, and it makes you want to dig deeper,
right.
Speaker 2 (02:25):
For sure.
Speaker 1 (02:26):
So let's get into five star BDM's media presence.
Speaker 2 (02:30):
Yeah.
Speaker 1 (02:31):
Starting with LinkedIn, Grant's built a huge
following over 20,000 people.
Speaker 2 (02:36):
Yeah, that's a real testament to the power of
consistently putting out goodcontent.
Speaker 1 (02:41):
Right.
Speaker 2 (02:42):
In a space where professionals are going
specifically to find it.
Linkedin's not just for yourresume anymore.
Speaker 1 (02:49):
It's a place to show that you're a thought leader and
an expert, and one post I sawthat really stood out to me was
Grant's story about a healthcareadvocate who was battling
cancer, and it just got tons ofengagement, comments, shares,
likes, the whole nine yards.
It shows he knows how toconnect with people.
Speaker 2 (03:04):
Sharing personal stories like that.
It's one of the best ways toreally build genuine connections
with your audience.
Speaker 1 (03:10):
Right.
Speaker 2 (03:11):
You know, people are attracted to real experiences.
Speaker 1 (03:13):
Yeah.
Speaker 2 (03:14):
And when you're willing to share your own, it
resonates so much more than youknow just posting an industry
article or something.
Speaker 1 (03:20):
Yeah, it makes you think what stories do I have
that could connect like thatRight Now?
Yeah, it makes you think whatstories do I have that could
connect like that?
Now, 5 Star BDM isn't as activeon other platforms like Twitter
and Facebook.
Okay, they do have an Instagramaccount for Grant and the
podcast, but they're not postingas often as LinkedIn and the
engagement isn't as high.
Speaker 2 (03:37):
Well, that's a smart move, yeah, especially for a
company that's going afterprofessionals and businesses,
right?
You know, instead of trying tobe everywhere at once, they're
really focusing on the platformthat makes the most sense for
them.
Speaker 1 (03:48):
Right and their goals .
Speaker 2 (03:50):
Exactly.
Speaker 1 (03:51):
Okay.
Speaker 2 (03:51):
It's all about knowing your strengths.
Speaker 1 (03:53):
Yeah, absolutely so.
What about news and blogs?
Speaker 2 (03:57):
Okay.
Speaker 1 (03:57):
I've seen five-star BDM in articles and press
releases and blog postseverywhere.
Speaker 2 (04:03):
Yeah, media coverage like that is just social proof
on a bigger scale.
Speaker 1 (04:07):
Uh-huh.
Speaker 2 (04:08):
It makes their brand seem more credible.
Speaker 1 (04:10):
Right.
Speaker 2 (04:10):
When journalists and bloggers are writing about you.
Speaker 1 (04:13):
Yeah.
It shows that what you're doingis valuable and important, and
they're using their own companyblog to you know, brag a little
bit about their achievements,like Grant's Global, Guru's Top
30 Award.
Speaker 2 (04:25):
Right.
Speaker 1 (04:26):
It's a good way to keep their audience updated and
build their reputation.
Speaker 2 (04:30):
Yeah, you know, it's one thing to do something
amazing, right, but it's anotherthing to tell people about it
strategically.
Speaker 1 (04:37):
Right.
Speaker 2 (04:37):
Their blog becomes a way to not just show off, but to
teach people and share theirexpertise.
Speaker 1 (04:44):
Yeah, and they don't just talk about their own
achievements.
Speaker 2 (04:46):
Okay.
Speaker 1 (04:46):
Grant writes thought pieces on trending topics, too,
like AI and digitaltransformation.
Speaker 2 (04:50):
Yeah, that's smart Right.
Those are really hot topicsright now.
Speaker 1 (04:54):
Yeah, exactly, and by talking about them, Grant is
putting himself and Five StarBDM out there as forward
thinkers.
You know, people who are on thecutting edge.
Speaker 2 (05:03):
It's a good way to stay relevant and reach people
who are interested in the futureof business.
Speaker 1 (05:07):
Right, they're not just talking about personal
branding, they're connecting itto bigger trends.
Right, speaking of connectingto bigger things.
Speaker 2 (05:14):
Yeah.
Speaker 1 (05:14):
They partnered with SETI Case to launch a capital
markets program.
It got them a lot of attentionin the Caribbean finance world.
Speaker 2 (05:24):
Partnerships like that are great for a bunch of
reasons.
Speaker 1 (05:26):
Yeah.
Speaker 2 (05:27):
They show expertise in a new market.
They help you meet new people.
Speaker 1 (05:30):
Right.
Speaker 2 (05:31):
And they let you offer your services to a whole
new group of clients.
Speaker 1 (05:34):
It's a win-win.
Speaker 2 (05:35):
Definitely.
Speaker 1 (05:36):
And remember that story about the health care
advocate.
Speaker 2 (05:38):
Yeah.
Speaker 1 (05:39):
Well, an oncology news site picked it up, wow,
which is a great example of howsharing personal stories can
lead to unexpected opportunities.
Speaker 2 (05:48):
Yeah, it shows how powerful it can be to tell
stories across differentplatforms by sharing that story
on LinkedIn.
Speaker 1 (05:54):
Yeah.
Speaker 2 (05:56):
Grant reached his network Right, but when the news
site picked it up he reached awhole new audience, people
specifically interested inhealth care and oncology.
Speaker 1 (06:04):
So smart.
Speaker 2 (06:04):
It's all about reaching the right people.
Speaker 1 (06:06):
Yeah, and this success didn't just happen
overnight.
Right Grant's been building hiscredibility for years.
He was featured in Miami'sLegacy magazine as a top health
care professional, ok, and hegot the JM Family
African-American Achievers Awardback in 2020.
Speaker 2 (06:21):
It all comes back to the idea that building a
personal brand takes time.
It's a marathon, not a sprint.
Grant's success has come fromyears of hard work, showing his
expertise and building strongrelationships.
Speaker 1 (06:34):
Okay, so let's talk about their Follow the Brand
podcast and webcast series.
Speaker 2 (06:39):
Okay.
Speaker 1 (06:40):
This seems to be like the cornerstone of their media
presence.
They've got almost 200 episodesand they're releasing new ones
every week.
Speaker 2 (06:48):
Podcasts are such a good way to be a thought leader
and build a loyal audience.
It's like a direct line to youraudience's ears, where you can
share your expertise, yourthoughts, even your personality.
Speaker 1 (06:59):
Right.
Speaker 2 (06:59):
And it can be both engaging and informative.
Speaker 1 (07:02):
And it seems to be working.
Follow the Brand was inFeedspot's top 10 personal
branding podcasts globally in2023.
That's amazing, and theyinterview executives and thought
leaders from all sorts ofindustries.
Speaker 2 (07:15):
That ranking really says a lot.
Speaker 1 (07:17):
Yeah.
Speaker 2 (07:17):
And having big names on your show not only brings
great content, but it alsoraises your own status in the
industry.
Yeah, it's like those guestsare saying, hey, this is a
podcast worth listening to.
Speaker 1 (07:28):
And they're not limiting themselves to just one
platform.
Ok Follow the Brand isavailable on Apple Podcasts,
Spotify, YouTube.
Speaker 2 (07:37):
That's smart.
Speaker 1 (07:37):
They're going for wide distribution.
Speaker 2 (07:39):
That's a good move, yeah, by making their content
available everywhere.
Speaker 1 (07:42):
Yeah.
Speaker 2 (07:43):
They're making sure to reach the biggest audience
possible.
Right, it's about meeting youraudience where they are.
Speaker 1 (07:47):
Exactly, and they've had some impressive guests.
Speaker 2 (07:49):
Like who.
Speaker 1 (07:50):
Patrick L Green.
Speaker 2 (07:51):
Mm-hmm.
Speaker 1 (07:52):
Dr Kimberly Long.
Speaker 2 (07:53):
Okay.
Speaker 1 (07:53):
They're both experts in healthcare leadership Wow.
And then Herb Buchanan, who'sthe board chair of NAHSE.
That's cool.
These are some real heavyhitters in their fields.
Speaker 2 (08:09):
Yeah, that shows that Grant really gets networking
and collaboration by havingthese influential people on his
podcast, yeah, he's not justgiving his listeners great
content Right, he's alsobuilding his own connections and
credibility.
Speaker 1 (08:17):
It's not just about putting yourself out there.
Speaker 2 (08:19):
Right.
Speaker 1 (08:19):
It's about aligning yourself with the right people.
Speaker 2 (08:21):
Exactly.
Speaker 1 (08:22):
Okay, now let's move on to their YouTube channel.
Speaker 2 (08:24):
Okay.
Speaker 1 (08:25):
It's called Five Star BDM Personal Branding Tips and
it's got over 1100 subscribers.
Speaker 2 (08:32):
Yeah, video content is getting more and more
important these days.
It's such an engaging way toshare your message and connect
with people.
Speaker 1 (08:39):
And they post new content regularly video podcasts
, tutorials, even live streamedwebinars Wow yeah.
Speaker 2 (08:47):
It seems like they're really using video
strategically, especially thewebinars.
Those are a great way to giveyour audience something valuable
, while also showing that you'rean expert Right.
It's a chance to talk directlyto your viewers and answer their
questions live.
Speaker 1 (09:01):
And they're doing all of this while still staying
true to Grant's initial vision,which is helping professionals
and businesses become thoseindustry icons through powerful
personal branding.
Speaker 2 (09:14):
It's amazing how they've built such a strong
presence online in such a shortamount of time.
Right, it shows what can happenwhen you have a clear vision, a
solid strategy and you'recommitted to giving your
audience something valuable.
Speaker 1 (09:28):
I'm already thinking about my own personal brand and
how I can improve it.
What about you?
What really stood out to you?
Speaker 2 (09:33):
Hmm, let me think.
Speaker 1 (09:35):
Yeah.
Speaker 2 (09:36):
I think what's most impressive is that Five Star BDM
is focused on not just whatthey do, but why they do it.
Speaker 1 (09:44):
Right.
Speaker 2 (09:44):
They're not just creating content for the sake of
it Right.
They have a clear purposebehind everything.
Speaker 1 (09:49):
Yeah, and that purpose seems to be all about
helping others build their ownpersonal brands.
Speaker 2 (09:54):
Yeah, it's like they're saying look, we've done
all these great things and youcan too.
They're sharing their knowledgeto help others reach their full
potential.
Speaker 1 (10:01):
Yeah, that's a really refreshing approach.
Speaker 2 (10:04):
Yeah.
Speaker 1 (10:04):
In a world where it seems like everyone's trying to
keep their secrets to success.
Speaker 2 (10:09):
I know.
Speaker 1 (10:09):
It's like they're creating a movement a community
of people who are all aboutpersonal branding.
Speaker 2 (10:14):
And that kind of community is where real growth
and innovation comes from.
Right, when people feelsupported and empowered, they're
more likely to take risks, trynew things, yeah and ultimately
achieve more.
Speaker 1 (10:27):
It's like a rising tide that lifts all boats.
Speaker 2 (10:30):
Exactly.
Speaker 1 (10:31):
So for someone who might be intimidated by personal
branding, where do you suggestthey start?
Speaker 2 (10:40):
You know, what really resonated with me was Five.
Star BDM's emphasis onstorytelling, like that example
of Grant's LinkedIn post aboutthe health care advocate Right,
it wasn't just a bunch of facts.
Speaker 1 (10:49):
Yeah.
Speaker 2 (10:49):
It was a story that really connected with people on
an emotional level.
Speaker 1 (10:53):
I remember feeling really moved by that story.
Speaker 2 (10:56):
Yeah.
Speaker 1 (10:56):
It made me think about how powerful it can be to
share our own experiences, eventhe tough ones.
Speaker 2 (11:02):
It's like, by being vulnerable, you're giving other
people permission to connectwith you on a deeper level.
Speaker 1 (11:08):
Yeah, and it's not about making up a sob story or
anything.
It's about finding the thingsin your own life that really
matter, exactly the challengesyou've overcome, the lessons
you've learned, the moments thatmade you who you are today.
Speaker 2 (11:19):
Those are great questions to think about.
Speaker 1 (11:21):
Yeah.
Speaker 2 (11:22):
It's like digging up the hidden treasures in your own
story and polishing them up toshare with the world.
Speaker 1 (11:28):
And you don't have to be a professional writer to do
it Right.
It's more about being genuineand speaking from the heart.
People can spot a fake a mileaway, yeah, but they can also
sense authenticity, and that'swhat really connects.
So authenticity seems to be keyhere.
Speaker 2 (11:44):
Yeah.
Speaker 1 (11:44):
And another one is consistency.
Five Star BDM is always puttingout new content.
Speaker 2 (11:51):
Right.
Speaker 1 (11:51):
Blog posts, podcasts, social media updates.
Speaker 2 (11:55):
Yeah.
Speaker 1 (11:55):
They're not just dipping their toes in the water.
Speaker 2 (11:57):
They're fully committed.
Consistency is so important forbuilding trust.
It shows your audience thatyou're serious about what you do
and that you're going to keepgiving them valuable stuff.
Speaker 1 (12:07):
Yeah, it's like showing up for a job.
If you're only there once in awhile, no one's going to take
you seriously.
If you're there every day,putting in the work, people
start to notice.
Speaker 2 (12:16):
They respect your dedication.
Speaker 1 (12:18):
Exactly, and it's not just about how much you do,
it's about the quality to eachpiece of content should be well
thought out.
Speaker 2 (12:27):
Yeah.
Speaker 1 (12:27):
And it should help your overall brand strategy.
Speaker 2 (12:29):
It's all connected.
Speaker 1 (12:31):
It's interesting how Grant's background in health
care and IT seems to inform hisapproach to branding.
Yeah, it's like he's blendingthat human touch with a
data-driven mindset.
Speaker 2 (12:44):
It's a really interesting perspective.
Speaker 1 (12:46):
Yeah.
Speaker 2 (12:46):
It seems like he gets that.
Personal branding isn't justabout creating a fake image.
It's about building somethingreal and lasting that aligns
with your values and goals.
The healthcare side brings inthat human element of empathy
and understanding.
Well, the IT side gives him aframework for thinking
strategically and getting thingsdone.
Speaker 1 (13:07):
And it's not just about looking back at past
experiences.
It's also about looking forwardand embracing new trends.
Five Star BDM is all overtopics like AI and digital
transformation, which shows thatthey're not afraid to adapt and
stay ahead of the curve.
Five Star BDM is all overtopics like AI and digital
transformation.
Speaker 2 (13:19):
Right.
Speaker 1 (13:20):
Which shows that they're not afraid to adapt and
stay ahead of the curve.
Speaker 2 (13:23):
Being adaptable is so important.
These days.
Everything's changing so fast.
If you're stuck in the past andignoring new trends, you're
going to get left behind.
Speaker 1 (13:33):
Right.
Speaker 2 (13:34):
Five Star BDM's willingness to talk about these
cutting edge topics shows thatthey're committed to innovation
and that they can help theirclients navigate the future of
business.
Speaker 1 (13:44):
And they're not just talking about it Right, they're
putting it into practice.
Their partnership with SETICase is a perfect example of how
they're using their expertisein new markets and facing new
challenges.
Speaker 2 (13:55):
Partnerships are a fantastic way to grow.
Speaker 1 (13:58):
Learn new skills and reach new audiences.
Speaker 2 (14:00):
Right.
It's a reminder that we don'thave to do everything alone.
Exactly, collaboration is key,totally.
And speaking of collaboration,yeah.
Their podcast is a greatexample of how they're using the
power of networking.
By bringing on these highprofile guests Right, they're
not just giving their listenersvaluable content.
Yeah, they're alsostrengthening their connections
(14:36):
in the industry.
It's a win win situation foreveryone Right.
The guests get to share theirexpertise with a new audience.
The listeners learn from thebest, yeah.
And five star BDM gets to beseen as a leader in personal
branding.
It's like they're creating anetwork effect where everyone
involved benefits from theconnections and collaborations
and that network effect is sopowerful.
Speaker 1 (14:46):
Yeah, especially in today's world where everything's
connected.
When you have strongrelationships with other experts
, you're not just reaching morepeople.
Speaker 2 (14:55):
You're also amplifying your message and
making a bigger impact morepeople.
Speaker 1 (15:00):
Yeah, you're also amplifying your message and
making a bigger impact.
So it's not just about buildingyour own brand Right.
It's about building a networkof support that helps everyone
grow together.
Speaker 2 (15:07):
It's a powerful concept.
Speaker 1 (15:08):
Yeah, it really is, and it makes me want to learn
more about what makes GrantMcGaugh tick.
Speaker 2 (15:14):
OK.
Speaker 1 (15:14):
You know what are the things that have made him so
successful.
Speaker 2 (15:17):
Well, from what we've seen, I'd say it's authenticity
, vision and a genuine passionfor helping others.
He's not afraid to be himself,he knows where he wants to go
and he really cares about thesuccess of others.
Speaker 1 (15:32):
And that combination seems to be a recipe for not
just personal success, but forcreating a positive impact on
the whole industry.
Speaker 2 (15:39):
Absolutely.
Speaker 1 (15:40):
It's about more than just building your own brand.
It's about using that brand todo something bigger, something
that creates value and inspiresothers.
Speaker 2 (15:48):
It's like he's changing what it means to be a
leader, shifting the focus fromself-promotion to actually
empowering others.
Speaker 1 (15:57):
And that's a message that really resonates these days
.
Speaker 2 (16:00):
It's a letter.
Speaker 1 (16:00):
People are looking for authentic leaders, people
who genuinely care and want tomake a difference.
So it's not just about being atthe top.
It's about helping others climbthe mountain with you, and
that's the kind of leadershipthat makes a real difference,
the kind that goes beyondindividual success and helps
everyone.
Speaker 2 (16:20):
It's about the greater good, everyone it's
about the greater good.
Speaker 1 (16:22):
So for someone who's thinking, ok, this is great, but
I don't have the resources orthe platform of a Grant McGaugh,
what advice would you give them?
Speaker 2 (16:30):
I'd say, start small.
Speaker 1 (16:31):
OK.
Speaker 2 (16:32):
And focus on building real connections.
You don't need a fancy websiteor thousands of followers to
start making an impact.
Speaker 1 (16:40):
Right.
Speaker 2 (16:41):
Just share your expertise authentically.
Speaker 1 (16:43):
Yeah.
Speaker 2 (16:43):
Talk to people in your field and build
relationships based on respectand a desire to learn from each
other.
Speaker 1 (16:50):
It's like that, saying the best way to predict
the future is to create it.
Speaker 2 (16:54):
Exactly.
Speaker 1 (16:55):
And every journey begins with a single step.
Take that step today, and whoknows where it might lead you?
Speaker 2 (17:02):
You never know.
Speaker 1 (17:04):
Well, I think that's a great place to wrap up this
part of our deep dive.
Speaker 2 (17:07):
Yeah, we've covered a lot about Five Star BDM and
Grant McGaugh's approach topersonal branding from the power
of storytelling to theimportance of being yourself
Right, being consistent andworking with others.
Speaker 1 (17:19):
And in our next segment we'll talk about some
specific tactics and strategiesthat you can use to start
building your own personal brandSounds good and achieve your
goals.
I'm excited We'll dive into thedetails of creating a great
online presence, crafting yourpersonal brand message.
Speaker 2 (17:35):
Okay.
Speaker 1 (17:36):
And using the power of networking to connect with
the right people Awesome.
So stay tuned for the finalpart of our deep dive into the
world of five star BDM.
Can't wait.
And the remarkable journey ofGrant Mago.
Speaker 2 (17:49):
It's going to be good .
Welcome back to the deep dive.
Speaker 1 (17:53):
So we were just talking about how five star BDM
is focused on not just what theydo, but why they do it.
Speaker 2 (17:59):
Right, and that purpose seems to be all about
Purpose.
Seems to be all about, you know, empowering others to build
their own personal brands.
It's like they're creating aripple effect of success.
Speaker 1 (18:09):
It's like they're saying look, we achieve these
great things and you can too.
Speaker 2 (18:14):
Exactly.
Speaker 1 (18:14):
It's really refreshing to see a company
that's so willing to share theirknowledge.
Speaker 2 (18:18):
Yeah, it is.
Speaker 1 (18:19):
You know, most people are trying to guard their
secrets to success.
Speaker 2 (18:22):
I know right.
Speaker 1 (18:23):
But five-star BDM is like come on in, let's all win
together.
Speaker 2 (18:27):
Yeah, it's more like building a movement Right, a
community of people who believein the power of personal
branding.
Speaker 1 (18:32):
And that's the kind of community that leads to real
growth and innovation.
Speaker 2 (18:36):
For sure.
Speaker 1 (18:37):
When people feel supported and empowered, they're
more likely to take risks.
Try new things.
Yeah, and they're more likelyto take risks, try new things.
Speaker 2 (18:44):
Yeah.
Speaker 1 (18:44):
And ultimately achieve more.
Speaker 2 (18:45):
Totally.
It's like a rising tide thatlifts all boats.
Speaker 1 (18:49):
So for someone who's listening, who might be a little
intimidated by this wholepersonal branding thing, yeah.
Where do you think they shouldstart?
Speaker 2 (18:55):
You know, one thing that really stuck with me was
five star BDMs focus onstorytelling, like that example
of Grant's Lincoln post aboutthe health care advocate.
It wasn't just dry facts andfigures.
Speaker 1 (19:07):
Yeah.
Speaker 2 (19:08):
It was a story that evoked emotion and really
connected with people on a humanlevel.
Speaker 1 (19:14):
I remember being so moved by that story.
Speaker 2 (19:17):
Yeah.
Speaker 1 (19:18):
It really made me think about the power of sharing
our own experiences.
Speaker 2 (19:22):
Right, even the tough ones.
Speaker 1 (19:23):
Yeah, even the tough ones.
Speaker 2 (19:24):
Yeah, even the tough ones, Because when you're
vulnerable like that, you'recreating a space for others to
connect with you.
Speaker 1 (19:31):
Yeah, on a deeper level.
Speaker 2 (19:32):
Exactly.
Speaker 1 (19:35):
And you know it's not about trying to fabricate some
emotional story.
Speaker 2 (19:36):
Right.
Speaker 1 (19:37):
It's about finding those authentic threads in your
own life.
Speaker 2 (19:40):
Yeah.
What challenges have youovercome?
What lessons have you learned?
What moments have shaped whoyou are today?
Speaker 1 (19:46):
Those are some great questions to consider.
Speaker 2 (19:49):
It's like unearthing those hidden gems in your own
story.
Speaker 1 (19:52):
Right.
Speaker 2 (19:53):
And polishing them up to share with the world.
Speaker 1 (19:55):
And you don't have to be a professional writer to do
it.
Speaker 2 (19:57):
Not at all.
Speaker 1 (19:58):
It's more about being genuine and speaking from the
heart.
Speaker 2 (20:02):
People can tell when you're being fake.
Speaker 1 (20:04):
Oh yeah, for sure.
Speaker 2 (20:06):
But they can also sense when you're being real.
Speaker 1 (20:08):
Right, and that's what really makes a connection.
Speaker 2 (20:10):
Absolutely.
Speaker 1 (20:11):
So authenticity seems to be really important here,
and another key ingredient isconsistency.
Speaker 2 (20:18):
Right.
Speaker 1 (20:19):
Five Star BDM is constantly putting out new
content.
Speaker 2 (20:22):
Yeah, they are.
Speaker 1 (20:23):
Blog posts, podcasts, social media updates.
They're not just dipping theirtoes in the water.
Speaker 2 (20:29):
They're all in, they're fully committed.
And that consistency is whatbuilds trust.
Right it shows your audiencethat you're serious about what
you do and that you're committedto providing value over time.
Speaker 1 (20:40):
Yeah, it's like showing up for a job, right?
If you only show up once in awhile, nobody's going to take
you seriously, but if you'rethere every day, putting in the
work, people start to notice.
Speaker 2 (20:52):
They respect your dedication.
Speaker 1 (20:53):
And it's not just about quantity either.
It's about quality.
Every piece of content shouldbe well thought out and it
should support your overallbrand strategy.
Everything's connected.
You know, it's fascinating howGrant's background in health
care and IT seems to inform hisapproach to branding.
Speaker 2 (21:10):
Yeah, it's a really interesting combination.
Speaker 1 (21:12):
It's like he's blending that human touch with a
data driven mindset.
Speaker 2 (21:17):
He seems to understand that personal
branding isn't just aboutcreating a facade.
It's about building somethingauthentic and sustainable Right.
That aligns with your valuesand goals yeah.
The healthcare side brings inthat empathy and understanding,
while the IT background providesa framework for strategic
(21:38):
thinking and execution.
Speaker 1 (21:40):
It's not just about looking back at past experiences
either.
It's about looking forward andembracing new trends.
Five Star BDM is all overtopics like AI and digital
transformation, which showsthey're not afraid to adapt and
stay ahead of the curve.
Speaker 2 (21:54):
It's so crucial to be adaptable in today's world.
Speaker 1 (21:57):
Yeah, everything's changing so fast.
Speaker 2 (21:59):
If you're clinging to outdated methods, action or
ignoring new trends, you'regoing to get left behind.
Five-star BDM's willingness toengage with these cutting-edge
topics shows that they'recommitted to innovation and that
they can help their clientsnavigate the future of business.
Speaker 1 (22:16):
And they're not just talking about it.
Speaker 2 (22:17):
Right.
Speaker 1 (22:17):
They're putting it into practice.
Speaker 2 (22:19):
Uh-huh Like with their partnership with SETI case
.
Speaker 1 (22:21):
Exactly.
That's a perfect example of howthey're applying their
expertise to new markets, newchallenges.
Speaker 2 (22:27):
Partnerships are a fantastic way to expand your
reach, learn new skills and gainexposure to different audiences
.
Speaker 1 (22:35):
It's a reminder that we don't have to do everything
alone.
Speaker 2 (22:38):
For sure.
Speaker 1 (22:39):
Collaboration is key for growth and innovation.
Speaker 2 (22:42):
Absolutely.
Speaker 1 (22:42):
And speaking of collaboration, their podcast is
a prime example of how they'releveraging the power of
networking.
Speaker 2 (22:49):
Right.
Speaker 1 (22:50):
By bringing on these high profile guests, they're not
only providing valuable content, they're also strengthening
their connections within theindustry.
Speaker 2 (22:59):
It's a win-win for everyone involved.
Speaker 1 (23:01):
Right.
Speaker 2 (23:02):
The guests get to share their expertise with a new
audience.
The listeners benefit fromtheir insights.
Speaker 1 (23:07):
Yeah.
Speaker 2 (23:08):
And five-star BDM solidifies their position as
thought leaders in the personalbranding space.
Speaker 1 (23:14):
It's like they're creating a network effect where
everyone benefits from theconnections and collaborations.
Speaker 2 (23:19):
Exactly, and that network effect is incredibly
powerful.
Speaker 1 (23:23):
Yeah, especially in today's interconnected world.
Speaker 2 (23:26):
When you build strong relationships with other
experts, you're not justexpanding your reach Right,
you're also amplifying yourmessage and increasing your
impact.
Speaker 1 (23:34):
It's not just about building your own brand.
Speaker 2 (23:36):
Right.
Speaker 1 (23:36):
It's about building a network of support and
collaboration that helpseveryone rise together.
It's a powerful conceptcollaboration that helps
everyone rise together.
It's a powerful concept.
It really is, and it makes mewant to dig even deeper into
what makes Grant McGaugh tick asa thought leader.
Speaker 2 (23:51):
Okay.
Speaker 1 (23:51):
What do you think are some of the key traits that
have contributed to his success?
Speaker 2 (23:56):
Well, from what we've gathered, I'd say authenticity,
vision and a genuine passionfor helping others.
Speaker 1 (24:03):
Yeah, those seem to be at the core of his leadership
style.
Speaker 2 (24:06):
He's not afraid to be himself, he has a clear
understanding of where he wantsto go Right, and he's genuinely
invested in the success ofothers.
Speaker 1 (24:13):
And that combination seems to be a recipe for not
just personal success Right, butfor creating a positive ripple
effect that impacts the entireindustry.
Speaker 2 (24:23):
Absolutely.
It's about more than justbuilding a personal brand.
Speaker 1 (24:26):
Right.
Speaker 2 (24:27):
It's about using that brand as a platform for
something bigger, something thatcreates value and inspires
others.
Speaker 1 (24:33):
Yeah.
Speaker 2 (24:34):
Like he's challenging the traditional idea of what it
means to be a leader, shiftingthe focus from self-promotion to
genuine empowerment.
Speaker 1 (24:42):
And that's a message that resonates so deeply in
today's world.
Speaker 2 (24:45):
Yeah, people are craving authentic leadership,
guidance that comes from a placeof genuine care.
Speaker 1 (24:52):
Right.
Speaker 2 (24:52):
And a desire to make a positive difference.
Speaker 1 (24:55):
So it's not just about being at the top of the
mountain.
Speaker 2 (24:57):
Exactly.
Speaker 1 (24:58):
It's about helping others climb it alongside you.
Speaker 2 (25:01):
That's the kind of leadership that creates a
lasting impact.
Speaker 1 (25:04):
Yeah.
Speaker 2 (25:04):
The kind that goes beyond individual success Right
and contributes to the greatergood.
Speaker 1 (25:08):
So for someone listening who might be thinking,
okay, this is all great, but Idon't have the resources or the
platform of a Grant McGough,what advice would you give them?
Speaker 2 (25:17):
I'd say, start small.
Speaker 1 (25:18):
Okay.
Speaker 2 (25:19):
Focus on building genuine connections.
Uh-huh, you don't need a fancywebsite or a massive social
media following to start makinga difference.
Right, just focus on sharingyour expertise in authentic ways
.
Speaker 1 (25:32):
Yeah.
Speaker 2 (25:33):
Engage with others in your field, uh-huh, and build
relationships based on mutualrespect and a desire to learn
from each other.
Speaker 1 (25:40):
It's like that, saying the best way to predict
the future is to create itExactly.
Speaker 2 (25:44):
And every journey begins is to create it Exactly.
And every journey begins with asingle step Right.
Take that step today and whoknows where it might lead you?
Speaker 1 (25:51):
You never know.
Speaker 2 (25:52):
It's exciting to think about.
Speaker 1 (25:53):
Well, I think that's a great place to wrap up this
part of our deep dive.
We've covered a lot of groundin exploring 5 Star BDM and
Grant McGaugh's approach topersonal branding, From the
power of storytelling to theimportance of authenticity,
consistency and collaboration.
Speaker 2 (26:09):
It's all connected.
Speaker 1 (26:10):
And in our final segment, we'll explore some
specific tactics and strategiesthat you can implement to start
building your own personal brandand achieving your goals.
Sounds good.
We'll delve into the nuts andbolts of creating a compelling
online presence, crafting yourpersonal brand message and
leveraging the power ofnetworking to connect with the
right people.
Speaker 2 (26:30):
I'm looking forward to it.
Speaker 1 (26:31):
So stay tuned for the exciting conclusion of our deep
dive into the world of 5 StarBDM.
Speaker 2 (26:35):
Can't wait.
Speaker 1 (26:36):
And the remarkable journey of Grant McGaugh.
Speaker 2 (26:39):
All right, so welcome back to the Deep Dive where
we've been exploring Five StarBDM and their founder, Grant
McGaugh.
We talked about their reallystrategic approach to personal
branding, the power of tellingstories, the importance of being
authentic and the magic ofcollaborating.
Speaker 1 (26:55):
Yeah, it's been a great discussion.
Now let's get into someactionable takeaways.
Speaker 2 (26:58):
OK, sounds good.
Speaker 1 (26:59):
Because it's one thing to admire someone else's
success, but it's another thingentirely to actually apply those
lessons to our own lives.
Right, so let's shift gears abit and talk about what you, our
listener, can do to startbuilding your own powerful
personal brand.
Okay, and that's what I loveabout these deep dives.
Yeah, you know it's not justabout learning for the sake of
(27:20):
learning Right.
It's about taking thatknowledge and actually putting
it into action.
Speaker 2 (27:24):
Yeah, making it work for you.
Speaker 1 (27:26):
So where do we even begin?
Speaker 2 (27:28):
Well, Grant McGaw has a really unique approach to
personal branding.
Speaker 1 (27:32):
Okay.
Speaker 2 (27:32):
One that goes beyond just you know, creating a flashy
profile online, Uh-huh.
He really emphasizes building abrand that's rooted in your
values and your purpose.
Speaker 1 (27:45):
So it's not just about what you do, but why you
do it Exactly.
Speaker 2 (27:48):
It's about finding that driving force behind your
work, the thing that gets youout of bed in the morning and
fuels your passion.
What impact do you want to haveon the world?
What problems are youpassionate about solving?
What legacy do you want toleave behind?
Speaker 1 (28:04):
Those are some pretty deep questions.
Speaker 2 (28:05):
They are, but once you have the answers, it gives
your personal brand directionand purpose.
Speaker 1 (28:12):
It's like having a compass that guides you through
all the twists and turns of yourcareer.
Speaker 2 (28:17):
Exactly, and once you have a solid understanding of
your why, you can start craftinga personal brand message that
really connects with youraudience.
Think of it as your elevatorpitch a short and compelling
statement that sums up who youare, what you do and why it
matters.
Speaker 1 (28:36):
So it's like distilling your whole
professional identity into a fewsentences that people can
easily grasp and remember.
Speaker 2 (28:42):
Exactly, and this message should be woven into
everything you do your onlineprofiles, your website, your
content, even your everydayconversations.
It's the thread that tieseverything together and creates
a cohesive brand experience.
Speaker 1 (28:55):
This is starting to feel a lot less intimidating and
a lot more actionable.
So let's say you've figured outyour why and you've crafted
your personal brand message.
Speaker 2 (29:04):
Okay.
Speaker 1 (29:05):
What's next?
Speaker 2 (29:05):
Well, in today's world, a strong online presence
is absolutely essential.
Speaker 1 (29:11):
Okay, but we're not just talking about being on
every social media platform,right?
Speaker 2 (29:14):
Right, exactly, five Star BDM is very strategic about
where they focus their efforts.
They've really made LinkedIntheir main platform and they're
doing incredibly well there.
Speaker 1 (29:24):
Yeah, they are.
Speaker 2 (29:25):
It's a great example of choosing the right platform
for your target audience.
Speaker 1 (29:29):
Right.
Speaker 2 (29:29):
LinkedIn is the perfect place to connect with
other professionals, shareindustry knowledge and establish
yourself as a thought leader.
But if your audience issomewhere else, like on a
different platform, or ifthey're more visual, you'll need
to adjust your approach.
Speaker 1 (29:45):
So it's about being where your audience is, not just
trying to be everywhere.
That's right, but what aboutcreating content that actually
gets noticed?
There's so much noise out there, how do you stand out?
Speaker 2 (29:56):
Well, remember those powerful stories that Five Star
BDM shares, like the one aboutthe health care advocate
battling cancer.
That's a perfect example of howstorytelling can really cut
through the clutter and make alasting impression.
Speaker 1 (30:09):
Yeah, I remember that story.
It really connected with me ona personal level.
Speaker 2 (30:12):
Yeah, me too.
Speaker 1 (30:13):
So how do we translate that into something
actionable for our listeners?
Speaker 2 (30:19):
Think about your own experiences, the challenges
you've overcome, the lessonsyou've learned, the moments that
have shaped who you are.
Speaker 1 (30:27):
Okay.
Speaker 2 (30:27):
These are the stories that will resonate with your
audience and make you stand out.
Speaker 1 (30:31):
So it's not about trying to be someone you're not.
Speaker 2 (30:34):
Right.
Speaker 1 (30:34):
It's about embracing your own unique story.
Speaker 2 (30:37):
Exactly and sharing it authentically.
Speaker 1 (30:39):
And we keep coming back to that theme of
authenticity.
Speaker 2 (30:42):
So important.
Speaker 1 (30:43):
Yeah, because people can spot a fake from a mile away
, especially online.
But when you're genuine, whenyou're willing to be vulnerable
and share your true self, peopleconnect with you on a much
deeper level.
I can feel it All right.
So we've got our why, ourpersonal brand message, and
we're sharing our storiesauthentically online.
What's the missing piece?
Speaker 2 (31:04):
Well, remember all those amazing guests on Grant's.
Follow the.
Speaker 1 (31:05):
Brand podcast.
Yeah, he's had some reallyimpressive people on there.
Speaker 2 (31:08):
Right, and that highlights the power of
networking.
Speaker 1 (31:10):
It seems like he really understands that building
a strong personal brand isn'tjust about individual effort.
It's about collaborating withothers and tapping into the
power of community.
Speaker 2 (31:21):
Exactly.
Networking isn't just aboutcollecting business cards or
going to events.
Speaker 1 (31:26):
Right.
Speaker 2 (31:26):
It's about building real relationships with people
who share your values, yourinterests and your goals.
Speaker 1 (31:32):
And that takes effort right.
Speaker 2 (31:34):
It does.
You have to be proactive.
Speaker 1 (31:35):
Uh-huh.
Speaker 2 (31:36):
Reach out to people you admire.
Speaker 1 (31:37):
Okay.
Speaker 2 (31:38):
And find ways to add value to their lives.
Speaker 1 (31:40):
So offer to help with a project or share a piece of
content that you think theymight find useful.
Speaker 2 (31:46):
Exactly, or even just send a message expressing your
appreciation for their work.
Speaker 1 (31:51):
So it's about building relationships based on
mutual respect and a genuinedesire to connect, not just
trying to get something fromsomeone.
Speaker 2 (31:59):
Exactly, and when you approach networking with that
mindset, you'll be surprised atthe opportunities that come your
way.
Speaker 1 (32:06):
It's like they say your network is your net worth.
Speaker 2 (32:09):
Right, but it's not just about money.
It's about building a communityof support that helps you grow
and thrive.
Speaker 1 (32:15):
And that's what Grant McGough has created with Five
Star BDM.
Speaker 2 (32:19):
Yeah, it's more than just a company.
It's a community of people whoare passionate about personal
branding and who are all aboutsupporting each other's success.
Speaker 1 (32:28):
It's really inspiring to see.
Speaker 2 (32:30):
It is.
Speaker 1 (32:30):
So, as we wrap up this deep dive into the world of
Five Star BDM, what's the onekey takeaway you want to leave
our listeners with?
Speaker 2 (32:38):
I think it's this.
Personal branding is not aboutcreating some fake persona or
trying to be someone you're not.
Speaker 1 (32:45):
OK.
Speaker 2 (32:45):
It's about embracing your authentic self, identifying
what makes you unique andvaluable, and sharing that with
the world in a way thatresonates with your audience.
Speaker 1 (32:55):
It's about finding your voice, telling your story
and connecting with people whoare looking for what you have to
offer.
That's it.
Who are looking for what youhave to offer.
That's it.
Well said, and a huge thank youto our listeners for joining us
on this deep dive into theworld of five-star BDM and the
inspiring journey of GrantMcGaugh.
It's been a pleasure we hopeyou've learned some valuable
things and that you're feelingready to start building your own
(33:16):
powerful personal brand.
Speaker 2 (33:18):
Yeah, go out there and make your mark.
Speaker 1 (33:19):
Because the world is waiting to hear your story.
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.