September 21, 2025 • 32 mins
What if the secret to women's health lies not in treating symptoms, but in understanding the unique patterns beneath them? Andrea Corleto discovered this truth the hard way, navigating her own chronic illness journey through a healthcare system that often left her questions unanswered. That frustrating experience sparked the creation of Lyv Health – a personalized longevity platform designed specifically for women.
The shocking reality is that women spend 25% more time in poor health than men. While men maintain relatively stable hormonal states throughout their lives, women experience dramatic shifts during various life stages – from postpartum recovery to perimenopause and beyond. These transitions often bring symptoms like fatigue, brain fog, mood swings, and night sweats that traditional healthcare approaches may dismiss or inadequately address.
Lyv Health takes a fundamentally different approach by combining comprehensive biomarker testing with AI-powered analysis and human clinical support. By examining approximately 70 different biomarkers, the platform identifies the underlying causes of symptoms, including hormonal imbalances, nutrient deficiencies, and metabolic issues. This data-driven approach doesn't just address immediate health concerns; it also reveals early warning signs for conditions like cardiovascular disease, the leading killer of women.
What makes this approach truly revolutionary is its ability to balance cutting-edge technology with essential human connection. While artificial intelligence processes vast amounts of health data in minutes (tasks that would take human clinicians weeks), real healthcare professionals review all insights and provide personalized support. This combination creates a healthcare experience that addresses both scientific and emotional needs – something Andrea wished existed during her own health struggles.
Whether you prefer natural approaches through nutrition and supplements or need medication-based interventions, Lyv Health offers personalized recommendations that fit your lifestyle and preferences. Ready to understand what's really happening beneath your symptoms? Visit lyvhealth.co to learn how data-driven insights could transform your health journey.
Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome everybody to the Follow Brand Podcast.
This is your host, grantMcGaugh, and I get to talk about
one of my favorite subjects,and people have been following
me.
You know how I feel aboutwomen's health.
I've learned a lot by talkingto other women when it comes to
how they engage with the healthcare system that I just didn't
know.
(00:22):
I just was not aware of certainchallenges that are there, that
are not on the other side ofthe ball as a male.
So we're going to continue someconversation.
We're going to talk to AndreaColetto about what motivates her
right now.
She has a fantastic platform.
She's in that world ofhealthcare, she's in that world
of technology, but she's in aworld that she wants to
(00:43):
influence others and educatepeople are on these types of
subjects.
So, andrea, you'd like tointroduce yourself.
Speaker 2 (00:51):
Yes, thank you so much, grant, for having me.
I'm Andrea.
I am the founder of Live Healthpersonalized longevity platform
for women and you know I gotstarted with this very much
coming from a personal space,navigating a chronic illness and
realizing all the gaps in thehealthcare system, particularly
(01:12):
when it comes to women's health,so decided that I had to do
something about it.
If something's broken, I haveto fix it, and that's how I got
started on this journey offounding my company and, along
the way, have shared.
I've been very public about myjourney getting diagnosed,
navigating health, building acompany in the health space and
(01:34):
I think that's really resonatedwith people so excited to be
here.
Speaker 1 (01:39):
All right.
Well, we're going to jump rightin right there, because your
personal journey, your brandorigin, is very, very intriguing
to me.
Because, like you said, you'veshared your brand.
You know what was born from avery personal health journey my,
I've got a personal healthjourney as well, but I want you,
(02:00):
if you could, please walk usthrough the moment that you
decided to publicly share thatstory and what shifted for you
afterward.
Speaker 2 (02:10):
Yeah, that's a great question, I think for me, when I
first was starting to figureout what was going on with my
body, I turned to social mediaand I saw others sharing their
stories of navigating their ownchronic illnesses.
And then along the way I foundpeople that had similar symptoms
to me, got referrals to books.
(02:31):
I just realized how much valuethere was in others who had
shared their stories.
And so, as I started to figurethings out eventually got
diagnosed, got on treatments,started looking at the health
space and educating myself, Iwanted to give back too right, I
wanted to also share my storyfor those who needed to hear it,
(02:51):
for those who resonated, and atfirst it started with just in
conversations, being very openabout it and I realized how much
people gravitated towards itand then got a little more
comfortable sharing it on myTikTok, eventually on my
LinkedIn and you know Ihesitated, right, For example,
like LinkedIn feels like a veryprofessional network I wondered
(03:13):
is there a space to sharepersonal stuff there?
Would it look unprofessional orwould it help people connect
with me?
And I found that it was aladder.
I started sharing what drove meto start my company and how I
came into that journey and itreally resonated with people.
So you know, it was baby steps,starting from conversations to
(03:35):
actually sharing it publicly andnow speaking on podcasts and
panels, and it's awesome to seethat it either resonates for
people because they'veexperienced something similar or
they are currently experiencingsomething similar, or they know
someone very close to them whodid.
And particularly for women,because we don't often talk
about some of these topics,they're excited that someone is
(03:57):
finally talking about them soimportant because, as you
alluded to, you hesitated earlyon to lead with your personal
health experience and onplatforms like LinkedIn.
Speaker 1 (04:10):
But what I have found is that authenticity sells
because you can't lie toyourself.
Everyone was I'm going to sayeveryone but a lot of people
have had challenging situationsand they aren't always visible
to a lot of different people.
So when they hear an authenticstory, it's like, oh yeah, she
(04:31):
just she's going throughsomething like I experienced and
she's bold enough, she's braveenough to share it.
I want to listen to thisbecause that gives me a lot more
confidence in what I've beenthrough to tell that story.
So hopefully, someone elsedoesn't necessarily have to go
through that type of thing.
So I want to understand fromyour lens what finally convinced
(04:57):
you that vulnerability wouldactually strengthen your
credibility rather than diminishit.
Speaker 2 (05:06):
Yeah, great question.
You know I gave a panel atHarvard Business School where we
sort of lead with it's sort oflike a keynote and we lead with
our story.
You tell your story of yourtake on the world.
It's called a my take, so youshare your take on the world.
What drove you to be who youare?
(05:28):
And that was the first time thatI shared a lot about my
background, both my backgroundgrowing up, navigating a chronic
illness, just everything in mylife and how that brought me to
where I am now and what I'mworking on now.
And it was very nerve wrackingsharing that in a public setting
, but I saw how much itresonated and I think that was
(05:53):
one of the first sort of publicmoments of talking about
everything.
I shared photos of me at thehospital when I had to be rushed
into the ER and I talked aboutyou know the symptoms I was
having and how painful it was.
And I saw that you know manypeople, many women, came up
after saying that's interesting.
(06:14):
I didn't know that was notnormal.
I have the same symptoms.
Or, even more interestingly, Ihad a couple of guys approach me
and say even more interestingly, I had a couple of guys
approach me and say, hey, mygirlfriend has a lot of those
symptoms too.
Is there a book that I can gether?
Is there any way I can help her?
And I was like, wow, the guysare listening too.
And so it was really.
(06:37):
It felt like it was making animpact.
Right, if I helped one personunderstand that maybe what they
were going through is not normalor shouldn't be the norm, then
I've made a difference.
Speaker 1 (06:49):
You made a complete difference, especially in the
lives of those individuals.
A lot of people.
They think when they're goingto do something like that,
they'd have to influence thethousands and millions of people
.
But really, if you can at leastinfluence one person possibly
two with your story, you've donea lot.
And then if you can resonateand then scale from there,
(07:12):
that's just wonderful.
Right.
That just adds to the entireexperience.
Now you've positioned yourselfat the crossroads of what I call
longevity technology andwomen's health.
My question is why is thisintersection so critical right
now and how do you see itevolving in the next five years?
Speaker 2 (07:36):
Yeah, that's a great question.
So, on the women's health side,as you know, women's health has
been under-researched,underfunded.
That's slowly changing, butwe're not there yet.
So I think bringing awarenessto different issues of women's
health is super important.
I'm a big advocate of hormonalhealth issues like endometriosis
(07:58):
, pcos, as well as autoimmunediseases, which women are more
prone to.
So I think it's a veryimportant space and it's finally
getting more attention beyond.
You know, women's health usedto be seen as just fertility.
Now it's finally beingrecognized as going beyond
fertility, right, recognizingthat women are not just about
making babies.
(08:20):
And at the same time, there'sbeen this boom in the longevity
space, particularly with BrianJohnson, peter Attia all of the
primarily longevity guys, and so, as there's a lot of interest
in extending lifespan andhealthspan, I realized there's a
gap in a female first approach,which is what my company is all
(08:43):
about.
A female first approach, whichis what my company is all about,
because a lot of theseprotocols work for men or work
for individuals.
A lot of these are also justlike white men, right.
What works for them, theprotocols that work for them,
might not work for a person ofcolor, might not work for a
woman, and so I wanted there tobe a little bit more of a
conversation of the intersectionof longevity with a female
(09:07):
first approach, to reallyunderstand what works for us.
Right, it's not.
There's a lot of hype aroundcold plunges, but those aren't
actually very good for women ifthey're too cold.
So there's all of these thingsthat are unique to our biology,
and now, with AI, we canactually start to personalize
the protocols.
(09:27):
Ai can read all your medicaldata and summarize it and
connect the dots in a way thatwould take a human weeks.
It takes AI a couple minutes,and that's really powerful.
And so if we can take all ofthe new innovations in longevity
, use AI to look at thedifferent biomarkers through
(09:52):
blood testing, through wearablesyou know we have all this data
now and then use that topersonalize what the protocols
look like for every woman or forevery person, I think there's a
lot of power there.
So all of these things havesort of started to come up in
recent years, and I thinkthere's a lot of value in being
at the intersection of them.
Speaker 1 (10:10):
I like what you just said there.
I mean, I love the audience.
Just back up and read what youjust said, because this is the
power of where artificialintelligence can really be
helpful.
I think one of the reasons whythe medical field has been kind
of slow to adopt certain thingsbecause it takes a lot of data.
(10:33):
They have to crunch a lot ofdifferent numbers and get a lot
of different clinicalinformation in order to arrive
at some kind of a prescriptionif that's what it is some kind
of drug or some kind of clinicalplan that's going to come
together.
So it takes a lot, but now ifyou've got a tool that can do it
(10:54):
faster as far as data crunching, let's get all the data in.
And now, instead of you knowwhat we can only look at one
particular individual, oneparticular world or location,
now we can look at many at thesame time.
That's going to open up thefield.
We should probably get muchbetter results when it comes
from a medical perspectivebecause we have much more
(11:16):
information at our disposal Now.
Artificial intelligence now itplays a big role in your
business and in live lives.
Health approach right.
Lyv health approach right.
I want you to help usunderstand.
How does the balance thepromise of AI with the need for,
(11:41):
let's say, empathy, right, andthen trust in women's health?
How does that play into yourfirst, explain what your
platform is all about andexplain how it can help us in
those aspects.
Speaker 2 (11:56):
Yeah, of course.
So Live Health is a personalizedlongevity platform for women.
We help you get to the rootcause of symptoms and then also
preventatively, look at anyareas of risk to optimize for
long-term health.
So we start with a blood test.
We test about 70 biomarkers tounderstand what's going on
underneath the surface and thenfrom there we create a very
(12:17):
personalized report, and that'swhere we leverage AI plus
clinicians to make sure thatwhat we're providing is really
personalized.
We give you tacticalrecommendations on what you can
do to improve those biomarkersand then we provide the support.
That's something I noticed wasreally missing in the longevity
industry.
It's not just about having thedata.
What good is data if we don'tdo anything about it?
(12:39):
It's actually helping you takeaction.
So we have clinicians andcoaches that become your partner
on the journey and help youunderstand nutrition, what are
the foods that you should beeating, you should be avoiding,
given any symptoms or anybiomarkers, exercise, mental
health, and then alsosupplements and prescriptions if
(13:01):
needed.
So we take a very holisticapproach to helping women feel
their best and manage both anysymptoms that they're having
whether it's due to postpartum,perimenopause or menopause and
then optimize any areas of riskfor long-term health.
So it's a really interestingintersection because we do
(13:24):
leverage AI.
As I said, we use it to look atall the data points.
We collect data from thebiomarker testing, from wearable
data.
All our members take an intakeform where we get a sense for
both where they're at in termsof health, but also their life
right.
A lot of times, your lifestylehas a big impact in how you're
feeling or what you can actuallydo, and so we use AI to really
(13:48):
synthesize all that data,connect the dots right so that
when we look at a biomarkerthat's out of range, we're not
just looking at it in a vacuum,we're not just saying this is
out of range, but actually thisis out of range and you're told,
as you have this condition andyou're at this stage of life and
you're doing these things, sohere's what it actually means
(14:09):
for you.
And that's something that I sawfrom other longevity companies,
where I would get my blood testresults and it would say, oh,
this inflammation marker is outof range.
Well, of course it is.
I have a chronic illness that'san inflammatory disease.
Of course it's going to be.
It is.
I have a chronic illness that'san inflammatory disease.
Of course it's going to be.
They're not connecting the dots.
(14:31):
We are connecting the dotsusing AI.
And then, of course, we haveclinicians in the loop that
review everything before it goesout to our customers.
So I think that's a reallyimportant part.
When it comes to healthcare andAI, we're still at the point
where having a clinician in theloop is really important to make
sure that everything isaccurate.
And then the support is allhumans, right Having a person
that you know.
If a lot of our members arenavigating perimenopause and
(14:54):
menopause and having a coachthat they can talk to that says
you're not going crazy, yoursymptoms are very real.
Here's what you can do, and Iunderstand you are a busy mom or
taking care of your parents.
Here's how we're going to makethese changes fit into your life
and into your schedule, becausenot everyone has time for like
(15:15):
a hour long routine workoutroutine in the morning.
Maybe it's like let's get 15minutes here and here and
between meetings, and so I thinkthe personalization has to be
human too.
It helps, but I thinkhealthcare is so personal that
having clinicians in the loop issomething that's not going to
(15:36):
go away for a while.
Speaker 1 (15:39):
I think this is so important.
You have a on your platform.
It's a subscription-basedplatform.
You've got members you now have.
You have a community, so people.
I would figure you're notfeeling isolated at all.
You've got a community ofpeople with some similar
experiences that you can thenengage with.
(16:02):
So I'm starting to get you theclarity aspects of what you do,
right, you know like, hey, howis your you know system or
framework or business a littlebit different?
So I'm seeing this clarity inaction, you know, and what the
practice of engaging with thepatients and the clinicians have
been.
(16:22):
Now you first tell us how longyou've been in business and
you've done something with a lotof people or small business
owners haven't been able to do,and that is to attract investors
into your business.
Tell us about that firstexperience where somebody's like
, hey, I think you got somethinghere.
We'd like to see if there'ssomething we could invest in for
(16:43):
you and just kind of describethat whole experience.
Speaker 2 (16:47):
Yeah, yeah, of course .
Yeah.
So we are VC-backed.
We launched this year, so we'repretty new and have been really
lucky to see a lot of tractionin the early days, as the
mission and what we offer reallyresonates with people and with
investors as well.
We were approached early on byan investor that we're now
working with.
(17:07):
They're a large VC fund inSilicon Valley and we're working
with their healthcare arms, sothat's helped us get off the
ground, especially when it comesto making sure that we're able
to hire the right medicaladvisors, the right clinicians,
have the right infrastructure,and so that's been really
(17:27):
powerful.
We're early on in our journey sowe'll probably, you know,
continue to race as things go,but for us, it was really
important to make sure that wewere aligning ourselves with
investors that were aligned withour mission and that wanted to
head in the right direction.
You know, at the end of the day, like who you partner with on
(17:52):
your business makes an impact onthe strategy, on the direction,
on the expectations.
So something we were, as in ourfirst round of funding, talked
to different investors and, I'llbe honest, there were some that
you know.
We went to dinner with them andI really liked their investment
person.
When we went to dinner with thewhole team, I decided I don't
(18:15):
want to work with these people.
I don't want them, I don't wantto be, I don't want them
helping me make decisions on mybusiness.
I don't want to be talking tothem for the next 10 years, and
I think that's an importantboundary to set.
And then it completely off theopposite.
When we talk to the investorsthat we did get funding from, we
felt like we were very muchaligned on the journey, on the
(18:38):
approach, had the right support.
They also had a female VC, bothin the healthcare arm leading
the healthcare arm and leadingthe fund, so I thought that was
really powerful.
So, yeah, for us it's aligningourselves with the right type of
investors that see the vision.
Speaker 1 (18:58):
That's important because it's a business partner.
And if they're not on the samelevel or where you are in the
passion that you have for thebusiness, the purpose that you
have for the business, the why,you know why are we doing this.
And if you're not aligned withthat, if you only see, you know
the financial aspects of it alland that's all you're doing, the
(19:19):
dollars and cents.
I always look at finance.
That's a reflective thing, it'sreactive, you know it's more
reflective thing, it's reactive,it's more an effect than it is
in cause.
So that way, if you're going toevaluate the business, evaluate
its cause, what is it doing?
Who can it impact the most?
And then you start to see thetrue potential of what you want
(19:46):
to truly invest in.
So the numbers you may belooking at right now are not
going to be the numbers in threeto five years.
But if you help us to grow inyour alignment with the business
goal and what we're looking todo and I love your particular
mission and what you want toaccomplish You've got all the
ingredients.
You've got a great platform,You've got a great system and
(20:12):
you understand the people thatare out there.
That's really what it's aboutright?
There's so many people outthere already that may be going
to a similar experience that youwent through and that they need
to find this family of peoplethat can help them.
So I guess my question for youis if you could give us one
piece of advice, you know,especially to other founders,
(20:35):
other people that are on theirbusiness, who want to use their
personal brand to drive growth.
What would that be?
Speaker 2 (20:42):
Yeah, yeah, that's a great question, and I think,
particularly in the early stages, investors are investing in you
, not necessarily in your idea.
They, of course, have tobelieve that the idea has some
legs to it, that the space isinteresting enough, but,
primarily in the early stages,they need to believe that you
are the right person to do itand that you are going to figure
(21:05):
it out.
So for us, what that lookedlike is on my side.
My background is in consumerhealth.
I was at a consumer techcompany before.
I grew to 200 million and hadanother company after, so this
is my second startup, and so Ishowed that professionally, I
have the right background toscale a consumer company and
(21:28):
personally, I have the passionfor it.
I've felt the pain points.
This is personal to me, this issomething I want to fix, and so
that shows them that I'mwilling to jump through hoops to
get there and I have the skillsto be able to do that.
And then, similarly, on myco-founder side, who is more on
(21:48):
the medical and technology side,you know they have to believe
that she's also the right personto help me execute on this,
that we're the right partners onthis, that we work well
together and that we're verypassionate about this and able
to scale, and so I think itreally is about your story.
(22:12):
Why are you doing this, why doyou have the skills to do this,
and what sort of insights do youhave on the industry that
others haven't right, likeshowing those earned secrets?
After you know, we talked tolike 100 plus women before we
(22:33):
even came up with the idea,because we wanted to make sure
that we were building based onnot just my experience, but the
experience of other women aswell, and so, I think, also
showing that you've done thehomework right.
Do you have the right skill set, the right passion and the
right knowledge to be able to dothis?
Because, at the end of the day,investors are investing in you,
(22:56):
and I will say, like puttingyourself out there too.
I started posting on LinkedIn alot recently, and we've had
angel investors and VCs reachout.
We've had angel investors andVCs reach out, and I think it's
just right like nothing changedfrom the time before I was doing
LinkedIn posts to after.
I'm the same person, it's justthat it's out there, people are
(23:20):
seeing it and I'm invitingpeople on the journey with me,
and I think that visibility isalso really helpful.
Speaker 1 (23:28):
Man, you're singing my song.
I have my own framework it'scalled the Brave Framework and I
use that framework to doexactly what you're talking
about.
First, you've got to understandyour origin story.
Storytelling is so important.
That kind of identifies thebrand.
What is it about?
What's the big, why there?
And you've also done yourresearch.
(23:51):
Right, you've done yourresearch so you understand the
market.
You've got to understand themarket that you're going to
penetrate and what's going to beyour key differentiators,
whether it's going to be yourcommunication or the skillset
that you're going to bring tothe table that no one else
really has.
There's a gap, and you haveidentified that gap and it's a
(24:12):
huge gap, but then can youfulfill it?
And then you went to the worldwhat I call the application
layer what's going to be theplatform that you're going to
use?
And you're able to create thisAI empowered platform, which I
like that a lot, because thatgives you speed to market is so
important.
So if I'm an investor and I'mstarting to look at this, I love
(24:35):
the brand story Like, yeah,that's powerful.
Let's look at this research,what do they have for research?
And then you're able to presentthat to your pitch deck right
and what your understanding is,to get me up to speed or what
you're talking about, then Ihave a better understanding of
your application and you'reauthentic in what you are doing,
(24:55):
and then we can start lookingat the assets that you've
created.
And then, when you get to thatvisibility world, as you just
alluded to, I then made my storyvisible and then, all of a
sudden, you know you got a lotof people now interested in what
you're doing.
You know, obviously, the endusers, the audience, people like
, yes, I've been, you know, inthis type of situation, this
(25:19):
kind of pain, this kind of blockthat I've had when I'm engaging
with the healthcare system.
This seems to be something thatI can then engage with.
That's going to give meconfidence to move forward in my
particular journey.
I think that's great.
And then you're executing onthe idea.
That's what I call the braveframework.
You are brave and I can seethat about you.
(25:43):
You're like, look, grant, I gotthis down cold.
I know what to do, I'm makingit happen and I'm going to
continue on this journey becausethere's somebody out there that
needs you and I want you, ifyou don't mind, take the mic
right now.
I want you to speak directly tothat pool of women that are out
there that are fragile rightnow Maybe they're the silent
(26:07):
majority and talk to them abouthow you can help them.
Speaker 2 (26:11):
Yes, of course.
So there are so many phases oflife and transitions for women.
Men just get to live life inthe same hormonal state their
whole lives.
In our case, hormones reallychange.
So whether you're navigatingpostpartum and trying to get
back to your old body and tryingto understand how things work
(26:34):
now, postpartum, or enteringperimenopause, having a lot of
these symptoms like brain fog,fatigue, mood swings, night
sweats, whatever it is like,things are changing and you're
like what's going on with mybody?
So we help you look underneaththe hood to really understand
what is causing the fatigue.
(26:55):
Is it a hormonal issue?
Is it a nutrient deficiency?
Is it metabolic?
What's causing some of theother symptoms?
Right, regardless of what thesymptoms are, we look through
blood testing to reallyunderstand what is causing them,
because I think a lot ofhealthcare system sort of tends
to treat on symptoms, putting ona band-aid.
(27:17):
We really want to look at theroot cause and then from there,
optimize.
And then the bonus of that is,while you're doing the blood
testing, not only do we uncoverwhat's causing the symptoms,
we're actually able to look atthings like cardiovascular
health and metabolic health tounderstand whether you might be
at risk of anything.
(27:39):
Cardiovascular risk is a bigthing for women Heart disease is
the number one killer of women,actually and so looking at that
data early on is so valuable.
And a lot of times thesehormonal transitions can
actually exacerbate the risk,particularly as estrogen
declines, testosterone declines,and so that's something that we
(28:01):
look at as well, plus thesymptoms, to understand your
phase of life, what yoursymptoms mean and then, most
importantly, what we can doabout it.
And we take a very holisticapproach.
If you are someone who prefersto go natural, let's talk about
nutrition.
Let's talk about exercise.
Let's talk about supplements.
If you're like, listen, I don'thave time for any of that, I'm
(28:22):
really busy Give me the pill.
Let's talk about what treatmentis right for you, and we have
our clinicians we're veryexperienced in women's health to
be able to do that.
So this is sort of what I wishexisted.
I had to figure out how to getthe blood tests that my doctors
wouldn't recommend, what to dowith my diet, how to change what
(28:45):
supplements I was missing.
So this is very much inspiredby what I wish I had and, after
talking to so many women, whatthey wish existed.
So hopefully we can help a lotof women and not just feel
better in the short term, butalso live longer, live healthier
.
Women spend 25% more time inpoor health than men, and I want
(29:08):
to change that.
Speaker 1 (29:09):
That's an interesting stat, that is a show-stopping
statistic 25% more than men.
So that should tell ussomething.
And I also love the fact thatyou solved your own problem.
You know, you come out with abusiness idea Like you know what
?
I have a problem, I have thisproblem and I'm solving it and
(29:30):
this is how I did it.
That talk about authenticityand storytelling, like that is
huge.
I see why you're growing at therate that you're growing at and
that you are helping people ata great rate.
This is wonderful.
I want to ask you because Ialways turn the tables at some
point in time that now you'vebeen on a lot of podcasts,
(29:52):
you've done a lot of interviews,you've talked to a lot of
different people, but this isyour first experience on the
Follow the Brand podcast with me.
How did you feel about it?
Speaker 2 (30:02):
It's great.
You know, I really appreciatethe approach you take of looking
at the personal story and thepersonal brand.
A lot of podcasts focus more ontell me about your business or
tell me about your take on thisindustry, and I think what's so
unique is when we get to talkabout the personal stories, and
(30:23):
a lot of the podcasts that Igravitate to is I want to
understand the founder's story.
I want to understand what itwas like early days.
What kind of crazy thing didthey do to get their company off
the ground?
What motivated them?
And so I think that that's areally interesting perspective
that you're bringing in, and Iappreciate you having me on to
(30:43):
share my story.
Speaker 1 (30:44):
Oh, I want to have you on every week to share your
story because this is so, soimportant.
It's a very important topic.
Not to make any light of that.
It is very important tounderstand.
We as a people have to take beaccountable for everything in
our lives, and that includes ourhealthcare, and we have to do
what we can to alleviate.
(31:05):
You know some of the situationsthat you're having.
You are doing that and I reallyappreciate you doing that.
You've got to tell us, got totell the audience how to contact
you so they can get moreinformation about your business.
Speaker 2 (31:17):
Yes, of course.
So to find my business you cango to livehealthco.
So that is L-Y-V health dot C-O.
Or feel free to reach out.
Livehealthco, or feel free toreach out, you know.
You can find me on LinkedInunder my name or email us at
hello at livehealthco.
We're always open to chat.
Speaker 1 (31:36):
Well, hello, hello, hello.
I want to encourage the entireaudience to listen to all the
episodes of Follow Brand.
They are very similar.
What you just heard from Andres, he has kind of laid it out.
This is so important tounderstand and then how we can
take control of our ownsituations and to make it
(31:58):
further.
That's why I have a library ofknowledge, a library of
individuals, a library of HIagents.
They're called human beings.
You should check them out.
Agi agents that are humanbeings.
You should check them out.
There's over 200 of themsharing their stories, just like
you just did.
For us to get better, they areavailable at 5 Star BDM.
That's number 5.
That is Star S-T-A-R.
(32:20):
Bdm.
B for brand, d for developmentinfomessagecom.
I want to thank you again somuch for being on the show.
Speaker 2 (32:27):
Thank you so much, Grant.
Speaker 1 (32:29):
You're welcome.
Welcome everybody to the Follow Brand Podcast.
This is your host, grantMcGaugh, and I get to talk about
one of my favorite subjects,and people have been following
me.
You know how I feel aboutwomen's health.
I've learned a lot by talkingto other women when it comes to
how they engage with the healthcare system that I just didn't
know.
(00:22):
I just was not aware of certainchallenges that are there, that
are not on the other side ofthe ball as a male.
So we're going to continue someconversation.
We're going to talk to AndreaColetto about what motivates her
right now.
She has a fantastic platform.
She's in that world ofhealthcare, she's in that world
of technology, but she's in aworld that she wants to
(00:43):
influence others and educatepeople are on these types of
subjects.
So, andrea, you'd like tointroduce yourself.
Speaker 2 (00:51):
Yes, thank you so much, grant, for having me.
I'm Andrea.
I am the founder of Live Healthpersonalized longevity platform
for women and you know I gotstarted with this very much
coming from a personal space,navigating a chronic illness and
realizing all the gaps in thehealthcare system, particularly
(01:12):
when it comes to women's health,so decided that I had to do
something about it.
If something's broken, I haveto fix it, and that's how I got
started on this journey offounding my company and, along
the way, have shared.
I've been very public about myjourney getting diagnosed,
navigating health, building acompany in the health space and
(01:34):
I think that's really resonatedwith people so excited to be
here.
Speaker 1 (01:39):
All right.
Well, we're going to jump rightin right there, because your
personal journey, your brandorigin, is very, very intriguing
to me.
Because, like you said, you'veshared your brand.
You know what was born from avery personal health journey my,
I've got a personal healthjourney as well, but I want you,
(02:00):
if you could, please walk usthrough the moment that you
decided to publicly share thatstory and what shifted for you
afterward.
Speaker 2 (02:10):
Yeah, that's a great question, I think for me, when I
first was starting to figureout what was going on with my
body, I turned to social mediaand I saw others sharing their
stories of navigating their ownchronic illnesses.
And then along the way I foundpeople that had similar symptoms
to me, got referrals to books.
(02:31):
I just realized how much valuethere was in others who had
shared their stories.
And so, as I started to figurethings out eventually got
diagnosed, got on treatments,started looking at the health
space and educating myself, Iwanted to give back too right, I
wanted to also share my storyfor those who needed to hear it,
(02:51):
for those who resonated, and atfirst it started with just in
conversations, being very openabout it and I realized how much
people gravitated towards itand then got a little more
comfortable sharing it on myTikTok, eventually on my
LinkedIn and you know Ihesitated, right, For example,
like LinkedIn feels like a veryprofessional network I wondered
(03:13):
is there a space to sharepersonal stuff there?
Would it look unprofessional orwould it help people connect
with me?
And I found that it was aladder.
I started sharing what drove meto start my company and how I
came into that journey and itreally resonated with people.
So you know, it was baby steps,starting from conversations to
(03:35):
actually sharing it publicly andnow speaking on podcasts and
panels, and it's awesome to seethat it either resonates for
people because they'veexperienced something similar or
they are currently experiencingsomething similar, or they know
someone very close to them whodid.
And particularly for women,because we don't often talk
about some of these topics,they're excited that someone is
(03:57):
finally talking about them soimportant because, as you
alluded to, you hesitated earlyon to lead with your personal
health experience and onplatforms like LinkedIn.
Speaker 1 (04:10):
But what I have found is that authenticity sells
because you can't lie toyourself.
Everyone was I'm going to sayeveryone but a lot of people
have had challenging situationsand they aren't always visible
to a lot of different people.
So when they hear an authenticstory, it's like, oh yeah, she
(04:31):
just she's going throughsomething like I experienced and
she's bold enough, she's braveenough to share it.
I want to listen to thisbecause that gives me a lot more
confidence in what I've beenthrough to tell that story.
So hopefully, someone elsedoesn't necessarily have to go
through that type of thing.
So I want to understand fromyour lens what finally convinced
(04:57):
you that vulnerability wouldactually strengthen your
credibility rather than diminishit.
Speaker 2 (05:06):
Yeah, great question.
You know I gave a panel atHarvard Business School where we
sort of lead with it's sort oflike a keynote and we lead with
our story.
You tell your story of yourtake on the world.
It's called a my take, so youshare your take on the world.
What drove you to be who youare?
(05:28):
And that was the first time thatI shared a lot about my
background, both my backgroundgrowing up, navigating a chronic
illness, just everything in mylife and how that brought me to
where I am now and what I'mworking on now.
And it was very nerve wrackingsharing that in a public setting
, but I saw how much itresonated and I think that was
(05:53):
one of the first sort of publicmoments of talking about
everything.
I shared photos of me at thehospital when I had to be rushed
into the ER and I talked aboutyou know the symptoms I was
having and how painful it was.
And I saw that you know manypeople, many women, came up
after saying that's interesting.
(06:14):
I didn't know that was notnormal.
I have the same symptoms.
Or, even more interestingly, Ihad a couple of guys approach me
and say even more interestingly, I had a couple of guys
approach me and say, hey, mygirlfriend has a lot of those
symptoms too.
Is there a book that I can gether?
Is there any way I can help her?
And I was like, wow, the guysare listening too.
And so it was really.
(06:37):
It felt like it was making animpact.
Right, if I helped one personunderstand that maybe what they
were going through is not normalor shouldn't be the norm, then
I've made a difference.
Speaker 1 (06:49):
You made a complete difference, especially in the
lives of those individuals.
A lot of people.
They think when they're goingto do something like that,
they'd have to influence thethousands and millions of people
.
But really, if you can at leastinfluence one person possibly
two with your story, you've donea lot.
And then if you can resonateand then scale from there,
(07:12):
that's just wonderful.
Right.
That just adds to the entireexperience.
Now you've positioned yourselfat the crossroads of what I call
longevity technology andwomen's health.
My question is why is thisintersection so critical right
now and how do you see itevolving in the next five years?
Speaker 2 (07:36):
Yeah, that's a great question.
So, on the women's health side,as you know, women's health has
been under-researched,underfunded.
That's slowly changing, butwe're not there yet.
So I think bringing awarenessto different issues of women's
health is super important.
I'm a big advocate of hormonalhealth issues like endometriosis
(07:58):
, pcos, as well as autoimmunediseases, which women are more
prone to.
So I think it's a veryimportant space and it's finally
getting more attention beyond.
You know, women's health usedto be seen as just fertility.
Now it's finally beingrecognized as going beyond
fertility, right, recognizingthat women are not just about
making babies.
(08:20):
And at the same time, there'sbeen this boom in the longevity
space, particularly with BrianJohnson, peter Attia all of the
primarily longevity guys, and so, as there's a lot of interest
in extending lifespan andhealthspan, I realized there's a
gap in a female first approach,which is what my company is all
(08:43):
about.
A female first approach, whichis what my company is all about,
because a lot of theseprotocols work for men or work
for individuals.
A lot of these are also justlike white men, right.
What works for them, theprotocols that work for them,
might not work for a person ofcolor, might not work for a
woman, and so I wanted there tobe a little bit more of a
conversation of the intersectionof longevity with a female
(09:07):
first approach, to reallyunderstand what works for us.
Right, it's not.
There's a lot of hype aroundcold plunges, but those aren't
actually very good for women ifthey're too cold.
So there's all of these thingsthat are unique to our biology,
and now, with AI, we canactually start to personalize
the protocols.
(09:27):
Ai can read all your medicaldata and summarize it and
connect the dots in a way thatwould take a human weeks.
It takes AI a couple minutes,and that's really powerful.
And so if we can take all ofthe new innovations in longevity
, use AI to look at thedifferent biomarkers through
(09:52):
blood testing, through wearablesyou know we have all this data
now and then use that topersonalize what the protocols
look like for every woman or forevery person, I think there's a
lot of power there.
So all of these things havesort of started to come up in
recent years, and I thinkthere's a lot of value in being
at the intersection of them.
Speaker 1 (10:10):
I like what you just said there.
I mean, I love the audience.
Just back up and read what youjust said, because this is the
power of where artificialintelligence can really be
helpful.
I think one of the reasons whythe medical field has been kind
of slow to adopt certain thingsbecause it takes a lot of data.
(10:33):
They have to crunch a lot ofdifferent numbers and get a lot
of different clinicalinformation in order to arrive
at some kind of a prescriptionif that's what it is some kind
of drug or some kind of clinicalplan that's going to come
together.
So it takes a lot, but now ifyou've got a tool that can do it
(10:54):
faster as far as data crunching, let's get all the data in.
And now, instead of you knowwhat we can only look at one
particular individual, oneparticular world or location,
now we can look at many at thesame time.
That's going to open up thefield.
We should probably get muchbetter results when it comes
from a medical perspectivebecause we have much more
(11:16):
information at our disposal Now.
Artificial intelligence now itplays a big role in your
business and in live lives.
Health approach right.
Lyv health approach right.
I want you to help usunderstand.
How does the balance thepromise of AI with the need for,
(11:41):
let's say, empathy, right, andthen trust in women's health?
How does that play into yourfirst, explain what your
platform is all about andexplain how it can help us in
those aspects.
Speaker 2 (11:56):
Yeah, of course.
So Live Health is a personalizedlongevity platform for women.
We help you get to the rootcause of symptoms and then also
preventatively, look at anyareas of risk to optimize for
long-term health.
So we start with a blood test.
We test about 70 biomarkers tounderstand what's going on
underneath the surface and thenfrom there we create a very
(12:17):
personalized report, and that'swhere we leverage AI plus
clinicians to make sure thatwhat we're providing is really
personalized.
We give you tacticalrecommendations on what you can
do to improve those biomarkersand then we provide the support.
That's something I noticed wasreally missing in the longevity
industry.
It's not just about having thedata.
What good is data if we don'tdo anything about it?
(12:39):
It's actually helping you takeaction.
So we have clinicians andcoaches that become your partner
on the journey and help youunderstand nutrition, what are
the foods that you should beeating, you should be avoiding,
given any symptoms or anybiomarkers, exercise, mental
health, and then alsosupplements and prescriptions if
(13:01):
needed.
So we take a very holisticapproach to helping women feel
their best and manage both anysymptoms that they're having
whether it's due to postpartum,perimenopause or menopause and
then optimize any areas of riskfor long-term health.
So it's a really interestingintersection because we do
(13:24):
leverage AI.
As I said, we use it to look atall the data points.
We collect data from thebiomarker testing, from wearable
data.
All our members take an intakeform where we get a sense for
both where they're at in termsof health, but also their life
right.
A lot of times, your lifestylehas a big impact in how you're
feeling or what you can actuallydo, and so we use AI to really
(13:48):
synthesize all that data,connect the dots right so that
when we look at a biomarkerthat's out of range, we're not
just looking at it in a vacuum,we're not just saying this is
out of range, but actually thisis out of range and you're told,
as you have this condition andyou're at this stage of life and
you're doing these things, sohere's what it actually means
(14:09):
for you.
And that's something that I sawfrom other longevity companies,
where I would get my blood testresults and it would say, oh,
this inflammation marker is outof range.
Well, of course it is.
I have a chronic illness that'san inflammatory disease.
Of course it's going to be.
It is.
I have a chronic illness that'san inflammatory disease.
Of course it's going to be.
They're not connecting the dots.
(14:31):
We are connecting the dotsusing AI.
And then, of course, we haveclinicians in the loop that
review everything before it goesout to our customers.
So I think that's a reallyimportant part.
When it comes to healthcare andAI, we're still at the point
where having a clinician in theloop is really important to make
sure that everything isaccurate.
And then the support is allhumans, right Having a person
that you know.
If a lot of our members arenavigating perimenopause and
(14:54):
menopause and having a coachthat they can talk to that says
you're not going crazy, yoursymptoms are very real.
Here's what you can do, and Iunderstand you are a busy mom or
taking care of your parents.
Here's how we're going to makethese changes fit into your life
and into your schedule, becausenot everyone has time for like
(15:15):
a hour long routine workoutroutine in the morning.
Maybe it's like let's get 15minutes here and here and
between meetings, and so I thinkthe personalization has to be
human too.
It helps, but I thinkhealthcare is so personal that
having clinicians in the loop issomething that's not going to
(15:36):
go away for a while.
Speaker 1 (15:39):
I think this is so important.
You have a on your platform.
It's a subscription-basedplatform.
You've got members you now have.
You have a community, so people.
I would figure you're notfeeling isolated at all.
You've got a community ofpeople with some similar
experiences that you can thenengage with.
(16:02):
So I'm starting to get you theclarity aspects of what you do,
right, you know like, hey, howis your you know system or
framework or business a littlebit different?
So I'm seeing this clarity inaction, you know, and what the
practice of engaging with thepatients and the clinicians have
been.
(16:22):
Now you first tell us how longyou've been in business and
you've done something with a lotof people or small business
owners haven't been able to do,and that is to attract investors
into your business.
Tell us about that firstexperience where somebody's like
, hey, I think you got somethinghere.
We'd like to see if there'ssomething we could invest in for
(16:43):
you and just kind of describethat whole experience.
Speaker 2 (16:47):
Yeah, yeah, of course .
Yeah.
So we are VC-backed.
We launched this year, so we'repretty new and have been really
lucky to see a lot of tractionin the early days, as the
mission and what we offer reallyresonates with people and with
investors as well.
We were approached early on byan investor that we're now
working with.
(17:07):
They're a large VC fund inSilicon Valley and we're working
with their healthcare arms, sothat's helped us get off the
ground, especially when it comesto making sure that we're able
to hire the right medicaladvisors, the right clinicians,
have the right infrastructure,and so that's been really
(17:27):
powerful.
We're early on in our journey sowe'll probably, you know,
continue to race as things go,but for us, it was really
important to make sure that wewere aligning ourselves with
investors that were aligned withour mission and that wanted to
head in the right direction.
You know, at the end of the day, like who you partner with on
(17:52):
your business makes an impact onthe strategy, on the direction,
on the expectations.
So something we were, as in ourfirst round of funding, talked
to different investors and, I'llbe honest, there were some that
you know.
We went to dinner with them andI really liked their investment
person.
When we went to dinner with thewhole team, I decided I don't
(18:15):
want to work with these people.
I don't want them, I don't wantto be, I don't want them
helping me make decisions on mybusiness.
I don't want to be talking tothem for the next 10 years, and
I think that's an importantboundary to set.
And then it completely off theopposite.
When we talk to the investorsthat we did get funding from, we
felt like we were very muchaligned on the journey, on the
(18:38):
approach, had the right support.
They also had a female VC, bothin the healthcare arm leading
the healthcare arm and leadingthe fund, so I thought that was
really powerful.
So, yeah, for us it's aligningourselves with the right type of
investors that see the vision.
Speaker 1 (18:58):
That's important because it's a business partner.
And if they're not on the samelevel or where you are in the
passion that you have for thebusiness, the purpose that you
have for the business, the why,you know why are we doing this.
And if you're not aligned withthat, if you only see, you know
the financial aspects of it alland that's all you're doing, the
(19:19):
dollars and cents.
I always look at finance.
That's a reflective thing, it'sreactive, you know it's more
reflective thing, it's reactive,it's more an effect than it is
in cause.
So that way, if you're going toevaluate the business, evaluate
its cause, what is it doing?
Who can it impact the most?
And then you start to see thetrue potential of what you want
(19:46):
to truly invest in.
So the numbers you may belooking at right now are not
going to be the numbers in threeto five years.
But if you help us to grow inyour alignment with the business
goal and what we're looking todo and I love your particular
mission and what you want toaccomplish You've got all the
ingredients.
You've got a great platform,You've got a great system and
(20:12):
you understand the people thatare out there.
That's really what it's aboutright?
There's so many people outthere already that may be going
to a similar experience that youwent through and that they need
to find this family of peoplethat can help them.
So I guess my question for youis if you could give us one
piece of advice, you know,especially to other founders,
(20:35):
other people that are on theirbusiness, who want to use their
personal brand to drive growth.
What would that be?
Speaker 2 (20:42):
Yeah, yeah, that's a great question, and I think,
particularly in the early stages, investors are investing in you
, not necessarily in your idea.
They, of course, have tobelieve that the idea has some
legs to it, that the space isinteresting enough, but,
primarily in the early stages,they need to believe that you
are the right person to do itand that you are going to figure
(21:05):
it out.
So for us, what that lookedlike is on my side.
My background is in consumerhealth.
I was at a consumer techcompany before.
I grew to 200 million and hadanother company after, so this
is my second startup, and so Ishowed that professionally, I
have the right background toscale a consumer company and
(21:28):
personally, I have the passionfor it.
I've felt the pain points.
This is personal to me, this issomething I want to fix, and so
that shows them that I'mwilling to jump through hoops to
get there and I have the skillsto be able to do that.
And then, similarly, on myco-founder side, who is more on
(21:48):
the medical and technology side,you know they have to believe
that she's also the right personto help me execute on this,
that we're the right partners onthis, that we work well
together and that we're verypassionate about this and able
to scale, and so I think itreally is about your story.
(22:12):
Why are you doing this, why doyou have the skills to do this,
and what sort of insights do youhave on the industry that
others haven't right, likeshowing those earned secrets?
After you know, we talked tolike 100 plus women before we
(22:33):
even came up with the idea,because we wanted to make sure
that we were building based onnot just my experience, but the
experience of other women aswell, and so, I think, also
showing that you've done thehomework right.
Do you have the right skill set, the right passion and the
right knowledge to be able to dothis?
Because, at the end of the day,investors are investing in you,
(22:56):
and I will say, like puttingyourself out there too.
I started posting on LinkedIn alot recently, and we've had
angel investors and VCs reachout.
We've had angel investors andVCs reach out, and I think it's
just right like nothing changedfrom the time before I was doing
LinkedIn posts to after.
I'm the same person, it's justthat it's out there, people are
(23:20):
seeing it and I'm invitingpeople on the journey with me,
and I think that visibility isalso really helpful.
Speaker 1 (23:28):
Man, you're singing my song.
I have my own framework it'scalled the Brave Framework and I
use that framework to doexactly what you're talking
about.
First, you've got to understandyour origin story.
Storytelling is so important.
That kind of identifies thebrand.
What is it about?
What's the big, why there?
And you've also done yourresearch.
(23:51):
Right, you've done yourresearch so you understand the
market.
You've got to understand themarket that you're going to
penetrate and what's going to beyour key differentiators,
whether it's going to be yourcommunication or the skillset
that you're going to bring tothe table that no one else
really has.
There's a gap, and you haveidentified that gap and it's a
(24:12):
huge gap, but then can youfulfill it?
And then you went to the worldwhat I call the application
layer what's going to be theplatform that you're going to
use?
And you're able to create thisAI empowered platform, which I
like that a lot, because thatgives you speed to market is so
important.
So if I'm an investor and I'mstarting to look at this, I love
(24:35):
the brand story Like, yeah,that's powerful.
Let's look at this research,what do they have for research?
And then you're able to presentthat to your pitch deck right
and what your understanding is,to get me up to speed or what
you're talking about, then Ihave a better understanding of
your application and you'reauthentic in what you are doing,
(24:55):
and then we can start lookingat the assets that you've
created.
And then, when you get to thatvisibility world, as you just
alluded to, I then made my storyvisible and then, all of a
sudden, you know you got a lotof people now interested in what
you're doing.
You know, obviously, the endusers, the audience, people like
, yes, I've been, you know, inthis type of situation, this
(25:19):
kind of pain, this kind of blockthat I've had when I'm engaging
with the healthcare system.
This seems to be something thatI can then engage with.
That's going to give meconfidence to move forward in my
particular journey.
I think that's great.
And then you're executing onthe idea.
That's what I call the braveframework.
You are brave and I can seethat about you.
(25:43):
You're like, look, grant, I gotthis down cold.
I know what to do, I'm makingit happen and I'm going to
continue on this journey becausethere's somebody out there that
needs you and I want you, ifyou don't mind, take the mic
right now.
I want you to speak directly tothat pool of women that are out
there that are fragile rightnow Maybe they're the silent
(26:07):
majority and talk to them abouthow you can help them.
Speaker 2 (26:11):
Yes, of course.
So there are so many phases oflife and transitions for women.
Men just get to live life inthe same hormonal state their
whole lives.
In our case, hormones reallychange.
So whether you're navigatingpostpartum and trying to get
back to your old body and tryingto understand how things work
(26:34):
now, postpartum, or enteringperimenopause, having a lot of
these symptoms like brain fog,fatigue, mood swings, night
sweats, whatever it is like,things are changing and you're
like what's going on with mybody?
So we help you look underneaththe hood to really understand
what is causing the fatigue.
(26:55):
Is it a hormonal issue?
Is it a nutrient deficiency?
Is it metabolic?
What's causing some of theother symptoms?
Right, regardless of what thesymptoms are, we look through
blood testing to reallyunderstand what is causing them,
because I think a lot ofhealthcare system sort of tends
to treat on symptoms, putting ona band-aid.
(27:17):
We really want to look at theroot cause and then from there,
optimize.
And then the bonus of that is,while you're doing the blood
testing, not only do we uncoverwhat's causing the symptoms,
we're actually able to look atthings like cardiovascular
health and metabolic health tounderstand whether you might be
at risk of anything.
(27:39):
Cardiovascular risk is a bigthing for women Heart disease is
the number one killer of women,actually and so looking at that
data early on is so valuable.
And a lot of times thesehormonal transitions can
actually exacerbate the risk,particularly as estrogen
declines, testosterone declines,and so that's something that we
(28:01):
look at as well, plus thesymptoms, to understand your
phase of life, what yoursymptoms mean and then, most
importantly, what we can doabout it.
And we take a very holisticapproach.
If you are someone who prefersto go natural, let's talk about
nutrition.
Let's talk about exercise.
Let's talk about supplements.
If you're like, listen, I don'thave time for any of that, I'm
(28:22):
really busy Give me the pill.
Let's talk about what treatmentis right for you, and we have
our clinicians we're veryexperienced in women's health to
be able to do that.
So this is sort of what I wishexisted.
I had to figure out how to getthe blood tests that my doctors
wouldn't recommend, what to dowith my diet, how to change what
(28:45):
supplements I was missing.
So this is very much inspiredby what I wish I had and, after
talking to so many women, whatthey wish existed.
So hopefully we can help a lotof women and not just feel
better in the short term, butalso live longer, live healthier
.
Women spend 25% more time inpoor health than men, and I want
(29:08):
to change that.
Speaker 1 (29:09):
That's an interesting stat, that is a show-stopping
statistic 25% more than men.
So that should tell ussomething.
And I also love the fact thatyou solved your own problem.
You know, you come out with abusiness idea Like you know what
?
I have a problem, I have thisproblem and I'm solving it and
(29:30):
this is how I did it.
That talk about authenticityand storytelling, like that is
huge.
I see why you're growing at therate that you're growing at and
that you are helping people ata great rate.
This is wonderful.
I want to ask you because Ialways turn the tables at some
point in time that now you'vebeen on a lot of podcasts,
(29:52):
you've done a lot of interviews,you've talked to a lot of
different people, but this isyour first experience on the
Follow the Brand podcast with me.
How did you feel about it?
Speaker 2 (30:02):
It's great.
You know, I really appreciatethe approach you take of looking
at the personal story and thepersonal brand.
A lot of podcasts focus more ontell me about your business or
tell me about your take on thisindustry, and I think what's so
unique is when we get to talkabout the personal stories, and
(30:23):
a lot of the podcasts that Igravitate to is I want to
understand the founder's story.
I want to understand what itwas like early days.
What kind of crazy thing didthey do to get their company off
the ground?
What motivated them?
And so I think that that's areally interesting perspective
that you're bringing in, and Iappreciate you having me on to
(30:43):
share my story.
Speaker 1 (30:44):
Oh, I want to have you on every week to share your
story because this is so, soimportant.
It's a very important topic.
Not to make any light of that.
It is very important tounderstand.
We as a people have to take beaccountable for everything in
our lives, and that includes ourhealthcare, and we have to do
what we can to alleviate.
(31:05):
You know some of the situationsthat you're having.
You are doing that and I reallyappreciate you doing that.
You've got to tell us, got totell the audience how to contact
you so they can get moreinformation about your business.
Speaker 2 (31:17):
Yes, of course.
So to find my business you cango to livehealthco.
So that is L-Y-V health dot C-O.
Or feel free to reach out.
Livehealthco, or feel free toreach out, you know.
You can find me on LinkedInunder my name or email us at
hello at livehealthco.
We're always open to chat.
Speaker 1 (31:36):
Well, hello, hello, hello.
I want to encourage the entireaudience to listen to all the
episodes of Follow Brand.
They are very similar.
What you just heard from Andres, he has kind of laid it out.
This is so important tounderstand and then how we can
take control of our ownsituations and to make it
(31:58):
further.
That's why I have a library ofknowledge, a library of
individuals, a library of HIagents.
They're called human beings.
You should check them out.
Agi agents that are humanbeings.
You should check them out.
There's over 200 of themsharing their stories, just like
you just did.
For us to get better, they areavailable at 5 Star BDM.
That's number 5.
That is Star S-T-A-R.
(32:20):
Bdm.
B for brand, d for developmentinfomessagecom.
I want to thank you again somuch for being on the show.
Speaker 2 (32:27):
Thank you so much, Grant.
Speaker 1 (32:29):
You're welcome.
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