What does it really take to scale a business from six figures to seven figures and beyond? Ron Reich, business growth and marketing strategist with nearly two decades of experience, breaks down the journey that took him from stuffing flyers in law school cubbies to becoming the strategic mind behind multiple seven-figure brands.
Ron's story begins with an entrepreneurial spark during his third year of law school when he discovered what was then called "information marketing." While waiting for bar exam results, he created his first digital product—a $397 course on law school success—marketing it through guerrilla tactics and early Google AdWords. This initial venture allowed him to leave his legal career behind and develop expertise across multiple niches, eventually leading to the creation of his Genius Profit System.
The conversation dives deep into the psychology behind business growth, with Ron revealing that the path to major success often isn't flashy or exciting. As his mentor Richard Cousins says, "Making money is boring. Making a lot of money is really boring." This counterintuitive wisdom highlights why many entrepreneurs struggle—they abandon what works to chase shiny objects instead of doubling down on proven strategies.
Through his work with major brands like Hay House and Ryan Levesque, Ron has refined a diagnostic approach that identifies the highest leverage points in each business. For some, it's creating premium offers to monetize their most loyal followers (the top 1-3% who will pay ten times more). For others, it's expanding reach to attract new leads. The key is customizing the approach based on existing strengths rather than following cookie-cutter formulas.
Perhaps the most powerful insight Ron shares is disarmingly simple: entrepreneurs either win or they learn. This win-win proposition, coupled with his belief that "all growth happens outside the comfort zone," forms the philosophical foundation that has guided countless business owners through the challenging journey to seven figures and beyond.
Connect with Ron at ronreich.com, where you can download his free 60-second profit checklist and transform the way you approach business growth.
Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Hello everybody and welcome to another fabulous week
on the Follow Ram Podcast.
We're going to take it all theway to Texas.
You know everything is big inTexas and why not have one of
the biggest names in digitalmarketing today we're talking
about Ron Reich.
He's going to be on the showtoday and I am so blessed
(00:22):
actually to actually unpack someof his story and, selfishly, I
want to know more about how he'sbeen so successful growing
these six and seven-figurebrands to the levels that they
are using his system.
So, ron, would you like tointroduce yourself?
Speaker 2 (00:40):
Yeah, thank you so much for having me.
I really appreciate theintroduction.
Yeah, my name is Ron Reich andI'm a business growth and
marketing strategist.
I've been doing what I'm doingfor almost two decades, believe
it or not, first selling my ownproducts and then really working
behind the scenes and helpingother entrepreneurs grow their
brands.
So excited to unpack all of itwith you today of it with you
(01:05):
today.
Speaker 1 (01:05):
We're going to jump right in.
We're just going to back upjust a little bit into your
story, because I did someresearch, ron.
I took a look, I took a deepdive, just like I said your
client would do.
Do a little due diligence.
Let's see what you look like onsocial, what you look like on
digital, on search, and whatdoes that look like.
What I found is that you gotyour start when it comes to
(01:26):
building this out for lawyers.
Why did you pick that as aniche initially and how has that
helped?
Speaker 2 (01:33):
you?
Yeah, so initially what?
I actually was a lawyer for acouple of years.
So the actual story there isthat I was in law school and it
was actually my third year oflaw school.
That's when I found out aboutdigital marketing.
It wasn't called digitalmarketing then.
This would have been back inabout 2003, 2004.
(01:55):
It was actually calledinformation marketing back then
the idea of selling informationand making money from it.
And I was just reallyinterested in this idea the idea
of working from home and makingmoney selling information.
There's high margins.
So I got really kind of intothat world.
I got really fascinated with it, and so it was.
Actually I graduated from lawschool in California and you
(02:18):
take the bar exam in July andyou don't get your results until
November.
So you have like this four-monthperiod where you're just like
not doing anything, and so itwas during that period where I
was looking for my bar examresults.
That's actually when I decidedto launch my first information
product, create my firstinformation product, and all the
(02:39):
people who I was studying atthe time they said you want to
write about things that you knowabout.
You want to talk about thingsthat you know about.
So I knew a lot about lawschool.
So, long story short, the firstprogram I ended up coming out
with was first a program on howto do better in law school, and
then I had a program on how toactually pass the bar exam, and
that's what kind of reallyjumpstarted my career, which led
(03:01):
me to being a digital marketer.
I worked I kind of moonlightedas an information marketer for
about two years while I stillhad my lawyer job, and then
eventually I was able to makeenough money selling my digital
products and my informationproducts that I was able to quit
my job and that eventually ledme to what I'm doing now.
Speaker 1 (03:23):
So you found some initial success.
Were, you found some initialsuccess.
Speaker 2 (03:28):
Were you doing that on YouTube or what was the
platform that you used?
So back then it was sointeresting.
So the two things.
So I actually made my firstsale ever and it still looked
the happiest I've ever been.
My first sale ever it was a$397 how to succeed in law
school course.
And the way I actually soldthat was I actually would go to
(03:50):
law schools and I would actuallystuff flyers for my core like
an ad.
It would look like a magazinead and I would put that in.
Then I would just put thattheer in the lawyers, in the
students.
All the students would havetheir little cubbies where you
(04:10):
could just put them in there.
And so I was doing really oldschool guerrilla type marketing.
I even once back then, thesedays webinars are popular.
But back then we didteleseminars, and so one thing
that I did I actually did ateleseminar for law students and
the way I got people to thatteleseminars.
And so one thing that I did Iactually did a teleseminar for
law students and the way I gotpeople to that teleseminar was
the same thing.
I went to, I went to, uh, thelocal law schools and I would
(04:32):
put advertisers to my myself, my, my teleseminar, like a, like a
, like a postcard actually oncar windshields, to uh, so they
would, so they would sign up andbut, and also the other thing I
did, I was actually doingGoogle AdWords at the time.
So most of my initial to behonest, most of my initial
(04:53):
traffic after I made thoseinitial sales actually came from
mainly from Google AdWords.
That was the platform and backthen it was a lot.
This was back in the early2000s, so it's really great Like
Google has since changed theirrules a lot then, but back then
you could send directly to alanding page or directly to a
sales page.
It was kind of like the WildWest back then.
(05:14):
So it was a lot easier in a lotof ways than it is now.
Speaker 1 (05:16):
I agree this is fascinating when you start to
hear that and I felt it in yourvoice that initial point, that
first sale.
Everybody loved the first salebecause the journey it takes to
get there and you're not 100%sure if you're on the right path
, Is this really going to work?
I mean, you're with the lawschool, You're ready to practice
law and have to be a digitalmarketer and all of a sudden you
(05:39):
started to shift some gears,like hey, this might be,
something that could actuallybear fruit, and this is now.
This led you to what we know nowas the genius profit system.
I mean we fast forward.
You know a couple of decadesand here we are, genius profit
system, and you're working withsome pretty major brands here
(06:02):
Hay House, Paula Chain, RyanLevesque and you helped them to
scale to a seven-figure business.
Let's unpack some of that,because you just gave us your
raw beginnings.
Everybody has to have thatorigin story and here you're now
at the successful state.
But the journey to actuallyscale and actually it's one
(06:23):
thing that everybody has a claimhey, you know, join me, I'll
help you grow a million dollarbusiness there's always the
claim, but then it has to be theproof.
You have the proof.
Talk to us a little bit aboutthat particular journey and how
you created this genius profitsystem.
Speaker 2 (06:39):
Yeah, so essentially for I ended up Essentially I
ended up really continuing thestory as far as how I came up
with the things that I helppeople with and how I came up
with my various systems.
So I had my initial kind of Ikind of got off the ground from
that initial project helping lawstudents essentially and then
(07:05):
the next thing I did really forthe next about eight years, I
actually ended up working in therelationship space with a
dating coach.
I was essentially abehind-the-scenes person that
kind of ran that business andran the marketing and throughout
that business I ended uplaunching about 50 of our own
products in that niche 50different digital products and
different kind of coachingprograms, different types of
(07:26):
things.
And so that, um, I was reallydoing market.
I wasn't really teaching market, I was really in the trenches
really doing marketing learninghow to write copy, learning how
to create offers, learning howto get traffic and kind of doing
all those types of things.
I ended up launching anotherbusiness which is actually in
the dog training market to showus, uh, digital e-books on how
(07:48):
to train your dog, and then so Ibasically spent about really
about a decade really just likecutting my teeth as a marketer
and then later on I ended up tocut a long story short.
People kind of asked me kind oflike how I was doing it, et
(08:10):
cetera, et cetera, and that kindof led me to eventually like
coaching and consulting withother marketers and I also was
able to work kind of behind thescenes as a consultant and doing
some hands-on things with someof these bigger brands as well,
and so kind of like throughout.
All that really it was aboutthrough that was about 15 years
(08:31):
in.
By now, about 15 years in, Ihad really accumulated a lot of
hard-won experience as well as alot of knowledge I've worked
with, I've read a lot of books,I've worked with a lot of
coaches, et cetera, et cetera.
And so really what I ended updoing was, as far as like to
answer your question how I cameup with it with the system, what
I did was I would look, I wouldlook at, like my clients, like
(08:52):
my successful clients as well aspeople who I worked with, as
well as people who likecolleagues as well as like
businesses that I've observed,who that were successful, and
then what I would do is I wouldessentially reverse, engineer,
like what are the commonalitiesof the people who go from like
zero to six figures the fastest,or specifically, who go from
six to seven figures the fastest.
What are the kind of commontraits of those?
(09:14):
And then that's what kind ofled me to developing my system.
Speaker 1 (09:19):
Sounds like this genius.
One thing I just been listeningto you.
First of all, you're very smart.
I mean you were starting tolooking at what you call a niche
play.
Hey, let's offer something to agroup of people that absolutely
need this type of service.
I know if I was going to lawschool, somebody said hey,
(09:41):
here's a way to pass the bar andyou can do this as a tutorial.
I'm like.
I'm all in.
So that methodology works.
Today You're offering somethingto someone who absolutely needs
it so they can double down andbecome successful.
(10:02):
So then you're saying, hey,someone who's at six figures and
they want to go to sevenfigures, what are the
commonalities of that?
And I can offer them that pathforward to get there.
That's the genius profit system, am I right?
The GPS?
Speaker 2 (10:17):
Yes, yes.
Speaker 1 (10:20):
All right, all right.
So talk to us more about thechallenges, because it rolls off
the tongue very easy hey, go tosix or seven figures using this
system.
Very simple, but I'm sure it'sa lot more work than just that.
Talk to us about some of thefirst of all, some of the common
misinformation that people haveand those common challenges,
(10:43):
and what you're doing to helpmitigate that and get them
actually to their desired state.
Speaker 2 (10:49):
Yeah, kind of what, I guess the things that I can
that a good, a good place to gothere.
When we talk about challenges,I'll basically talk about kind
of the first kind of stages,that there's kind of two, the
first two stages of going fromsix to seven figures.
One of them, the first stage,is what I call the jumpstart
stage, and so what I'll do isI'll answer this question, then
I'll talk about, we'll extractthe challenges from that.
(11:11):
So essentially the first partof going from six to seven
figures and I work mostly withcoaches, consultants, service
providers, people who areselling kind of like coaching
and consulting type services,Not exclusively, but it's still
the same answer, but just togive you a little context, there
is that the first and mostimportant thing you need to do
(11:35):
to get that initial traction isyou need to have a good offer.
You need to have the rightoffer to the right audience.
This is step zero, step one.
This is like the most importantthing.
So the first thing, step one,is always find the right offer
to the right person and, to betotally honest, it's not always
(11:56):
easy.
It's not always easy.
I have courses on how to createoffers.
You could go online, you couldfind out like checklists on how
to create an offer and all thosethings are great and no matter
how good of a checklist, you cando everything to a T and you
can follow all the directionsperfectly, but you're not going
to know.
The only way you're going toknow if your offer is going to
(12:18):
sell is how is if you actuallygo out and sell it.
Right.
And so the way we actually findout what works, we have to
hypothesize and offer and thenwe have to go out into the
marketplace and see kind of whatworks and what doesn't work.
So step one.
The next mistake that peoplemake first is just not being
(12:38):
committed to that process.
It's just realizing that thefirst thing you do might not
work, the second thing you mightdo might not work, etc.
Etc.
Etc.
So it's all about stayingconsistent, staying out there
and not giving up until you findthat message to market match,
until you find the right offerto the right person and assuming
(13:01):
you can reach that audience,then you are in business, like
you are in business, it's allabout getting that initial
success and then.
So the biggest mistake peoplemake is that once people find
something that works, they'renot sticking to the thing that
works Really.
(13:22):
The easiest way to grow abusiness is really to take a
look at what's already workingand do more of that right.
So this is kind of what we wantto do Like.
My all-time favorite quote comesfrom my friend.
My all-time favorite businessquote comes from my friend,
richard Cousins Making money isboring.
Making a lot of money is reallyboring.
A lot of people, when they havesomething that works, they
don't want to just stick to theboring things of like, just keep
(13:45):
selling that one offer.
They all want to chase down theobjects.
They want to, like I don't know, start a software company, they
want to find the latest chatGPT, or they want to hire a big
team or whatnot.
Well, really, what they want tohire a big team or whatnot
Really what they want to focuson is stay focused.
The biggest mistake people makeis not being focused.
(14:07):
This is always true, but it'svery true at that stage.
That's the first biggestmistake that people make, and
then I can talk about a coupleother ones.
Speaker 1 (14:18):
I hear what you're saying.
I've heard that a lot frompeople is that they figure you
know, it looks simple, it's agreat process, but they're not
going to put in the work theythink they can just do.
You know self-gratification,right, I can just easily pull up
to the drive-thru and get mymeal and I don't have to cook
(14:39):
anything, I don't have to doanything and it's just going to
be automated like that.
And I have found especiallymyself, being an entrepreneur
now for five plus years to yourpoint, first you've definitely
got to find your niche.
Who needs your stuff, who needsyour services?
And does it really solve theirproblem?
(15:00):
And do they, can they see thatit will solve their problem?
And then you can work togetherto create that desired outcome.
And what so?
We're so inundated by claims,we're inundated by offers all
the time and everyone's saying,hey, you guy, you can do, you
can be just like me.
(15:20):
You just gotta just, you know,sign up for my course and you'll
be, you know, just like, uh,johnny, over there with the, the
million dollar house and theand the and the jet and all this
, and you think, oh, that's allI gotta do and then I'll be just
like johnny.
Well, it's not that simple,right?
It's more or less to me, to mecorrect me if I'm wrong.
It's like hey, I'm going to goto Ron.
(15:42):
Ron is now, you know, back fromhis trek from the uh, the
Himalayas.
He's at the bottom of that,that great mountain, and I'm
about to say I want to scale.
Hey, ron, I want to scale tothe top of the Himalayas.
Like sure, you can do that.
You know you're going to haveto do this.
You're going to do that, hesaid.
But you know, ultimately, asyou start going up that mountain
, you're going to incur all thedifferent elements.
(16:04):
And why climbing mount everestor wherever that is in the
himalayan is so, so difficult,it's very difficult.
But if you stick to it, as youjust stated, if you stick to it
through a tried and truemethodology, with the right guy,
you actually can get there.
But isn't that something?
(16:24):
You get to the top of theHimalayan.
You say you're bored.
You're like, wow, now you'vegot a seven-figure business and
then you jump off the mountain.
Speaker 2 (16:32):
Well, I mean, this is the whole thing.
I mean most entrepreneurs are,by definition, they definition
they're very ambitious and youknow they're very goal-oriented.
And there's this idea, ofcourse, that I'm sure you're
familiar with, like hedonicadaptation, where it's like you
get to one level, you get usedto it, then you want to get to
the next level.
So the point I'm getting, andso that's the one thing, just
(16:55):
like the way we're wired,especially the way entrepreneurs
are wired, you know, once youhit I can't tell you how many
people, for many people who arejust starting, it's like they
would just dream of being ableto replace their income, or they
would dream they still tell youI would give anything for
$10,000 a month.
And then, once you're making$10,000 a month, it's like oh, I
(17:15):
mean this is okay, it's not ascool as I thought it would be.
You month it's like, oh, I meanthis is okay, it's not as cool
as I thought it would be.
You just kind of get used to it.
Then it's like now I need tomake $100,000 a month or I live
for not $20,000 a month.
Then you're making $100,000 amonth and then it's like well, I
have friends that are making amillion dollars a month and then
the cycle kind of continues.
So that's the thing.
That's kind of an issue that'skind of happening.
(17:37):
At the same time, it's kind oftrue that you know, like, how do
I say this?
Nobody, just being totallyhonest, nobody has not.
Nobody.
Very, very, very few peoplehave like a perfect business in
the sense that like they'rereally again, you can come with
(18:00):
some exceptions, but there'svery few businesses where it's
just like you know, everythingworks perfectly, you're just
like everything's automated,you're just making it's, you're
just it's pumping out customersand clients, like so, even like
business, you know anyone who'slike, um, who is doing seven
figures.
Like you know, most likely, ifyou're doing seven figures,
you're probably not.
That's not all profit, right.
(18:21):
So you're, you're, you knowyou're in again, a lot of it
could be profit.
But even if you, if you have asuccessful seven figure business
, maybe you're doing you knowhalf a million, $400,000 a year
in profit, which is pretty good.
But like you know people likethat, they, they, they, people
like that they want to make amillion dollars in profits.
So then you're going to have tokind of like scale even fast,
scale even more, and then that'sgoing to have its own.
(18:43):
You know its own challenges.
It's on.
You know its own.
There are other new challengesyou're going to have to overcome
, right?
So I'm not sure if that answersyour question.
No, it does.
Speaker 1 (19:01):
I think we're getting in a deeper conversation now.
That's so important becauseyou've got to have your client
needs to understand what it isthey want to accomplish and as
you accomplish those goals, areyou really is this really the
goal that you're wanting to getto?
Because you can get into otherareas.
You know the definition ofthings like breathe.
You know if you really go downthat there, that curve, you're
insatiable at that point.
So that happens, unfortunately,with certain people that have
(19:24):
certain things like gambling.
So there's no amount.
If you have that kind ofproblem, you've got to gamble,
no matter if you have $10 or ifyou have $10 million.
You're just going to keepgambling until it's gone.
So you have to understand whatit is that you want to do and
you have to have someself-discipline.
So you have to understand whatit is that you want to do and
you have to have someself-discipline.
(19:45):
What brings me to my nextquestion.
You have something called yourA player.
Your A player inner circle yes,how do you define it?
Speaker 2 (19:54):
Give us a persona around that type of player.
Yes, that's my high-levelclient group.
So I mean really, you know,when I think of an A player, I
really think of people who arekind of like, you know, top of
their game.
I call them like people who arekind of in the top 1% of what
they do, like they're reallygood at what they do.
They're also very, very they'revery ambitious, like they
(20:15):
realize as we're talking, theyrealize that you know they might
be doing well but there'salways that next, next level to
go to.
They're also very growthoriented and they're also very,
very impact driven for sure.
So it's kind of like acombination of all those things.
It's kind of what makes an Aplayer to me.
Speaker 1 (20:30):
Now would you put yourself in that category?
Are you an A player?
Speaker 2 (20:34):
I hope so I do my best.
Yes, for sure.
Speaker 1 (20:37):
Well, we think you're an A player, otherwise you
would not be doing what you aredoing, and A players always have
mentors, someone who has guidedthem to become almost like
their North Star.
So I want to ask this, becauseyou are in the Follow Brand Show
.
We are all about personalbranding and your brand.
Now, who do you look?
Speaker 2 (21:02):
to for your North Star and how do you define your
own personal brand?
Okay, I'll ask the firstquestion.
Oh, so actually I think thiswill dive into it.
So I would say my two biggestinfluences and mentors when it
comes to what we're talkingabout here.
One of them is a guy by thename of Dan Kennedy.
Have you heard of Dan Kennedy?
Yeah, so Dan Kennedy is alegendary marketer.
(21:24):
He was actually the firstperson who I really studied very
, very in-depthly way back inthe day and he just, I just he's
really just a brilliant personand a lot of what I've learned
when it comes to business Ilearned from him, but also his
philosophy overall.
He's all about this kind of noBS, not holding anything back,
(21:47):
really being like a truth teller.
That's something that reallyreally resonated with me, kind
of going against the grain.
I always kind of considermyself kind of a rebel in my own
way.
So he's by far been my biggestinfluence and inspiration on the
business standpoint.
And then my other biggestinspiration is a guy by the name
of Brian Johnson.
I'm not sure if you're familiarwith him.
(22:08):
He recently wrote a book calledArte.
His website is heroicus.
So he's really he would be morelike in that personal
development field.
And he I've learned a lot fromhim and he really is.
His mission is really to helpall of us flourish and kind of
like become our heroic bestselves.
And he was just.
(22:30):
I found out about him back inabout 2011, 2012.
And I remember there's I've hadsome kind of difficult periods
in my life and he was always.
He was like I would always kindof go to his like teachings and
his recordings to kind of likereally inspire me, and since
then I've just kind of built onthat.
So and so those are.
(22:51):
Those are.
So Dan Kennedy and Brian Johnson, those are by far my two, my
two biggest influences.
And I do think that, as far aslike my personal brand, I, what
I try to do is I kind of do mybest to kind of embody almost
like a combination of the two,in the sense that you know, dan
Kennedy is like this, verybrilliant, no BS, like marketing
(23:13):
strategist.
And then Brian, if you ever seeany of his like watching any of
his videos, brian, if you eversee any of his like watching any
of his videos, he has this veryjust like he's just.
He has like this very, veryloving, giving like positive
energy.
So I think kind of like myself,I kind of like being kind of
like a like again, like kind ofa combination of those two is
kind of how I think about it.
Speaker 1 (23:34):
The Zen.
That's what I like about thatyou know like like you're the
Zen business strategist.
Speaker 2 (23:40):
I'll take that.
That sounds good.
To's what I like about that,you know like you're the Zen
business strategist, I'll takethat.
Speaker 1 (23:44):
That sounds good to me.
I like that, I love that.
No, that's beautiful man.
I mean, you've been doing somework here and some of my notes
are telling me that you've beeninvolved with the Los Angeles
County Yo-Yo Champion and yourlove for Nutella I mean, does
that all kind?
Of like fall into what?
Speaker 2 (24:00):
Nutella.
I mean, does that all kind oflike fall into it?
I was the Los Angeles CountyYo-Yo champion way back in 1989.
The Nutella thing I need toupdate my website.
I used to be very interested inNutella.
Since then I've kind of kickedmy sugar addiction.
So I do love Nutella, but it'sbeen a while since I ate it, to
be totally honest.
Speaker 1 (24:17):
Well, I think this is wonderful.
I want to get back to a littlebit of business, because there
are people out there right nowthat are starting out, you know,
and they say you know what.
I hear what he said and I lovethe fact that how he found his,
his mojo and his energy was thathe took a leap of faith and
started marketing to lawyersthat needed to pass the bar.
(24:41):
I mean, that was it, andfinding something that you're
good at.
Now people say, well, that'sthe biggest thing that I hear
about in the world of socialmedia and digital marketing.
People are like how do Imonetize?
I'm posting every day, I'mdoing videos.
I think I'm, you know, puttingout good information about a
(25:02):
subject that I feel verystrongly about.
That.
I feel I hit the traction thatI see in this space, where I see
(25:22):
so many people seem to bemaking thousands of dollars a
month and I can't even make, youknow, a hundred dollars a month
.
What am I doing wrong, ron?
Speaker 2 (25:33):
Yeah, so I mean in that situation.
So what I would recommend isthat.
So, of course, again, it goesback to what we talked about
earlier in this podcast.
You know, it's all aboutfinding the right offer to the
right person.
So, so what you want to bethinking about is, if you have
different expertise and you'renot making the income that you
(25:55):
want to have, you want to thinkabout, okay, what expertise and
hopefully it's something thatyou're passionate about it kind
of needs to be something you'repassionate about, at least
passionate enough about what'sthe thing that you're passionate
about that you have expertiseon that people will actually pay
for?
Like, what's this?
What's the problem that you cansolve that that really has
(26:17):
value in the marketplace?
This is what you want to bethinking about.
And now like, so what so youwant?
So now, shortcut here.
Now there's many differentproblems that you can solve, but
if you're doing coaching orconsulting, if you're selling
knowledge, most of the thingsthat people will pay for, though
, they're going to fall in thethree main buckets of helping
(26:38):
them with their health, wealthand relationships, or kind of
like the general personaldevelopment, helping them
generally, you know, evolve andbecome better people.
What you want to be thinkingabout now.
Again, there are exceptions,there are different sudden
itches.
There's the dog training thing,for example.
(26:58):
For sure, if you're a good dogtrainer and again I'm not
discounting this at all I'm justtrying to think what would be
some.
I've worked with people thatthey help people improve sports,
for example.
If you can do that, that'ssuper cool.
So what you want to be lookingat is, but generally, most of
(27:26):
the kind of about 80% of thecoaching and education that's
sold, it's in those broad threecategories health, wealth and
relationship, and the other 20%would be kind of these more
specific sub-netches.
Anyways, what I'm getting at isthat I would ask you the
question is there a market forthe thing that you're selling?
Are you solving a problem thatpeople will pay for?
And so then how do you findthat out?
First, you just look at, it'spretty easy Are people selling
(27:47):
this?
Are there other coaches thatare solving a similar problem?
If you Google how to do XYZ,are there ads coming up.
So first we can do our initialresearch to see if there's a
market for it.
And the second thing and this isthe thing that enough people
(28:09):
don't do is and this, I think,is the thing that enough people
don't do is, you know, onceyou're like doing things, you
really need to get out there.
You need to really talk topeople.
You need to make them youroffer, and that's something that
a lot of people are afraid todo.
They kind of just want to hidebehind their computer and post
on social media or blog postsall the time on social media or
(28:29):
write blog posts all the time,but then really, most people
listen to this.
If they've gotten started, youprobably do have hundreds, maybe
even thousands of peoplefollowing you or paying
attention to you.
Really, talk to some of thosepeople.
Talk to some of those peopleand say things like hey, I'm
thinking about coming up with aprogram that does XYZ.
(28:50):
Would this be interesting toyou?
What do you think about that?
Help them, have them.
Help you kind of like getfeedback on your offer as kind
of an initial step and then also, maybe a little bit after,
actually make your offer, talkto somebody and kind of find out
what they're working on andwhat their problems are and if
(29:10):
and if you feel you can solvethat problem, so let them know.
You know, I think I can actuallyhelp you with this.
Would you like to hear moreabout what that would look like?
And then, if they say, yes,people will actually have this,
this program where we do X, y, zand then, and then you're off
to the races.
So again I think, like that'sthe thing, that it's it's not
fun, like it's not most peopleagain, it's not most people.
(29:31):
Again, it's easier.
It would be awesome for all ofus if we could just write blog
and some people do this, if youjust write blog posts and post
on social media and have moneycome into us.
But the fastest way for us tomake money is going to be to go
directly to people who can giveus that money and make them an
offer.
Speaker 1 (29:42):
I 100 agree with you, especially my experience 25
years in business development,information technology, working
with all kinds of businesses andenterprises, from individuals
to small business owners tomulti-employee enterprises that
(30:02):
employ thousands of people.
Still, the human-to-humaninteraction cannot be discomfort
For sure.
Human interaction cannot bediscomfort for sure.
You've got to talk toindividuals and get their
feedback and sometimes someone'sgoing to tell you that your
baby is actually ugly.
You know you might have to.
You know address it differentlyand just understand, because
(30:24):
you get so much into your owncreation that you don't see it
from the outside.
How does someone else actuallyview it?
And it might be beautiful inyour eyes, but in the eyes of
your client or potential clientor customer, where maybe they
might see it completelydifferently, they don't see it
and it might be just some littletweaks.
I find it, hey, you know alittle tweak in this messaging
(30:45):
here or there, they actually nowsee it and you have a
connection now and they're likebecause you have to have more
conversation.
You just can't let the ad speakeverything about what you do and
why you do it.
You've got to have those liveinteractions with people.
Sometimes you can do that, youknow, in a workshop you can do
that.
You talked about earlierwebinars.
(31:07):
But like we're doing now, meand you are having a live
conversation webinars but likewe're doing now, me and you are
having a live conversation I'mlearning so much more about you
and what you do and I and I, I,I can.
Then, when I start consumingsome of the um, uh content that
you have out there, it's goingto make even more sense about
(31:27):
why I would want to enroll inyour particular particular
programs or coaching programsand what you have.
Because now I see the fit,because now I've tried it on
there's a lot of clothes and sayyou're going to the department
store and you're looking for anew suit or whatever it may be,
and you've got to find your size, you've got to find your color
and you've got to find what fitswith you and it fits the
(31:49):
personality and the purpose forwhy you're putting on those
clothes and remember you're justone of those clothes, suits,
let's say on the rack, say whenyou're going through digital
marketing or whatever.
So what's going to make thatperson stop, try on your suit
and then see if it's going tofit?
And that is a big, bigchallenge.
(32:12):
Do you find yourself whenyou're coaching people that
you've got to like, all right,tell me what you've got, let me
show me what you've got, let mehear what you're saying your
offer is.
And then do you then like givethem actual feedback on that and
say, hey, perhaps if we triedit this way or that way, it
might work better for you.
(32:33):
Is that kind of what your nicheis?
Speaker 2 (32:35):
Yeah, that can happen sometimes, for sure.
Oftentimes, yeah, for sure, Imean definitely when we're
depending on kind of how faralong the client is, kind of
where they're at.
You know, oftentimes they're,yeah, oftentimes people they
just there might be some tweaksas far as how they're talking
about their offer, how they'representing their offer.
Most of the people that I'mworking with, they kind of have
(32:58):
an offer that's in place, notall, but most of the time, and
then it's more just about okay,how can we get more eyeballs on
an offer?
What are some best ways to sellthat offer?
Speaker 1 (33:07):
Okay, so that makes sense, Getting the reach out
there, and I found that that youknow, let's say you're killing
it, like myself.
I'm killing it in Miami or I'mkilling it, you know, in
healthcare and informationtechnology space.
However, I might feel, like youknow, if I got outside of just
that particular niche and maybeI took this into another area,
(33:31):
and then I would then want totalk to Ron.
I want the audience tounderstand when they would bring
you in.
When do you feel that you're atyour best for a client and they
can get the most out of whatyou bring to the table?
Speaker 2 (33:45):
I mean really my ideal person.
The people who I can really getthe fastest results with are
people who have already kind ofpassed those initial stages,
Like they already have somethingthat's working and maybe they
already have like a good sizeaudience in place.
Maybe they're already doing two, three, four hundred thousand
hours and they're looking justto kind of get to millions,
multiple millions, the fastest.
Those are the people that I canreally help out the fastest.
Speaker 1 (34:07):
And do you take them through a system Like say hey,
you know, ron, talk to me as ifI am that client and I'm doing
those types of numbers and thatI want to enroll with you.
What's that process like?
Speaker 2 (34:21):
What I would look at would I would look at the
process I would take you through.
I would go through kind of Ihave a diagnostic process where
I can kind of look at you knowwhat are the biggest kind of
leverage points of your business, like where's kind of low
hanging fruit, as well as whatare things that might be holding
us back, and then we would comewith a customized plan, kind of
(34:42):
based on what makes the mostsense to start with, if that
makes sense.
So it's like I do.
I do have a process, but it'snot like everybody goes through
the exact same process.
It's kind of customized basedon kind of where they're at.
So, for example, I've workedwith quite a few clients where
they actually have a really goodoffer.
They have a good-sized audience, they have a loyal audience and
(35:05):
they may be doing okay, butthey're only selling kind of
like they have like a membershipsite, for example, but they're
only selling kind of like theyhave like a membership site, for
example, where and that that'sthe kind of person where the
thing I would most likely startwith them, start with, start
them with I would have them, Iwould have us like start like
get a higher end offer in place,because you're probably going
to double trip your businessjust by having a higher end
(35:26):
offer in place if you haven't,if you have a little audience,
if you don't already have one,if you don't already have one,
if you don't have a high endoffer and you do a loyal
audience, because really there'skind of the top 1% to 3% of
your clients that are going topay 10 times more than everybody
else.
So this is literal.
It's literal Free money,low-hanging fruit.
On the other hand, I've alsoworked with clients.
(35:47):
They might be doing really,really well on the higher end of
the market and that's workingwell, but they're not getting
enough leads.
They need to have more reachand that might be the thing that
we focus on.
Those are just a couple ofexamples.
There's other ones as well, butthat would be an example of how
I would work with a client.
Speaker 1 (36:03):
I like that.
I want our audience to reallyhone in on what you just said.
You have to understand your,your customers, and you've got
to have a way to gain moreclients, and then also you've
got to have a way to get morevalue out of the clients that
you already have.
I think we call it lifetimevalue and that type of thing.
If you have a combination ofthose two things happening in
(36:26):
the positive for you, you have agood growth business.
Would you agree with that?
Yeah, for sure.
Now this is where we get to it.
So we're getting to the end ofthis particular podcast and
before I conclude, I want togive you the mic.
You know, consideringeverything that we have spoken
about, everything that you havedone and you've had a marvelous
(36:50):
career in what you're doing anda sought after brand master and
your pedigree and it speaks foritself and you are a mentor to
other people this is great.
What message would you leaveour, our, our audience with?
That can bring them what youfeel will be some good value?
Speaker 2 (37:13):
Yeah, so one of the things that I would just want to
remind people of is that allgrowth happens outside the
comfort zone and most likely,the thing that you're kind of
afraid of, the thing that youkind of know you should be doing
, that's the thing that you need.
Kind of afraid of, the thingthat you kind of know you should
be doing, that's the thing thatyou need to take action on,
(37:35):
because once you do that you'regoing to it's just going to
unlock a whole new world for you.
And here's the thing this isthe most important thing is that
really being an entrepreneur,there's really only one step
when it comes to being asuccessful entrepreneur.
It's constant forward motion,it's being out there, it's
taking action, being out in themarketplace and implementing as
(37:58):
fast as you can, because whenyou do that, you're either going
to win or you're going to learn.
You're going to win or you'regoing to learn, and when you
learn, obviously you can takethat information and use it to
eventually win.
And as long as you don't giveup, you're going to get exactly
where you want to go.
Speaker 1 (38:14):
I love that man.
There's only two outcomes.
I want my audience to reallyhear that you're either going to
win or you are going to learnmeaning learn how to win.
I like that.
That's a win-win proposition.
And before I let you go, wetalked about your website, but
we've got to let people know howto get in contact with you so
they can look you up.
(38:35):
Take a see what that offerlooks like.
You see, hey, if you're feelinga little bit stagnant or you
feel you need a little bit moreinformation and this might be a
direction for you, ron tell ushow to get in contact.
Speaker 2 (38:47):
Yeah, they can go to.
Just go to wwwronreichcomwwwthat's R-O-N-R-E-I-C-Hcom,
and I do have a free, a 60second profit checklist that
they can download.
And also, if anybody's reallyambitious, if they're listening
to this, you can actually emailme personally at um ron, at
ronreichcom and then, uh, if youdo, if you email me and tell me
(39:09):
that you're from the Follow theBrand podcast, I'll actually
give you access to my $500launch course, which is a
legitimate $500 value as aspecial gift to your listeners.
Speaker 1 (39:21):
I love that, rod.
You know, I love that.
Now I've got to ask you becauseI ask people these days like
hey, you just went through anice 30, 35-minute conversation
with me on the Follow BrandPodcast.
What was your experience?
Speaker 2 (39:36):
You know.
I just want to say I had agreat experience being on the
Follow the Brand Podcast.
It was an amazing podcast.
Grant is an amazing interviewer.
I learned a lot as much fromhis questions and his
reflections as I did from my ownknowledge.
So just anyone who's thinkingabout listening to this podcast,
(39:56):
you definitely should listen toit.
Speaker 1 (39:59):
I love that.
I love it.
Thanks a lot, rob, and I wantto encourage your entire
audience to listen to all thedifferent episodes of Follow
Brand Podcast and that can befound at www.5,.
That's the number five star.
Bdm.
That's B for brand, d fordevelopment infomasterscom.
This has been wonderful.
Thank you again for being onthe show, ron.
Speaker 2 (40:19):
Thanks for having me.
Speaker 1 (40:20):
You're welcome.
Hello everybody and welcome to another fabulous week
on the Follow Ram Podcast.
We're going to take it all theway to Texas.
You know everything is big inTexas and why not have one of
the biggest names in digitalmarketing today we're talking
about Ron Reich.
He's going to be on the showtoday and I am so blessed
(00:22):
actually to actually unpack someof his story and, selfishly, I
want to know more about how he'sbeen so successful growing
these six and seven-figurebrands to the levels that they
are using his system.
So, ron, would you like tointroduce yourself?
Speaker 2 (00:40):
Yeah, thank you so much for having me.
I really appreciate theintroduction.
Yeah, my name is Ron Reich andI'm a business growth and
marketing strategist.
I've been doing what I'm doingfor almost two decades, believe
it or not, first selling my ownproducts and then really working
behind the scenes and helpingother entrepreneurs grow their
brands.
So excited to unpack all of itwith you today of it with you
(01:05):
today.
Speaker 1 (01:05):
We're going to jump right in.
We're just going to back upjust a little bit into your
story, because I did someresearch, ron.
I took a look, I took a deepdive, just like I said your
client would do.
Do a little due diligence.
Let's see what you look like onsocial, what you look like on
digital, on search, and whatdoes that look like.
What I found is that you gotyour start when it comes to
(01:26):
building this out for lawyers.
Why did you pick that as aniche initially and how has that
helped?
Speaker 2 (01:33):
you?
Yeah, so initially what?
I actually was a lawyer for acouple of years.
So the actual story there isthat I was in law school and it
was actually my third year oflaw school.
That's when I found out aboutdigital marketing.
It wasn't called digitalmarketing then.
This would have been back inabout 2003, 2004.
(01:55):
It was actually calledinformation marketing back then
the idea of selling informationand making money from it.
And I was just reallyinterested in this idea the idea
of working from home and makingmoney selling information.
There's high margins.
So I got really kind of intothat world.
I got really fascinated with it, and so it was.
Actually I graduated from lawschool in California and you
(02:18):
take the bar exam in July andyou don't get your results until
November.
So you have like this four-monthperiod where you're just like
not doing anything, and so itwas during that period where I
was looking for my bar examresults.
That's actually when I decidedto launch my first information
product, create my firstinformation product, and all the
(02:39):
people who I was studying atthe time they said you want to
write about things that you knowabout.
You want to talk about thingsthat you know about.
So I knew a lot about lawschool.
So, long story short, the firstprogram I ended up coming out
with was first a program on howto do better in law school, and
then I had a program on how toactually pass the bar exam, and
that's what kind of reallyjumpstarted my career, which led
(03:01):
me to being a digital marketer.
I worked I kind of moonlightedas an information marketer for
about two years while I stillhad my lawyer job, and then
eventually I was able to makeenough money selling my digital
products and my informationproducts that I was able to quit
my job and that eventually ledme to what I'm doing now.
Speaker 1 (03:23):
So you found some initial success.
Were, you found some initialsuccess.
Speaker 2 (03:28):
Were you doing that on YouTube or what was the
platform that you used?
So back then it was sointeresting.
So the two things.
So I actually made my firstsale ever and it still looked
the happiest I've ever been.
My first sale ever it was a$397 how to succeed in law
school course.
And the way I actually soldthat was I actually would go to
(03:50):
law schools and I would actuallystuff flyers for my core like
an ad.
It would look like a magazinead and I would put that in.
Then I would just put thattheer in the lawyers, in the
students.
All the students would havetheir little cubbies where you
(04:10):
could just put them in there.
And so I was doing really oldschool guerrilla type marketing.
I even once back then, thesedays webinars are popular.
But back then we didteleseminars, and so one thing
that I did I actually did ateleseminar for law students and
the way I got people to thatteleseminars.
And so one thing that I did Iactually did a teleseminar for
law students and the way I gotpeople to that teleseminar was
the same thing.
I went to, I went to, uh, thelocal law schools and I would
(04:32):
put advertisers to my myself, my, my teleseminar, like a, like a
, like a postcard actually oncar windshields, to uh, so they
would, so they would sign up andbut, and also the other thing I
did, I was actually doingGoogle AdWords at the time.
So most of my initial to behonest, most of my initial
(04:53):
traffic after I made thoseinitial sales actually came from
mainly from Google AdWords.
That was the platform and backthen it was a lot.
This was back in the early2000s, so it's really great Like
Google has since changed theirrules a lot then, but back then
you could send directly to alanding page or directly to a
sales page.
It was kind of like the WildWest back then.
(05:14):
So it was a lot easier in a lotof ways than it is now.
Speaker 1 (05:16):
I agree this is fascinating when you start to
hear that and I felt it in yourvoice that initial point, that
first sale.
Everybody loved the first salebecause the journey it takes to
get there and you're not 100%sure if you're on the right path
, Is this really going to work?
I mean, you're with the lawschool, You're ready to practice
law and have to be a digitalmarketer and all of a sudden you
(05:39):
started to shift some gears,like hey, this might be,
something that could actuallybear fruit, and this is now.
This led you to what we know nowas the genius profit system.
I mean we fast forward.
You know a couple of decadesand here we are, genius profit
system, and you're working withsome pretty major brands here
(06:02):
Hay House, Paula Chain, RyanLevesque and you helped them to
scale to a seven-figure business.
Let's unpack some of that,because you just gave us your
raw beginnings.
Everybody has to have thatorigin story and here you're now
at the successful state.
But the journey to actuallyscale and actually it's one
(06:23):
thing that everybody has a claimhey, you know, join me, I'll
help you grow a million dollarbusiness there's always the
claim, but then it has to be theproof.
You have the proof.
Talk to us a little bit aboutthat particular journey and how
you created this genius profitsystem.
Speaker 2 (06:39):
Yeah, so essentially for I ended up Essentially I
ended up really continuing thestory as far as how I came up
with the things that I helppeople with and how I came up
with my various systems.
So I had my initial kind of Ikind of got off the ground from
that initial project helping lawstudents essentially and then
(07:05):
the next thing I did really forthe next about eight years, I
actually ended up working in therelationship space with a
dating coach.
I was essentially abehind-the-scenes person that
kind of ran that business andran the marketing and throughout
that business I ended uplaunching about 50 of our own
products in that niche 50different digital products and
different kind of coachingprograms, different types of
(07:26):
things.
And so that, um, I was reallydoing market.
I wasn't really teaching market, I was really in the trenches
really doing marketing learninghow to write copy, learning how
to create offers, learning howto get traffic and kind of doing
all those types of things.
I ended up launching anotherbusiness which is actually in
the dog training market to showus, uh, digital e-books on how
(07:48):
to train your dog, and then so Ibasically spent about really
about a decade really just likecutting my teeth as a marketer
and then later on I ended up tocut a long story short.
People kind of asked me kind oflike how I was doing it, et
(08:10):
cetera, et cetera, and that kindof led me to eventually like
coaching and consulting withother marketers and I also was
able to work kind of behind thescenes as a consultant and doing
some hands-on things with someof these bigger brands as well,
and so kind of like throughout.
All that really it was aboutthrough that was about 15 years
(08:31):
in.
By now, about 15 years in, Ihad really accumulated a lot of
hard-won experience as well as alot of knowledge I've worked
with, I've read a lot of books,I've worked with a lot of
coaches, et cetera, et cetera.
And so really what I ended updoing was, as far as like to
answer your question how I cameup with it with the system, what
I did was I would look, I wouldlook at, like my clients, like
(08:52):
my successful clients as well aspeople who I worked with, as
well as people who likecolleagues as well as like
businesses that I've observed,who that were successful, and
then what I would do is I wouldessentially reverse, engineer,
like what are the commonalitiesof the people who go from like
zero to six figures the fastest,or specifically, who go from
six to seven figures the fastest.
What are the kind of commontraits of those?
(09:14):
And then that's what kind ofled me to developing my system.
Speaker 1 (09:19):
Sounds like this genius.
One thing I just been listeningto you.
First of all, you're very smart.
I mean you were starting tolooking at what you call a niche
play.
Hey, let's offer something to agroup of people that absolutely
need this type of service.
I know if I was going to lawschool, somebody said hey,
(09:41):
here's a way to pass the bar andyou can do this as a tutorial.
I'm like.
I'm all in.
So that methodology works.
Today You're offering somethingto someone who absolutely needs
it so they can double down andbecome successful.
(10:02):
So then you're saying, hey,someone who's at six figures and
they want to go to sevenfigures, what are the
commonalities of that?
And I can offer them that pathforward to get there.
That's the genius profit system, am I right?
The GPS?
Speaker 2 (10:17):
Yes, yes.
Speaker 1 (10:20):
All right, all right.
So talk to us more about thechallenges, because it rolls off
the tongue very easy hey, go tosix or seven figures using this
system.
Very simple, but I'm sure it'sa lot more work than just that.
Talk to us about some of thefirst of all, some of the common
misinformation that people haveand those common challenges,
(10:43):
and what you're doing to helpmitigate that and get them
actually to their desired state.
Speaker 2 (10:49):
Yeah, kind of what, I guess the things that I can
that a good, a good place to gothere.
When we talk about challenges,I'll basically talk about kind
of the first kind of stages,that there's kind of two, the
first two stages of going fromsix to seven figures.
One of them, the first stage,is what I call the jumpstart
stage, and so what I'll do isI'll answer this question, then
I'll talk about, we'll extractthe challenges from that.
(11:11):
So essentially the first partof going from six to seven
figures and I work mostly withcoaches, consultants, service
providers, people who areselling kind of like coaching
and consulting type services,Not exclusively, but it's still
the same answer, but just togive you a little context, there
is that the first and mostimportant thing you need to do
(11:35):
to get that initial traction isyou need to have a good offer.
You need to have the rightoffer to the right audience.
This is step zero, step one.
This is like the most importantthing.
So the first thing, step one,is always find the right offer
to the right person and, to betotally honest, it's not always
(11:56):
easy.
It's not always easy.
I have courses on how to createoffers.
You could go online, you couldfind out like checklists on how
to create an offer and all thosethings are great and no matter
how good of a checklist, you cando everything to a T and you
can follow all the directionsperfectly, but you're not going
to know.
The only way you're going toknow if your offer is going to
(12:18):
sell is how is if you actuallygo out and sell it.
Right.
And so the way we actually findout what works, we have to
hypothesize and offer and thenwe have to go out into the
marketplace and see kind of whatworks and what doesn't work.
So step one.
The next mistake that peoplemake first is just not being
(12:38):
committed to that process.
It's just realizing that thefirst thing you do might not
work, the second thing you mightdo might not work, etc.
Etc.
Etc.
So it's all about stayingconsistent, staying out there
and not giving up until you findthat message to market match,
until you find the right offerto the right person and assuming
(13:01):
you can reach that audience,then you are in business, like
you are in business, it's allabout getting that initial
success and then.
So the biggest mistake peoplemake is that once people find
something that works, they'renot sticking to the thing that
works Really.
(13:22):
The easiest way to grow abusiness is really to take a
look at what's already workingand do more of that right.
So this is kind of what we wantto do Like.
My all-time favorite quote comesfrom my friend.
My all-time favorite businessquote comes from my friend,
richard Cousins Making money isboring.
Making a lot of money is reallyboring.
A lot of people, when they havesomething that works, they
don't want to just stick to theboring things of like, just keep
(13:45):
selling that one offer.
They all want to chase down theobjects.
They want to, like I don't know, start a software company, they
want to find the latest chatGPT, or they want to hire a big
team or whatnot.
Well, really, what they want tohire a big team or whatnot
Really what they want to focuson is stay focused.
The biggest mistake people makeis not being focused.
(14:07):
This is always true, but it'svery true at that stage.
That's the first biggestmistake that people make, and
then I can talk about a coupleother ones.
Speaker 1 (14:18):
I hear what you're saying.
I've heard that a lot frompeople is that they figure you
know, it looks simple, it's agreat process, but they're not
going to put in the work theythink they can just do.
You know self-gratification,right, I can just easily pull up
to the drive-thru and get mymeal and I don't have to cook
(14:39):
anything, I don't have to doanything and it's just going to
be automated like that.
And I have found especiallymyself, being an entrepreneur
now for five plus years to yourpoint, first you've definitely
got to find your niche.
Who needs your stuff, who needsyour services?
And does it really solve theirproblem?
(15:00):
And do they, can they see thatit will solve their problem?
And then you can work togetherto create that desired outcome.
And what so?
We're so inundated by claims,we're inundated by offers all
the time and everyone's saying,hey, you guy, you can do, you
can be just like me.
(15:20):
You just gotta just, you know,sign up for my course and you'll
be, you know, just like, uh,johnny, over there with the, the
million dollar house and theand the and the jet and all this
, and you think, oh, that's allI gotta do and then I'll be just
like johnny.
Well, it's not that simple,right?
It's more or less to me, to mecorrect me if I'm wrong.
It's like hey, I'm going to goto Ron.
(15:42):
Ron is now, you know, back fromhis trek from the uh, the
Himalayas.
He's at the bottom of that,that great mountain, and I'm
about to say I want to scale.
Hey, ron, I want to scale tothe top of the Himalayas.
Like sure, you can do that.
You know you're going to haveto do this.
You're going to do that, hesaid.
But you know, ultimately, asyou start going up that mountain
, you're going to incur all thedifferent elements.
(16:04):
And why climbing mount everestor wherever that is in the
himalayan is so, so difficult,it's very difficult.
But if you stick to it, as youjust stated, if you stick to it
through a tried and truemethodology, with the right guy,
you actually can get there.
But isn't that something?
(16:24):
You get to the top of theHimalayan.
You say you're bored.
You're like, wow, now you'vegot a seven-figure business and
then you jump off the mountain.
Speaker 2 (16:32):
Well, I mean, this is the whole thing.
I mean most entrepreneurs are,by definition, they definition
they're very ambitious and youknow they're very goal-oriented.
And there's this idea, ofcourse, that I'm sure you're
familiar with, like hedonicadaptation, where it's like you
get to one level, you get usedto it, then you want to get to
the next level.
So the point I'm getting, andso that's the one thing, just
(16:55):
like the way we're wired,especially the way entrepreneurs
are wired, you know, once youhit I can't tell you how many
people, for many people who arejust starting, it's like they
would just dream of being ableto replace their income, or they
would dream they still tell youI would give anything for
$10,000 a month.
And then, once you're making$10,000 a month, it's like oh, I
(17:15):
mean this is okay, it's not ascool as I thought it would be.
You month it's like, oh, I meanthis is okay, it's not as cool
as I thought it would be.
You just kind of get used to it.
Then it's like now I need tomake $100,000 a month or I live
for not $20,000 a month.
Then you're making $100,000 amonth and then it's like well, I
have friends that are making amillion dollars a month and then
the cycle kind of continues.
So that's the thing.
That's kind of an issue that'skind of happening.
(17:37):
At the same time, it's kind oftrue that you know, like, how do
I say this?
Nobody, just being totallyhonest, nobody has not.
Nobody.
Very, very, very few peoplehave like a perfect business in
the sense that like they'rereally again, you can come with
(18:00):
some exceptions, but there'svery few businesses where it's
just like you know, everythingworks perfectly, you're just
like everything's automated,you're just making it's, you're
just it's pumping out customersand clients, like so, even like
business, you know anyone who'slike, um, who is doing seven
figures.
Like you know, most likely, ifyou're doing seven figures,
you're probably not.
That's not all profit, right.
(18:21):
So you're, you're, you knowyou're in again, a lot of it
could be profit.
But even if you, if you have asuccessful seven figure business
, maybe you're doing you knowhalf a million, $400,000 a year
in profit, which is pretty good.
But like you know people likethat, they, they, they, people
like that they want to make amillion dollars in profits.
So then you're going to have tokind of like scale even fast,
scale even more, and then that'sgoing to have its own.
(18:43):
You know its own challenges.
It's on.
You know its own.
There are other new challengesyou're going to have to overcome
, right?
So I'm not sure if that answersyour question.
No, it does.
Speaker 1 (19:01):
I think we're getting in a deeper conversation now.
That's so important becauseyou've got to have your client
needs to understand what it isthey want to accomplish and as
you accomplish those goals, areyou really is this really the
goal that you're wanting to getto?
Because you can get into otherareas.
You know the definition ofthings like breathe.
You know if you really go downthat there, that curve, you're
insatiable at that point.
So that happens, unfortunately,with certain people that have
(19:24):
certain things like gambling.
So there's no amount.
If you have that kind ofproblem, you've got to gamble,
no matter if you have $10 or ifyou have $10 million.
You're just going to keepgambling until it's gone.
So you have to understand whatit is that you want to do and
you have to have someself-discipline.
So you have to understand whatit is that you want to do and
you have to have someself-discipline.
(19:45):
What brings me to my nextquestion.
You have something called yourA player.
Your A player inner circle yes,how do you define it?
Speaker 2 (19:54):
Give us a persona around that type of player.
Yes, that's my high-levelclient group.
So I mean really, you know,when I think of an A player, I
really think of people who arekind of like, you know, top of
their game.
I call them like people who arekind of in the top 1% of what
they do, like they're reallygood at what they do.
They're also very, very they'revery ambitious, like they
(20:15):
realize as we're talking, theyrealize that you know they might
be doing well but there'salways that next, next level to
go to.
They're also very growthoriented and they're also very,
very impact driven for sure.
So it's kind of like acombination of all those things.
It's kind of what makes an Aplayer to me.
Speaker 1 (20:30):
Now would you put yourself in that category?
Are you an A player?
Speaker 2 (20:34):
I hope so I do my best.
Yes, for sure.
Speaker 1 (20:37):
Well, we think you're an A player, otherwise you
would not be doing what you aredoing, and A players always have
mentors, someone who has guidedthem to become almost like
their North Star.
So I want to ask this, becauseyou are in the Follow Brand Show
.
We are all about personalbranding and your brand.
Now, who do you look?
Speaker 2 (21:02):
to for your North Star and how do you define your
own personal brand?
Okay, I'll ask the firstquestion.
Oh, so actually I think thiswill dive into it.
So I would say my two biggestinfluences and mentors when it
comes to what we're talkingabout here.
One of them is a guy by thename of Dan Kennedy.
Have you heard of Dan Kennedy?
Yeah, so Dan Kennedy is alegendary marketer.
(21:24):
He was actually the firstperson who I really studied very
, very in-depthly way back inthe day and he just, I just he's
really just a brilliant personand a lot of what I've learned
when it comes to business Ilearned from him, but also his
philosophy overall.
He's all about this kind of noBS, not holding anything back,
(21:47):
really being like a truth teller.
That's something that reallyreally resonated with me, kind
of going against the grain.
I always kind of considermyself kind of a rebel in my own
way.
So he's by far been my biggestinfluence and inspiration on the
business standpoint.
And then my other biggestinspiration is a guy by the name
of Brian Johnson.
I'm not sure if you're familiarwith him.
(22:08):
He recently wrote a book calledArte.
His website is heroicus.
So he's really he would be morelike in that personal
development field.
And he I've learned a lot fromhim and he really is.
His mission is really to helpall of us flourish and kind of
like become our heroic bestselves.
And he was just.
(22:30):
I found out about him back inabout 2011, 2012.
And I remember there's I've hadsome kind of difficult periods
in my life and he was always.
He was like I would always kindof go to his like teachings and
his recordings to kind of likereally inspire me, and since
then I've just kind of built onthat.
So and so those are.
(22:51):
Those are.
So Dan Kennedy and Brian Johnson, those are by far my two, my
two biggest influences.
And I do think that, as far aslike my personal brand, I, what
I try to do is I kind of do mybest to kind of embody almost
like a combination of the two,in the sense that you know, dan
Kennedy is like this, verybrilliant, no BS, like marketing
(23:13):
strategist.
And then Brian, if you ever seeany of his like watching any of
his videos, brian, if you eversee any of his like watching any
of his videos, he has this veryjust like he's just.
He has like this very, veryloving, giving like positive
energy.
So I think kind of like myself,I kind of like being kind of
like a like again, like kind ofa combination of those two is
kind of how I think about it.
Speaker 1 (23:34):
The Zen.
That's what I like about thatyou know like like you're the
Zen business strategist.
Speaker 2 (23:40):
I'll take that.
That sounds good.
To's what I like about that,you know like you're the Zen
business strategist, I'll takethat.
Speaker 1 (23:44):
That sounds good to me.
I like that, I love that.
No, that's beautiful man.
I mean, you've been doing somework here and some of my notes
are telling me that you've beeninvolved with the Los Angeles
County Yo-Yo Champion and yourlove for Nutella I mean, does
that all kind?
Of like fall into what?
Speaker 2 (24:00):
Nutella.
I mean, does that all kind oflike fall into it?
I was the Los Angeles CountyYo-Yo champion way back in 1989.
The Nutella thing I need toupdate my website.
I used to be very interested inNutella.
Since then I've kind of kickedmy sugar addiction.
So I do love Nutella, but it'sbeen a while since I ate it, to
be totally honest.
Speaker 1 (24:17):
Well, I think this is wonderful.
I want to get back to a littlebit of business, because there
are people out there right nowthat are starting out, you know,
and they say you know what.
I hear what he said and I lovethe fact that how he found his,
his mojo and his energy was thathe took a leap of faith and
started marketing to lawyersthat needed to pass the bar.
(24:41):
I mean, that was it, andfinding something that you're
good at.
Now people say, well, that'sthe biggest thing that I hear
about in the world of socialmedia and digital marketing.
People are like how do Imonetize?
I'm posting every day, I'mdoing videos.
I think I'm, you know, puttingout good information about a
(25:02):
subject that I feel verystrongly about.
That.
I feel I hit the traction thatI see in this space, where I see
(25:22):
so many people seem to bemaking thousands of dollars a
month and I can't even make, youknow, a hundred dollars a month
.
What am I doing wrong, ron?
Speaker 2 (25:33):
Yeah, so I mean in that situation.
So what I would recommend isthat.
So, of course, again, it goesback to what we talked about
earlier in this podcast.
You know, it's all aboutfinding the right offer to the
right person.
So, so what you want to bethinking about is, if you have
different expertise and you'renot making the income that you
(25:55):
want to have, you want to thinkabout, okay, what expertise and
hopefully it's something thatyou're passionate about it kind
of needs to be something you'repassionate about, at least
passionate enough about what'sthe thing that you're passionate
about that you have expertiseon that people will actually pay
for?
Like, what's this?
What's the problem that you cansolve that that really has
(26:17):
value in the marketplace?
This is what you want to bethinking about.
And now like, so what so youwant?
So now, shortcut here.
Now there's many differentproblems that you can solve, but
if you're doing coaching orconsulting, if you're selling
knowledge, most of the thingsthat people will pay for, though
, they're going to fall in thethree main buckets of helping
(26:38):
them with their health, wealthand relationships, or kind of
like the general personaldevelopment, helping them
generally, you know, evolve andbecome better people.
What you want to be thinkingabout now.
Again, there are exceptions,there are different sudden
itches.
There's the dog training thing,for example.
(26:58):
For sure, if you're a good dogtrainer and again I'm not
discounting this at all I'm justtrying to think what would be
some.
I've worked with people thatthey help people improve sports,
for example.
If you can do that, that'ssuper cool.
So what you want to be lookingat is, but generally, most of
(27:26):
the kind of about 80% of thecoaching and education that's
sold, it's in those broad threecategories health, wealth and
relationship, and the other 20%would be kind of these more
specific sub-netches.
Anyways, what I'm getting at isthat I would ask you the
question is there a market forthe thing that you're selling?
Are you solving a problem thatpeople will pay for?
And so then how do you findthat out?
First, you just look at, it'spretty easy Are people selling
(27:47):
this?
Are there other coaches thatare solving a similar problem?
If you Google how to do XYZ,are there ads coming up.
So first we can do our initialresearch to see if there's a
market for it.
And the second thing and this isthe thing that enough people
(28:09):
don't do is and this, I think,is the thing that enough people
don't do is, you know, onceyou're like doing things, you
really need to get out there.
You need to really talk topeople.
You need to make them youroffer, and that's something that
a lot of people are afraid todo.
They kind of just want to hidebehind their computer and post
on social media or blog postsall the time on social media or
(28:29):
write blog posts all the time,but then really, most people
listen to this.
If they've gotten started, youprobably do have hundreds, maybe
even thousands of peoplefollowing you or paying
attention to you.
Really, talk to some of thosepeople.
Talk to some of those peopleand say things like hey, I'm
thinking about coming up with aprogram that does XYZ.
(28:50):
Would this be interesting toyou?
What do you think about that?
Help them, have them.
Help you kind of like getfeedback on your offer as kind
of an initial step and then also, maybe a little bit after,
actually make your offer, talkto somebody and kind of find out
what they're working on andwhat their problems are and if
(29:10):
and if you feel you can solvethat problem, so let them know.
You know, I think I can actuallyhelp you with this.
Would you like to hear moreabout what that would look like?
And then, if they say, yes,people will actually have this,
this program where we do X, y, zand then, and then you're off
to the races.
So again I think, like that'sthe thing, that it's it's not
fun, like it's not most peopleagain, it's not most people.
(29:31):
Again, it's easier.
It would be awesome for all ofus if we could just write blog
and some people do this, if youjust write blog posts and post
on social media and have moneycome into us.
But the fastest way for us tomake money is going to be to go
directly to people who can giveus that money and make them an
offer.
Speaker 1 (29:42):
I 100 agree with you, especially my experience 25
years in business development,information technology, working
with all kinds of businesses andenterprises, from individuals
to small business owners tomulti-employee enterprises that
(30:02):
employ thousands of people.
Still, the human-to-humaninteraction cannot be discomfort
For sure.
Human interaction cannot bediscomfort for sure.
You've got to talk toindividuals and get their
feedback and sometimes someone'sgoing to tell you that your
baby is actually ugly.
You know you might have to.
You know address it differentlyand just understand, because
(30:24):
you get so much into your owncreation that you don't see it
from the outside.
How does someone else actuallyview it?
And it might be beautiful inyour eyes, but in the eyes of
your client or potential clientor customer, where maybe they
might see it completelydifferently, they don't see it
and it might be just some littletweaks.
I find it, hey, you know alittle tweak in this messaging
(30:45):
here or there, they actually nowsee it and you have a
connection now and they're likebecause you have to have more
conversation.
You just can't let the ad speakeverything about what you do and
why you do it.
You've got to have those liveinteractions with people.
Sometimes you can do that, youknow, in a workshop you can do
that.
You talked about earlierwebinars.
(31:07):
But like we're doing now, meand you are having a live
conversation webinars but likewe're doing now, me and you are
having a live conversation I'mlearning so much more about you
and what you do and I and I, I,I can.
Then, when I start consumingsome of the um, uh content that
you have out there, it's goingto make even more sense about
(31:27):
why I would want to enroll inyour particular particular
programs or coaching programsand what you have.
Because now I see the fit,because now I've tried it on
there's a lot of clothes and sayyou're going to the department
store and you're looking for anew suit or whatever it may be,
and you've got to find your size, you've got to find your color
and you've got to find what fitswith you and it fits the
(31:49):
personality and the purpose forwhy you're putting on those
clothes and remember you're justone of those clothes, suits,
let's say on the rack, say whenyou're going through digital
marketing or whatever.
So what's going to make thatperson stop, try on your suit
and then see if it's going tofit?
And that is a big, bigchallenge.
(32:12):
Do you find yourself whenyou're coaching people that
you've got to like, all right,tell me what you've got, let me
show me what you've got, let mehear what you're saying your
offer is.
And then do you then like givethem actual feedback on that and
say, hey, perhaps if we triedit this way or that way, it
might work better for you.
(32:33):
Is that kind of what your nicheis?
Speaker 2 (32:35):
Yeah, that can happen sometimes, for sure.
Oftentimes, yeah, for sure, Imean definitely when we're
depending on kind of how faralong the client is, kind of
where they're at.
You know, oftentimes they're,yeah, oftentimes people they
just there might be some tweaksas far as how they're talking
about their offer, how they'representing their offer.
Most of the people that I'mworking with, they kind of have
(32:58):
an offer that's in place, notall, but most of the time, and
then it's more just about okay,how can we get more eyeballs on
an offer?
What are some best ways to sellthat offer?
Speaker 1 (33:07):
Okay, so that makes sense, Getting the reach out
there, and I found that that youknow, let's say you're killing
it, like myself.
I'm killing it in Miami or I'mkilling it, you know, in
healthcare and informationtechnology space.
However, I might feel, like youknow, if I got outside of just
that particular niche and maybeI took this into another area,
(33:31):
and then I would then want totalk to Ron.
I want the audience tounderstand when they would bring
you in.
When do you feel that you're atyour best for a client and they
can get the most out of whatyou bring to the table?
Speaker 2 (33:45):
I mean really my ideal person.
The people who I can really getthe fastest results with are
people who have already kind ofpassed those initial stages,
Like they already have somethingthat's working and maybe they
already have like a good sizeaudience in place.
Maybe they're already doing two, three, four hundred thousand
hours and they're looking justto kind of get to millions,
multiple millions, the fastest.
Those are the people that I canreally help out the fastest.
Speaker 1 (34:07):
And do you take them through a system Like say hey,
you know, ron, talk to me as ifI am that client and I'm doing
those types of numbers and thatI want to enroll with you.
What's that process like?
Speaker 2 (34:21):
What I would look at would I would look at the
process I would take you through.
I would go through kind of Ihave a diagnostic process where
I can kind of look at you knowwhat are the biggest kind of
leverage points of your business, like where's kind of low
hanging fruit, as well as whatare things that might be holding
us back, and then we would comewith a customized plan, kind of
(34:42):
based on what makes the mostsense to start with, if that
makes sense.
So it's like I do.
I do have a process, but it'snot like everybody goes through
the exact same process.
It's kind of customized basedon kind of where they're at.
So, for example, I've workedwith quite a few clients where
they actually have a really goodoffer.
They have a good-sized audience, they have a loyal audience and
(35:05):
they may be doing okay, butthey're only selling kind of
like they have like a membershipsite, for example, but they're
only selling kind of like theyhave like a membership site, for
example, where and that that'sthe kind of person where the
thing I would most likely startwith them, start with, start
them with I would have them, Iwould have us like start like
get a higher end offer in place,because you're probably going
to double trip your businessjust by having a higher end
(35:26):
offer in place if you haven't,if you have a little audience,
if you don't already have one,if you don't already have one,
if you don't have a high endoffer and you do a loyal
audience, because really there'skind of the top 1% to 3% of
your clients that are going topay 10 times more than everybody
else.
So this is literal.
It's literal Free money,low-hanging fruit.
On the other hand, I've alsoworked with clients.
(35:47):
They might be doing really,really well on the higher end of
the market and that's workingwell, but they're not getting
enough leads.
They need to have more reachand that might be the thing that
we focus on.
Those are just a couple ofexamples.
There's other ones as well, butthat would be an example of how
I would work with a client.
Speaker 1 (36:03):
I like that.
I want our audience to reallyhone in on what you just said.
You have to understand your,your customers, and you've got
to have a way to gain moreclients, and then also you've
got to have a way to get morevalue out of the clients that
you already have.
I think we call it lifetimevalue and that type of thing.
If you have a combination ofthose two things happening in
(36:26):
the positive for you, you have agood growth business.
Would you agree with that?
Yeah, for sure.
Now this is where we get to it.
So we're getting to the end ofthis particular podcast and
before I conclude, I want togive you the mic.
You know, consideringeverything that we have spoken
about, everything that you havedone and you've had a marvelous
(36:50):
career in what you're doing anda sought after brand master and
your pedigree and it speaks foritself and you are a mentor to
other people this is great.
What message would you leaveour, our, our audience with?
That can bring them what youfeel will be some good value?
Speaker 2 (37:13):
Yeah, so one of the things that I would just want to
remind people of is that allgrowth happens outside the
comfort zone and most likely,the thing that you're kind of
afraid of, the thing that youkind of know you should be doing
, that's the thing that you need.
Kind of afraid of, the thingthat you kind of know you should
be doing, that's the thing thatyou need to take action on,
(37:35):
because once you do that you'regoing to it's just going to
unlock a whole new world for you.
And here's the thing this isthe most important thing is that
really being an entrepreneur,there's really only one step
when it comes to being asuccessful entrepreneur.
It's constant forward motion,it's being out there, it's
taking action, being out in themarketplace and implementing as
(37:58):
fast as you can, because whenyou do that, you're either going
to win or you're going to learn.
You're going to win or you'regoing to learn, and when you
learn, obviously you can takethat information and use it to
eventually win.
And as long as you don't giveup, you're going to get exactly
where you want to go.
Speaker 1 (38:14):
I love that man.
There's only two outcomes.
I want my audience to reallyhear that you're either going to
win or you are going to learnmeaning learn how to win.
I like that.
That's a win-win proposition.
And before I let you go, wetalked about your website, but
we've got to let people know howto get in contact with you so
they can look you up.
(38:35):
Take a see what that offerlooks like.
You see, hey, if you're feelinga little bit stagnant or you
feel you need a little bit moreinformation and this might be a
direction for you, ron tell ushow to get in contact.
Speaker 2 (38:47):
Yeah, they can go to.
Just go to wwwronreichcomwwwthat's R-O-N-R-E-I-C-Hcom,
and I do have a free, a 60second profit checklist that
they can download.
And also, if anybody's reallyambitious, if they're listening
to this, you can actually emailme personally at um ron, at
ronreichcom and then, uh, if youdo, if you email me and tell me
(39:09):
that you're from the Follow theBrand podcast, I'll actually
give you access to my $500launch course, which is a
legitimate $500 value as aspecial gift to your listeners.
Speaker 1 (39:21):
I love that, rod.
You know, I love that.
Now I've got to ask you becauseI ask people these days like
hey, you just went through anice 30, 35-minute conversation
with me on the Follow BrandPodcast.
What was your experience?
Speaker 2 (39:36):
You know.
I just want to say I had agreat experience being on the
Follow the Brand Podcast.
It was an amazing podcast.
Grant is an amazing interviewer.
I learned a lot as much fromhis questions and his
reflections as I did from my ownknowledge.
So just anyone who's thinkingabout listening to this podcast,
(39:56):
you definitely should listen toit.
Speaker 1 (39:59):
I love that.
I love it.
Thanks a lot, rob, and I wantto encourage your entire
audience to listen to all thedifferent episodes of Follow
Brand Podcast and that can befound at www.5,.
That's the number five star.
Bdm.
That's B for brand, d fordevelopment infomasterscom.
This has been wonderful.
Thank you again for being onthe show, ron.
Speaker 2 (40:19):
Thanks for having me.
Speaker 1 (40:20):
You're welcome.
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