In this episode, get an overview of "Follow the Feeling: Brand Building in a Noisy World."
You'll hear about the key takeaways of the book along with the LAVEC framework. Discover how cult brands from Disney to Peloton thrive in a cluttered world by unlocking their winning strategies around community, feelings, lexicon, audio, visuals, experience, and culture.
Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.
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Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
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