Food Business Success® with Sari Kimbell

There's a lot of ways to do business and a lot of people telling you how you "should" do it "right". The truth is that there is no ONE way and there is no RIGHT timeframe for success. The whole reason you got into business is probably to have more time and money freedom and to chart your own course and then it's easy to start comparing yourself to others and conclude that you are doing it "wrong&q...

Do you want to run and hide when people start talking about AI and using it in your business? I kinda do...it's a little overwhelming and feels hard. My guest today, Dax Hammon of FOMO.ai,  is an expert on the topic and he is going to blow your mind with where AI is going and how fast things are changing. He sent me a video as well so you can SEE what he is talking about and I posted on the YouTube channel here. 

We c...

When we understand human nature and how to tap into powerful persuasive techniques, not out of manipulation, but simply to help people be more open to buying from you, everyone wins! The reciprocity principle is something we touched on in the Up Level Workshop and I expand on more here. It is one of the most deeply ingrained principles in humans and it can open the door to increased sales with more fun and ease!

Go into Farmers Mark...

Advertising on social media can feel pretty overwhelming and a lot of people burn through a lot of money to figure it out (or never figure it out). My guest today, Zach Spuckler of Heart, Soul & Hustle helps entrepreneurs figure this whole advertising thing with ease (if I can learn it, you can too) and focuses them on the one type of ad that actually works on a small budget and gets BIG results: Lead Ads.

Get Zach&ap...

Sales people gets a pretty bad rap (think used car salesman stereotype) and how however you think about "sales" is affecting your revenue in your business. I can give you strategies all day long (as Danny and I are doing in the Up Level Workshop), but it's at least as important to also change your mindset around sales and become a great sales person. 

In today's podcast, I share with you four mindset sh...

Becoming a badass CEO with a successful business doesn't happen overnight (I wish!). Instead, one day you wake up different after weeks, months and even years of stringing together small decisions and actions that are a vote for the person you want to be.

A badass is someone who follows through on what (and when) he or she says it will be done, takes action even when it feels scary and increases their capacity for fai...

Danny and I love farmers markets as one of the first places for brands to go, but did you know that many brands continue with the market sales channel because it makes really good business sense? And it doesn't mean you have to do them all! Danny of Peak State Coffee is doing just this and using markets to fund his business while also taking 2 months off last summer!

In today's episode we discuss the three reason...

It's one thing to make something delicious, but then you have to spend even more time finding the customers to buy your products. I'm joined today by Castiron founder, Mark Josephson, who is changing the way brands find customers and making it so much easier!

If you want to check out Castiron and be a part of their new marketplace so you can focus on what you do best - making a great product - check it out here.

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Are you a good boss to yourself? Probably not...most traditional bosses aren't that great (only about 30% are) and entrepreneurs are even worse!

In today's podcast I am sharing my presentation I did for Castiron's Flour Power event called How To Be The Boss You Deserve. 

I LOVE teaching this concept and I go into more detail in Chapter 9 of Key Ingredients. It's a concept - being a better boss to yoursel...

When you think about "networking" you probably make this face 😩 or this 🤢, but it doesn't have to be that way!

If I could learn to love it 🤩, you definitely can too! In fact, I would credit much of my success and ability to help you to the relationships I have curated over the past 10 years.

My guest today is the amazing Julie Nirvelli, founder of Winking Girl Salsa, curator of Network In Action groups, an...

There's asking for feedback and then there's the receiving of the feedback. This is hard to do well! I love Adam Grant's concept of the second score and I share some tips on how to be a better feedback receiver so that you can get better or make your business better. I also share some of the feedback I received from the survey you may have taken in November of 2023 - the good, bad and the ugly! Find out how I handled...

In the four years Jessica, founder of Fireworks Butters,  and I have worked together we have never recorded a podcast together...that changes today!  Hear her 8-year journey of starting her business and keeping it going with a busy household of three kids and husband and then COVID. 

Each year she has made significant growth, but "it isn't for the faint of heart", as she likes to say.  After Master Your Busi...

Are you worried about making money mistakes or making the wrong investments in your business? Danny Walsh and I have a frank conversation about making investments in an early stage business. He shares what investments he made into his business, Peak State Coffee, early on and what mistakes he made along the way so you can avoid the pitfalls. We both believe in a lean business and getting something out into the world quickly to test...

We are often told in school and work to try to fix our weaknesses and spend energy there attempting to overcome them. That's the hardest and least fun way to go about being an entrepreneurs on my guest today, Dr. Lee Koles, shares with you the Clifton Strengths tools and why it's important to actually lean into your strengths and not focus so much on your weaknesses. She also breaks down my top five strengths as well as t...