Natalie Paull | Founder and head baker, Beatrix Bakes

Nat is the owner-baker of Beatrix Bakes, one of Melbourne’s most-loved bakeries. When it opened in 2011 Nat quickly found fans and fame for her take on traditional country bakery treats and today has transformed the bakery into an online store selling whole cakes that consistently sell out.

She is the author of a best-selling bakebook of the same name, has appeared on MasterChef sharing some of the secrets to her incredible creations and in March will embark on her biggest catering gig yet - cooking brunch for 1600 people in Melbourne’s Treasury Gardens as part of the Melbourne Food and Wine Festival World’s Longest Brunch.

In this episode:

• Nat opens up for the first time about how she almost fell out of love with baking - and how she regained her creativity
• How she pivoted from retail store to thriving eCommerce business and how she stays connected with customers
• Reveals her favourite “ guilty pleasure” and why it’s inspired her next crowd-pleasing creation
• The reason one of famed chef Phillipe Searle desserts lives rent-free in her head and shares her secrets to the perfect sponge

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