Pete Gillespie is the brains and brewer behind one of the world’s great independent beer brands.
In 2011 Pete, brother Ian and their mate Jos Ruffell started brewing beer out of a run down auto workshop in Wellington, New Zealand, brewing just 50L of experimental, wild and at times wacky beer at a time - and Garage Project was born.
Since then, Pete and the team have created literally hundreds of different beers and with cans as distinctive as the beer inside, Garage Project has become one of the best known craft beer brands across New Zealand, Australia and on the global stage.
In this episode:
- Pete reveals the branding advice they were given in the early days and why ignoring has been instrumental in their success
- Shares the reasons being independent remains important - but why they’ll never rule out joining a larger commercial brewery
- Details why Wellington is such a great food and drink destination
- Recounts the best restaurant meal he’s eaten and shares his recipe for ceviche featuring Australian salmon
* Language warning: this episode contains some coarse language*
We’ve got the ingredients that’ll help your business grow.
Find out how more than 6000 bars, pubs and restaurants use me&u to make every guest feel like a local.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.