How Beekman 1802 Used GOAT Wisdom to Build a Beloved Brand

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Description

What do you get when two city guys buy a goat farm during the Great Recession? A global skincare brand built on goat milk—and timeless wisdom.

In this inspiring episode, Deborah talks with Josh Kilmer-Purcell and Dr. Brent Ridge, the founders of Beekman 1802, about how they went from weekend farmers to building a multi-million-dollar business using lessons learned from goats, neighbors, and small-town living.

🧼 From making goat cheese and soap
📚 To releasing their new book G.O.A.T. Wisdom: How to Build a Truly Great Business with Harvard Business Review
💡 They share actionable insights for homesteaders, small business owners, and anyone dreaming of turning their passion into a meaningful business.

You’ll hear about:

• How goats (and a neighbor’s kindness) saved their farm
• Why they started with goat milk soap and what they learned along the way
• The importance of not doing everything yourself, and focusing on what you bring to the table
• The power of treating customers as “neighbors”
• Lessons in marketing, scaling, and community-building
• And how to convert everyday wisdom into entrepreneurial success

Resources Mentioned:

• G.O.A.T. Wisdom: How to Build a Truly Great Business 
  • Buy on Amazon
  • Buy on Bookshop
• The Bucolic Plague: How Two Manhattanites Became Gentlemen Farmers 
  • Buy on Amazon
  • Buy on Bookshop

Connect with the Beekman Boys

• Beekman 1802 Website
• Josh & Brent on Instagram
• Beekman 1802 Boys on Facebook

Thanks for tuning in!

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Happy goat-keeping! 🐐