Having an audience that keeps coming back for your show is crucial but many podcasters don’t even pay attention to the consistency of their branding. Therefore, it became Danny’s mission to help produce podcasts that build brand loyalty so podcasters can build trust with their audience and turn them into loyal customers.
In this episode, Billy talks to Danny Ozment, a brilliant recording engineer who found his love for podcasts and became a Podcast Strategist. Danny shares his story on how he got into the podcasting space, why his experience with different music styles helped him a lot, and the key ingredients to building brand loyalty.
Tune in on your favorite podcast platform!
WHAT WE DISCUSS:
[00:21] - Billy’s introduction for the episode
[01:55] - How Danny applied his background in music to being a podcaster
[03:18] - How Danny started to help podcasters
[04:12] - What Danny’s team helped them the most
[05:58] - Core tenets of storytelling
[08:37] - What are the pitfalls you can make as a guide in your podcast?
[12:49] - What are the key ingredients to build trust and brand loyalty as a podcaster?
[16:31] - How to get your audience to engage with you
[17:29] - How to grow your community
[20:14] - How to get more people to find your lives (YouTube Live, LinkedIn Live, Facebook Live)
[25:56] - What is a common belief that you disagree with in the podcasting space?
[30:05] - Thoughts on Anchor FM and how to get listens from there
[33:29] - What podcast metrics should you look at?
[38: 54] - Ideas for market growth
[43:04] - Unpopular podcasting tips
VALUABLE INSIGHTS AND KEY TOPICS:
A podcast is a similar art form to music.
In podcasting, you're bringing out different elements of a story or a topic that can be focused on.
Many of the best performers create their own stories for the audience.
People come into the podcasting space often with too many ideas and they don't have real clarity on what they really want to talk about.
The different tools to create memberships and have two-way communication to grow your audience.
Make sure you stay consistent because if you show up at the same time every week, people will get used to you doing it.
Acknowledge people's names so that next time those people are going to be back, they're going to tell somebody else.
If you're not getting 20,000 downloads after three or four weeks, an episode being out, you're not really going to see a good CPM number.
How long are people listening to your episode? Where are they dropping off?
Where to run your podcast ads if you have an ad budget?
Running giveaways to get your audience to help promote your show
NOTABLE QUOTES:
[06:49] - “In any form of podcasting, you have to remember that you're the guide.” - Danny Ozment
[13:45] - “As long as you're always engaging your audience, your audience will continue to grow because you're giving your current audience what they're interested in.” - Danny Ozment
[16:15] - “Be an advocate for your audience.” - Billy Samoa
[42:33] - “We connect on a human level with other people and a podcast is a vehicle that allows us to show that shared humanity.” - Billy Samoa
USEFUL RESOURCES AND LINKS MENTIONED:
Podcast Strategies: https://podcasts.apple.com/us/podcast/podcast-strategies-for-growing-your-business-community/id1401053768
Emerald City Productions: https://emeraldcitypro.com/
Danny’s Podcast Roadmap: https://dannyozment.com/roadmap
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