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March 3, 2025 22 mins

People want meaningful, purpose driven jobs now more than ever. In this series so far, we’ve talked about what makes a job "good" - we’ve looked at pay, economic mobility, benefits, hours and scheduling. But what about purpose? In this episode, we dive into why workers are demanding more meaning in their careers and how it keeps them engaged for the long haul. Annemiek Nusmeijer is the owner of Greenjobs.nl, a B-Corp and the largest job board in the Netherlands for sustainable positions. In this episode, she tells us how young people are flocking to her site in hopes of finding meaningful employment. We also welcome Julie Richards, Guardian News & Media director of sustainability and operational transformation to the show. Julie tells us how The Guardian pursues impact in their day to day operations. Finally, we asked some members of the B Corp community to tell us what they look for in a ‘good’ job. Spoiler Alert - It’s almost always purpose! 


Learn more about B Lab at www.bcorporation.net


Views and opinions expressed during the podcast are those of the individuals expressing them and do not necessarily reflect those of B Lab or Hueman Group Media.


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