- Objective today:
- Predict the revenue - Narrow the region of darkness instead of crossing fingers hoping to repeat
- Concept:
- what are the building blocks behind we make money?
- Number of Units x Revenue per Unit
- How many will I sell?
- What is the right price?
- Common mechanisms
- Product
- Service
- Subscription
- Number of Units x Revenue per Unit
- How does it change over time?
- Seasonality
- Q4 for consumer good always boosted by Black Friday & Cyber Monday sales
- Seasonality
- Organic growth
- Natural increase over previous year or month
- Driven growth
- Ad spend
- Sales efforts
- what are the building blocks behind we make money?
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