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June 24, 2025 46 mins

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I am struggling to put into words the excitement and awe I feel in reliving my conversation with Sam Mogannam, second-generation owner of Bi-Rite Market and founder of the Bi-Rite Family of Businesses.

Sam embodies every value I want to live by (both personally and professionally), and has built a company that spreads love, integrity, and passion in every interaction. I'm only two and half years into my journey as an entrepreneur, and am very much in the thick of it, so it's hard to imagine a world in which I have the resources to show up for my community without fear or compromise. My conversation with Sam was a reminder that everything takes time - you just have to keep showing up!

Many thanks to Sam, Sarah and the rest of the team at Bi-Rite for opening their stores to us and sharing so many incredible insights. We'd also like to take this opportunity to thank the team at Square for all the support this season. To Dario, Eileen, Emma + Justin for trusting us to share their stories. To Daniel Blacktree, editor extraordinaire and dear friend. To Kalea Vandeventer, our amazing photographer. And to each and every one of you for being a part of this project. We couldn't have done all this without your support.

We'll be sharing a little update on the shop next week, and then we'll be back with Season 3 on July 8th, with new interviews planned out every week through the end of the year!

Thanks again, and see you around the neighborhood.


Produced by Daniel Blacktree and Ramzi Budayr.

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