Mel Kaye transitioned from a decades-long corporate sales career to founding his own agency, Life Insurance Safe Zone, after becoming disillusioned with the industry's focus on closing deals. Rejecting traditional hard-sell tactics, he built his business on authenticity, transparency, and putting clients’ needs first, leading to a successful and fulfilling new career.
Mel entered the life insurance industry after a bad personal experience with a policy that didn’t offer a return of premium option. This led him to prioritize educating clients and ensuring they don’t make the same mistake. His passion for helping people with the right coverage and transparency drives his work today.
This episode is a must-listen for anyone looking for inspiration and practical business tips!
Timestamps:
2:48 Mel's Bio and journey
05:12 What he thinks is the key to ABC (Always be Closing)
06:18 Mel's bad insurance experience
08:09 Struggles that he encountered
08:51 Lessons from his bad insurance experiences
10:38 Mel's struggles in the Corporate America
11:34 Life insurance safe zone process
17:25 How does Mel get himself well known
23:50 His biggest advice
24:33 Hot Seat round
31:07 Mel's final advice
31:21 Where to find Mel
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