May 19, 2025 • 34 mins
What happens when you find yourself crawling through an attic at 2AM, breathing insulation, and realize "this isn't it"? For Alejandro, that moment sparked a transformation from blue-collar HVAC technician to successful entrepreneur helping others access interest-free capital and harness the power of AI.
Alejandro takes us through his journey of investing $40,000 in mentorships and courses (most of which he candidly admits was "bullshit") before finding the strategies that allowed him to build a thriving business. He shares how he helps entrepreneurs structure their profiles to secure high-limit, 0% interest credit cards that can be converted to capital, and how he's developed systems to "reset the 0% clock" every 12-24 months, creating a perpetual cycle of interest-free funding for his clients.
The conversation dives deep into how Alejandro built an AI-powered CRM that handles everything from inbound calls to appointment booking, allowing him the freedom to travel the world while running his business remotely. His tactical approach to testing Facebook ads (starting at $30/day before scaling winners), finding early clients (working for free to build testimonials), and structuring business systems provides a masterclass in modern entrepreneurship.
Most powerful is Alejandro's perspective on what truly matters: "It's not about where you put your time, but where you put your attention." He emphasizes that attention is our most valuable currency, while highlighting the importance of physical fitness, faith, and taking care of your mind and body throughout the entrepreneurial journey.
Want to learn more about accessing interest-free capital or implementing AI in your business? Find Alejandro on YouTube and Instagram at cashflowalejandro, where he shares free courses and valuable content to help you scale your business.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:05):
Forget what you've heard.
Forged in Fire is where realentrepreneurs come to share the
untold truths of success thelate nights, the crushing
setbacks, the moments thatchange everything.
No fluff, just fire, ready tostep into the heat and unlock
(00:25):
what it really takes to build abusiness.
Speaker 2 (00:28):
This is where legends are made welcome back, ladies
and gentlemen, to anotherexciting episode of 4g fire.
I am your co-host, nate farmreading.
I'm gonna introduce mycounterpart, cole how we doing
brother Come on stage.
Speaker 3 (00:45):
Nate doing good man Doing good today.
How are you doing?
Speaker 2 (00:49):
I'm good dude, I'm fired up man.
I woke up to some news thatwell, I was actually in the gym.
I saw some news.
I'm like all right, this is themotivation that I needed After
that.
Some Today has just been likeon the up and up man, so I don't
know what about you.
Speaker 3 (01:04):
No same thing.
It's funny because sometimes Ifeel like good business in a way
.
You get into these.
I don't want to say lulls, butyou just kind of it's a normal
day and a lot of times thenon-excitement is a good thing.
But then we have days, liketoday, where a lot of
interesting things happen.
It gets us fired up again andit's nice, a little renewed
energy.
So I'm with you.
I'm also really excited forthis.
I genuinely love doing theseepisodes and I think we're going
(01:26):
to have a really exciting guesttoday.
So obviously we got to runthrough a real quick couple
housekeeping things.
First, guys, please leave us arating and review.
This helps us grow.
It helps us find more peopleand educate them.
Second, subscribe, if you'dlike, so that you can continue
to get notifications on ourepisodes.
Second, subscribe, if you'dlike, so you can continue to get
(01:46):
notifications on our episodes.
Speaker 2 (01:51):
And last but not least, sit back, relax, keep
driving whatever you're doingand enjoy the ride.
It was going to be a hell of aride today, so we have the
pleasure and privilege to bringto the stage Alejandro.
Alejandro does so much for thecommunity.
He's got clients.
He's doing some work with theAI.
He also does creative financingfor folks as well.
I had the chance to be able tospeak with him a couple weeks
(02:11):
back and we just jumped on acall and met through social
media and I've been a followerof his for a while and I'm just
like I got to get this guy on.
So, without further ado, comeon stage, brother.
How we doing man.
Speaker 4 (02:22):
Doing good brother, how we doing man doing good
brother doing good.
Speaker 2 (02:27):
it's a pleasure to be here and uh, I appreciate you
know you guys invite me on, ofcourse, man.
So please, without further ado,tell us a little bit about
yourself.
What got you here?
What brought you here?
Speaker 4 (02:34):
uh.
So you know, from the beginning, like I was a blue collar
worker, most of my life I wasdoing hvac, you know, home
renovations, low voltage, fiberoptics.
I liked working with my handsand fixing stuff.
But you know, after doing thatfor years and years and years
and working on call seven days aweek for like two, three in the
(02:58):
morning, I got tired of tradingmy body and time for money.
I was tired of trading my bodyand time for money.
So there was one day where Iwas up in an attic 2 in the
morning, crawling on my stomach,breathing in insulation and I
was like this isn't it, thisisn't it.
I can't live the rest of mylife like this.
(03:19):
So I made the decision rightthen and there, that I was going
to leave and pursue somethingdifferent.
I was listening to differentself-development podcasts, stuff
like that, and I saw all theseguys posting on social media
making a lot of money.
So I was like, okay, maybe if Ijust do that.
So I bought 40 grand worth ofmentorships, courses,
masterminds.
Most of it was bullshit.
(03:40):
The little bit that wasn't waseverything I needed to actually
get started and it allowed me tolearn high income skills like
personal branding high ticketsales, and then I got a mentor
in the funding and finance spaceand learned all the bank's
algorithms and underwriting andhow to strategically actually go
(04:01):
after no interest or lowinterest capital and I basically
turned it into a business andthat's what I've been doing for
the last five years and the lasteight months I've been building
out my own SaaS and AI companyand we just recently launched
that and I'm super excited to,you know, get the results for
all of our clients with that aswell.
Speaker 3 (04:23):
That is awesome.
There's so much I want to diveinto.
There's a bunch of it thatwe're going to get to shortly.
So my first question is youkind of briefly mentioned the
strategy, specifically with thecapital side and how you work
there, and also the AI.
So if you want to separate themor combine it into one, but why
those things?
I mean you kind of touched onit that you liked it, but what
is it about those that drew youin and kind of tell me more
(04:45):
about like the plan and whatthat looks like and how it
benefits anybody, or just you?
Speaker 4 (04:50):
So the the funding side, basically what we do is we
help entrepreneurs, businessowners, start or scale with no
interest capital, and if theyalready have an existing
business, then we'll go for lowinterest capital.
Already have an existingbusiness, then we'll go for low
interest capital and for the nointerest.
Basically, what we're doing iswe're structuring the personal
(05:11):
and business profiles to matchthe checklist for all of our
relationship managers, lenders,so on and so forth.
So there's a lot of front endwork that goes into it to make
the perfect profile, because thebanks and lenders are getting
more restrictive, more pickywith who they do business with.
But we go for high limit, 0%business credit cards which can
then be liquidated into hardcash for real estate investments
and for established businessowners, we access FBA and all
(05:35):
these other different types offinancial products that are low
interest so that they can scalewithout giving up equity, paying
high interest or using theirown money.
And then we have a lot ofclients come back year over year
.
So we'll help reset that 0%clock 12 to 18 months, 12 to 24
(05:59):
months, and then we'll dofinancial gymnastics, move money
around different strategies andactually help them get a new
round of 0% fundings to wherethey're never paying interest at
all, and then so that's kind ofwhat we've been doing for the
last five years.
And then with the AI andsystems, ai has grown
exponentially over the past justtwo years in general, and so
(06:19):
what I did is I'm going to betraveling the world and running
my business and building itonline, so on and so forth.
So I needed systems andautomations to actually get to a
point where I can run mybusiness and all I have to do is
just hop on calls.
And so that's where I startedbuilding out, got with
developers and built out our ownAI powered CRM, and now we're
(06:44):
launching that to all of ourclients so where they can
systematize, automate andbasically buy their time back,
save money and then scale.
Speaker 2 (06:56):
Holy cow, dude.
So much to unpack.
I love this.
I love the mindset and I lovethe mindset shift that you had
Crawling all your belly takingin the insulation in an attic
and you're like you know what,nah, bro, I'm out and then just
flip the script.
Dude, this is amazing.
So tell me a little bit aboutsome of like the trials and
(07:19):
tribulations from gettingstarted, from that point of
being in the attic and realizingthis, isn't it?
To spending the 40 grand onhalf of it or maybe a little bit
more than half of it was BS tofinding your niche and then just
diving it.
And now, five years later,you've got a handful of clients
that you're servicing, repeatbusiness, which is amazing.
Hats off to you for that.
(07:39):
And then also scaling andgrowing to be able to get to a
point of, yeah, I want to travelthe world.
This is, this is now my passion.
So what kind of struggles didyou go through during that
journey?
Speaker 4 (07:49):
Oh man, they're endless.
I mean, at the end of the day,like as an entrepreneur, we're
professional problem solvers, so, like problems come up every
single, almost daily, you knowwhat I mean.
So we always have to put outfires, systematize, make sure
that everything's refined,dialed in.
It's a constant, constantbattle that we have to show up
(08:13):
for every single day, and sojust keeping the mindset of just
like finding a solution ratherthan just giving up was what
allowed me to push through.
I've lost six figures incapital through bad investments,
bad partnerships, so on and soforth.
So those were a lot ofroadblocks and struggles along
(08:35):
the way.
It hasn't been an easy journeywhatsoever.
It's constantly filled with,you know, trials and
tribulations, but I credit a lotof my success to God.
I'm a very faith driven man andI believe that, you know,
everything happened for a reason, and the certain situations
(08:58):
that he put in my life were tomake me grow and make me learn a
lesson and allow me to become,you know, more, more of the
individual in his image.
That allows me to help othersand follow his path that's
awesome.
Speaker 3 (09:18):
That's awesome.
I love the the why behind it,um, and I love kind of just the
passion.
I think a lot of people thatwant to get into this don't
realize how difficult it is,like you mentioned, how many
challenges are truly involvedand how you really got to stay
absurdly committed to make ithappen.
So there's so much of what youjust described that I think is
so powerful just to somebodylistening, and I'm sure a lot of
(09:40):
people can relate to that.
One of the things I think isinteresting and I'm really
curious to ask is you providefor businesses and funding, the
funding 0% so they can grow.
But how did you start?
You kind of mentioned alreadyyou know where you came from and
getting into it, but whathelped you get off the ground?
Or did you do anything thathelped you get off the ground?
Speaker 4 (10:25):
Yeah, I mean.
So.
Once I learned like the actualsystems and processes to acquire
high limit, zero percentcapital, I use a quicker rate
than someone that wasbootstrapping it or using angel
investors or so on and so forth.
So it definitely like thestrategy that I help with
clients I use myself year overyear.
At the end of the day, so it'sa proven strategy and I love the
fact that it's just.
It gives you so much breathingroom to grow.
(10:47):
You know what I mean.
You're not stressing about.
You know working paycheck topaycheck or commission to
commission.
You have the cushion toactually deploy the capital
where you need to and actuallyscale.
Speaker 3 (11:00):
That's awesome and I didn't realize that you used it
for you first without theintention to grow it.
And now I realize from what yourealize that you used it for
you first without the intentionto grow it.
And now I realize from what yousaid that you used it, you're
like, oh, this is fantastic.
And then you turned it into abusiness, exactly.
Yeah, I got it.
Okay, that's awesome.
Speaker 2 (11:15):
Bro, I love this so much.
So just completely off script,not like we follow a script
anyway, but can you give me acouple of examples of what it
would look like for a clientcoming in and then what you
provide maybe something thatyou've done in the past for some
of your repeat business, or howthat scale, and what it looks
like on a larger magnitude?
Speaker 4 (11:35):
So first thing first is we'll go ahead and audit the
client's credit profile becausea lot of banks if you don't have
revenue and you don't have atrack record, banks are going to
look at your personal creditprofile.
So we want to make sure thatAll utilization we recommend 10%
on each individual revolvingcredit card account, not loans,
(11:57):
because they're not calculatedthe same.
You can get away with 30% oneach account, but 10% is like
this sweet spot.
You want to have at least fiveaccounts, like credit card
accounts with high limits, so$5,000 in limits or more.
Very little inquiries, nonegatives, so no collections,
charge-offs, late payments,bankruptcies, repos.
(12:19):
And you want to have at leasttwo years of age.
And there's a bunch of differentstrategies that we'll implement
to actually help our client fitthat criteria.
Whether it's authorized users,trade lines, we'll teach the
clients on how to do creditrepair themselves.
We used to do credit repair butI found it more valuable to
(12:39):
just teach people to do itthemselves so that they have the
applicable skills in casesomething happens in the future,
to where they can actually goahead and take care of that
themselves.
And then, from onceeverything's dialed in on the
personal side, we'll audit theirbusiness profile.
Dial that in it's superimportant the naming conventions
of your LLC, your NAX codes,your North American industry
(13:03):
classification system codes.
They basically show the riskassessment for the banks and
lenders of what industry you'rein.
It's very important to pick theright one to get the maximum
amount of funding.
So once all those things areoptimized, dialed in, then we'll
hop on game plan calls withthem, give them our strategy
(13:25):
that we custom built for them,and then we'll connect them with
our relationship managers,lenders, so on and so forth, and
then start the applicationsFrom there.
Then it's just waiting for theapprovals and go from there.
Speaker 3 (13:41):
That's fantastic.
I want to dial this to aslightly different direction too
, of when you were looking foryour first clients.
You were kind of building thebusiness, what worked, what
didn't work, and you can takethis with the funding side or
the AI side.
But as you're building andyou're looking for customers, a
lot of people in any business,any industry, struggle with that
(14:03):
first momentum.
I guess you could say so whatworked for you.
Speaker 4 (14:07):
So in the beginning I needed testimonials.
I needed proof of concept.
So I used my own results and Idid funding for free for friends
and family and collected thosetestimonials and those results.
And then I started with myfirst clients, just doing it
dirt cheap like dirt cheap.
It makes me sick to my stomachhow cheap I did it back in the
(14:30):
day.
But I needed someone that wasn'tfriends or family to believe in
me.
So I did that, got them greatresults.
They were a real estate coupleand they've been with me for the
last four years and basicallythey've come back year over year
.
They actually hit me up theother day but we were able to
(14:52):
get them over $ over 200,000, um, just off two rounds of funding
.
And now they're able to quittheir nine to five jobs, go all
in on their wholesaling,short-term rental and fix and
flip business.
They're traveling the world,they're.
I love them.
They're like the most thecutest little couple ever, but
they're amazing people and, um,the fact that I was able to help
(15:16):
them actually quit their nineto fives and go all in on their
business, that was everything Ineeded to just fuel my fire.
So like I want to recreate thatfor each individual client
experience and make sure thatthey have the most success
possible.
Speaker 2 (15:34):
Dude.
Oh my gosh, I love it.
Hats off to the couple man,Salute to them.
That is the dream come true.
So talk to me a little bit moreabout like the AI side.
Are they working hand in hand,kind of in tandem, to where
you'll bring somebody on, you'llonboard them and then you'll
help them grow with all thecredit cards and the 0% interest
(15:54):
, and then you'll say, hey, onceyou get to a certain point,
let's introduce you to AI andthen we can wrap that in.
Are you targeting two differentmarkets or how is that
intertwining?
Speaker 4 (16:03):
So we just incorporated it into our initial
offer of funding.
We were doing it separate.
But then I was like, why keepit separate?
Just pitch it with the existingservice or offer.
And I think it's a great offerbecause at the end of the day,
most people don't even have theproper systems to scale.
(16:24):
No one like is implementing ai.
There's a lot of older businessowners that don't understand it
, don't know how to implement it, so on and so forth.
So we make a very user-friendlysoftware CRM and have the
training and modules and stufflike that and how to set it up.
We also have our developmentteam that will do everything for
(16:46):
them.
So for me personally, I'veimplemented it in my business
for the past three years andit's allowed me to buy more time
back because I have an AIinbound rep.
If someone calls in, the AIinbound rep answers the phone,
collects their phone email, whatthey're calling for, and if
(17:06):
they're calling to set anappointment, ai will set an
appointment and boom, like Idon't have to do anything, boom,
like I don't have to doanything.
Then we also have an AI bookingbot that'll go through the text
messages when clients interactand respond to our initial
marketing or whatever, and it'llpre-qualify them and prompt
them to book a call, and so Idon't really have to pay any VAs
(17:28):
or anything like that.
I actually moved my appointmentsetting VA into a new role
client success because I believethat, at the end of the day, ai
is great for certain things,but you definitely need that
human element to increase thevalue of your service.
So I believe that, like, ai isgreat, but you're still going to
(17:51):
need some level of human touchthroughout the service and
process.
Speaker 3 (17:54):
But you're still going to need some level of
human touch throughout theservice and process Definitely
makes sense.
I feel like in any industry,especially the service related
stuff, that human touch goessuch a long way, like you said,
and I think I've seen somepeople that take it to the
extreme and have none of it andit just is very difficult to
pull off.
So I like the way youintegrated that.
I'm curious, going a littlesideways back to some other
(18:17):
things, but when it comes torisk, like specifically on
funding and I'm just sointerested in the funding stuff,
mostly because I just don'tunderstand a lot AI it's a fatal
flaw of mine so far.
But with funding side, how doyou kind of manage risk?
Or how do you like advise yourclients to manage risk?
Meaning like, do you work withpeople that command like 0%
(18:37):
interest, let's go right to themoon, or you know kind of how
would you tell people to use itproperly?
Speaker 4 (18:44):
So I mean, if someone's just starting out, I
always tell them use a littlebit of capital, the lowest
amount possible that's needed toget things up and running.
Start making a profit to whereyou can.
You know you.
Deploy this money in, you havea proven system that'll actually
produce a return and then youcan slowly start opening up the
(19:05):
faucet and deploying morecapital.
You don't want to just dump150,000 into your business and
then hope for the best.
You want to do it incrementallyover time to where you know you
know that you're going to putin and get out.
And that's kind of the approachthat we've had so far with our
clients.
And some clients are alreadymaking $40,000, $50,000, $60,000
(19:27):
a month and they just needadditional capital.
I mean, they're already makingthat money, I don't need to tell
them how to use their money.
So every client's a little bitdifferent.
But for the new ones that arejust starting out, we've helped
clients with a brand new LLC,with a month old, get six
figures in funding and justbased off their personal credit
profile and those ones, I'llspend a little bit more time
(19:49):
just kind of coaching them like,hey, what are you going to be
using the money for you.
I would recommend this, so onand so forth.
You know, start small, slowlyscale and then go from there
this brings up so many questionsfor me.
Speaker 2 (20:05):
Now, weird question out of left field do you because
I heard about this concept afew months back and I don't know
very much about it but withcredit cards and being able to
take like points and being ableto utilize that to your
advantage and all that do youteach that for students as well?
Is that part of your businessstructure?
Do you know anything about it?
Speaker 4 (20:24):
Yeah, so we do travel hacking guides.
I mean, that's what I'm usingto travel all around the world
for free.
Basically, I have hundreds ofthousands of points, so I get
free flights, hotels, whatever.
I mainly just use it forflights and you know, we'll
coach our clients on, like whenthey go to pay the invoice.
You know, use this card becauseyou're going to hit the spend
(20:47):
bonus.
You're going to get this amountof points and here's how to
maximize those points.
And all it really is is travelhacking is, instead of using the
Chase online portal, you'lltransfer your points to the
preferred partners that you know.
You can transfer your points to, say, directly to JetBlue, and
(21:07):
JetBlue, if you use theirspecific portal, it'll be way
less points to book the sameexact flight.
If you book through Chase,it'll be like 60,000 points.
You book through JetBlue, itcould be as low as 12,000,
15,000 points.
So that's how you maximize thatsecondary currency.
Speaker 3 (21:29):
That's fantastic.
I love travel hacking.
I think I'm super passionateabout it and just like using it
Again.
I like that you intertwine itwith the business and you push
your clients to do it as well.
I was lucky enough where I kindof did the same kind of route
and then I paid for ourhoneymoon and a bunch of other
stuff for free and we kind ofjust went all over the place,
and it's such a valuable thingif you can use it to your
advantage.
(21:49):
Like you said, do it all in, asyou're clearly doing.
Um, I have one other questionbefore I think we move to our
kind of next segment, which iswhat are the things that you
track the most in your business?
What do you pay the mostattention to?
Like specific kpis specifickpis.
Speaker 4 (22:07):
We'll look at our conversions on our ads, like the
cost per click, you know theclick through rate, so on and so
forth.
It's important you know, whenyou're running ads to track the
data so that you know which adsto turn off, which ads to keep
running and say you need a newcreative and need to, you know,
branch out and do something alittle bit different, a little
(22:28):
bit more viral, viral, likevirality and like eye catching.
Um, so specifically, ads aredefinitely like the main thing
that I track, but also, like ifa client comes into our
ecosystem, we also want to knowlike okay, what ad did they
click on?
Did they fill out thequestionnaire?
(22:50):
Where's the break?
We try and make sure thatthere's speed to lead and that
the client can access and get anappointment booked right away,
but we also want to make surethat they're qualified.
So just making sure that wehave the proper systems in place
to pre-qualify, because wedon't want unqualified people on
our calendar.
So just automating anddelegating to where we have a
(23:13):
system that'll remove theunqualified and only qualified
people will get on our calendar.
Speaker 3 (23:19):
All right, a lot.
I have one more follow-upquestion.
Talk to me about ads, because Iam so into the ad game right
now and I think it's a strugglefor a lot of people that have no
idea what to do.
So can you go into a little bitof how you position your ads,
more about tracking a little bit, and kind of just give us a
little synopsis for what works?
Speaker 4 (23:39):
So what I was taught I hired a consultant because I
didn't know anything about adsand I had other ad agencies that
would run my ads, and then Ijust learned how to do it myself
through a mentor, and basicallywhat they had me do was create,
you know, three differentcreatives and then three
different lookalike audiences,and then basically have three
(24:03):
different lookalike audienceswith the three different
creatives, so three differentcampaigns, ad sets with those
three creatives, and then we seewhich lookalike audience is
going to bring the highestreturn on ad spend.
So we'll turn off the lookalikeaudience that isn't doing as
good.
Or maybe this ad is doing greatwith this lookalike audience,
(24:27):
but this one one isn't, so we'llturn off and keep the, the one,
the wintering, the winning ads.
As we just see that data comein and usually after one to two
weeks, like you can see justsubjectively, hey, this ad's
working, this ad's not that'sawesome.
Speaker 3 (24:43):
And how much do you put behind ads out of the gate
and then how much do you putbehind them once they're working
?
Speaker 4 (24:58):
So we'll start with like $30 a day and then we'll
scale it up to like $50 to $70 aday for the winning ads and
then just let it ride from there.
I mean, if an ad's reallyperforming, then you can put
more money into it.
You see the system, you see thedata and it makes sense.
You put this much in, you getthis much out.
You want to a consistent system, for you know that, because
it's very easy to waste money onads.
Speaker 3 (25:21):
I love that and thank you for sharing that.
The reason I ask is I know somepeople are just like well, do I
put $3 a day behind it or $10 aweek?
And then there's people in thepolar opposite that are like, if
you're not spending 10 grand orfive grand a week or a month on
this, like you're not going towin.
So it's interesting to hearsomebody that's doing it.
Speaker 4 (25:37):
Yeah.
Speaker 3 (25:37):
Yeah, for sure.
Speaker 2 (25:40):
Before we jump into it.
You guys got me going down thisrabbit hole now.
So at what point do you decideit's time to drop a new ad?
So let's just say you run yourthree one's working, turn the
other two off, take the moneythat you're going to drop on
those other two full steam aheadon one.
Do you wait until that startsto dip before you launch another
three?
Or how does that work?
(26:00):
Kind of let me in your mindbehind that one.
Speaker 4 (26:04):
So me personally, I think we'll try and do one or
two new ad creatives a monthonce we find our winning one,
and then we'll test those outand then see which ones are
performing and then go fromthere.
It's important to consistentlycreate new creatives because the
market's always changing andpeople want different messaging,
(26:24):
different editing styles justwhatever is capturing the
attention right then and there.
Different editing styles, justwhatever is capturing the
attention right then and there.
So it's good to stay up to datewith the trends that are
happening and just you know, gowith the flow with those Awesome
I love it.
Speaker 3 (26:42):
I think it's time, nate, I think he's ready for our
fire round.
Speaker 2 (26:46):
I think so.
I think it's time for thesurprise.
All right, we got a surprisefor you.
Speaker 3 (26:54):
All right, here's how it's going to run.
Run, we're gonna ask you a fewquestions.
We ask them to every singleguest.
Um, you're gonna give us aanswer.
You can explain at length, youcan answer succinctly whatever
you want to do.
Um, we're gonna try not tointerrupt you and just go, you
know, back to back to back andwe're gonna fail, but we're
gonna try, all right.
All right, q and a, tell us andwe're going to fail, but we're
going to try, all right.
Speaker 4 (27:11):
All right, Q&A.
Speaker 3 (27:11):
tell us when we're live, all right.
What separates top performingentrepreneurs from the rest of
the crowd your attention.
Speaker 4 (27:24):
It's not all about where you put your time, but
where you put your time, butwhere you put your attention so
like we pay with our attention,and if your attention is not
focused on the actions andthings that are going to get you
to where you want to be, thenyou're just wasting time and
your attention.
I truly believe that theattention is the most valuable
(27:44):
currency, because if you're onlyingesting certain amounts of
things and that's where all yourattention goes and it's not
conducive to where you want tobe and the person that you're
trying to become, you're justgoing to be in a state of just
staying in the same place forthe rest of your life.
Speaker 2 (28:01):
Oh, I love this.
Okay, Everybody that'slistening.
We failed already.
Everybody that's listening.
Pause this, rewind, mic drop.
Play that whole piece all theway back.
Get some attention in your life.
Okay, Back to it.
Pause it, All right.
So what is a daily habit that'scontributed to your success?
Speaker 4 (28:21):
The gym, because every day is a new day Comes
with its own struggles, and thegym and physical fitness Like if
you don't have a healthy bodyand mind, it can definitely
deter you when those situationscome up that are stressful, so
on and so forth.
(28:41):
So, like, getting a good pumpin the gym definitely helps me
keep a clear level headedthroughout the day.
Speaker 3 (28:49):
Love that so good.
What is a piece of advice thatyou give to yourself if you are
starting again?
Speaker 4 (28:56):
Pick one thing and go all in.
That's it.
Just pick one thing and go allin, Because in the beginning I
tried to do wholesaling, I triedto do insurance.
I tried to do this all at thesame time.
You can be good at all thosethings, but you can't be great.
Focus on one thing, becomegreat and then move on to the
next thing.
Speaker 2 (29:17):
I love it.
What is your favorite businessbook?
Speaker 4 (29:22):
Oh, I have a couple you can give us multiple your
Next Five Moves by PatrickBet-David, the 10X Rule by Grant
Cardone and how to Make a FewBillion Dollars.
(29:43):
I forget the author, but thatone was very insightful.
Speaker 3 (29:49):
That's a new one how to Make a Few Billion Dollars.
I'm going to have to look.
That one was very insightful.
That's a new one how to make afew billion dollars.
I'm going to look that one up.
Yeah, what is your favoritepart of owning your business?
Speaker 4 (29:59):
Time and location freedom.
I can work from anywhere in theworld.
Like last year, I decided I wasgoing to travel the world and
build my business and just seemore of life and what this world
has to offer, and so myfavorite part is having the
freedom to actually do that, andthat's what I'm setting out to
(30:20):
do.
Speaker 2 (30:24):
What is something new that you've implemented in your
business to help drive yoursuccess?
Speaker 4 (30:30):
AI and automations.
So just having a system, likehaving a system will allow you
to scale, because you have, like, a well-oiled machine and it's
going to take time to make it awell-oiled machine, but you see
what breaks, you see what'sworking, what's not.
You systematize it, fix it,refine it, optimize it, and that
(30:54):
way you have something thatliterally all you need to do is
just show up on calls and yourbusiness is running on autopilot
for you.
So that's probably been one ofmy favorite things that I've
implemented.
I love that.
Speaker 3 (31:09):
If you didn't say AI there, I'd be a little concerned
, so obviously that's fantastic.
It was really cool.
I like this interview.
I love well, first off, yousurvived, obviously, so that's
great.
I think this was great, though.
I mean we talked abouteverything from your beginning.
I mean about being in the HVAC,being in the addicts, having
(31:29):
enough, deciding to do somethingbigger, do something better,
learning, going into personalbranding, going into sales,
hiring mentors, finding somethat work, some that didn't,
learning the good, the bad, theugly, niching down and kind of
finding your one thing, and then, like you said, got really good
at that on the funding side,went into AI and are building
(31:50):
that up, and I loved a couple ofkey pieces, things that you
mentioned about findingtestimonials, starting off small
and working for what you got todo to build.
So, with that, I have two finalquestions for you One, any
final advice?
And two, where can people findyou?
Speaker 4 (32:10):
Final advice have a good relationship with God, take
care of your mind, take care ofyour body.
It's very easy to get burnt outin business, but you have to
take time to actually take careof yourself along the way,
because the more you take careof yourself, the better you can
show up in your business andtake care of others.
(32:30):
So if you're burnt out, hatinglife, hating your business, and
you just need a break, gooutside, take a walk, go read a
book.
I'll actively just go dosomething different.
Go out and work just to changeup the environment, give me that
boost of energy so I can be ina better state of mind to show
(32:53):
up and serve the people that Iwork with.
And if you want to find me onYouTube and Instagram, it's
cashflowalejandro.
I have a bunch of free courseson my YouTube and a lot of value
and stuff like that on my IG.
I'll be trying to startbuilding up the other socials as
well, but mainly just YouTubeand Instagram is where I'm at
(33:16):
today.
Speaker 2 (33:20):
Bro, this has been amazing.
Dude Cole did an amazing jobwith the recap.
Having you on has been awesomeon so many different levels.
One, of course you're afantastic guest.
Our house is your house.
You're welcome anytime.
But also talking about andhearing your different
perspective on everything comingfrom funding topic that we talk
about consistently.
Now we're jumping into ARourselves and how we can try to
(33:42):
implement that into our business.
So being able to hear fromsomebody else that has been able
to not only structure it to beable to find success, but also
been able to put it on autopilot.
And now, march 1st it is,you're leaving the country.
You're like you know what?
Everything's good.
I got this.
I got to show up to meetings.
Hats off to you, brother.
This has been awesome.
Man, for those that are outthere driving, please get home
(34:04):
safe.
We're looking forward totalking to you on the next
episode.
Again, this is Forged in Fire.
This has been phenomenal.
We'll talk to you guys soon.
Take care everybody.
Speaker 1 (34:19):
Thanks for tuning in to another episode of Forged in
Fire.
If you enjoyed today's raw,unfiltered stories, don't forget
to like, subscribe and leave usa review.
Your feedback helps us bringmore real-world insights to
entrepreneurs like you.
Be sure to join us next timefor even more lessons, struggles
(34:42):
and breakthroughs on the roadto success.
Keep forging ahead.
Forget what you've heard.
Forged in Fire is where realentrepreneurs come to share the
untold truths of success thelate nights, the crushing
setbacks, the moments thatchange everything.
No fluff, just fire, ready tostep into the heat and unlock
(00:25):
what it really takes to build abusiness.
Speaker 2 (00:28):
This is where legends are made welcome back, ladies
and gentlemen, to anotherexciting episode of 4g fire.
I am your co-host, nate farmreading.
I'm gonna introduce mycounterpart, cole how we doing
brother Come on stage.
Speaker 3 (00:45):
Nate doing good man Doing good today.
How are you doing?
Speaker 2 (00:49):
I'm good dude, I'm fired up man.
I woke up to some news thatwell, I was actually in the gym.
I saw some news.
I'm like all right, this is themotivation that I needed After
that.
Some Today has just been likeon the up and up man, so I don't
know what about you.
Speaker 3 (01:04):
No same thing.
It's funny because sometimes Ifeel like good business in a way
.
You get into these.
I don't want to say lulls, butyou just kind of it's a normal
day and a lot of times thenon-excitement is a good thing.
But then we have days, liketoday, where a lot of
interesting things happen.
It gets us fired up again andit's nice, a little renewed
energy.
So I'm with you.
I'm also really excited forthis.
I genuinely love doing theseepisodes and I think we're going
(01:26):
to have a really exciting guesttoday.
So obviously we got to runthrough a real quick couple
housekeeping things.
First, guys, please leave us arating and review.
This helps us grow.
It helps us find more peopleand educate them.
Second, subscribe, if you'dlike, so that you can continue
to get notifications on ourepisodes.
Second, subscribe, if you'dlike, so you can continue to get
(01:46):
notifications on our episodes.
Speaker 2 (01:51):
And last but not least, sit back, relax, keep
driving whatever you're doingand enjoy the ride.
It was going to be a hell of aride today, so we have the
pleasure and privilege to bringto the stage Alejandro.
Alejandro does so much for thecommunity.
He's got clients.
He's doing some work with theAI.
He also does creative financingfor folks as well.
I had the chance to be able tospeak with him a couple weeks
(02:11):
back and we just jumped on acall and met through social
media and I've been a followerof his for a while and I'm just
like I got to get this guy on.
So, without further ado, comeon stage, brother.
How we doing man.
Speaker 4 (02:22):
Doing good brother, how we doing man doing good
brother doing good.
Speaker 2 (02:27):
it's a pleasure to be here and uh, I appreciate you
know you guys invite me on, ofcourse, man.
So please, without further ado,tell us a little bit about
yourself.
What got you here?
What brought you here?
Speaker 4 (02:34):
uh.
So you know, from the beginning, like I was a blue collar
worker, most of my life I wasdoing hvac, you know, home
renovations, low voltage, fiberoptics.
I liked working with my handsand fixing stuff.
But you know, after doing thatfor years and years and years
and working on call seven days aweek for like two, three in the
(02:58):
morning, I got tired of tradingmy body and time for money.
I was tired of trading my bodyand time for money.
So there was one day where Iwas up in an attic 2 in the
morning, crawling on my stomach,breathing in insulation and I
was like this isn't it, thisisn't it.
I can't live the rest of mylife like this.
(03:19):
So I made the decision rightthen and there, that I was going
to leave and pursue somethingdifferent.
I was listening to differentself-development podcasts, stuff
like that, and I saw all theseguys posting on social media
making a lot of money.
So I was like, okay, maybe if Ijust do that.
So I bought 40 grand worth ofmentorships, courses,
masterminds.
Most of it was bullshit.
(03:40):
The little bit that wasn't waseverything I needed to actually
get started and it allowed me tolearn high income skills like
personal branding high ticketsales, and then I got a mentor
in the funding and finance spaceand learned all the bank's
algorithms and underwriting andhow to strategically actually go
(04:01):
after no interest or lowinterest capital and I basically
turned it into a business andthat's what I've been doing for
the last five years and the lasteight months I've been building
out my own SaaS and AI companyand we just recently launched
that and I'm super excited to,you know, get the results for
all of our clients with that aswell.
Speaker 3 (04:23):
That is awesome.
There's so much I want to diveinto.
There's a bunch of it thatwe're going to get to shortly.
So my first question is youkind of briefly mentioned the
strategy, specifically with thecapital side and how you work
there, and also the AI.
So if you want to separate themor combine it into one, but why
those things?
I mean you kind of touched onit that you liked it, but what
is it about those that drew youin and kind of tell me more
(04:45):
about like the plan and whatthat looks like and how it
benefits anybody, or just you?
Speaker 4 (04:50):
So the the funding side, basically what we do is we
help entrepreneurs, businessowners, start or scale with no
interest capital, and if theyalready have an existing
business, then we'll go for lowinterest capital.
Already have an existingbusiness, then we'll go for low
interest capital and for the nointerest.
Basically, what we're doing iswe're structuring the personal
(05:11):
and business profiles to matchthe checklist for all of our
relationship managers, lenders,so on and so forth.
So there's a lot of front endwork that goes into it to make
the perfect profile, because thebanks and lenders are getting
more restrictive, more pickywith who they do business with.
But we go for high limit, 0%business credit cards which can
then be liquidated into hardcash for real estate investments
and for established businessowners, we access FBA and all
(05:35):
these other different types offinancial products that are low
interest so that they can scalewithout giving up equity, paying
high interest or using theirown money.
And then we have a lot ofclients come back year over year
.
So we'll help reset that 0%clock 12 to 18 months, 12 to 24
(05:59):
months, and then we'll dofinancial gymnastics, move money
around different strategies andactually help them get a new
round of 0% fundings to wherethey're never paying interest at
all, and then so that's kind ofwhat we've been doing for the
last five years.
And then with the AI andsystems, ai has grown
exponentially over the past justtwo years in general, and so
(06:19):
what I did is I'm going to betraveling the world and running
my business and building itonline, so on and so forth.
So I needed systems andautomations to actually get to a
point where I can run mybusiness and all I have to do is
just hop on calls.
And so that's where I startedbuilding out, got with
developers and built out our ownAI powered CRM, and now we're
(06:44):
launching that to all of ourclients so where they can
systematize, automate andbasically buy their time back,
save money and then scale.
Speaker 2 (06:56):
Holy cow, dude.
So much to unpack.
I love this.
I love the mindset and I lovethe mindset shift that you had
Crawling all your belly takingin the insulation in an attic
and you're like you know what,nah, bro, I'm out and then just
flip the script.
Dude, this is amazing.
So tell me a little bit aboutsome of like the trials and
(07:19):
tribulations from gettingstarted, from that point of
being in the attic and realizingthis, isn't it?
To spending the 40 grand onhalf of it or maybe a little bit
more than half of it was BS tofinding your niche and then just
diving it.
And now, five years later,you've got a handful of clients
that you're servicing, repeatbusiness, which is amazing.
Hats off to you for that.
(07:39):
And then also scaling andgrowing to be able to get to a
point of, yeah, I want to travelthe world.
This is, this is now my passion.
So what kind of struggles didyou go through during that
journey?
Speaker 4 (07:49):
Oh man, they're endless.
I mean, at the end of the day,like as an entrepreneur, we're
professional problem solvers, so, like problems come up every
single, almost daily, you knowwhat I mean.
So we always have to put outfires, systematize, make sure
that everything's refined,dialed in.
It's a constant, constantbattle that we have to show up
(08:13):
for every single day, and sojust keeping the mindset of just
like finding a solution ratherthan just giving up was what
allowed me to push through.
I've lost six figures incapital through bad investments,
bad partnerships, so on and soforth.
So those were a lot ofroadblocks and struggles along
(08:35):
the way.
It hasn't been an easy journeywhatsoever.
It's constantly filled with,you know, trials and
tribulations, but I credit a lotof my success to God.
I'm a very faith driven man andI believe that, you know,
everything happened for a reason, and the certain situations
(08:58):
that he put in my life were tomake me grow and make me learn a
lesson and allow me to become,you know, more, more of the
individual in his image.
That allows me to help othersand follow his path that's
awesome.
Speaker 3 (09:18):
That's awesome.
I love the the why behind it,um, and I love kind of just the
passion.
I think a lot of people thatwant to get into this don't
realize how difficult it is,like you mentioned, how many
challenges are truly involvedand how you really got to stay
absurdly committed to make ithappen.
So there's so much of what youjust described that I think is
so powerful just to somebodylistening, and I'm sure a lot of
(09:40):
people can relate to that.
One of the things I think isinteresting and I'm really
curious to ask is you providefor businesses and funding, the
funding 0% so they can grow.
But how did you start?
You kind of mentioned alreadyyou know where you came from and
getting into it, but whathelped you get off the ground?
Or did you do anything thathelped you get off the ground?
Speaker 4 (10:25):
Yeah, I mean.
So.
Once I learned like the actualsystems and processes to acquire
high limit, zero percentcapital, I use a quicker rate
than someone that wasbootstrapping it or using angel
investors or so on and so forth.
So it definitely like thestrategy that I help with
clients I use myself year overyear.
At the end of the day, so it'sa proven strategy and I love the
fact that it's just.
It gives you so much breathingroom to grow.
(10:47):
You know what I mean.
You're not stressing about.
You know working paycheck topaycheck or commission to
commission.
You have the cushion toactually deploy the capital
where you need to and actuallyscale.
Speaker 3 (11:00):
That's awesome and I didn't realize that you used it
for you first without theintention to grow it.
And now I realize from what yourealize that you used it for
you first without the intentionto grow it.
And now I realize from what yousaid that you used it, you're
like, oh, this is fantastic.
And then you turned it into abusiness, exactly.
Yeah, I got it.
Okay, that's awesome.
Speaker 2 (11:15):
Bro, I love this so much.
So just completely off script,not like we follow a script
anyway, but can you give me acouple of examples of what it
would look like for a clientcoming in and then what you
provide maybe something thatyou've done in the past for some
of your repeat business, or howthat scale, and what it looks
like on a larger magnitude?
Speaker 4 (11:35):
So first thing first is we'll go ahead and audit the
client's credit profile becausea lot of banks if you don't have
revenue and you don't have atrack record, banks are going to
look at your personal creditprofile.
So we want to make sure thatAll utilization we recommend 10%
on each individual revolvingcredit card account, not loans,
(11:57):
because they're not calculatedthe same.
You can get away with 30% oneach account, but 10% is like
this sweet spot.
You want to have at least fiveaccounts, like credit card
accounts with high limits, so$5,000 in limits or more.
Very little inquiries, nonegatives, so no collections,
charge-offs, late payments,bankruptcies, repos.
(12:19):
And you want to have at leasttwo years of age.
And there's a bunch of differentstrategies that we'll implement
to actually help our client fitthat criteria.
Whether it's authorized users,trade lines, we'll teach the
clients on how to do creditrepair themselves.
We used to do credit repair butI found it more valuable to
(12:39):
just teach people to do itthemselves so that they have the
applicable skills in casesomething happens in the future,
to where they can actually goahead and take care of that
themselves.
And then, from onceeverything's dialed in on the
personal side, we'll audit theirbusiness profile.
Dial that in it's superimportant the naming conventions
of your LLC, your NAX codes,your North American industry
(13:03):
classification system codes.
They basically show the riskassessment for the banks and
lenders of what industry you'rein.
It's very important to pick theright one to get the maximum
amount of funding.
So once all those things areoptimized, dialed in, then we'll
hop on game plan calls withthem, give them our strategy
(13:25):
that we custom built for them,and then we'll connect them with
our relationship managers,lenders, so on and so forth, and
then start the applicationsFrom there.
Then it's just waiting for theapprovals and go from there.
Speaker 3 (13:41):
That's fantastic.
I want to dial this to aslightly different direction too
, of when you were looking foryour first clients.
You were kind of building thebusiness, what worked, what
didn't work, and you can takethis with the funding side or
the AI side.
But as you're building andyou're looking for customers, a
lot of people in any business,any industry, struggle with that
(14:03):
first momentum.
I guess you could say so whatworked for you.
Speaker 4 (14:07):
So in the beginning I needed testimonials.
I needed proof of concept.
So I used my own results and Idid funding for free for friends
and family and collected thosetestimonials and those results.
And then I started with myfirst clients, just doing it
dirt cheap like dirt cheap.
It makes me sick to my stomachhow cheap I did it back in the
(14:30):
day.
But I needed someone that wasn'tfriends or family to believe in
me.
So I did that, got them greatresults.
They were a real estate coupleand they've been with me for the
last four years and basicallythey've come back year over year
.
They actually hit me up theother day but we were able to
(14:52):
get them over $ over 200,000, um, just off two rounds of funding
.
And now they're able to quittheir nine to five jobs, go all
in on their wholesaling,short-term rental and fix and
flip business.
They're traveling the world,they're.
I love them.
They're like the most thecutest little couple ever, but
they're amazing people and, um,the fact that I was able to help
(15:16):
them actually quit their nineto fives and go all in on their
business, that was everything Ineeded to just fuel my fire.
So like I want to recreate thatfor each individual client
experience and make sure thatthey have the most success
possible.
Speaker 2 (15:34):
Dude.
Oh my gosh, I love it.
Hats off to the couple man,Salute to them.
That is the dream come true.
So talk to me a little bit moreabout like the AI side.
Are they working hand in hand,kind of in tandem, to where
you'll bring somebody on, you'llonboard them and then you'll
help them grow with all thecredit cards and the 0% interest
(15:54):
, and then you'll say, hey, onceyou get to a certain point,
let's introduce you to AI andthen we can wrap that in.
Are you targeting two differentmarkets or how is that
intertwining?
Speaker 4 (16:03):
So we just incorporated it into our initial
offer of funding.
We were doing it separate.
But then I was like, why keepit separate?
Just pitch it with the existingservice or offer.
And I think it's a great offerbecause at the end of the day,
most people don't even have theproper systems to scale.
(16:24):
No one like is implementing ai.
There's a lot of older businessowners that don't understand it
, don't know how to implement it, so on and so forth.
So we make a very user-friendlysoftware CRM and have the
training and modules and stufflike that and how to set it up.
We also have our developmentteam that will do everything for
(16:46):
them.
So for me personally, I'veimplemented it in my business
for the past three years andit's allowed me to buy more time
back because I have an AIinbound rep.
If someone calls in, the AIinbound rep answers the phone,
collects their phone email, whatthey're calling for, and if
(17:06):
they're calling to set anappointment, ai will set an
appointment and boom, like Idon't have to do anything, boom,
like I don't have to doanything.
Then we also have an AI bookingbot that'll go through the text
messages when clients interactand respond to our initial
marketing or whatever, and it'llpre-qualify them and prompt
them to book a call, and so Idon't really have to pay any VAs
(17:28):
or anything like that.
I actually moved my appointmentsetting VA into a new role
client success because I believethat, at the end of the day, ai
is great for certain things,but you definitely need that
human element to increase thevalue of your service.
So I believe that, like, ai isgreat, but you're still going to
(17:51):
need some level of human touchthroughout the service and
process.
Speaker 3 (17:54):
But you're still going to need some level of
human touch throughout theservice and process Definitely
makes sense.
I feel like in any industry,especially the service related
stuff, that human touch goessuch a long way, like you said,
and I think I've seen somepeople that take it to the
extreme and have none of it andit just is very difficult to
pull off.
So I like the way youintegrated that.
I'm curious, going a littlesideways back to some other
(18:17):
things, but when it comes torisk, like specifically on
funding and I'm just sointerested in the funding stuff,
mostly because I just don'tunderstand a lot AI it's a fatal
flaw of mine so far.
But with funding side, how doyou kind of manage risk?
Or how do you like advise yourclients to manage risk?
Meaning like, do you work withpeople that command like 0%
(18:37):
interest, let's go right to themoon, or you know kind of how
would you tell people to use itproperly?
Speaker 4 (18:44):
So I mean, if someone's just starting out, I
always tell them use a littlebit of capital, the lowest
amount possible that's needed toget things up and running.
Start making a profit to whereyou can.
You know you.
Deploy this money in, you havea proven system that'll actually
produce a return and then youcan slowly start opening up the
(19:05):
faucet and deploying morecapital.
You don't want to just dump150,000 into your business and
then hope for the best.
You want to do it incrementallyover time to where you know you
know that you're going to putin and get out.
And that's kind of the approachthat we've had so far with our
clients.
And some clients are alreadymaking $40,000, $50,000, $60,000
(19:27):
a month and they just needadditional capital.
I mean, they're already makingthat money, I don't need to tell
them how to use their money.
So every client's a little bitdifferent.
But for the new ones that arejust starting out, we've helped
clients with a brand new LLC,with a month old, get six
figures in funding and justbased off their personal credit
profile and those ones, I'llspend a little bit more time
(19:49):
just kind of coaching them like,hey, what are you going to be
using the money for you.
I would recommend this, so onand so forth.
You know, start small, slowlyscale and then go from there
this brings up so many questionsfor me.
Speaker 2 (20:05):
Now, weird question out of left field do you because
I heard about this concept afew months back and I don't know
very much about it but withcredit cards and being able to
take like points and being ableto utilize that to your
advantage and all that do youteach that for students as well?
Is that part of your businessstructure?
Do you know anything about it?
Speaker 4 (20:24):
Yeah, so we do travel hacking guides.
I mean, that's what I'm usingto travel all around the world
for free.
Basically, I have hundreds ofthousands of points, so I get
free flights, hotels, whatever.
I mainly just use it forflights and you know, we'll
coach our clients on, like whenthey go to pay the invoice.
You know, use this card becauseyou're going to hit the spend
(20:47):
bonus.
You're going to get this amountof points and here's how to
maximize those points.
And all it really is is travelhacking is, instead of using the
Chase online portal, you'lltransfer your points to the
preferred partners that you know.
You can transfer your points to, say, directly to JetBlue, and
(21:07):
JetBlue, if you use theirspecific portal, it'll be way
less points to book the sameexact flight.
If you book through Chase,it'll be like 60,000 points.
You book through JetBlue, itcould be as low as 12,000,
15,000 points.
So that's how you maximize thatsecondary currency.
Speaker 3 (21:29):
That's fantastic.
I love travel hacking.
I think I'm super passionateabout it and just like using it
Again.
I like that you intertwine itwith the business and you push
your clients to do it as well.
I was lucky enough where I kindof did the same kind of route
and then I paid for ourhoneymoon and a bunch of other
stuff for free and we kind ofjust went all over the place,
and it's such a valuable thingif you can use it to your
advantage.
(21:49):
Like you said, do it all in, asyou're clearly doing.
Um, I have one other questionbefore I think we move to our
kind of next segment, which iswhat are the things that you
track the most in your business?
What do you pay the mostattention to?
Like specific kpis specifickpis.
Speaker 4 (22:07):
We'll look at our conversions on our ads, like the
cost per click, you know theclick through rate, so on and so
forth.
It's important you know, whenyou're running ads to track the
data so that you know which adsto turn off, which ads to keep
running and say you need a newcreative and need to, you know,
branch out and do something alittle bit different, a little
(22:28):
bit more viral, viral, likevirality and like eye catching.
Um, so specifically, ads aredefinitely like the main thing
that I track, but also, like ifa client comes into our
ecosystem, we also want to knowlike okay, what ad did they
click on?
Did they fill out thequestionnaire?
(22:50):
Where's the break?
We try and make sure thatthere's speed to lead and that
the client can access and get anappointment booked right away,
but we also want to make surethat they're qualified.
So just making sure that wehave the proper systems in place
to pre-qualify, because wedon't want unqualified people on
our calendar.
So just automating anddelegating to where we have a
(23:13):
system that'll remove theunqualified and only qualified
people will get on our calendar.
Speaker 3 (23:19):
All right, a lot.
I have one more follow-upquestion.
Talk to me about ads, because Iam so into the ad game right
now and I think it's a strugglefor a lot of people that have no
idea what to do.
So can you go into a little bitof how you position your ads,
more about tracking a little bit, and kind of just give us a
little synopsis for what works?
Speaker 4 (23:39):
So what I was taught I hired a consultant because I
didn't know anything about adsand I had other ad agencies that
would run my ads, and then Ijust learned how to do it myself
through a mentor, and basicallywhat they had me do was create,
you know, three differentcreatives and then three
different lookalike audiences,and then basically have three
(24:03):
different lookalike audienceswith the three different
creatives, so three differentcampaigns, ad sets with those
three creatives, and then we seewhich lookalike audience is
going to bring the highestreturn on ad spend.
So we'll turn off the lookalikeaudience that isn't doing as
good.
Or maybe this ad is doing greatwith this lookalike audience,
(24:27):
but this one one isn't, so we'llturn off and keep the, the one,
the wintering, the winning ads.
As we just see that data comein and usually after one to two
weeks, like you can see justsubjectively, hey, this ad's
working, this ad's not that'sawesome.
Speaker 3 (24:43):
And how much do you put behind ads out of the gate
and then how much do you putbehind them once they're working
?
Speaker 4 (24:58):
So we'll start with like $30 a day and then we'll
scale it up to like $50 to $70 aday for the winning ads and
then just let it ride from there.
I mean, if an ad's reallyperforming, then you can put
more money into it.
You see the system, you see thedata and it makes sense.
You put this much in, you getthis much out.
You want to a consistent system, for you know that, because
it's very easy to waste money onads.
Speaker 3 (25:21):
I love that and thank you for sharing that.
The reason I ask is I know somepeople are just like well, do I
put $3 a day behind it or $10 aweek?
And then there's people in thepolar opposite that are like, if
you're not spending 10 grand orfive grand a week or a month on
this, like you're not going towin.
So it's interesting to hearsomebody that's doing it.
Speaker 4 (25:37):
Yeah.
Speaker 3 (25:37):
Yeah, for sure.
Speaker 2 (25:40):
Before we jump into it.
You guys got me going down thisrabbit hole now.
So at what point do you decideit's time to drop a new ad?
So let's just say you run yourthree one's working, turn the
other two off, take the moneythat you're going to drop on
those other two full steam aheadon one.
Do you wait until that startsto dip before you launch another
three?
Or how does that work?
(26:00):
Kind of let me in your mindbehind that one.
Speaker 4 (26:04):
So me personally, I think we'll try and do one or
two new ad creatives a monthonce we find our winning one,
and then we'll test those outand then see which ones are
performing and then go fromthere.
It's important to consistentlycreate new creatives because the
market's always changing andpeople want different messaging,
(26:24):
different editing styles justwhatever is capturing the
attention right then and there.
Different editing styles, justwhatever is capturing the
attention right then and there.
So it's good to stay up to datewith the trends that are
happening and just you know, gowith the flow with those Awesome
I love it.
Speaker 3 (26:42):
I think it's time, nate, I think he's ready for our
fire round.
Speaker 2 (26:46):
I think so.
I think it's time for thesurprise.
All right, we got a surprisefor you.
Speaker 3 (26:54):
All right, here's how it's going to run.
Run, we're gonna ask you a fewquestions.
We ask them to every singleguest.
Um, you're gonna give us aanswer.
You can explain at length, youcan answer succinctly whatever
you want to do.
Um, we're gonna try not tointerrupt you and just go, you
know, back to back to back andwe're gonna fail, but we're
gonna try, all right.
All right, q and a, tell us andwe're going to fail, but we're
going to try, all right.
Speaker 4 (27:11):
All right, Q&A.
Speaker 3 (27:11):
tell us when we're live, all right.
What separates top performingentrepreneurs from the rest of
the crowd your attention.
Speaker 4 (27:24):
It's not all about where you put your time, but
where you put your time, butwhere you put your attention so
like we pay with our attention,and if your attention is not
focused on the actions andthings that are going to get you
to where you want to be, thenyou're just wasting time and
your attention.
I truly believe that theattention is the most valuable
(27:44):
currency, because if you're onlyingesting certain amounts of
things and that's where all yourattention goes and it's not
conducive to where you want tobe and the person that you're
trying to become, you're justgoing to be in a state of just
staying in the same place forthe rest of your life.
Speaker 2 (28:01):
Oh, I love this.
Okay, Everybody that'slistening.
We failed already.
Everybody that's listening.
Pause this, rewind, mic drop.
Play that whole piece all theway back.
Get some attention in your life.
Okay, Back to it.
Pause it, All right.
So what is a daily habit that'scontributed to your success?
Speaker 4 (28:21):
The gym, because every day is a new day Comes
with its own struggles, and thegym and physical fitness Like if
you don't have a healthy bodyand mind, it can definitely
deter you when those situationscome up that are stressful, so
on and so forth.
(28:41):
So, like, getting a good pumpin the gym definitely helps me
keep a clear level headedthroughout the day.
Speaker 3 (28:49):
Love that so good.
What is a piece of advice thatyou give to yourself if you are
starting again?
Speaker 4 (28:56):
Pick one thing and go all in.
That's it.
Just pick one thing and go allin, Because in the beginning I
tried to do wholesaling, I triedto do insurance.
I tried to do this all at thesame time.
You can be good at all thosethings, but you can't be great.
Focus on one thing, becomegreat and then move on to the
next thing.
Speaker 2 (29:17):
I love it.
What is your favorite businessbook?
Speaker 4 (29:22):
Oh, I have a couple you can give us multiple your
Next Five Moves by PatrickBet-David, the 10X Rule by Grant
Cardone and how to Make a FewBillion Dollars.
(29:43):
I forget the author, but thatone was very insightful.
Speaker 3 (29:49):
That's a new one how to Make a Few Billion Dollars.
I'm going to have to look.
That one was very insightful.
That's a new one how to make afew billion dollars.
I'm going to look that one up.
Yeah, what is your favoritepart of owning your business?
Speaker 4 (29:59):
Time and location freedom.
I can work from anywhere in theworld.
Like last year, I decided I wasgoing to travel the world and
build my business and just seemore of life and what this world
has to offer, and so myfavorite part is having the
freedom to actually do that, andthat's what I'm setting out to
(30:20):
do.
Speaker 2 (30:24):
What is something new that you've implemented in your
business to help drive yoursuccess?
Speaker 4 (30:30):
AI and automations.
So just having a system, likehaving a system will allow you
to scale, because you have, like, a well-oiled machine and it's
going to take time to make it awell-oiled machine, but you see
what breaks, you see what'sworking, what's not.
You systematize it, fix it,refine it, optimize it, and that
(30:54):
way you have something thatliterally all you need to do is
just show up on calls and yourbusiness is running on autopilot
for you.
So that's probably been one ofmy favorite things that I've
implemented.
I love that.
Speaker 3 (31:09):
If you didn't say AI there, I'd be a little concerned
, so obviously that's fantastic.
It was really cool.
I like this interview.
I love well, first off, yousurvived, obviously, so that's
great.
I think this was great, though.
I mean we talked abouteverything from your beginning.
I mean about being in the HVAC,being in the addicts, having
(31:29):
enough, deciding to do somethingbigger, do something better,
learning, going into personalbranding, going into sales,
hiring mentors, finding somethat work, some that didn't,
learning the good, the bad, theugly, niching down and kind of
finding your one thing, and then, like you said, got really good
at that on the funding side,went into AI and are building
(31:50):
that up, and I loved a couple ofkey pieces, things that you
mentioned about findingtestimonials, starting off small
and working for what you got todo to build.
So, with that, I have two finalquestions for you One, any
final advice?
And two, where can people findyou?
Speaker 4 (32:10):
Final advice have a good relationship with God, take
care of your mind, take care ofyour body.
It's very easy to get burnt outin business, but you have to
take time to actually take careof yourself along the way,
because the more you take careof yourself, the better you can
show up in your business andtake care of others.
(32:30):
So if you're burnt out, hatinglife, hating your business, and
you just need a break, gooutside, take a walk, go read a
book.
I'll actively just go dosomething different.
Go out and work just to changeup the environment, give me that
boost of energy so I can be ina better state of mind to show
(32:53):
up and serve the people that Iwork with.
And if you want to find me onYouTube and Instagram, it's
cashflowalejandro.
I have a bunch of free courseson my YouTube and a lot of value
and stuff like that on my IG.
I'll be trying to startbuilding up the other socials as
well, but mainly just YouTubeand Instagram is where I'm at
(33:16):
today.
Speaker 2 (33:20):
Bro, this has been amazing.
Dude Cole did an amazing jobwith the recap.
Having you on has been awesomeon so many different levels.
One, of course you're afantastic guest.
Our house is your house.
You're welcome anytime.
But also talking about andhearing your different
perspective on everything comingfrom funding topic that we talk
about consistently.
Now we're jumping into ARourselves and how we can try to
(33:42):
implement that into our business.
So being able to hear fromsomebody else that has been able
to not only structure it to beable to find success, but also
been able to put it on autopilot.
And now, march 1st it is,you're leaving the country.
You're like you know what?
Everything's good.
I got this.
I got to show up to meetings.
Hats off to you, brother.
This has been awesome.
Man, for those that are outthere driving, please get home
(34:04):
safe.
We're looking forward totalking to you on the next
episode.
Again, this is Forged in Fire.
This has been phenomenal.
We'll talk to you guys soon.
Take care everybody.
Speaker 1 (34:19):
Thanks for tuning in to another episode of Forged in
Fire.
If you enjoyed today's raw,unfiltered stories, don't forget
to like, subscribe and leave usa review.
Your feedback helps us bringmore real-world insights to
entrepreneurs like you.
Be sure to join us next timefor even more lessons, struggles
(34:42):
and breakthroughs on the roadto success.
Keep forging ahead.
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