June 16, 2025 • 46 mins
Ever felt that gnawing sensation—the one where you're working at your corporate job until 1 AM, only to go home and hustle on your side business until 4 AM? That entrepreneurial itch that just won't go away? Matt knows this feeling all too well.
After nearly 11 years on Wall Street at prestigious institutions like Bank of America and UBS, Matt finally took the leap into entrepreneurship, founding both a private wealth management firm and a real estate investment business. But his journey wasn't an overnight success story—it was paved with baseball card trading ventures as a kid, a college cigar business, a failed t-shirt brand, and countless late nights wondering if he was making the right choice.
What does it really take to transition from corporate security to entrepreneurial freedom? Matt cuts through the romanticized notions of business ownership to reveal the raw truths: "I think I work more now than when I did in the investment bank, but the crazy part is I feel like I have a lot more energy now." When you're building something you truly believe in, the extra hours don't feel like a sacrifice—they feel like an investment.
Perhaps most revelatory is Matt's approach to deal-making in real estate. When confronted with HOA restrictions that limited ownership to five units per LLC—a roadblock for most investors—Matt structured an innovative solution involving multiple owners and an agreement to share profits. As he puts it, "Deals aren't found, they're made." This creative problem-solving mindset separates successful entrepreneurs from those who merely wish for success.
Whether you're contemplating your own leap into entrepreneurship or looking to level up your existing business, Matt's candid insights about networking, partnerships, and the absolute necessity of "burning the boats" will transform how you approach your entrepreneurial journey. Listen now and discover why having no Plan B might be your greatest strategic advantage.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
Forget what you've heard.
Forged in Fire is where realentrepreneurs come to share the
untold truths of success thelate nights, the crushing
setbacks, the moments thatchange everything.
No fluff, just fire, ready tostep into the heat and unlock
(00:24):
what it really takes to build abusiness.
This is where legends are made.
Speaker 2 (00:35):
Welcome back, ladies and gentlemen, to another
exciting episode of Forged inFire.
I'm your co-host, nate Farm,reading Cole how we doing
brother.
Come on stage, man.
Speaker 3 (00:43):
Doing good man, a beautiful Tuesday, how are you
doing?
Speaker 2 (00:48):
It is a beautiful Tuesday, I mean aside from, like
, the rain, the clouds and thefact that, like the temperature
is supposed to drop by likeanother 20, like tomorrow.
But other than that, yeah, it'sbeautiful, things are fine.
Speaker 3 (00:59):
It's when we're recording this, it's March, so
basically that means it's springand so, although it's freezing
out, you know we're gettingthere.
Speaker 2 (01:10):
We're getting there.
Flowers are coming up.
It's going to be beautiful.
We can have some hope.
I have a question for you, sir.
I know you are huge intosledding and all that fun stuff.
Did you get a chance to do thatthis winter?
Speaker 3 (01:18):
Absolutely Yep.
As soon as we get enoughsnowfall, I'll run from the
street straight down our yardright into the canal.
So we live on a canal andluckily it's frozen.
We haven't gone underwater yet,but always sledding, snowboard,
I'm in.
Speaker 4 (01:33):
Awesome.
Speaker 3 (01:38):
Awesome, Awesome Well hey, before we jump in, let's
hit our one and onlyhousekeeping item, as usual,
right?
We have one single favor foryou guys.
If you could, please leave us areview.
This is what helps us grow.
This is what helps us reachmore people and educate others,
so that would mean a lot.
Link below or however, whateverplatform you're on, that would
(01:59):
be great.
Besides that, though, sit back,relax, enjoy the show.
Speaker 2 (02:04):
Dude, it's going to be amazing.
Today we are joined by Matt.
Matt runs PWM, which is aprivate wealth management small
boutique firm, and he wants totell us all about it.
So, Matt, how are we doing?
Brother, Come on stage, man.
Speaker 4 (02:17):
Hey, Nate Cole, Thanks for having me.
Speaker 2 (02:21):
Of course Our pleasure man.
So please tell us a little bitabout yourself.
What got you here?
Speaker 4 (02:33):
What brought you here ?
Yeah, so when you said that, Iimmediately started thinking of
what I always talk about withone of my business partners.
And obviously what brought mehere literally is, you know,
message me on LinkedIn ortalking about real estate and
entrepreneurship and all thatgood stuff, but I always talk
about with my partner what areall the little things that have
(02:54):
happened over the course of yourlife that led you to here.
You know what I mean and it'skind of like a dangerous but fun
thought exercise.
So with that, know, with that,I guess, like I'll go into my
background, coming up on my 11thyear on Wall Street.
As you know, you mentioned PWM.
That's one of my two businesses.
But I started at Bank ofAmerica.
(03:16):
I was a portfolio manager doinginvestments corporate W2 guy.
Ended up doing five years there, got my CFA, went on to get my
MBA, did some time in SPACresearch If you remember when
SPACs were a big thing in COVIDand then spent three and a half
years at UBS and theirinvestment bank and then I left
(03:38):
this past summer, started myreal estate business, which is
both an investing and consultingfirm, and then, uh, joined my
old bank of america team.
That, uh, they technicallystarted pwm before I joined them
, but I'm a partner with twoother guys there, so got a lot
of things in the hopper,obviously, like everyone does.
(03:59):
But, um, I love to stay busy,love to constantly, constantly
have way too much on my plate,but I love it.
It genuinely is what keeps merunning.
That's awesome.
Speaker 3 (04:09):
So give me some more details, meaning with the
investment side.
What does that look like?
What do you focus on?
What kind of assets?
Give me some details.
And then on the PWM side, samething.
What's the focus?
What do you like to do?
What's the bread and butter?
Speaker 4 (04:23):
Yeah, sure, I'll start with the real estate
business.
So I bought my first propertywith a coworker and his best
friend back in 2018.
It was not a real estatebusiness.
It was just three guys thatliked real estate and we kept
talking about it.
So after that we bought anotherone, or me and a few other
(04:44):
partners bought another one andthen when I left UBS, that's
kind of when I started toseriously, you know, try to do
deals.
So my bread and butter, I wouldsay, like most guys, is value
add multifamily Not gonna lie toyou and say there's anything
too sexy or different about it.
We do focus on off market.
(05:06):
I'm currently in the smallerside of the market, say like $2
million and below, maybe three,if you want to talk about a
dealer under contract right nowfor it.
But interestingly enough, Ialso got involved in a pref
opportunity for a condo hotel inNew York, so not even fully
(05:27):
dedicated to multifamily.
I think, like mostentrepreneurs, you're still
figuring things out and seeingwhere everything goes, but my
background in real estatethrough the investment bank was
really everything.
I covered hotels,multi-industrial, did some
office and data center work aswell so I feel like I know
enough to be dangerous if theright opportunity came along and
(05:50):
obviously that one felt likethe right one, even though it
wasn't multi but interestinglyenough that business we also do
some consulting work.
So I partner with fourdevelopers at the moment and
they kind of use me as theiroutsourced analyst, which in
other words they're smallergroups.
(06:11):
They're working on some prettysubstantial deals but they don't
have a team of like fiveanalysts that are running
numbers and putting togetherdata rooms and all that stuff,
have a team of like fiveanalysts that are running
numbers and putting togetherdata rooms and all that stuff.
So they use me as that and I'mpretty much sitting in on every
meeting they have with anarchitect, engineer, land use
attorney, you name it.
So I like that just becauseit's also part of the learning
(06:35):
experience.
You know what I mean.
Speaker 3 (06:37):
Oh yeah.
Speaker 2 (06:39):
I love it, I love it, I love it.
So you, you hinted and alludedto it.
We don't have to go too muchinto detail.
We'll definitely bring you backafter everything closes, but
congratulations on a UC goingunder contract on something that
is very exciting.
But give me a little bit moreas well.
Let's let's dive a little bitdeeper.
What were some of the strugglesor trials and tribulations from
going from the W2, cfa, mbarealm and now running two
(07:02):
different businesses with yourpartners and now trying to
juggle this world of real estate?
Rather, you want to talk aboutgetting things under contract
and now trying to manageportfolios, to managing
investors to you, take itwhatever direction, but talk to
me a little bit about that.
Speaker 4 (07:16):
So I'll go back to the first thing I said like what
truly brought me here?
Like all the iterations of yourlife that lead to every single
moment that you're now livingthrough, um, when I left the
corporate world, uh, there'slike so many feelings, right you
, you're nervous, you're excited.
(07:37):
It's obviously something I likeplanned for for a long time.
So, deep down I knew like thiswas the right move.
And the funny part was I stillhad second guess myself.
Like as I walked out the door Iwas like, wow, was that?
Was that the right move?
And you know, I was like textingmy family and friends and I
(08:00):
didn't know what to expect theresponses to be and most of them
were like dude, it's about time, right.
And so I started thinking aboutit and I feel like I had a
little bit of like theentrepreneurial bug my entire
life.
You know, classic like baseballI played baseball my whole life
.
You know, classic like baseballcard I played baseball my whole
(08:22):
life.
So, classic baseball card.
Guy loves the whole concept ofeBay and trying to like buy and
sell cards for money neverreally worked out.
I did some interesting stuff,like I started a cigar business
in college with a roommate, alsotried my shot at a t-shirt
(08:43):
brand.
That went absolutely nowhere,but I bought a little bit of
inventory and I still have onetank top that I wear to this day
as a reminder that I wish Ipursued that.
Obviously, the Cannoli Boys Iwas telling you about that's
definitely not a legitimatebusiness that I'm pursuing, but
(09:06):
more of a hobby with somefriends.
My family is pretty big in thefood business and who doesn't
love cannolis?
Long story short, I feel likeI've always had that tendency to
try something, do something,whether it's to make money or
just see how the business ofthat industry works.
Speaker 1 (09:28):
And I feel like it was the right move.
Speaker 4 (09:31):
But, like most people , it's a wild feeling when you
first step out of corporate lifeinto the entrepreneurial world.
Speaker 3 (09:41):
Yeah, it's so funny because I love talking about the
stories of starting theentrepreneurial journey.
I feel like anybody that haseven a glimpse of that kind of
bug that you mentioned goesthrough these routes, starts a
bunch of small things, failsevery single time and eventually
one of them works.
It's just that process.
It's funny.
Similar to you, I started younglemonade stands, yard sales,
(10:04):
sell my parents furniture.
They're like you can't sellthat.
I'm like trying to make money.
Mom like chill, making paperairplanes uh, trying to sell
them.
Anyways, I love that stuff.
It's just like how somebody gotstarted, how the brain works
when you're young.
I think it's incredible.
Speaker 4 (10:17):
Um sorry to cut you off, but you know one more
actual point I guess I left in2024.
I actually set everything upbefore that because I planned to
leave earlier.
And, uh, in 2023, I, I I didn'thave a date yet, but I was like
like legitimately saying, okay,by February, march, whatever it
(10:50):
was, I'm out.
And I got cold feet and I saton it for a year.
So like it is easier said thandone, for sure, and obviously
the whole concept ofentrepreneurship is easier said
than done, but just taking thatfirst step is probably one of
the hardest parts.
Speaker 3 (11:01):
It is, and a lot of people are going to resonate
with that, just like you'resaying and that first step, and
kind of being nervous about thatand should I do it, should I
not?
And you know, I have to say onhere we're dedicated to talking
to entrepreneurs.
That's what we live and breatheevery day.
But not everybody should bethat and not everybody should
always dream of that either.
Um, you know, some people don'tand I sometimes envy them.
(11:21):
You know, not being obsessedwith somebody or something 24 7
and living, dying, breathing,dreaming about your business, um
, the emotional pitfalls that gowith it, like there's so much
into it that matters a lot.
So I think it's important thatyou brought that up.
Speaker 4 (11:36):
Um, it's important that you brought that up.
Speaker 3 (11:38):
Agreed.
I want to ask is there anyspecific challenges or hurdles
as you grew?
So let's say, you leftcorporate America, you dove in
Are there a couple of thingsthat stuck out to you that were
like man, I didn't anticipatethis, or I did anticipate this,
and it was harder than I thought.
Speaker 4 (11:58):
Yeah, all of it, but in a good way.
So the most the easiest answeris like all the administrative
stuff, right, like figuring outhow are you going to build a
website I'm not a tech guy.
I had to hire somebody mysister helped a little bit as
well and doing the bookkeepingand keeping track of invoices
(12:21):
and expenses, and obviously youknow the behind the scenes stuff
that doesn't actually directlymake you money and directly like
what you think about as abusiness.
But that might not be thehardest part but it's something
I didn't anticipate, taking upas much of my time as it
actually does.
(12:41):
And I'm kind of working throughthat right now with some
virtual assistants and, you know, outsourcing some stuff as much
as I could.
But the other part, that atfirst was kind of difficult but
I'm starting to realizenetworking is everything Like.
Everyone knows that, everyonesays that.
(13:03):
But whether it's on the PWMside for wealth management or
the real estate side, justtalking to folks saying what you
do, how you could help them, oranybody, I get a random call or
text almost every day like hey,my friend's sister's
brother-in-law has this propertydown in Jersey.
(13:23):
You might want to talk to himabout it.
Sure, I'll talk to anybody, andthat is probably more effective
than if you're running GoogleAds, at least in my experience.
Speaker 2 (13:55):
Yeah, I agree, 37 years old, somebody looks at me
crazy.
I'm like I got an 11 year oldson.
Leave me alone, it's fine, soit's all good.
But one goal with that, andwhere I kind of want to know a
little bit more from you on, iswhat does it look like now in
terms of like KPIs, your keyperformance indicators, what do
you track?
And you can take it to the leftor to the right with both
businesses.
And so how are you monitoring,moving that needle forward, to
(14:17):
be able to say, hey, we'reactually progressing, we're
actually doing things thatmatter, especially when you find
all of those like minute ortime consuming things that are
like, hey, I got to do book overhere, but is that actually
moving the needle forward?
I need to network.
What are you juggling your time?
Speaker 4 (14:32):
Yeah, so I'll start on PWM because that's easier.
The team I joined and mypartners they started it before
I got involved with them.
So the KPI is really your AUMand fortunately I'm not starting
at zero right, so that's alittle bit easier.
(14:52):
On the real estate side, Ithink my KPI that I care about
the most is my time spentactually doing deals that go
somewhere, and I unfortunatelydon't have like an actual shot
clock on my actual time, but atfirst it's just a ton of like
(15:16):
shotgun method.
You know, just figure out wherewhere are the deals, how can I
get access to them.
I don't do Zillow or LoopNet oranything like that.
It's strictly networking withdevelopers, brokers, families,
and so far it's it's been pretty, pretty good.
Like the deal flow isabsolutely a lot better now and
(15:36):
I think most people would agreethere's more deals coming to
market, more sellers willing totransact than, say, 12 to 24
months ago.
The other thing I find superinteresting is on the consulting
side.
I really didn't anticipate itbeing like a core business of
(15:57):
mine, but there's a lot of guysthat you know they are willing
to pay for.
You know somebody with thatexpertise, somebody who could,
you know, run the Excel for themand, you know, put together an
investor presentation or a SIMor an offering memorandum.
That it kind of goes a long way.
In my experience, when you dohave a clean data room, you've
(16:19):
done some preliminary diligenceup front and then you're going
to your investors to raise moneyand I've seen a lot of traction
on that side of the businesslately.
Speaker 3 (16:30):
That's awesome.
I love that.
Yeah, it's just really good.
I'm curious.
Go back to the deal you gotunder contract.
Can you talk about that?
Speaker 4 (16:42):
Yeah, if you can?
Speaker 3 (16:44):
what are the?
And you don't have to givespecifics.
But what's it look like?
What's the play?
How'd you find it?
Give us some details, causeeverybody listening to this.
How'd you get a deal?
What's the trick?
Et cetera.
Speaker 4 (16:56):
Yeah, there's no tricks.
It goes back to the networkingside.
So this deal I was working onfor one of my consulting clients
.
Originally he had it undercontract and I was running
through diligence and all thatstuff and he's a syndicator.
There's a lot of nuances I'lltell you in a second.
But he could not get the dealdone for legal reasons with the
(17:19):
HOA.
And it's a fractured condo,meaning it's a 90 unit
condominium complex at theJersey Shore and we're buying a
portfolio of condos from one ofthe owners.
So he canceled the deal back inJanuary.
I liked the deal, he actuallyloved the deal too, and I told
him would you mind if I steppedin and tried to get this done
(17:44):
myself, because I'm not subjectto some of the limitations that
he is?
So he said yes, gave the brokera call and we were off to the
races.
The specific part of it is one.
I sourced it through myconsulting business.
It's definitely not like anormal way to source deals by
any means, but it's not thefirst time I've done that.
(18:07):
The second thing is the HOA.
We're buying 12 condos.
The HOA limits any LLC to fiveunits at a time.
So as a syndicator you want tobuy 12 units.
That doesn't work right.
I actually called my partner atPWM, who's also a real estate
(18:29):
investor himself, and one otherguy it's actually his cousin and
we're now buying three lots.
And we're now buying three lotscall it like bundles of condos
of four each.
That gets us to 12.
It's going to be threeindividual owners and then we
have like a hold code.
(18:50):
It's not actually a hold code,but we have a separate agreement
where all the profits and lossand cash flows flow back and
we're splitting everythingevenly that way, you know, based
on your pro rata ownership.
Speaker 3 (19:01):
So let me pause you right there.
There's just two things I gotto highlight there that I think
are fantastic.
One there's going to be ahandful of people that are going
to go oh, like he got lucky, heknew the guy, he figured out
the consulting Great.
And I call bullshit on that,because deals are found and
that's what makes a deal.
A deal is like you're in theright place at the right time
because you're working, you'rehustling, so it's not like you
(19:21):
just fell into that.
You set up everything thatneeded to happen to make that
deal fall into your lap per se,so it didn't.
Actually, I think that'simportant.
It's just like that's how dealsare done.
You just build your business,you keep grinding and eventually
it'll work out in some bizarreway that you can never possibly
explain.
And then, two that deal wasn'tsimple, so you figure out how to
(19:42):
make it work.
It's not just like, okay, well,I'm going to walk away and it
is what it is and that's what95% of people would do.
Oh, not sure, it looks like itwon't work, goodbye.
Next one You're like, no, no, Ijust have to figure out how to
solve this problem, and that'swhat makes deals.
Again, deals aren't found,they're made.
Speaker 4 (20:05):
A hundred percent agree.
There's so many more nuances toit.
But when you think about it.
So the seller currently heneeds to sell.
He's not desperate by any meanswe're not stealing this
property if you look at thenumbers but he does want to
transact relatively quickly andtoo fast to sell 12 condos one
by one.
So he needs to find a groupthat could bring $3 million to
(20:29):
the table.
He needs to find a group thathas three individual owners that
could handle some kind of mixof four, four and four.
That could handle, you know,some kind of mix of four, four
and four, five, five and two,whatever it may be, and that is
kind of rare.
(20:49):
I think they got just as luckyas we did when you think about
it.
So it yes, it was uniquesourced it through the
consulting business, but that'sno different than you know if
you just sourced it throughnetworking with a friend, right?
I think there is value totransacting that way and like
quote, unquote off market Peopleyou know, maybe you would say
(21:11):
the same thing.
People say LoopNet is wheredeals go to die.
I'm yet to find a good dealonline.
That is like broadly marketedinto the universe, and part of
that is because there's way morepeople with way more capital
able to transact a lot fasterthan any of us here probably.
So if it was a great dealonline for everyone to see, it'd
(21:35):
probably be snatched up prettyquickly.
I love that.
Speaker 2 (21:41):
Nate, I know you're going to jump in on what I'm
gonna say.
Speaker 3 (21:44):
So go ahead, brother, you got this one and then I'll
I'll tag team right after you,bro no, I just was gonna say,
like, just back to your point,like the way you structure that
I think's huge.
And like, just like you said,we hear all the time loop net or
crexie or whatever, where dealsgo to die, um, but I think if
you're not finding deals, you'rejust flat out not aggressive
enough, because we bought our 12unit off of LubeNet and the
only reason we bought it offLubeNet is because we contacted
(22:05):
everybody and their brother onthere and found a deal that fell
out of contract.
It was mistakenly listed in acouple of different ways.
We offered a half a milliondollars under ask and we got it,
and so for us it was just akiller deal, but online it
obviously wasn't.
So it's just taking that extrastep, being super aggressive and
just pushing the boundary, justlike you're doing with figuring
it out, being aggressive.
(22:26):
How do we make this work?
Who are the people that getdeals done?
Speaker 4 (22:29):
so I'm just so big on that yeah, one caveat is on the
condo side.
It's not.
It's a lot more work, it's notas easy or straightforward as
multifamily and it's a littlemore expensive.
Right, you have 12 titlepolicies, 12 deeds.
We're still working through acouple of lenders, but,
(22:49):
depending what lender we go with, there might be 12 mortgages.
So it's a first for me doingthis kind of deal.
But if you like, doing deals youlike real estate, like it's
always a learning opportunity.
I absolutely genuinely doapproach the business that way
and I feel like every time I'mdoing some kind of transaction,
(23:13):
I am learning something andthere is like a good takeaway
from.
Speaker 2 (23:16):
It is like a good takeaway from it.
That's it.
You nailed it and I echoexactly Cole's sentiments on
this situation.
I mean the fact that you wereable to get creative speaks
volumes, and the fact thatyou're like, oh man, there's
still going to be challenges upahead, but you know what?
We've overcome other challenges.
We're going to see this one allthe way through.
We're going to push it as faras we can and then take it a
(23:36):
little bit more.
So hats off to you.
I'm super excited to be able tohave you back on after
everything's all said and done.
We didn't come back.
Let us know where the numberslay after that.
Talk to me a little bit moreabout your strategy when it
comes to finding and acquiringdeals.
You mentioned a little bit of apotential partner in the past
that couldn't syndicate the dealdue to HOA laws understandable.
(23:58):
Do you syndicate?
What does it look like?
Do you do value-add plays?
Is it mainly just turnkey?
Are you holding long-term?
Fill me in on some of that.
Speaker 4 (24:07):
Mostly value-add.
The return profile for what I'mtargeting is core plus and
value-add All right.
The way I found deals is myfirst deal was through Zillow,
right.
I was, like you know, when Ifirst stepped into the game like
nothing special there, had toget my feet wet somehow, didn't
(24:31):
really know what I was doinganyway, didn't understand the
concept of off market dealmaking.
But, like I like I said itgenuinely there are times when
you get a random text fromsomebody you haven't talked to
in like a year and they're likehey, you're that real estate guy
, right, it's like the FerrisBueller scene where it's like my
(24:52):
brother's, sister's, roommate'sdaughter-in-law passed out
after 32 flavors last night.
That is genuinely how some ofthe networking happens.
I do work with a wholesaler.
He's one of my closest friends,actually, and I'm always
badgering him to make sure I'mgetting the first look at stuff.
And I'm going to turn a reviewon something else in upstate New
(25:15):
York with him right now, whichwill be my first seller finance
deal, and I'm super excitedabout that because it's going to
be so much more smooth than,say, like 12 condos with 12
mortgages on it seller fi I, I,I already love it.
I haven't even finished the dealyet, so yeah, I it's great,
(25:37):
everything about it's great.
Speaker 3 (25:38):
I've done a few of them I highly recommend, so
you're gonna enjoy that.
Um, yeah, good luck on that.
I mean, with that being said,I'd be curious to kind of get
into, uh, our fire round, orsuper six, uh, our next segment.
What do you think nate thinkhe's ready?
Speaker 2 (25:53):
I think he's ready.
I I usually try to prepeverybody.
Let's know we've got likesurprise for them at the end.
We didn't do that for you, sosurprise, here we are.
This is what's going to happen.
Speaker 3 (26:04):
Love it.
All right, matt, we're going toask you these questions.
Oh God, nate, sorry, all right,my bad, sorry, we're lagging a
little bit.
No, you're doing great brother.
Speaker 2 (26:16):
You let them know.
Speaker 3 (26:18):
Love it.
We're going to ask you thesesix questions.
We ask these to every singleguest that are on here and you
can answer however you want.
We're going to not cut in andwe'll see how that goes.
So my first question for you iswhat separates top performing
entrepreneurs from the rest ofthe crowd?
Speaker 4 (26:35):
Oh wow, I think there's a few layers to the
answer here.
I think the first one is youhave to really it has to eat at
you to not do it, and itgenuinely did for me.
So I think that's like yourinitial test Is this right for
(26:56):
you?
And you know, I kind of alludedto it.
I technically did start mybusiness before I left the
corporate world and you know, ifyou're familiar with investment
banking, you get home at likemidnight, 1am.
I would then get home at 1amand work till two, 3, 4 o'clock.
(27:18):
Like I could not wait to startmy own company in one way or the
other.
I didn't care if it was gonnabe like a t-shirt company or
real estate.
Obviously I did wanna do realestate but it ate at me every
day until I literally had towalk away from it.
The corporate world I think theother thing is not having too
(27:42):
much pride in say, like yoursocial status, and that goes a
few levels right.
Like the first is you're goingfrom like probably making a lot
of money to basically zero atfirst, and I think the average
person I have a pretty, prettygrim view on millennials, but
like I think the average personour age takes a lot of pride in
(28:06):
being able to say, like I made Xamount of money and I literally
could not do that Right.
Like when you're making zero,when you're starting fresh,
there is zero money coming inand you got to somehow create
something out of nothing.
So that's part of you know,separating yourself from the
social norms.
The other part is, like wealready talked about it, it's a
(28:32):
ton of work right, whetheryou're doing your actual core
business activity or setting upthe business or you handling the
administrative back end stuff.
I I think I work more now thanwhen I did in the investment
bank, but the crazy part is Ifeel like I have a lot more
(28:54):
energy now.
Oh yeah, um, but I I don't knowthe science behind it, but I'm
working towards something that Itotally believe in.
I also have to do this.
You know there's there's nolike fallback plan, so that also
just means like you're notsocializing and going out for
drinks and dinner and hangingout on the couch with like your
girlfriend or your friends, likeyou're, you have to be dialed
in and totally committed to it,and I think that goes back to
(29:17):
the fact that if it was noteating at you to start, then
you're probably not going tohave that drive to see it
through, which is going to takea really long time.
Speaker 3 (29:31):
Oh my God, I love that.
Speaker 2 (29:36):
Cole, you know what I'm going to say.
Anyone who's, anyone who'slistening, pause, rewind, play
this back all the way.
So many gems, so many nuggetsjust dropped, go ahead.
Oh my gosh, I'm just gonna sayreal quick.
Speaker 3 (29:47):
I think that's the best answer we've ever had for
that question.
I like could not possiblyrelate any further and I just I
absolutely love that answer.
Fantastic, yeah, fantastic.
Speaker 4 (29:58):
I feel like a lot of the like.
My network has now shifted toother business owners,
entrepreneurs, and you know wetalk about this stuff all the
time and it's true for the vastmajority of us.
Speaker 3 (30:11):
Oh yeah.
Speaker 2 (30:14):
Not planning to have a plan B, only plan A.
We're going to see this onethrough, no matter what.
Speaker 4 (30:20):
Oh my gosh dude.
Burn the boats, Absolutely.
I forget who said that quote,but it's so true.
If you don't burn the boats,then you're constantly going to
feel like you don't have to.
You know, give it everythingyou got like you don't have to.
Speaker 2 (30:39):
you know, give it everything you got Mic drop.
Speaker 4 (30:46):
All right, moving forward, what is a daily habit
that's contributed to yoursuccess?
I wouldn't even say successjust yet, like you're giving me
too much credit, man, I'm, I'mstill, I'm still trying to make
it.
But, uh, so take a step backfor a second.
I firmly believe that you know,going out on your own whether
it's with partners or whatever,but having your own company
(31:10):
there is no better test for youas a man to prove if you could
provide or not thanentrepreneurship.
And what I mean by that is likeI'm constantly thinking like
what could I improve in my life,whether it's like physical,
mental, emotional, whatever tobe at like optimal performance.
(31:31):
So you know, easiest thing I wasactually talking about with
somebody this morning, if youhave an iPhone, the send text
later button that is a gamechanger, right?
Because, like I stay up atnight, I'm like constantly
thinking okay, what did I forgetto do?
Blah, blah, blah.
Oh, I didn't follow up withthis guy, or I have to remind my
(31:51):
VA that he needs to send me X,y, z.
I schedule like five texts, notfive, maybe two, three or four,
depending on the day, but Ischedule a lot of texts at night
just to, like hit the groundrunning.
I am in everybody's inbox, oryou know iPhone messages the
next morning first.
Speaker 3 (32:10):
Wait, you can schedule a text now.
Speaker 1 (32:13):
Yeah that's how do you do this, what's the show?
How do we do?
Speaker 3 (32:15):
this Tell me right now.
How do you do this?
Hold on Pause the show.
How do we do?
Speaker 4 (32:18):
this.
Tell me right now.
Okay, as long as you have aniPhone.
Yep iPhone Check.
You want a green bubble guy, soopen your text to somebody.
Speaker 3 (32:27):
We don't have green bubble guys on here, go ahead.
Speaker 4 (32:30):
Thank God, hit that little plus sign on the left and
then somewhere in that scrollis going to be a blue clock
where you say send later.
Speaker 3 (32:44):
Hold on, hold on, stay tuned.
Speaker 4 (32:46):
So send me a message, but like send it in 1145,
whatever it is, and it will waitto send it and he won't even
know that you sent it now,because it'll just be a normal
text.
The other thing on thenetworking side is you could
(33:07):
tell your iPhone or Siri toremind you when you're in a
location.
So why is that important?
Well, I syndicate, I network, Ihave investors all over the
place.
They're not all in New York andNew Jersey.
So if I'm in Florida and I gota guy in Florida that I, you
know, I chat with all the timebut I barely see him, I will
(33:31):
have.
I have a reminder in my phoneright now for Siri to remind me
next time I'm in Florida to text.
You know one of my guys, sirito remind me next time I'm in
Florida to text.
You know one of my guys.
So, improving my habits that'sthe efficiency side.
Big believer in working out asmuch as you could, I, when I
(33:51):
started this, I did work outevery single day, as you know,
like the days get crazy and youknow I can't do it every day,
but there's, you know there's alot of benefits.
You know, mentally, your mindis just sharper after a workout.
Physically, obviously, you wantto be in the best health that
(34:12):
you could be, but I feel likeI'm trying to take my health
consciousness to another levelStill a work in progress, right,
like I have to kick the habitof working until 1 am most
nights.
But I guess, to directly answeryour question, like I'm trying
(34:32):
to do so many little things toimprove and there's always
something and it's not justalways directly related to the
business, it can be related tolike your, your health, your
mind and whatnot, and I think itit ultimately goes a long way.
The little things do matter.
Speaker 3 (34:49):
I love that and just, I'm sorry I keep getting
distracted here, but I did justtest our send later and blew my
mind.
Everything's going to change.
Thank you for that.
All right, what is a piece ofadvice that you'd give to
yourself when you were startingagain?
You?
Speaker 4 (35:04):
kind of ended on this but.
Start earlier.
I you know one thing that's onmy mind almost every day when I
like, look at you guys, you'retechnically partners in this
business.
Most folks that I come across,whether it's on the consulting
side or PWM, a lot of ourclients that have made a lot of
(35:28):
money in whatever business theydo, it's rarely a sole
proprietorship.
It's always like a partner ortwo guys or three guys, whatever
.
So I do wish I more carefullythought out, like a partnership
of some sort with folks and I amtalking to a few of my either
(35:53):
clients or friends or guys thatare in my network about like,
hey, how can we do more worktogether, going forward?
And that's probably a reallygood start to like a future
partnership, like in a formalway.
But yeah, that's probably thehonest answer of what's on my
mind every day, like if Istarted this again, how would I
(36:13):
do it?
Speaker 2 (36:14):
And I think there's a lot of power in partnerships
for a lot of reasons do it, andI think there's a lot of power
in partnerships for a lot ofreasons love it.
Speaker 4 (36:29):
What is your favorite business book?
Oh man, um, this is going to bereally generic, but it's more
like personal.
Uh, rich dad, poor dad, and andI'll give you a legitimate
reason, not because you know Iwant to be cliche, but when I
was in high school.
So I already told you my dad'sa baker, right, he's not like
(36:51):
some fancy attorney, that's likereading all the time.
He's a normal guy, he's a greatguy, but he's a baker.
And when I was in high school Isaw him reading that and it was
the only book in my life thathe talked to me about.
He was like oh yeah, you shouldtake a look at this book.
And I'm not a reader, I don'tlike leisurely read books.
(37:12):
I will read the Real Deal, theWall Street Journal, financials,
you name it, but I'm notpicking up books every day,
unfortunately.
And you know, fast forward tomy college years, I was
graduating earlier than Iexpected and I didn't have a job
(37:33):
.
So I was like, kind of, in thisweird place, I was like what do
I do?
And, for whatever reason, Iremembered oh yeah, I remember
when dad was like reading thatbook, I read it in one day.
It's not a long book right,it's like maybe 100 pages.
But I seriously read that inone day, loved it and that's
what you know got me kind ofhooked on.
(37:54):
First, real estate.
Second, entrepreneurship Lifechanges.
So it's my favorite bookbecause it obviously motivated
me to be where I am today andlike for us to be on this
podcast together.
But there's nothing too crazyabout the actual contents of the
book.
It's much more inspirational,mindset driven things like that.
Speaker 3 (38:17):
Awesome.
I love it.
What is your favorite part of?
Speaker 4 (38:22):
owning your business, or businesses, I would say
going back to like corporateworld.
What?
what I was missing was the onethe autonomy, obviously, but two
you don't get to choose who youwork with.
But two you don't get to choosewho you work with.
So now, when I look at what Ihave, I like all of my clients
(38:48):
Most of them are friends at thispoint Like we go out for drinks
or dinner and we're introducingeach other to our families or
networking with friends,whatever.
I love the idea that I can dobusiness with people I want to
do business with and if you're atotal dickhead, I don't have to
move forward with you, Right,Sorry?
Sorry to say that, but no,we're leaving it in not having
(39:11):
to do that out.
Speaker 2 (39:12):
I love it.
So final question for you whatis something new that you've
implemented to help drive yoursuccess or propel your business
forward?
Speaker 4 (39:24):
A couple of things I did engage with like a SEO, like
a professional SEO group, thatthey have not finished setting
everything up.
So the funny part is, if youever done like SEO marketing,
it's not like they just turn iton Right and then all of a
sudden all these leads come.
So I'm literally getting emailsright now about stuff that's
(39:47):
not related to my businessbecause I guess they're
configuring the SEO.
But that is one thing I'mimplementing directly at the
moment.
The other thing is I haveprobably five or six different
iterations of presentations fromfrom pwm, like basic marketing
(40:07):
materials on our capabilities,to you know a track record on my
real estate company.
To you know, various consultingengagements that I could kind
of summarize and whatnot.
Part of that comes from likejust being a PowerPoint junkie
from my investment banking days.
But the other thing is like ifI'm networking with you and I
(40:29):
want to leave you somethingwhere you could look at the next
day, send later.
I could send you like athree-page deck very quickly and
it's not like anything toogroundbreaking, but it's just a
reminder and a copy of somethingthat will basically be your
notes about my business or whatI do.
(40:50):
So I'm a big believer in that.
Not everyone does it.
I know it's like kind of cheesy, but to give you like a quick
two page PDF on the company ormy latest deal is a case study.
You never know like you mightforward it to your friend and
then they forward it to anotherfriend who might happen to have
a deal for me or maybe aninvestor or a client.
(41:11):
So I'm constantly refiningthose and making more just
because, like, I believe in it.
Speaker 3 (41:22):
That's awesome.
Answers were so good.
I mean it was such a cool.
It's such a good time hearinglike your story, going from kind
of the corporate world goinginto your own stuff, eventually
building out your businesses,and just kind of your approach
on things.
I think it's very unique and Ithink it's what's going to help
keep driving you, so Iabsolutely love it.
I have two final questions foryou.
(41:42):
One do you have any finaladvice?
And two, where can people findyou?
Speaker 4 (41:47):
Sure, final advice would be well, let me start.
They can find me on eitherwebsite pwm-advisorscom or
makerpropertiescom M-A-C-R-Eproperties.
I'll link those below.
Yeah, my advice it reallydepends what you want, right,
(42:09):
like when you think about againgoing back to like a pretty grim
view on millennials and I knowyou've probably been in this
situation before Like so manypeople talk about doing things.
Right, like you'll be out fordrinks with your friends, like,
oh, let's start this business.
Blah, blah, blah.
If you don't mind, if you got acouple of minutes, I'll tell
(42:29):
you a funny story, but this isliterally how I operate.
I was at a Christmas party andyou know, me and my friends were
talking about like this randomidea for an app that we had and
we all loved it.
But we loved it, but I knew Iwas the only one that would act
(42:49):
on it.
So I said Look, guys, we'regoing to create the business
right now, otherwise we're nevergoing to talk about this again.
I don't want to be a part ofthis conversation.
So we did so.
Like everybody had to createthe business, we came up with
like a very loose partnershipagreement, like roles, whatever,
(43:11):
and it was either that or donot ever bring this up because I
only want to do stuff I'm goingto act on.
I hate when people say they'regoing to do something and they
don't do it.
And even socially right, likehow many times have you been out
?
It's like, oh yeah, like let'sgo meet up for drinks or coffee
and do this, and then you neverdo it.
I can't stand that.
(43:31):
It's my biggest pet peeve.
So back to the originalquestion.
Like advice, it depends whatyou want to do, and if you
actually want to do it first youhave to figure that out.
Um, if you're getting thosefeelings like I have anxiety,
that I'm not doing X, y, z, thenfine, take the step and give it
(43:54):
everything you got.
There's really no secretformula in my eyes for the
success.
It's kind of like an uphillbattle, but you're also like
pulling a sled behind youbecause there's always something
trying to take you away fromthat progress.
And if you are not absolutelydetermined to go up that hill,
(44:17):
then you know you're probablygoing to turn around.
So really not a maybe not agreat answer, because it's more
like just do it.
But that's how I feel.
Speaker 3 (44:30):
Awesome.
Speaker 2 (44:32):
Holy cow, I love this .
This has been amazing, brother.
I appreciate the fact thatyou're willing to come down hang
with us in Forge and Fire.
I love your testimony.
I love this.
This has been amazing, brother.
I appreciate the fact thatyou're willing to come down hang
with us in Forge and Fire.
I love your testimony.
I love the fact that you werelike you know what.
I got my mind set on something,I'm going to do it, but then
you got vulnerable and let usknow.
You're like.
I did it, but it took like ayear later because I got cold
feet.
(44:53):
It happens in life.
We all go through it.
We all have those moments wherewe're second guessing ourselves
.
In life, we all go through it.
We all have those moments wherewe're second guessing ourselves
.
But what I'm going to make surethat we're leaving you with is
exactly what Matt just said.
Might sound cliche, but just doit right.
Get out there, take thoseactions, make those connections.
Shout out to Cole, who justlearned that we can schedule
text messages.
Later on, I also learnedsomething.
I had no idea that you could beable to talk to Siri, or I
(45:16):
guess maybe you'd be able to doit with Alexa.
I want to whisper it because Idon't want everybody's stuff to
go off, but you can be able tosay hey, if where I'm at sets
off, like, let's just say we goto the Carolinas, give me X, y
and Z and tell them I need to goahead and reach out to them, I
love that.
I'm going to implement that.
I'm taking something from thisbecause of you, matt.
So I want to say thank you somuch, and I'm hoping everybody
(45:36):
that's listening is doing theexact same.
So, of course, of course.
So, with that being said, ifyou're driving, get home safe.
Thank you again, matt, forcoming through hanging with us.
We're looking forward to seeingeverybody on the next episode
of Forged in Fire.
Take care everybody.
Speaker 1 (45:54):
Thanks for tuning in to another episode of Forged in
Fire.
If you enjoyed today's raw,unfiltered stories, don't forget
to like, subscribe and leave usa review.
Your feedback helps us bringmore real-world insights to
entrepreneurs like you.
Be sure to join us next timefor even more lessons, struggles
(46:17):
and breakthroughs on the roadto success.
Keep forging ahead.
Forget what you've heard.
Forged in Fire is where realentrepreneurs come to share the
untold truths of success thelate nights, the crushing
setbacks, the moments thatchange everything.
No fluff, just fire, ready tostep into the heat and unlock
(00:24):
what it really takes to build abusiness.
This is where legends are made.
Speaker 2 (00:35):
Welcome back, ladies and gentlemen, to another
exciting episode of Forged inFire.
I'm your co-host, nate Farm,reading Cole how we doing
brother.
Come on stage, man.
Speaker 3 (00:43):
Doing good man, a beautiful Tuesday, how are you
doing?
Speaker 2 (00:48):
It is a beautiful Tuesday, I mean aside from, like
, the rain, the clouds and thefact that, like the temperature
is supposed to drop by likeanother 20, like tomorrow.
But other than that, yeah, it'sbeautiful, things are fine.
Speaker 3 (00:59):
It's when we're recording this, it's March, so
basically that means it's springand so, although it's freezing
out, you know we're gettingthere.
Speaker 2 (01:10):
We're getting there.
Flowers are coming up.
It's going to be beautiful.
We can have some hope.
I have a question for you, sir.
I know you are huge intosledding and all that fun stuff.
Did you get a chance to do thatthis winter?
Speaker 3 (01:18):
Absolutely Yep.
As soon as we get enoughsnowfall, I'll run from the
street straight down our yardright into the canal.
So we live on a canal andluckily it's frozen.
We haven't gone underwater yet,but always sledding, snowboard,
I'm in.
Speaker 4 (01:33):
Awesome.
Speaker 3 (01:38):
Awesome, Awesome Well hey, before we jump in, let's
hit our one and onlyhousekeeping item, as usual,
right?
We have one single favor foryou guys.
If you could, please leave us areview.
This is what helps us grow.
This is what helps us reachmore people and educate others,
so that would mean a lot.
Link below or however, whateverplatform you're on, that would
(01:59):
be great.
Besides that, though, sit back,relax, enjoy the show.
Speaker 2 (02:04):
Dude, it's going to be amazing.
Today we are joined by Matt.
Matt runs PWM, which is aprivate wealth management small
boutique firm, and he wants totell us all about it.
So, Matt, how are we doing?
Brother, Come on stage, man.
Speaker 4 (02:17):
Hey, Nate Cole, Thanks for having me.
Speaker 2 (02:21):
Of course Our pleasure man.
So please tell us a little bitabout yourself.
What got you here?
Speaker 4 (02:33):
What brought you here ?
Yeah, so when you said that, Iimmediately started thinking of
what I always talk about withone of my business partners.
And obviously what brought mehere literally is, you know,
message me on LinkedIn ortalking about real estate and
entrepreneurship and all thatgood stuff, but I always talk
about with my partner what areall the little things that have
(02:54):
happened over the course of yourlife that led you to here.
You know what I mean and it'skind of like a dangerous but fun
thought exercise.
So with that, know, with that,I guess, like I'll go into my
background, coming up on my 11thyear on Wall Street.
As you know, you mentioned PWM.
That's one of my two businesses.
But I started at Bank ofAmerica.
(03:16):
I was a portfolio manager doinginvestments corporate W2 guy.
Ended up doing five years there, got my CFA, went on to get my
MBA, did some time in SPACresearch If you remember when
SPACs were a big thing in COVIDand then spent three and a half
years at UBS and theirinvestment bank and then I left
(03:38):
this past summer, started myreal estate business, which is
both an investing and consultingfirm, and then, uh, joined my
old bank of america team.
That, uh, they technicallystarted pwm before I joined them
, but I'm a partner with twoother guys there, so got a lot
of things in the hopper,obviously, like everyone does.
(03:59):
But, um, I love to stay busy,love to constantly, constantly
have way too much on my plate,but I love it.
It genuinely is what keeps merunning.
That's awesome.
Speaker 3 (04:09):
So give me some more details, meaning with the
investment side.
What does that look like?
What do you focus on?
What kind of assets?
Give me some details.
And then on the PWM side, samething.
What's the focus?
What do you like to do?
What's the bread and butter?
Speaker 4 (04:23):
Yeah, sure, I'll start with the real estate
business.
So I bought my first propertywith a coworker and his best
friend back in 2018.
It was not a real estatebusiness.
It was just three guys thatliked real estate and we kept
talking about it.
So after that we bought anotherone, or me and a few other
(04:44):
partners bought another one andthen when I left UBS, that's
kind of when I started toseriously, you know, try to do
deals.
So my bread and butter, I wouldsay, like most guys, is value
add multifamily Not gonna lie toyou and say there's anything
too sexy or different about it.
We do focus on off market.
(05:06):
I'm currently in the smallerside of the market, say like $2
million and below, maybe three,if you want to talk about a
dealer under contract right nowfor it.
But interestingly enough, Ialso got involved in a pref
opportunity for a condo hotel inNew York, so not even fully
(05:27):
dedicated to multifamily.
I think, like mostentrepreneurs, you're still
figuring things out and seeingwhere everything goes, but my
background in real estatethrough the investment bank was
really everything.
I covered hotels,multi-industrial, did some
office and data center work aswell so I feel like I know
enough to be dangerous if theright opportunity came along and
(05:50):
obviously that one felt likethe right one, even though it
wasn't multi but interestinglyenough that business we also do
some consulting work.
So I partner with fourdevelopers at the moment and
they kind of use me as theiroutsourced analyst, which in
other words they're smallergroups.
(06:11):
They're working on some prettysubstantial deals but they don't
have a team of like fiveanalysts that are running
numbers and putting togetherdata rooms and all that stuff,
have a team of like fiveanalysts that are running
numbers and putting togetherdata rooms and all that stuff.
So they use me as that and I'mpretty much sitting in on every
meeting they have with anarchitect, engineer, land use
attorney, you name it.
So I like that just becauseit's also part of the learning
(06:35):
experience.
You know what I mean.
Speaker 3 (06:37):
Oh yeah.
Speaker 2 (06:39):
I love it, I love it, I love it.
So you, you hinted and alludedto it.
We don't have to go too muchinto detail.
We'll definitely bring you backafter everything closes, but
congratulations on a UC goingunder contract on something that
is very exciting.
But give me a little bit moreas well.
Let's let's dive a little bitdeeper.
What were some of the strugglesor trials and tribulations from
going from the W2, cfa, mbarealm and now running two
(07:02):
different businesses with yourpartners and now trying to
juggle this world of real estate?
Rather, you want to talk aboutgetting things under contract
and now trying to manageportfolios, to managing
investors to you, take itwhatever direction, but talk to
me a little bit about that.
Speaker 4 (07:16):
So I'll go back to the first thing I said like what
truly brought me here?
Like all the iterations of yourlife that lead to every single
moment that you're now livingthrough, um, when I left the
corporate world, uh, there'slike so many feelings, right you
, you're nervous, you're excited.
(07:37):
It's obviously something I likeplanned for for a long time.
So, deep down I knew like thiswas the right move.
And the funny part was I stillhad second guess myself.
Like as I walked out the door Iwas like, wow, was that?
Was that the right move?
And you know, I was like textingmy family and friends and I
(08:00):
didn't know what to expect theresponses to be and most of them
were like dude, it's about time, right.
And so I started thinking aboutit and I feel like I had a
little bit of like theentrepreneurial bug my entire
life.
You know, classic like baseballI played baseball my whole life
.
You know, classic like baseballcard I played baseball my whole
(08:22):
life.
So, classic baseball card.
Guy loves the whole concept ofeBay and trying to like buy and
sell cards for money neverreally worked out.
I did some interesting stuff,like I started a cigar business
in college with a roommate, alsotried my shot at a t-shirt
(08:43):
brand.
That went absolutely nowhere,but I bought a little bit of
inventory and I still have onetank top that I wear to this day
as a reminder that I wish Ipursued that.
Obviously, the Cannoli Boys Iwas telling you about that's
definitely not a legitimatebusiness that I'm pursuing, but
(09:06):
more of a hobby with somefriends.
My family is pretty big in thefood business and who doesn't
love cannolis?
Long story short, I feel likeI've always had that tendency to
try something, do something,whether it's to make money or
just see how the business ofthat industry works.
Speaker 1 (09:28):
And I feel like it was the right move.
Speaker 4 (09:31):
But, like most people , it's a wild feeling when you
first step out of corporate lifeinto the entrepreneurial world.
Speaker 3 (09:41):
Yeah, it's so funny because I love talking about the
stories of starting theentrepreneurial journey.
I feel like anybody that haseven a glimpse of that kind of
bug that you mentioned goesthrough these routes, starts a
bunch of small things, failsevery single time and eventually
one of them works.
It's just that process.
It's funny.
Similar to you, I started younglemonade stands, yard sales,
(10:04):
sell my parents furniture.
They're like you can't sellthat.
I'm like trying to make money.
Mom like chill, making paperairplanes uh, trying to sell
them.
Anyways, I love that stuff.
It's just like how somebody gotstarted, how the brain works
when you're young.
I think it's incredible.
Speaker 4 (10:17):
Um sorry to cut you off, but you know one more
actual point I guess I left in2024.
I actually set everything upbefore that because I planned to
leave earlier.
And, uh, in 2023, I, I I didn'thave a date yet, but I was like
like legitimately saying, okay,by February, march, whatever it
(10:50):
was, I'm out.
And I got cold feet and I saton it for a year.
So like it is easier said thandone, for sure, and obviously
the whole concept ofentrepreneurship is easier said
than done, but just taking thatfirst step is probably one of
the hardest parts.
Speaker 3 (11:01):
It is, and a lot of people are going to resonate
with that, just like you'resaying and that first step, and
kind of being nervous about thatand should I do it, should I
not?
And you know, I have to say onhere we're dedicated to talking
to entrepreneurs.
That's what we live and breatheevery day.
But not everybody should bethat and not everybody should
always dream of that either.
Um, you know, some people don'tand I sometimes envy them.
(11:21):
You know, not being obsessedwith somebody or something 24 7
and living, dying, breathing,dreaming about your business, um
, the emotional pitfalls that gowith it, like there's so much
into it that matters a lot.
So I think it's important thatyou brought that up.
Speaker 4 (11:36):
Um, it's important that you brought that up.
Speaker 3 (11:38):
Agreed.
I want to ask is there anyspecific challenges or hurdles
as you grew?
So let's say, you leftcorporate America, you dove in
Are there a couple of thingsthat stuck out to you that were
like man, I didn't anticipatethis, or I did anticipate this,
and it was harder than I thought.
Speaker 4 (11:58):
Yeah, all of it, but in a good way.
So the most the easiest answeris like all the administrative
stuff, right, like figuring outhow are you going to build a
website I'm not a tech guy.
I had to hire somebody mysister helped a little bit as
well and doing the bookkeepingand keeping track of invoices
(12:21):
and expenses, and obviously youknow the behind the scenes stuff
that doesn't actually directlymake you money and directly like
what you think about as abusiness.
But that might not be thehardest part but it's something
I didn't anticipate, taking upas much of my time as it
actually does.
(12:41):
And I'm kind of working throughthat right now with some
virtual assistants and, you know, outsourcing some stuff as much
as I could.
But the other part, that atfirst was kind of difficult but
I'm starting to realizenetworking is everything Like.
Everyone knows that, everyonesays that.
(13:03):
But whether it's on the PWMside for wealth management or
the real estate side, justtalking to folks saying what you
do, how you could help them, oranybody, I get a random call or
text almost every day like hey,my friend's sister's
brother-in-law has this propertydown in Jersey.
(13:23):
You might want to talk to himabout it.
Sure, I'll talk to anybody, andthat is probably more effective
than if you're running GoogleAds, at least in my experience.
Speaker 2 (13:55):
Yeah, I agree, 37 years old, somebody looks at me
crazy.
I'm like I got an 11 year oldson.
Leave me alone, it's fine, soit's all good.
But one goal with that, andwhere I kind of want to know a
little bit more from you on, iswhat does it look like now in
terms of like KPIs, your keyperformance indicators, what do
you track?
And you can take it to the leftor to the right with both
businesses.
And so how are you monitoring,moving that needle forward, to
(14:17):
be able to say, hey, we'reactually progressing, we're
actually doing things thatmatter, especially when you find
all of those like minute ortime consuming things that are
like, hey, I got to do book overhere, but is that actually
moving the needle forward?
I need to network.
What are you juggling your time?
Speaker 4 (14:32):
Yeah, so I'll start on PWM because that's easier.
The team I joined and mypartners they started it before
I got involved with them.
So the KPI is really your AUMand fortunately I'm not starting
at zero right, so that's alittle bit easier.
(14:52):
On the real estate side, Ithink my KPI that I care about
the most is my time spentactually doing deals that go
somewhere, and I unfortunatelydon't have like an actual shot
clock on my actual time, but atfirst it's just a ton of like
(15:16):
shotgun method.
You know, just figure out wherewhere are the deals, how can I
get access to them.
I don't do Zillow or LoopNet oranything like that.
It's strictly networking withdevelopers, brokers, families,
and so far it's it's been pretty, pretty good.
Like the deal flow isabsolutely a lot better now and
(15:36):
I think most people would agreethere's more deals coming to
market, more sellers willing totransact than, say, 12 to 24
months ago.
The other thing I find superinteresting is on the consulting
side.
I really didn't anticipate itbeing like a core business of
(15:57):
mine, but there's a lot of guysthat you know they are willing
to pay for.
You know somebody with thatexpertise, somebody who could,
you know, run the Excel for themand, you know, put together an
investor presentation or a SIMor an offering memorandum.
That it kind of goes a long way.
In my experience, when you dohave a clean data room, you've
(16:19):
done some preliminary diligenceup front and then you're going
to your investors to raise moneyand I've seen a lot of traction
on that side of the businesslately.
Speaker 3 (16:30):
That's awesome.
I love that.
Yeah, it's just really good.
I'm curious.
Go back to the deal you gotunder contract.
Can you talk about that?
Speaker 4 (16:42):
Yeah, if you can?
Speaker 3 (16:44):
what are the?
And you don't have to givespecifics.
But what's it look like?
What's the play?
How'd you find it?
Give us some details, causeeverybody listening to this.
How'd you get a deal?
What's the trick?
Et cetera.
Speaker 4 (16:56):
Yeah, there's no tricks.
It goes back to the networkingside.
So this deal I was working onfor one of my consulting clients
.
Originally he had it undercontract and I was running
through diligence and all thatstuff and he's a syndicator.
There's a lot of nuances I'lltell you in a second.
But he could not get the dealdone for legal reasons with the
(17:19):
HOA.
And it's a fractured condo,meaning it's a 90 unit
condominium complex at theJersey Shore and we're buying a
portfolio of condos from one ofthe owners.
So he canceled the deal back inJanuary.
I liked the deal, he actuallyloved the deal too, and I told
him would you mind if I steppedin and tried to get this done
(17:44):
myself, because I'm not subjectto some of the limitations that
he is?
So he said yes, gave the brokera call and we were off to the
races.
The specific part of it is one.
I sourced it through myconsulting business.
It's definitely not like anormal way to source deals by
any means, but it's not thefirst time I've done that.
(18:07):
The second thing is the HOA.
We're buying 12 condos.
The HOA limits any LLC to fiveunits at a time.
So as a syndicator you want tobuy 12 units.
That doesn't work right.
I actually called my partner atPWM, who's also a real estate
(18:29):
investor himself, and one otherguy it's actually his cousin and
we're now buying three lots.
And we're now buying three lotscall it like bundles of condos
of four each.
That gets us to 12.
It's going to be threeindividual owners and then we
have like a hold code.
(18:50):
It's not actually a hold code,but we have a separate agreement
where all the profits and lossand cash flows flow back and
we're splitting everythingevenly that way, you know, based
on your pro rata ownership.
Speaker 3 (19:01):
So let me pause you right there.
There's just two things I gotto highlight there that I think
are fantastic.
One there's going to be ahandful of people that are going
to go oh, like he got lucky, heknew the guy, he figured out
the consulting Great.
And I call bullshit on that,because deals are found and
that's what makes a deal.
A deal is like you're in theright place at the right time
because you're working, you'rehustling, so it's not like you
(19:21):
just fell into that.
You set up everything thatneeded to happen to make that
deal fall into your lap per se,so it didn't.
Actually, I think that'simportant.
It's just like that's how dealsare done.
You just build your business,you keep grinding and eventually
it'll work out in some bizarreway that you can never possibly
explain.
And then, two that deal wasn'tsimple, so you figure out how to
(19:42):
make it work.
It's not just like, okay, well,I'm going to walk away and it
is what it is and that's what95% of people would do.
Oh, not sure, it looks like itwon't work, goodbye.
Next one You're like, no, no, Ijust have to figure out how to
solve this problem, and that'swhat makes deals.
Again, deals aren't found,they're made.
Speaker 4 (20:05):
A hundred percent agree.
There's so many more nuances toit.
But when you think about it.
So the seller currently heneeds to sell.
He's not desperate by any meanswe're not stealing this
property if you look at thenumbers but he does want to
transact relatively quickly andtoo fast to sell 12 condos one
by one.
So he needs to find a groupthat could bring $3 million to
(20:29):
the table.
He needs to find a group thathas three individual owners that
could handle some kind of mixof four, four and four.
That could handle, you know,some kind of mix of four, four
and four, five, five and two,whatever it may be, and that is
kind of rare.
(20:49):
I think they got just as luckyas we did when you think about
it.
So it yes, it was uniquesourced it through the
consulting business, but that'sno different than you know if
you just sourced it throughnetworking with a friend, right?
I think there is value totransacting that way and like
quote, unquote off market Peopleyou know, maybe you would say
(21:11):
the same thing.
People say LoopNet is wheredeals go to die.
I'm yet to find a good dealonline.
That is like broadly marketedinto the universe, and part of
that is because there's way morepeople with way more capital
able to transact a lot fasterthan any of us here probably.
So if it was a great dealonline for everyone to see, it'd
(21:35):
probably be snatched up prettyquickly.
I love that.
Speaker 2 (21:41):
Nate, I know you're going to jump in on what I'm
gonna say.
Speaker 3 (21:44):
So go ahead, brother, you got this one and then I'll
I'll tag team right after you,bro no, I just was gonna say,
like, just back to your point,like the way you structure that
I think's huge.
And like, just like you said,we hear all the time loop net or
crexie or whatever, where dealsgo to die, um, but I think if
you're not finding deals, you'rejust flat out not aggressive
enough, because we bought our 12unit off of LubeNet and the
only reason we bought it offLubeNet is because we contacted
(22:05):
everybody and their brother onthere and found a deal that fell
out of contract.
It was mistakenly listed in acouple of different ways.
We offered a half a milliondollars under ask and we got it,
and so for us it was just akiller deal, but online it
obviously wasn't.
So it's just taking that extrastep, being super aggressive and
just pushing the boundary, justlike you're doing with figuring
it out, being aggressive.
(22:26):
How do we make this work?
Who are the people that getdeals done?
Speaker 4 (22:29):
so I'm just so big on that yeah, one caveat is on the
condo side.
It's not.
It's a lot more work, it's notas easy or straightforward as
multifamily and it's a littlemore expensive.
Right, you have 12 titlepolicies, 12 deeds.
We're still working through acouple of lenders, but,
(22:49):
depending what lender we go with, there might be 12 mortgages.
So it's a first for me doingthis kind of deal.
But if you like, doing deals youlike real estate, like it's
always a learning opportunity.
I absolutely genuinely doapproach the business that way
and I feel like every time I'mdoing some kind of transaction,
(23:13):
I am learning something andthere is like a good takeaway
from.
Speaker 2 (23:16):
It is like a good takeaway from it.
That's it.
You nailed it and I echoexactly Cole's sentiments on
this situation.
I mean the fact that you wereable to get creative speaks
volumes, and the fact thatyou're like, oh man, there's
still going to be challenges upahead, but you know what?
We've overcome other challenges.
We're going to see this one allthe way through.
We're going to push it as faras we can and then take it a
(23:36):
little bit more.
So hats off to you.
I'm super excited to be able tohave you back on after
everything's all said and done.
We didn't come back.
Let us know where the numberslay after that.
Talk to me a little bit moreabout your strategy when it
comes to finding and acquiringdeals.
You mentioned a little bit of apotential partner in the past
that couldn't syndicate the dealdue to HOA laws understandable.
(23:58):
Do you syndicate?
What does it look like?
Do you do value-add plays?
Is it mainly just turnkey?
Are you holding long-term?
Fill me in on some of that.
Speaker 4 (24:07):
Mostly value-add.
The return profile for what I'mtargeting is core plus and
value-add All right.
The way I found deals is myfirst deal was through Zillow,
right.
I was, like you know, when Ifirst stepped into the game like
nothing special there, had toget my feet wet somehow, didn't
(24:31):
really know what I was doinganyway, didn't understand the
concept of off market dealmaking.
But, like I like I said itgenuinely there are times when
you get a random text fromsomebody you haven't talked to
in like a year and they're likehey, you're that real estate guy
, right, it's like the FerrisBueller scene where it's like my
(24:52):
brother's, sister's, roommate'sdaughter-in-law passed out
after 32 flavors last night.
That is genuinely how some ofthe networking happens.
I do work with a wholesaler.
He's one of my closest friends,actually, and I'm always
badgering him to make sure I'mgetting the first look at stuff.
And I'm going to turn a reviewon something else in upstate New
(25:15):
York with him right now, whichwill be my first seller finance
deal, and I'm super excitedabout that because it's going to
be so much more smooth than,say, like 12 condos with 12
mortgages on it seller fi I, I,I already love it.
I haven't even finished the dealyet, so yeah, I it's great,
(25:37):
everything about it's great.
Speaker 3 (25:38):
I've done a few of them I highly recommend, so
you're gonna enjoy that.
Um, yeah, good luck on that.
I mean, with that being said,I'd be curious to kind of get
into, uh, our fire round, orsuper six, uh, our next segment.
What do you think nate thinkhe's ready?
Speaker 2 (25:53):
I think he's ready.
I I usually try to prepeverybody.
Let's know we've got likesurprise for them at the end.
We didn't do that for you, sosurprise, here we are.
This is what's going to happen.
Speaker 3 (26:04):
Love it.
All right, matt, we're going toask you these questions.
Oh God, nate, sorry, all right,my bad, sorry, we're lagging a
little bit.
No, you're doing great brother.
Speaker 2 (26:16):
You let them know.
Speaker 3 (26:18):
Love it.
We're going to ask you thesesix questions.
We ask these to every singleguest that are on here and you
can answer however you want.
We're going to not cut in andwe'll see how that goes.
So my first question for you iswhat separates top performing
entrepreneurs from the rest ofthe crowd?
Speaker 4 (26:35):
Oh wow, I think there's a few layers to the
answer here.
I think the first one is youhave to really it has to eat at
you to not do it, and itgenuinely did for me.
So I think that's like yourinitial test Is this right for
(26:56):
you?
And you know, I kind of alludedto it.
I technically did start mybusiness before I left the
corporate world and you know, ifyou're familiar with investment
banking, you get home at likemidnight, 1am.
I would then get home at 1amand work till two, 3, 4 o'clock.
(27:18):
Like I could not wait to startmy own company in one way or the
other.
I didn't care if it was gonnabe like a t-shirt company or
real estate.
Obviously I did wanna do realestate but it ate at me every
day until I literally had towalk away from it.
The corporate world I think theother thing is not having too
(27:42):
much pride in say, like yoursocial status, and that goes a
few levels right.
Like the first is you're goingfrom like probably making a lot
of money to basically zero atfirst, and I think the average
person I have a pretty, prettygrim view on millennials, but
like I think the average personour age takes a lot of pride in
(28:06):
being able to say, like I made Xamount of money and I literally
could not do that Right.
Like when you're making zero,when you're starting fresh,
there is zero money coming inand you got to somehow create
something out of nothing.
So that's part of you know,separating yourself from the
social norms.
The other part is, like wealready talked about it, it's a
(28:32):
ton of work right, whetheryou're doing your actual core
business activity or setting upthe business or you handling the
administrative back end stuff.
I I think I work more now thanwhen I did in the investment
bank, but the crazy part is Ifeel like I have a lot more
(28:54):
energy now.
Oh yeah, um, but I I don't knowthe science behind it, but I'm
working towards something that Itotally believe in.
I also have to do this.
You know there's there's nolike fallback plan, so that also
just means like you're notsocializing and going out for
drinks and dinner and hangingout on the couch with like your
girlfriend or your friends, likeyou're, you have to be dialed
in and totally committed to it,and I think that goes back to
(29:17):
the fact that if it was noteating at you to start, then
you're probably not going tohave that drive to see it
through, which is going to takea really long time.
Speaker 3 (29:31):
Oh my God, I love that.
Speaker 2 (29:36):
Cole, you know what I'm going to say.
Anyone who's, anyone who'slistening, pause, rewind, play
this back all the way.
So many gems, so many nuggetsjust dropped, go ahead.
Oh my gosh, I'm just gonna sayreal quick.
Speaker 3 (29:47):
I think that's the best answer we've ever had for
that question.
I like could not possiblyrelate any further and I just I
absolutely love that answer.
Fantastic, yeah, fantastic.
Speaker 4 (29:58):
I feel like a lot of the like.
My network has now shifted toother business owners,
entrepreneurs, and you know wetalk about this stuff all the
time and it's true for the vastmajority of us.
Speaker 3 (30:11):
Oh yeah.
Speaker 2 (30:14):
Not planning to have a plan B, only plan A.
We're going to see this onethrough, no matter what.
Speaker 4 (30:20):
Oh my gosh dude.
Burn the boats, Absolutely.
I forget who said that quote,but it's so true.
If you don't burn the boats,then you're constantly going to
feel like you don't have to.
You know, give it everythingyou got like you don't have to.
Speaker 2 (30:39):
you know, give it everything you got Mic drop.
Speaker 4 (30:46):
All right, moving forward, what is a daily habit
that's contributed to yoursuccess?
I wouldn't even say successjust yet, like you're giving me
too much credit, man, I'm, I'mstill, I'm still trying to make
it.
But, uh, so take a step backfor a second.
I firmly believe that you know,going out on your own whether
it's with partners or whatever,but having your own company
(31:10):
there is no better test for youas a man to prove if you could
provide or not thanentrepreneurship.
And what I mean by that is likeI'm constantly thinking like
what could I improve in my life,whether it's like physical,
mental, emotional, whatever tobe at like optimal performance.
(31:31):
So you know, easiest thing I wasactually talking about with
somebody this morning, if youhave an iPhone, the send text
later button that is a gamechanger, right?
Because, like I stay up atnight, I'm like constantly
thinking okay, what did I forgetto do?
Blah, blah, blah.
Oh, I didn't follow up withthis guy, or I have to remind my
(31:51):
VA that he needs to send me X,y, z.
I schedule like five texts, notfive, maybe two, three or four,
depending on the day, but Ischedule a lot of texts at night
just to, like hit the groundrunning.
I am in everybody's inbox, oryou know iPhone messages the
next morning first.
Speaker 3 (32:10):
Wait, you can schedule a text now.
Speaker 1 (32:13):
Yeah that's how do you do this, what's the show?
How do we do?
Speaker 3 (32:15):
this Tell me right now.
How do you do this?
Hold on Pause the show.
How do we do?
Speaker 4 (32:18):
this.
Tell me right now.
Okay, as long as you have aniPhone.
Yep iPhone Check.
You want a green bubble guy, soopen your text to somebody.
Speaker 3 (32:27):
We don't have green bubble guys on here, go ahead.
Speaker 4 (32:30):
Thank God, hit that little plus sign on the left and
then somewhere in that scrollis going to be a blue clock
where you say send later.
Speaker 3 (32:44):
Hold on, hold on, stay tuned.
Speaker 4 (32:46):
So send me a message, but like send it in 1145,
whatever it is, and it will waitto send it and he won't even
know that you sent it now,because it'll just be a normal
text.
The other thing on thenetworking side is you could
(33:07):
tell your iPhone or Siri toremind you when you're in a
location.
So why is that important?
Well, I syndicate, I network, Ihave investors all over the
place.
They're not all in New York andNew Jersey.
So if I'm in Florida and I gota guy in Florida that I, you
know, I chat with all the timebut I barely see him, I will
(33:31):
have.
I have a reminder in my phoneright now for Siri to remind me
next time I'm in Florida to text.
You know one of my guys, sirito remind me next time I'm in
Florida to text.
You know one of my guys.
So, improving my habits that'sthe efficiency side.
Big believer in working out asmuch as you could, I, when I
(33:51):
started this, I did work outevery single day, as you know,
like the days get crazy and youknow I can't do it every day,
but there's, you know there's alot of benefits.
You know, mentally, your mindis just sharper after a workout.
Physically, obviously, you wantto be in the best health that
(34:12):
you could be, but I feel likeI'm trying to take my health
consciousness to another levelStill a work in progress, right,
like I have to kick the habitof working until 1 am most
nights.
But I guess, to directly answeryour question, like I'm trying
(34:32):
to do so many little things toimprove and there's always
something and it's not justalways directly related to the
business, it can be related tolike your, your health, your
mind and whatnot, and I think itit ultimately goes a long way.
The little things do matter.
Speaker 3 (34:49):
I love that and just, I'm sorry I keep getting
distracted here, but I did justtest our send later and blew my
mind.
Everything's going to change.
Thank you for that.
All right, what is a piece ofadvice that you'd give to
yourself when you were startingagain?
You?
Speaker 4 (35:04):
kind of ended on this but.
Start earlier.
I you know one thing that's onmy mind almost every day when I
like, look at you guys, you'retechnically partners in this
business.
Most folks that I come across,whether it's on the consulting
side or PWM, a lot of ourclients that have made a lot of
(35:28):
money in whatever business theydo, it's rarely a sole
proprietorship.
It's always like a partner ortwo guys or three guys, whatever
.
So I do wish I more carefullythought out, like a partnership
of some sort with folks and I amtalking to a few of my either
(35:53):
clients or friends or guys thatare in my network about like,
hey, how can we do more worktogether, going forward?
And that's probably a reallygood start to like a future
partnership, like in a formalway.
But yeah, that's probably thehonest answer of what's on my
mind every day, like if Istarted this again, how would I
(36:13):
do it?
Speaker 2 (36:14):
And I think there's a lot of power in partnerships
for a lot of reasons do it, andI think there's a lot of power
in partnerships for a lot ofreasons love it.
Speaker 4 (36:29):
What is your favorite business book?
Oh man, um, this is going to bereally generic, but it's more
like personal.
Uh, rich dad, poor dad, and andI'll give you a legitimate
reason, not because you know Iwant to be cliche, but when I
was in high school.
So I already told you my dad'sa baker, right, he's not like
(36:51):
some fancy attorney, that's likereading all the time.
He's a normal guy, he's a greatguy, but he's a baker.
And when I was in high school Isaw him reading that and it was
the only book in my life thathe talked to me about.
He was like oh yeah, you shouldtake a look at this book.
And I'm not a reader, I don'tlike leisurely read books.
(37:12):
I will read the Real Deal, theWall Street Journal, financials,
you name it, but I'm notpicking up books every day,
unfortunately.
And you know, fast forward tomy college years, I was
graduating earlier than Iexpected and I didn't have a job
(37:33):
.
So I was like, kind of, in thisweird place, I was like what do
I do?
And, for whatever reason, Iremembered oh yeah, I remember
when dad was like reading thatbook, I read it in one day.
It's not a long book right,it's like maybe 100 pages.
But I seriously read that inone day, loved it and that's
what you know got me kind ofhooked on.
(37:54):
First, real estate.
Second, entrepreneurship Lifechanges.
So it's my favorite bookbecause it obviously motivated
me to be where I am today andlike for us to be on this
podcast together.
But there's nothing too crazyabout the actual contents of the
book.
It's much more inspirational,mindset driven things like that.
Speaker 3 (38:17):
Awesome.
I love it.
What is your favorite part of?
Speaker 4 (38:22):
owning your business, or businesses, I would say
going back to like corporateworld.
What?
what I was missing was the onethe autonomy, obviously, but two
you don't get to choose who youwork with.
But two you don't get to choosewho you work with.
So now, when I look at what Ihave, I like all of my clients
(38:48):
Most of them are friends at thispoint Like we go out for drinks
or dinner and we're introducingeach other to our families or
networking with friends,whatever.
I love the idea that I can dobusiness with people I want to
do business with and if you're atotal dickhead, I don't have to
move forward with you, Right,Sorry?
Sorry to say that, but no,we're leaving it in not having
(39:11):
to do that out.
Speaker 2 (39:12):
I love it.
So final question for you whatis something new that you've
implemented to help drive yoursuccess or propel your business
forward?
Speaker 4 (39:24):
A couple of things I did engage with like a SEO, like
a professional SEO group, thatthey have not finished setting
everything up.
So the funny part is, if youever done like SEO marketing,
it's not like they just turn iton Right and then all of a
sudden all these leads come.
So I'm literally getting emailsright now about stuff that's
(39:47):
not related to my businessbecause I guess they're
configuring the SEO.
But that is one thing I'mimplementing directly at the
moment.
The other thing is I haveprobably five or six different
iterations of presentations fromfrom pwm, like basic marketing
(40:07):
materials on our capabilities,to you know a track record on my
real estate company.
To you know, various consultingengagements that I could kind
of summarize and whatnot.
Part of that comes from likejust being a PowerPoint junkie
from my investment banking days.
But the other thing is like ifI'm networking with you and I
(40:29):
want to leave you somethingwhere you could look at the next
day, send later.
I could send you like athree-page deck very quickly and
it's not like anything toogroundbreaking, but it's just a
reminder and a copy of somethingthat will basically be your
notes about my business or whatI do.
(40:50):
So I'm a big believer in that.
Not everyone does it.
I know it's like kind of cheesy, but to give you like a quick
two page PDF on the company ormy latest deal is a case study.
You never know like you mightforward it to your friend and
then they forward it to anotherfriend who might happen to have
a deal for me or maybe aninvestor or a client.
(41:11):
So I'm constantly refiningthose and making more just
because, like, I believe in it.
Speaker 3 (41:22):
That's awesome.
Answers were so good.
I mean it was such a cool.
It's such a good time hearinglike your story, going from kind
of the corporate world goinginto your own stuff, eventually
building out your businesses,and just kind of your approach
on things.
I think it's very unique and Ithink it's what's going to help
keep driving you, so Iabsolutely love it.
I have two final questions foryou.
(41:42):
One do you have any finaladvice?
And two, where can people findyou?
Speaker 4 (41:47):
Sure, final advice would be well, let me start.
They can find me on eitherwebsite pwm-advisorscom or
makerpropertiescom M-A-C-R-Eproperties.
I'll link those below.
Yeah, my advice it reallydepends what you want, right,
(42:09):
like when you think about againgoing back to like a pretty grim
view on millennials and I knowyou've probably been in this
situation before Like so manypeople talk about doing things.
Right, like you'll be out fordrinks with your friends, like,
oh, let's start this business.
Blah, blah, blah.
If you don't mind, if you got acouple of minutes, I'll tell
(42:29):
you a funny story, but this isliterally how I operate.
I was at a Christmas party andyou know, me and my friends were
talking about like this randomidea for an app that we had and
we all loved it.
But we loved it, but I knew Iwas the only one that would act
(42:49):
on it.
So I said Look, guys, we'regoing to create the business
right now, otherwise we're nevergoing to talk about this again.
I don't want to be a part ofthis conversation.
So we did so.
Like everybody had to createthe business, we came up with
like a very loose partnershipagreement, like roles, whatever,
(43:11):
and it was either that or donot ever bring this up because I
only want to do stuff I'm goingto act on.
I hate when people say they'regoing to do something and they
don't do it.
And even socially right, likehow many times have you been out
?
It's like, oh yeah, like let'sgo meet up for drinks or coffee
and do this, and then you neverdo it.
I can't stand that.
(43:31):
It's my biggest pet peeve.
So back to the originalquestion.
Like advice, it depends whatyou want to do, and if you
actually want to do it first youhave to figure that out.
Um, if you're getting thosefeelings like I have anxiety,
that I'm not doing X, y, z, thenfine, take the step and give it
(43:54):
everything you got.
There's really no secretformula in my eyes for the
success.
It's kind of like an uphillbattle, but you're also like
pulling a sled behind youbecause there's always something
trying to take you away fromthat progress.
And if you are not absolutelydetermined to go up that hill,
(44:17):
then you know you're probablygoing to turn around.
So really not a maybe not agreat answer, because it's more
like just do it.
But that's how I feel.
Speaker 3 (44:30):
Awesome.
Speaker 2 (44:32):
Holy cow, I love this .
This has been amazing, brother.
I appreciate the fact thatyou're willing to come down hang
with us in Forge and Fire.
I love your testimony.
I love this.
This has been amazing, brother.
I appreciate the fact thatyou're willing to come down hang
with us in Forge and Fire.
I love your testimony.
I love the fact that you werelike you know what.
I got my mind set on something,I'm going to do it, but then
you got vulnerable and let usknow.
You're like.
I did it, but it took like ayear later because I got cold
feet.
(44:53):
It happens in life.
We all go through it.
We all have those moments wherewe're second guessing ourselves
.
In life, we all go through it.
We all have those moments wherewe're second guessing ourselves
.
But what I'm going to make surethat we're leaving you with is
exactly what Matt just said.
Might sound cliche, but just doit right.
Get out there, take thoseactions, make those connections.
Shout out to Cole, who justlearned that we can schedule
text messages.
Later on, I also learnedsomething.
I had no idea that you could beable to talk to Siri, or I
(45:16):
guess maybe you'd be able to doit with Alexa.
I want to whisper it because Idon't want everybody's stuff to
go off, but you can be able tosay hey, if where I'm at sets
off, like, let's just say we goto the Carolinas, give me X, y
and Z and tell them I need to goahead and reach out to them, I
love that.
I'm going to implement that.
I'm taking something from thisbecause of you, matt.
So I want to say thank you somuch, and I'm hoping everybody
(45:36):
that's listening is doing theexact same.
So, of course, of course.
So, with that being said, ifyou're driving, get home safe.
Thank you again, matt, forcoming through hanging with us.
We're looking forward to seeingeverybody on the next episode
of Forged in Fire.
Take care everybody.
Speaker 1 (45:54):
Thanks for tuning in to another episode of Forged in
Fire.
If you enjoyed today's raw,unfiltered stories, don't forget
to like, subscribe and leave usa review.
Your feedback helps us bringmore real-world insights to
entrepreneurs like you.
Be sure to join us next timefor even more lessons, struggles
(46:17):
and breakthroughs on the roadto success.
Keep forging ahead.
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