June 30, 2025 • 60 mins
What does it take to go from complete novice to successful commercial real estate investor? Beth Underhill's journey reveals it's not expertise, connections, or money—it's the courage to raise your hand and say "I can do that" even when you have no idea how.
Beth and her husband's real estate adventure began unexpectedly in 2018 when a middle-of-the-night infomercial led them to explore house flipping. Already running a successful outdoor construction company, they thought transferring those skills indoors would be straightforward. Then COVID hit, completely shifting market demands and forcing them to pivot into commercial real estate—a world Beth knew nothing about.
The vulnerable moments in Beth's story are what make it so powerful. From Googling terms like "pitch deck" and "investor portal" to feeling completely out of her depth in meetings with potential sponsors, she navigated the steep learning curve by leveraging her strengths in customer service and sheer determination. Beth's candid description of raising millions for deals while still learning the fundamentals herself highlights an entrepreneurial truth rarely discussed: sometimes you figure it out as you go.
Today, Beth has co-sponsored over 200 syndicated units and manages more than 400 student housing beds. Her real estate connections have opened unexpected doors to investments in sports licensing, boutique hotels, and even cannabis. Her advice for aspiring entrepreneurs is refreshingly practical: focus on relationships, start with free communities before investing in expensive masterminds, and aim to connect with just three new people weekly. Most importantly, understand that even when the entrepreneurial journey feels like "the longest rollercoaster ride of your life," resilience is what separates those who succeed from those who don't.
Ready to build your own path? Connect with Beth at investingwithbeth.com or text her at 513-470-1078 to learn more about her approach to real estate and building a diversified investment portfolio.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
Forget what you've heard.
Forged in Fire is where realentrepreneurs come to share the
untold truths of success thelate nights, the crushing
setbacks, the moments thatchange everything.
No fluff, just fire, ready tostep into the heat and unlock
(00:24):
what it really takes to build abusiness.
This is where legends are made.
Speaker 2 (00:35):
Welcome back, ladies and gentlemen, to another
exciting episode of Forced andFired.
I'm your co-host, nate Farmer.
Allow me to introduce mycounterpart, cole.
How we doing brother.
Speaker 3 (00:44):
Nate doing good man.
Always a sunny day over here.
What's going on in your world?
What's exciting.
Speaker 2 (00:50):
Sunny day.
It's like raining and like 30degrees outside over here, but
maybe you meant that like aslike a mentality thing, but like
outside is not very nice rightnow.
Speaker 3 (01:00):
We'll go.
Mentality Nothing's on fire.
Even though it is Everything'sfine, it's a good day, always a
good day.
Speaker 2 (01:05):
One of those woosah kind of things like glass half
full at all times.
Speaker 3 (01:08):
That's it Blindfolded .
It's all good, it's all good.
You need to get a puppy is whatyou need, nate.
Speaker 2 (01:14):
Like an emotional support animal.
Speaker 3 (01:16):
Yes, exactly.
Speaker 2 (01:17):
Oh, I love that.
Okay, I'm in, I'm in, I'm in.
So what's going on with you,man Fill?
Speaker 3 (01:21):
us in?
Not much, I mean.
Let me give you a quick update.
So I did get a poppy, which iswhat we're saying.
Depending on when you hear thisepisode, you may or may not
already know that.
But what else is exciting?
We're buying a flip, which iscool, so we should have that
under agreement by the end ofthe day, and other projects are
running smooth, so I have nocomplaints.
But look, enough about me,enough about us.
We have a really cool interviewhere, as always, and so I have
(01:45):
one single favor for everybodylistening before we get into
that, and that is please justleave us a review.
That's it.
It can be in the comments Ifyou want to go on the platform
Spotify, apple Podcasts,whatever it is and just leave us
a review.
That's what helps us find morepeople, that's what helps us
bring on more amazing guests,and so if you guys could do that
one thing for us, we'd reallyappreciate it.
But besides that, just sit back, relax, enjoy.
Speaker 2 (02:09):
Buckle up, it's going to be a hell of a ride.
I remember years ago when westarted all these things.
You used to say that afterevery episode.
It still resonates with me.
I love it, but I digress.
Today we have the honor, thepleasure and the privilege to
talk to Beth Underhill.
She is an amazing real estateinvestor, an amazing woman.
She's done a ton for theindustry, currently sitting at
(02:33):
over I believe it's 200 unitsthat have been syndicated as a
co-sponsor, over 400 beds whenit comes to student housing.
What hasn't she done?
But hold on, enough about allof this from me, because I'm
sure you all want to hear itfrom her.
Beth, come on stage.
How are we doing?
Speaker 4 (02:43):
Hello, hello, I am doing well today.
Thanks so much for having me.
Speaker 2 (02:48):
Our pleasure.
So please tell us a little bitabout yourself.
What got you here?
What brought you here?
Speaker 4 (02:53):
Yeah, I mean, that's a really great question and one
that every time I'm asked, Ifeel like my answer is just a
little bit different from thetime previously, right?
My answer is just a little bitdifferent from the time
previously, right?
Anyways, I got into real estate2018.
My husband and I thought thatwe could become the Chip and
Joanna Gaines of Cincinnati,ohio.
(03:15):
Right around that time, we hadbeen watching all of the usual
flipping shows on television andso forth and we thought, hey,
we can do that flipping shows ontelevision and so forth and we
thought, hey, we can do that.
Well, lo and behold, my husband, who struggles with his sleep,
wakes up in the middle of thenight, couldn't get back to
sleep, starts watching someinfomercial, signs us up for a
(03:37):
one-day wonder event, as I liketo call it, all about flipping
houses.
So we ended up going to thisevent, which led to another
event that was three days long,which led to a five-day event
out in San Diego, california, inwhich we did a bus tour and
from there we started flippinghouses.
Now, mind you, we had alreadyowned and operated a
(04:00):
construction company.
We build outdoor living spaces.
So we thought, hey, you know,we can, you know, divide our
crews, take our expertise ofwhat we do on the outside and do
some of that on the inside ofhouses.
However, once COVID hit,everyone wanted an outdoor space
.
They wanted a pool, they wanteda patio, they wanted a kitchen
(04:21):
outside and you name it,everything that they could, you
know, have on the inside, beoutside so they could be with
their family and friends.
Right, because you know youreally couldn't be inside unless
you were social distancing andwhatnot.
So my husband and I decided youknow what, it's time to pivot.
We can't do the fix and flipsanymore.
So I ended up kind of travelingdown the rabbit hole of
(04:41):
commercial real estate andthat's what really has gotten me
to where I am today, withmultifamily units, with student
housing units and then amultitude of other opportunities
that aren't even necessarilyreal estate related, but because
of real estate it's opened thedoors to so many other paths and
(05:03):
I'm just pretty excited aboutit.
Speaker 3 (05:06):
That is awesome and it's cool to hear kind of how
you got started and thepotential pivots and how you
follow the market.
So I want to dive into all thatstuff.
So one you kind of brieflymentioned that you were going
towards this construction stuffand then doing flips and then
you ended up pivoting to kind ofmultis.
So tell me more like why multis, why apartments, why student
housing, why the otheropportunities?
Speaker 4 (05:26):
Yeah, absolutely so.
I had an investor friend Well,he's a friend, but he was also
an investor still is, you know,friend, and so forth and he was
one of our private moneypartners for our fix and flips.
One day we were driving to Ican't recall if it was Home
(05:46):
Depot or Lowe's, but it was oneof the two and we passed an
apartment complex and he saidone day we're gonna own a
hundred unit apartment complex.
I looked at him and I'm likeyou're off your rocker, like
that's millions and millions ofdollars, like we're playing in
like 200, $300,000 space.
Right now there's no way thatthat's possible.
(06:08):
And he's like there's ways ofbuying them.
You know, trust me, and soforth.
And he had already had a fewrentals, but they were like
single family rentals, duplexesand so forth Nothing, nothing of
the scale that he was referringto.
So ironically, of course, youknow how our phones listen to us
All of a sudden, in my newsfeed, on my news app, I start seeing
(06:31):
these events for multifamilysyndication workshops and I
thought to myself okay, likethis is what Alan is his name,
this is what he's referring to.
So I sign us up for one.
And I tell him I'm like hey, Isigned us up to go attend one of
these events.
He's like great, when is it,where is it?
Let's do it.
So we attend this event andagain, it was very much similar
(06:53):
to the flipping workshop a oneday wonder that led to another
three day event that led to a$40,000 mastermind, $40,000
mastermind.
We did not pay $40,000, by theway, but that's what opened up
the door to this world that Ihad no idea about.
(07:13):
Like, oh okay, this is howpeople buy these multi-million
dollar apartment complexes andcommercial properties and so
forth.
And so one of the suggestionsat this particular event was
that you know, you get onFacebook and you start
networking with people, joinFacebook groups that are
involved in multifamilycommercial real estate the
(07:34):
things that you want to be doingand start connecting with
people.
So I immediately jumped intothat, began looking at
opportunities, startedunderwriting deals, you deals,
pulling things off of Crexie andLoopnut and so forth.
I happened to find thisparticular deal that was in St
Petersburg, florida, in an areathat my husband and I we
(07:57):
absolutely love.
Obviously, it's had a lot ofgrowth, but it's also been
affected by hurricanes andwhatnot.
Obviously, it's had a lot ofgrowth, but it's also been
affected by hurricanes andwhatnot.
So I started underwriting thisdeal and went to a lender who
was going to help me and she'slike you know, you're going to
need a sponsor.
And I'm like, yeah, I mean Ican't take this down myself.
So she introduced me to thisparticular gentleman who could
(08:17):
sponsor the deals and he and I,you know, we went through the
deal.
I mean I was so green, I mean Iwas, I was so green.
I I mean I literally got offthat call, was just wanted to
put my head in the sand, wascompletely embarrassed Like he's
asking me questions I didn'tknow the answers to and I
thought to myself, wow, can Ireally play in this space?
However, we kept in touch,which was good, and I saw that
(08:41):
he had made a post at one pointabout he's like I'm looking to
build a team and I need someoneto help me with investor
relations.
And I thought to myself, okay,now that is something I know I'm
good at.
I may not be able to underwrite.
Okay, I may not be able tonecessarily pick out the right
property and, of course, Iwasn't experienced enough to
(09:03):
qualify for acquiring a verylarge deal, but I know customer
service, because that has beenkind of the blood of everything
that I've ever done.
I mean, I've owned a fitnessstudio, I've had an Internet
based business, I had a cateringbusiness.
I was part of a hotel, thedirector of catering for a hotel
, and then my husband and I, ofcourse, still director of
(09:23):
catering for a hotel, and thenmy husband and I, of course,
still have our outdoor livingspace construction company.
Customer service is one ofthose things that you need if
you're in the service industryhospitality and so forth.
And so I reached out to him andwe had a conversation and I
started giving him like all ofmy ideas, like I think this is
what you could be doing forinvestors and so forth, things
(09:49):
to retain them, how to follow upand whatnot.
And he's like this is great,this is great, like let's stay
connected.
You know, I'm looking to builda team and I'd love to have you
on the team and I thought, okay,this might be an opportunity.
Of course, all along I'mthinking that I'm going to get
paid for something, but you'renot going to get paid, which was
, you know, like uh-huh, theworst realization of this whole
part.
Right, right.
So anyways about I don't know.
(10:12):
Three or four weeks go by and Ireached out to this gentleman
who I knew was in Florida and Iwas heading to a conference in
Orlando Rod Cleave, have youever heard of Rod?
Speaker 3 (10:22):
Absolutely.
Speaker 4 (10:23):
Okay.
So heading to one of his bootcamps, and I reached out to this
particular gentleman and I said, hey.
I said, are you by chance goingto Rod's event?
He's like where is it?
When is it?
He's like I'll be there.
And I'm like, okay, well, youknow, here's the link for
tickets.
He's like I'm not buying aticket.
I'm like, all right.
(10:49):
So his MO all the time was tojust hang out in the lobby
because that's where, likethat's where a lot of the magic
happens, right, I mean, he wassomeone who was, you know,
seasoned enough, didn't need toto learn kind of all the the
basics that Rod was teaching.
It was going to be more about,like, I need to connect with
people.
So I end up showing up there, Ibrought my husband along
because I wanted my husband tounderstand more of what I was
doing and as a result, you know,we ended up meeting this
(11:11):
gentleman.
He's like, hey, I'm at the bar,you know.
And we're like, okay, we'llcome find you.
We did, and we ended up havingdinner and started connecting.
Well, then he made anintroduction to two other
gentlemen and the three of themactually were thinking about
like joining forces, and so hemade the introduction to me, to
(11:32):
these, to these other gentlemen,and they're like you know, we
could really use somebody on ourteam that could help with
marketing and investor relationsand so forth.
And I'm like I'm your girl, youknow, I'm raising my hand, like
I can do this, can do this, andnot knowing like really much of
anything.
Everything I've learned wasthrough Google, right, I'm like
Googling different things as Iwas going along.
(11:53):
What I could do was build awebsite, because I had owned and
operated a website that youknow was we sold women's golf
apparel and accessories.
So I understood everythingabout building a website, seo
and whatnot.
So, um, you know, we first, youknow, needed a name, a logo, a
website and so forth.
So I handled all of that.
(12:15):
Uh, then came time for thepitch deck.
I'm like pitch deck, like whatdo you mean?
Like what is that?
Like I have to create a pitchdeck.
Are you kidding me?
So I ended up.
There was a deal that we weredoing as a team, in conjunction
with a few other individuals,and someone had already done the
(12:36):
pitch deck.
But my friend that I initiallyconnected with he was like I'm
really not fond of the way itlooks.
Can you like, refine it.
I'm like sure so I did andeverybody loved it.
So that was great.
I was like, okay, I'm on theright track here.
But then we got our firststudent housing property and, by
the way, we did close on thatdeal that I refined the pitch
deck for.
But then we got our firststudent housing property under
(12:58):
contract, and the reason why wewere going after student housing
is because, initially, like,our team was well, I thought it
was four people but then I foundout that there were other
people that had been invited tothe team and I did not know this
.
And one gentleman in particularcame from a student housing
background 17 plus years, withthe likes of Landmark Properties
(13:22):
, which is one of the largeststudent housing developers and
property management companies inthe country.
So he knew everything thatthere was about student housing
and I knew nothing.
Half of the team knew nothing,but it was an attractive asset
class, primarily becauseeverybody else was going after
multifamily, and so it's like,okay, this is different.
(13:44):
However, we had to do so mucheducating on student housing
because, you know, when peoplearen't familiar with it, they
need to understand it better andmore, and so the requirement in
terms of you know, like theknowledge that you have to
convey and why student housingmight be a better choice over,
(14:05):
you know, some other assetclasses.
That was a lot, but anyways, Ihad to do my first like official
pitch deck, and boy I mean, Ispent hours and hours and hours.
Well, you know, once I get thepitch deck complete, you know
the guys are like, hey, we needa portal for all the investors.
And I'm like what the heck isthat?
Like, oh my gosh, now I have toworry about a portal for all
(14:27):
the investors.
And I'm like what the heck isthat?
Like, oh my gosh, now I have toworry about a portal.
Like, oh my, you know.
So there was one group that wasreferred to us.
So I ended up, you know,learning this, this portal and
whatnot, and and started toreally like, like embrace.
You know what I was doing.
Of course, you know again, I'mGoogling everything.
I'm just kind of tripping myway through it.
(14:47):
But within, let's see, withinfive months after getting the
property under contract, weclosed on the deal and I mean it
was amazing, right, I meangetting paid an acquisition fee.
We had actually worked anorganization fee into the deal
which we got paid likereimbursed for a lot of our
expenses, for time spent on thedeal.
So it was, it was lovely, andshortly after that we ended up
(15:12):
with two more student housingproperties under contract and
there I was again I'm like, ok,here we go, we've got pitch
decks, but I'm set up now with aportal and I've got a framework
for the pitch deck.
Decks, but I'm set up now witha portal and I've got a
framework for the pitch deck.
So that was good and we justyou know, we just went to town,
started working on acquiringthese opportunities and it's
(15:34):
been history ever since, youknow, and, of course, throughout
all that just been introducedto a plethora of other
individuals, because you know,in a lot of ways, when you're
going after these largeracquisitions, you have some
downtime, right, like not everysingle waking moment is spent on
these deals, and so so, yeah, Ihad some downtime and just
started doing more networkingand ended up exposing myself to
(15:59):
some sports oriented typeopportunities that had to do
with, or that have to do with, Ishould say, name, image and
likeness, so that whole arena,especially in the college sports
, some boutique hotelopportunities in the Caribbean
as well as here in the UnitedStates and then recently
(16:19):
approached again to help with amultifamily fix and flip a three
unit that's here locally inCincinnati and we're going to
actually convert it to threecondos.
So so yeah, it's been, you know,just an interesting journey and
and I think I know you guyslike to talk a lot and speak to
(16:40):
a lot of you know people who aremaybe doing W-2s and are like,
oh my gosh, do I take the leapor not?
And I mean, I feel like I'm atestament to someone that didn't
understand half of what wasgoing on but figured it out
along the way.
And that's really so much thestory of an entrepreneur you
figure it out as you go.
Speaker 2 (17:06):
Oh my gosh.
No Beaceless Mic drop moment.
I am notorious for doing this.
Anybody that's listened to this, pause it, rewind, play this
whole thing back, because Bethjust hit the nail right on the
head.
This is a story of somebodythat's just like hey, I'm open
to it, let's figure this out,I'm in All right.
(17:28):
Yeah, you need somebody that.
I got it.
Raise hand.
Yes, front and center, alwayswilling to take a risk, always
willing to take a chance, alwayswilling to try to give back and
create win-win situations.
Beth, hats off to you on all thesuccess that you've just talked
about.
Coming from a situation in aworld where it was just you and
your husband woke up one nightand he's just like hey, this is
(17:48):
what we're going to do.
Fix and flips took the team,split the team.
Now, all of a sudden, you'redoing multi-million dollar deals
and you're crushing it in alldifferent facets.
So hats off to you.
So one of my questions, movinginto a few different things, and
you can take this in whicheverdirection that you would like
and maybe you want to start fromhaving the team when you guys
had to figure out how to trainthe team to understand, indoor
(18:10):
and outdoor, from fix and flipsto what it looks like now and
trying to keep the team togetherfrom different asset classes on
the syndication side.
But talk a little bit moreabout some of the struggles and
trials and tribulations.
You went into quite a fewthings on, you know, pitch decks
what the heck is a pitch deck?
What the heck is an investorportal what the heck is.
So give us more of a deep diveand how you were able to try to
figure this out, aside from justgoogling through life yeah sure
(18:34):
.
Speaker 4 (18:34):
So, um, I'll start with the fix and flips.
And you know, because, um, youknow we're already general
contractors, right?
So we thought that everybodydoes business how we do it, and
that's not the case.
So the horror stories of othercontractors and how they operate
(18:54):
, sometimes like we got to seethat firsthand, so the horror
stories that come along withthat, you know we have, we
outsource, you know, anythingrelated to plumbing and electric
and so forth, and there arecertain things that if our guys,
you know, are too busy, youknow we need to hire, you know,
(19:17):
other people to come in and dothe work.
And so in this one particularinstance, there was someone that
we looked at as a friend, whowas also a contractor, and he
was interested in gettinginvolved in what we were doing.
And so we said, ok, hey, we'vegot a couple of projects we're
(19:37):
going to need some assistance onand we'd love for you to be our
partner, so to speak.
Now, we had a private moneypartner on the deal, but he was
going to be our partner, so tospeak.
Now, we had a private moneypartner on the deal, but he was
going to be our partner from theconstruction standpoint, so I
would handle everything that'srelated to layout design work.
You know, picking out tiles,paint colors.
(19:57):
You know you name it.
That was, that was my job.
Everybody knew that was my joband nobody could tell me any
different.
And so so this particularcontractor, we, you know, really
trusted him.
To be honest with you, however,we didn't know exactly the load
of work that he already hadlined up, and you know he really
(20:21):
wanted to be in this space, buthe had other things that he was
doing Right.
So he started putting ourprojects.
You find out people's truecolors.
(20:46):
So this gentleman startedsending nasty text messages,
nasty voicemails and makingthreats to myself and, more so,
my husband, and then, ultimately, somewhere close to Christmas,
because this all transpired, wefired him at the end of November
(21:09):
and then it was throughDecember.
We started receiving all ofthis.
Close to Christmas, he sends apicture of a rifle scope to my
husband and said look what I'mgetting for Christmas.
And it was at that moment.
We were like, we were freakedout.
We were like, okay, this guy'scoming after us.
He knows where we live becausehe's been to our house before to
(21:30):
pick up like checks and soforth.
My husband and I, we work out ofour home, and so we were
panicked and we immediatelycalled our lawyer and said hey,
what do we need to do?
And uh, sure enough, you know,it was okay, it's time to file a
restraining order against him,uh, which we did, um, and of
(21:51):
course, because we filed therestraining order, he opted then
to file a lien against theproperty, even though this
gentleman, right, had completedlike not even half of the, but
made a claim that he completed90% of the work.
And I'm like, 90% of the work.
Are you kidding me?
(22:12):
We don't have flooring down, wedon't have carpeting, we don't
have tile anywhere, we don'thave cabinets that have been
installed, none of that.
And he's making all theseclaims.
I mean, it was ridiculous, rightof that.
And he's making all theseclaims?
I mean it was, it wasridiculous, right, um.
But anyways, there there had tobe some, of course,
negotiations in order to get theliens off the property, because
once we got them ready for sale, but we did end up getting, you
(22:35):
know, a five-year um, um, um,oh gosh, it's, it's escaping me
now.
Speaker 2 (22:42):
Um, uh, the five um help me, uh restraining order
yes, I don't know why it waslike escaping my mind.
Speaker 4 (22:51):
So five years, oh goodness.
So which you know.
That, of course, eased our,eased our minds allowed us to go
to work and do what we neededto do, but, um, but that was a
mess, right.
So learned some hard lessonsthat you know it's.
It's so important to be vettingthe contractors to see their
work, see what they've donepreviously, you know, to get a
(23:13):
schedule from them, a timeline.
Don't ever give them money whenthey don't.
You know they haven't performed, you know the work and so forth
.
So all the all the challengesthat come along with flipping,
so all the challenges that comealong with flipping, I mean we
experienced some of the thingsthat we had heard about, but
just didn't think like, oh no,contractors, people are going to
operate as we do.
I mean we show up when we saywe're going to show up.
(23:35):
My husband is so communicative.
I mean our customers love usbecause of that and we're not
pulling the shenanigans of ohhey, we're going to be there at
nine and then never show up.
You know, that's just not whowe are.
So so that was a challenge.
And then, I think, pivotinginto the commercial space,
raising capital.
Speaker 2 (23:54):
Let me interrupt you, but before we go into the
commercial space.
I am super excited to hearabout the commercial, but I must
say, holy shit.
So typically, when we ask thesetypes of questions and hear
about trials and tribulations,we'll get barriers of entry or
folks that are just like, hey,it was tough, but we were just
able to push through andpersevere.
All the fun.
(24:14):
But, holy fucking shit, a scopesent and all this shit through
the holidays.
Oh my gosh, I was not expectingthis story, but I appreciate
you getting so vulnerable andbeing able to talk to us, but
talk about willing to be able tosay Fuck it, we're just going
to keep moving forward, we'regoing to figure this shit out.
God, if there was ever a realreason for me to be able to Like
(24:34):
, hey, no, forget all this, I'mgetting nervous.
But you guys are like no, no,no, no, we're going to figure
this stuff out.
So hats off to you.
So again, I want to get off mysoapbox.
Keep going.
You guys are fucking amazing.
Speaker 4 (24:47):
Well, thank you for that.
You know, I don't know.
You know, my husband and I havebeen through a lot, right, and
there's not much that has everdeterred us from From moving
forward.
I think it's just, it's in our,maybe it's in our DNA, I have
no idea.
Maybe it's just what we bothsaw growing up.
I mean, our fathers werehardworking and we understood,
(25:10):
you know, that this is just whatyou do and you keep going, no
matter what.
But I don't know, probably justeven a lack of fear and just you
know, always wanting to givewhatever you try like your best
and to keep going and at leastget to a point where you know
(25:31):
you're not abandoning a projectright, follow through and finish
it.
I think that's that's thebiggest thing is to finish.
Interestingly enough, I I justdid a challenge not too long ago
, and it was, it was inconjunction with the Lenten
season and it was 40 days long,and what I noticed is that the
(25:53):
number of people that startedthe challenge, which was well
over 3000, by the time 40 days,you know came it was under like
800, who had actually, likefinished the challenge.
And I think that's, you know,kind of a testament to just who
you are, what your makeup is andwhy, like, why anybody should
(26:16):
just finish what they're doing.
Finish and keep going andpersevere through, because it's
at the end when you look backand you say, oh, I did that,
like, and I made it happen andwe got through it and it wasn't
as bad as I thought it was goingto be.
You know all the things that youin your head kind of work
yourself up and kind of thinkabout like, oh, this is terrible
what I'm going through.
(26:37):
Or you know, the contractordidn't show up.
You know, for three days in arow, what are we going to do?
You know, for three days in arow, what are we going to do?
When you look back on it,you're going to be like, oh okay
, that was so much easier, Ilearned some lessons and it's
all good.
So I don't know.
Speaker 3 (26:58):
That's just my thought.
I love that.
I think it hardens you, right,because you go through all these
experiences and then, insteadof when you're green, you kind
of go like, oh my gosh, whatabout this, what about this?
You're freaking out, you'renervous, you're anxious, you
can't sleep, whatever it is,after you do a couple of deals,
whether they're small, big inbetween, whatever, you're just
like whatever, like I'll figureit out.
And it's not like ignorance,it's just confidence of like
there is no other option.
I'm just going to figure it out.
I figured out this crazy stuffbefore.
(27:19):
I figured out this weirdlending stuff.
Like I'll figure it outwhatever, it's fine, you know.
And I think those experiencescan only come with time and,
just like you said you, you gotowards that stuff.
Speaker 4 (27:32):
Yep, absolutely, absolutely.
So as far as the commercialside of things, I you know
raising capital, I think, hasbeen one of the more interesting
journeys that I've been on,talking to people about money,
asking for money.
Speaker 2 (27:52):
Please take us on this roller coaster.
We have had so manyconversations about this.
Fill us in, bring us into your.
This is going to oh, I'm soexcited.
Speaker 4 (28:01):
Well, so you know, what's interesting is, when we
flipped these houses, we had twoprivate money partners, both of
which and I shared with youabout the five day bus tour out
in California.
We met one there.
He happened to be sittingliterally right in front of us.
He turned around, we startedtalking, lo and behold, he's
(28:24):
from northern Kentucky, we'refrom Cincinnati, so we're like
neighbors practically.
He's like I'm a pilot, I havemoney that I want to put to work
.
I just need someone to watchover the projects and to do the
projects for us.
And we're like, wow, this justlike fell into our lap, like it
was, it was magic, right.
So that was great.
(28:45):
And then we met another privatemoney partner through that same
organization, so it was great.
However, with capital raising,with these commercial deals, I
mean, it's a whole other.
It was a whole other ball game,right, and um, and the thought
of you know, talking to thesepeople taking their money, and
(29:05):
then you know you want to doright by them and make sure that
, hey, if they're putting moneyinto the bricks for three years,
five, know, we've got fiveother people on the team and
(29:28):
then myself, and sometimes we'vehad strategic partners who've
been raising for us as well.
But my role has really been,you know, as the investor is
signing on the dotted line, theystill might have questions.
You know they're still like not, you know they're like 99%,
sure, but they're like Beth, Ineed you to push me over the
(29:50):
edge.
And so I've always felt likeit's a heavy burden on just to
kind of keep up after themwithout feeling like I'm being
pushy or obnoxious about it.
(30:12):
But just hey, gentle, reminder,and you know what can I do to
expedite this?
How can I make this easier foryou?
Um, but we've had, um, you know, our first raise was, uh, about
a five and a half milliondollar raise, and we had an
equity group come in so theytook a portion of it and then we
had to raise the remainder, sothat wasn't as bad.
(30:33):
It was the next two that werealmost happening simultaneously,
in which we had like an eightmillion dollar raise and a nine
million dollar raise, and it waslike, oh my goodness, like
where, where is all this goingto come from?
Right, and it's been one ofthose things that, for me, like
money has been.
You know, I've had a few moneyblocks and so talking to people
(30:55):
about money and feelingconfident about what it is that
I'm talking about.
And, if you recall, I'm thegirl that could not underwrite
and, you know, floundered overthe questions and so forth.
So I would always, you know, beI would always talk more high
level and then bring my partners, you know, into to help you
(31:16):
know, with like the more thedeal, specifics and so forth.
But yeah, I mean it was wild.
I mean sometimes right down tothe very end, like you're
looking to close on a Thursdayand we still need, you know,
500,000,.
You know, and it's Tuesday andeveryone is scrambling to to
find somebody and to do this andto do that.
(31:36):
And you know even askingsometimes hey, you know, lender,
can we close with you knowbeing a couple hundred, couple
hundred short and we'll, youknow, fund afterwards, which you
know there's a lot ofsyndicators that have done that,
but it's very nerve wrackingand then to just perform okay.
So with the fix and flips, youcan actually see the progress.
(32:00):
Right, you see the progress,you see it with you know the,
the tile being laid or thecarpet going down or the
cabinets being installed, andyou know the granite countertops
, quartzite, whatever, the paintgoing on the walls and the for
sale sign up, but with, you know, a syndication.
You know you're, first of all,you've got, you know, a runway
(32:22):
of usually like six to eightmonths.
You're taking over the property, you're ensuring that you know
all the systems are in placethat you want to have in place.
And then these investors, youknow they're looking like
where's my distribution?
When is it coming?
Are we still on track for thosesort of things?
And we've all heard and we knowthat you know, distributions
haven't, you know, alwayshappened.
(32:43):
You know, as they've beenpromised and there's been, over
the course of the last couple ofyears, some pausing of
distributions and whatnot.
So it's you know, stayingaccountable to those investors
for three to five years is a lotmore nerve-wracking, in my
opinion, than stayingaccountable to a private money
partner for six months.
So I just feel like it's anongoing rollercoaster ride that
(33:06):
I have not gotten off of.
I'll be happy when we sell theproperties to be honest with you
.
Then I'm like we're done, Idon't have to worry about it
anymore, I can sleep at night.
Speaker 2 (33:16):
Oh my gosh, oh my gosh.
I'm loving this so much.
So please, to dive in just alittle bit deeper, especially
for some of the most recentdeals and then some of the older
deals that you've got startedwith, were you focusing more
like 506Bs where they seize?
That's part one, then.
Part two to this is over theyears, especially through COVID
and now that the economy nowwe'll use those terms has your
(33:39):
strategy changed in terms ofbeing able to connect with
investors what it looks likeafter you get the deal under
agreement to communication, towhat it looks like on the
disposition, especially from aninvestor relations standpoint?
How has that shifted over theyears?
Speaker 4 (33:55):
Yeah, so let's see All but one deal.
They've all been 506Cs, so ithas been helpful from a
marketing perspective.
You can put it out there in theuniverse and people can contact
you and so forth, and I've hadleads through LinkedIn,
instagram, facebook and so forth, so that's been beneficial.
(34:19):
We also did some unique events.
We hosted investor events onluxury yachts in Miami Florida,
tampa Florida, to entertainpotential investors and just to
kind of like hey, this is who weare, get to know us as a team.
So that was a lot of fun.
(34:39):
As far as you know, investors'strategies now, especially
through COVID, you know, rightaround 2021, 2022, it was very
easy to raise capital.
Capital was flowing.
Investors wanted in on thesedeals.
There were some greatopportunities with awesome
returns and that's where you sawyou know just a lot of
(34:59):
investors, especially into themultifamily space.
Now you know you've seen moreof a pivot.
The multi-family space Now youknow you've seen more of a pivot
.
You know things like RV parksand mobile home parks and car
washes and so forth, that flexspace.
Those are opportunities thatinvestors are looking to
diversify in.
I've also noticed that investorsdon't always want to be in for,
(35:23):
you know, five years I waspresented an opportunity that
someone had it was going to be aseven year hold and I'm like I
can't take this to any of myinvestors.
I said they don't, they don'twant to be in something for
seven years.
That's entirely too long.
People want to be moving theirmoney more, and so that that's
been actually one pivot in whichI have teamed up with a couple
(35:49):
of individuals and we've beendoing more with private money
lending where we're going to bein for, you know, three to five
years.
So maybe you put 50,000 intothat and then you take 50,000
(36:12):
and I'm just assuming thatsomeone who maybe has a hundred
thousand, you know maybe youtake 50,000 and you put it into
some private money deals,private money lending, where
you're in for four to six monthsearning a monthly interest
return and in you're moving yourmoney that way like maybe three
times a year, and so you'regetting that cash flow right.
(36:33):
But you're also getting thebenefit of the appreciation, the
depreciation and so forth thatcome along with the syndication.
And you know I pitched that toseveral investors and they're
like I really like that idea andI'm like you know, I don't want
to.
Just, you know, for me, for me.
An investor, you know, issomeone that if I'm going to
(36:53):
share something with them, Iwant to make sure that I'm doing
right by them, not necessarilylike my deal per se, like if my
deal isn't for them, that'sgreat, but if they want to put
money somewhere, I want to helpthem to put it someplace that
they're going to feelcomfortable with, especially if
we, you know, developed arelationship and they trust me
(37:13):
and whatnot.
So so that's how, you know,I've been trying to help
investors more because I wantthem to win Right, because then
they're going to come back to meat some point and they're going
to say hey, beth, I really likewhat you showed me with, you
know, either the private moneydeal or the syndication or
whatnot, and and I'm looking toinvest more.
And I've had investors thathave reached out and said you
(37:34):
know, I like this and I want todo more.
How can you help me?
Ok, you know.
So.
So that's that's kind of whereI'm at with my investors right
now and how I'm approaching them.
I love that Go ahead.
Speaker 2 (37:48):
Jinx yeah.
Speaker 3 (37:52):
I was going to say I think it's an awesome approach
and I just want to dial back alittle bit to what you said
about kind of the change inmarket and how sentiment shifted
.
A lot of the guys I talked to,a lot of the bigger players that
invest themselves in bigportfolios, are all kind of
selling off a lot of their stuff, canceling excess things and
coming back to their war chestbasically, and they're just kind
of holding a lot of reservesjust because of where the
(38:13):
economy's at right now.
And you know, depending on whenthis episode releases, it could
be a different situation, butyou know, it's just a different
time.
And so I like how you'reapproaching this in a new
perspective, a different way and, you know, focusing on
delivering value to investorsand making sure they're taken
care of, because ultimatelythat's a business we're in
making sure investors are happy.
Speaker 4 (38:31):
Absolutely, absolutely.
Speaker 2 (38:34):
I love this a thousand percent.
I echo exactly what Cole wassaying.
With the sentiments andinvestors they're going to
invest with who they know, likeand trust, the deal is cool.
That's awesome.
The numbers, as long as theymake sense, that's fine.
But that is not number one.
Number one is they got to makesure that they have that
relationship with the operators.
They got to make sure that theyare going to know, like and
trust the person that they arehanding over 50, 100, $250,000
(38:54):
to to say okay, I'm instillingmy trust inside of you and you
believe in this deal, youbelieve in the team.
I love the fact that you'rewilling to go back to investors
and say, hey, the economy haschanged, we're going to change.
Here's a pivot option.
If you're interested, this iswhat we can do.
If you want to play with thisoption, let's go ahead, let's
move it.
We're going to make this happen.
So hats off to you for doingthat.
That is creative.
(39:15):
That's thinking outside of thebox.
What are things looking likefor you now?
What are your next one to threeyear goals?
Are you thinking of continuing?
Speaker 4 (39:32):
to diversify.
Where are we at?
What are we thinking?
Bring us into your world, yeah,sure, so again, as a result of
real estate, some things haveshifted for me in terms of
opportunities and whatnot.
So building up with my twopartners our private money
lending, transactional fundingbusinesses is one goal, because
(39:52):
I think that's going to be therefor a while and I think it's
sustainable.
Number two is more development,and development, just really I'm
attracted to it.
I always have been.
There's a couple of developmentopportunities here locally that
I am helping to push forwardand really, I mean, I, you know,
(40:16):
kind of got involved as aresult of someone who knew me
and they knew I was in the realestate space and I just started
making introductions.
I mean, my husband and I we'vebeen around Cincinnati for a
while and just with you know hisknowledge and, um and uh, the
people that he knows, um, and,interestingly enough, even when
I owned my fitness studio, Iended up meeting a lot of
(40:37):
connections that I'm still, um,you know, kind of uh reaching
out to right now for some of thethings that are going on.
But development is definitelynumber two.
And then working in the NILspace, and that is not real
estate related.
Well, actually, now that Ithink about it, there's four,
(40:58):
but working in the NIL space,and number four is working in
the cannabis space.
Speaker 3 (41:08):
And number four is working in the cannabis space.
Speaker 4 (41:11):
So interesting, yeah, so, and these are again.
These are just like, like I, Igot introduced.
How did I?
Anyways, I ended up gettingintroduced to this gal in
Arizona and she was puttingtogether something, for it was a
nonprofit putting together forNIL players.
You know, to just she, her goalis to help the NIL players open
(41:35):
a thousand businesses, socreate a thousand businesses,
right.
And then through her, I ended upmeeting this other gentleman
and this gentleman like has thiswhole, like just I mean, he put
together this amazing um pitchdeck of like hey, here's what I
want to do, um, with collegeathletes.
And I was like, like, why, whyaren't you doing this?
(41:58):
He goes, no one will support me, nobody understands what I want
to do.
And I said, well, I see thevision.
Like, like, how can I help you?
And he's like, well, here'swhat I need.
So I started pulling some of mypeople together, some of my
resources, and so we're helpinghim to kind of grow this, this
opportunity.
A lot has to do with collegegame tailgating and then also
(42:19):
elevating the players who arepart of NIL and so forth.
So it's long, it's complicated,but then through him, I got
introduced to some players inthe cannabis space and I'm like,
wow, okay, this is interesting.
I mean, I know a lot of peopleuse it for medicinal purposes
and so forth, and of course it'sbecoming more legalized and
(42:42):
whatnot.
But it also has real estate,because if you are buying, like
a cannabis grow, you're buyingthe land and so forth.
So I'm like, okay, it is a realestate play, but it's cannabis
as well too.
So, yeah, so it's just beeninteresting.
I'm just along for the ride andseeing where it takes me, and
(43:02):
so every week, one of the thingsthat I continually tell myself
is I'm open to financial flowand opportunities and whatever
that means.
Whatever comes into my world,I'm going to look at it, I'll
evaluate it.
If I think I can add value andhelp, then I will.
But if it's something whereit's, for whatever reason, I
(43:24):
can't, then you know I move onfrom it.
Speaker 2 (43:30):
I love this so much, and Cole and I we joke about
this all the time.
When we both got into realestate years ago, we each
thought in our own ways that itwas a me, me, me, I, I kind of
situation, and we both, for manydifferent reasons, failed
miserably at a lot of thingsthat we were trying to
accomplish, and the big piecethat we're missing is real
estate and entrepreneurship.
(43:51):
It's a team sport, it'scollaborative Collaboration over
competition.
Any day of the week andliterally it was you and your
husband that started out, hadthis idea at two o'clock in the
morning, decided to watch aninfomercial and then just one of
those kind of connect the dotsthings, and now your world's
opened up and you've diversifiedyour own personal portfolio and
you are helping others alongthe way.
This is freaking amazing, but Idigress.
(44:13):
Enough about me and I'm aboutthat.
Cole, you think she's ready forthe surprise I think she's
definitely ready yeah, we got asurprise for you all right,
here's how.
Speaker 3 (44:24):
Here's how it goes.
All right, so we're going toask you six questions.
We call them Super Six and weusually rename it every episode.
So we're going to ask the samequestions that we ask every
single guest and you can answersuccinctly.
You can answer at length,whatever you want to do.
Nate and I do our best to keepquiet.
We always fail.
We usually get excited aboutyour answer and interject, but
we're going to try our best.
(44:44):
So here we go.
Ready, nate.
All right, beth, what separatestop?
Speaker 4 (44:56):
performing entrepreneurs or investors from
the rest of the crowd.
Resilience I just think to beresilient every day.
Wake up, you just keep going atit.
It doesn't matter if the daybefore sucked, if, if everything
went wrong.
Um, if you can get up and justsay, hey, today's a new day, I'm
going to keep going after it.
(45:16):
Um, I would say that's to me,that's the number one trait.
Speaker 2 (45:22):
Love it.
What is a daily habit that'scontributed to your success?
Speaker 4 (45:36):
Ooh, scripture.
So reading scripture has reallyhelped me, and if you're a
spiritual individual or not, Ithink just having some sort of
spiritual it could be meditation, it could be yoga, whatever but
for me it's just really on adaily basis diving into
something that is helping to setmy mind in the right direction
and that is something that,without fail.
(45:57):
I have this like streak, Ithink I'm up to 170 some days
straight and I just feel I feelthe difference.
I see the difference, at whichit's important to see the
difference, but I think feelingthe difference too is is what
has really just been lifechanging for me.
Speaker 3 (46:18):
Awesome.
What is a piece of advice thatyou'd give to yourself if you're
starting again?
Speaker 4 (46:25):
Oh, if I was starting again and I had to give it to.
Hmm, oh, that's a tough one,that's a tough one.
I mean, I know I've mademistakes for sure.
Speaker 3 (46:49):
While you're thinking , I'll give you a couple ones
that we frown upon, which is Iwish I would have started when I
was born.
You know, a little difficult.
Um, I wish I would have boughtmore as a common one, which is
great, but so do we all, um, butyeah, up to you I mean also, I
wish I over to bought Bitcoin.
Speaker 2 (47:05):
Don't use that one.
Speaker 4 (47:07):
Oh, no, no, no, no, no, no, no.
I think I wish that I wouldhave understood how money worked
at a much younger age.
So more financial literacy whenI was younger, more financial
literacy when I was younger,that to me, you know, it was one
of those things where I alwaysthought, like I can go earn the
(47:31):
money like I can go make it, soif I spend it I can go, I can go
make it.
But to understand that, hey,like taking a portion of it,
setting it aside, letting itcompound and doing its magic,
you know, over time.
And I think my dad tried toinstill it in his five kids.
Maybe some paid attention.
I clearly did not pay enoughattention.
(47:54):
But I think just understandingmoney more would be one thing I
would do differently.
Speaker 2 (48:03):
Cole.
This is the part where I fail,sir, I'm sorry that answer was
gold.
I love it so much.
I go back and forth with myfamily, friends, close circle,
and we just talk about like theeducation system and how.
No one ever talks aboutbalancing a checkbook.
No one ever talks about whatthe value of money really looks
like.
No one talks about what it is,once you turn 18 to be able to
(48:25):
say, okay, now you've got a job,what are you going to do with
your paycheck?
It's not talked about.
So the fact that you're like,yeah, I will go back and I will
try to teach my younger selfthis at an earlier age, that way
you know, just to be able tosay what happens with the
outcome or change you know whatmay become, is freaking amazing.
I love that a thousand percent.
Okay, off my soapbox again.
Next question what is yourfavorite business book?
Speaker 4 (48:49):
My favorite business book.
Oh goodness, gracious Gosh, Ihave so many of them.
I mean, I try and read books,you know, and usually it's audio
, like at the gym and so forth,that I'm always listening to.
Usually it's audio like at thegym and so forth that I'm always
listening to.
Hmm, Can I look on my myaudible really quick, cause I
(49:16):
know I have a few on there thatI just and just for you.
Speaker 2 (49:22):
what we'll do is we can put a spin on it If you
can't choose a favorite becauseyou like them all equally.
Speaker 4 (49:36):
That's fine.
But if you had to give arecommendation or referral, what
book would you tell others thatthey should look into?
Necessarily business orientedbut Relentless, by Tim Grover
it's one of the books I really,really enjoy Just talks a lot
about just that mindset.
He used to be the mindset coachfor Michael Jordan, kobe Bryant
(50:04):
it's probably why I, like youknow, some of it.
Those are, you know, two of myfavorite basketball players
anyways.
But I think just you know youcan learn so much from an
athlete in terms of, you know,resilience and being relentless
and so forth.
And to me that's, you know,part of being an entrepreneur,
right, I mean you know it's justto me, that's you know part of
(50:26):
being an entrepreneur, right?
I mean you know it's justanother R word relentless,
resilience, all of that you know.
So, so that would be justsomething that, if you're
looking for just something youknow, solid mindset wise, I mean
you know I could say all theusual, like you know, think and
Grow Rich and and RobertKiyosaki's book and whatnot.
But to me, you know, if you'regoing to be successful, I mean
it's all up in here, you knowit's that you can learn
(50:49):
everything else, but whateveryou do up here is going to be is
where the magic is.
Speaker 1 (50:55):
Love it.
Speaker 3 (50:56):
What is your favorite part of owning your business?
Speaker 4 (51:12):
favorite part of owning my business is I get to
do and say when and where andwhy and how much and all of that
good stuff.
I learned early on that I couldnot take orders from someone
else and I was like no way, no,how am I ever going to be in the
corporate world?
And I came from working at ahotel it was a boutique hotel
where the general manager gaveme full reign, full control, to
(51:35):
do whatever it is that I wantedto do, to run the catering
department, and then made mesort of the unspoken nighttime
manager, since I was there allthe time.
And then I went to work forHyatt Hotels and I had to punch
a clock and I had to wear auniform and I had to do all the
things and I was like, oh mygosh, I lasted two months there
and I was gone and I was likenever again and I need to forge
(51:58):
my own path.
And so that is my favoritething about owning my own
business I can set my ownschedule.
Speaker 3 (52:04):
I mean if.
Speaker 4 (52:05):
I want to, you know, respond to emails or get back to
people at 6am and then go tothe gym.
I can do that, you know, versussome people who have to do the
alternative.
So it it works for me.
But I will also say, too, thatI'm a pretty disciplined
individual in terms of like Iwant to accomplish certain
things during the course of theday.
So I'm not going to just, youknow, oh, just because it's, you
(52:28):
know, 70 degrees outside, I'mgoing to go play golf.
No, I need to get certainthings done and then I can go
play golf if I want to.
Speaker 2 (52:34):
So I love it, I love it, I love it.
So and you can take this nextquestion in any direction,
because you've got a lot of coolthings that are happening but
what is something new thatyou've implemented that's helped
drive your success in yourbusiness?
Speaker 4 (52:50):
New that I've implemented that has helped
drive success in my business.
Um, you know, blocking on mycalendar has been really helpful
.
So if I need to um, you knowspecifically earmark time, uh,
to go on LinkedIn to respond,you know specifically earmark
time to go on LinkedIn torespond to messages, then it's
blocked on the calendar andsticking to that.
(53:11):
So if someone says, hey, can wemeet at such and such a time,
and I've already got it blockedoff, I can do one of two things.
Right, I can either say no tothat individual because and give
them an alternative time, butif they're struggling with
anything alternative, I can sayyou know what I can do that time
.
But what I'll do is then takethat time that I blocked for
(53:34):
again.
I'll just use LinkedIn as anexample.
I'll move it to a differentspot that's completely free so
that I at least make sure thatI'm still getting in that time.
So, blocking off the time to saylike, hey, this is your mark
for this and this is your markfor that.
And and saying no more.
I mean I have said no a lotmore to people thinking that my
(53:56):
time is just like available whenother and I'm like no, like
this is when I can do it and andand, just you know kind of
creating those boundaries aroundaround how my day is shaped.
So so, yeah, the time blockingit's been good for me, it's been
helpful.
Speaker 3 (54:14):
That is awesome.
This has been so good.
I love running through thisinterview and it's really cool
hearing your entire story.
And just to recap some of thisstuff we talked about in 2018,
you got started starting withyour construction company, which
you already had, and doingthese flips or deciding you want
to go into these flips andending up in these events, and
then you started going intothese bigger things and so you
(54:37):
ended up going into multis andstudent housing based on these
connections that you made.
And you made these connectionsbecause you were relentless in
these people.
You focused on them.
You kept putting your hand up,like Nate mentioned, like you
said and said hey, pick me, pickme, pick me.
(54:58):
And then you learned it.
You get in, you go okay, what'sa pitch deck, let's figure it
out.
Okay, how do I get this portalset up?
Great, let's figure it out.
And then all start masteringyour craft.
So it's so cool to hear of yourjourney from not having any of
this knowledge or experience tohaving this stuff on dial and
just being able to go for it.
And then, of course, yourstories with your crazy
contractors and these monsterraces that you guys worked
(55:19):
through, which is fantastic.
So I have two final questionsfor you.
One, any final advice.
And two, where can people findyou and get in contact with you?
Speaker 4 (55:31):
certainly okay.
Um, well, I'll do the easy onefirst, um, and that is you can
find me, beth, atinvestingwithbethcom.
Um, that is my email address.
Investingwithbethcom is mywebsite.
You can check me out there.
And then phone number foranybody who wants to reach out
(55:52):
via text.
Just reference this podcast,that this is where you found me
and that's 513-470-1078.
I find that there's some peoplethat prefer text, some people
that prefer email.
I don't mind giving out myphone number.
So, as far as piece of advice,you know, I mean, really, this
(56:18):
is as we've talked about.
It's a relationship business,right?
The more hands you shake, themore money you make.
And I would say that you knowyou just have to continue to
connect with people.
If it's going to events, ifit's going to, you know there's
events all over the UnitedStates, right, all over the
country, and you can paythousands and thousands of
(56:40):
dollars.
You don't need to start thatway.
You can hop on meetupcom andyou can join events.
You know virtually you can goto your local RIA, you can.
You know there's also othertype meetup events and
Eventbrite and so forth.
But for me it's really aboutrelationships building,
connecting, joining communities.
(57:00):
Start with the free communitiesfirst, there's plenty of free
communities out there onFacebook and so forth.
You know, I could give thewhole like don't fear, you know,
don't have the fear, don't youknow, whatever, and so forth.
But you know, really it's juststart, like start somewhere, and
even if it's you start small,you know it's baby steps every
(57:20):
single day, the more you canbuild.
I mean, I, I'm looking, I'mlooking at you know a what since
2018.
And then I think, commerciallysplit 2021, I'm looking at like
a four-year journey that youknow, I mean it, it it's, it's
felt like the longest journey ofmy life.
I feel like I'm on a neverending rollercoaster ride, right
.
But you know, I look back andI'm like, wow, like look at how
(57:41):
far I've come just from startingto make Facebook connections.
You know, I was told to just goon Facebook and start talking
to people.
The more you talk to people,the more you're going to, you
know, gain golden nuggets.
You're going to get referrals.
You're going to get somebodythat says, hey, you know, maybe
you can help me with this.
You know, you just never knowand you might be able to bring
value to someone that you didn'teven know that you had.
(58:04):
That value.
It's just, you maybe have aconnection, and so I would just
say, you know, just startbuilding those relationships,
keep building them every singleday and make it a goal, maybe
just to talk to you know Xnumber of people a week it
doesn't have to be on a dailybasis Could be like hey, I'm
going to talk to three peoplethis week and start building
(58:26):
from there.
Speaker 2 (58:30):
Beth, I love this and everybody out there you guys
know what I'm going to say.
I am notorious for this.
It is at this moment thatyou're going to pause this, stop
it, rewind, play this wholething all the way back.
So many nuggets were justdropped.
So much valuable information.
And the second thing that I'malso notorious for is saying
this quote here moving theneedle forward.
This entire episode has beenall about learning something new
(58:53):
, taking a chance, jumping offinto the deep end and say, hey,
pick me, pick me.
And it's just moving the needleforward.
A four-year stretch that, toBeth, felt like hey, this now
feels like a lifetime, butreally, in the grand scheme,
it's not that long.
Four years is not that long tobe able to build an entire
empire.
Beth, this has been amazinghaving you on.
(59:13):
I'm so glad that you're able totake the time.
Your time is precious.
You decided to come and spendit with us.
It means the world to us, sothank you from the bottom of our
hearts.
Speaker 4 (59:21):
Well, thank you for having me.
This has been, I mean, just atrue, true joy, an absolute
pleasure.
And the questions weren't thathard at the end.
I was expecting maybe likewhat's your favorite, what's
your favorite food?
I don't know, something likethat, but no, this has been
great, this has been awesome.
Speaker 2 (59:38):
Wow, oh, my goodness.
So the other piece to this isnot only did she give you all,
as listeners, homework to beable to say, hey, kpis, set some
goals, talk to three people aweek, but she also gave us some
homework to say, hey, y'all needto step your game up because
these questions are too easy.
You know what Challengeaccepted.
We are going to have you backbecause our house is your house.
Once all of these new endeavorsand all four of the facets that
(01:00:00):
you just talked about all starttaking off, reach out to us
because we want to be able tohear about your story some more,
because you're just gettingstarted.
So, if you are driving, gethome safe.
Thank you all so much fortuning into Forged in Fire.
We're looking forward to seeingy'all in the next episode.
Everybody, take care.
Peace, thanks, guys.
Speaker 3 (01:00:16):
Bye-bye.
Speaker 1 (01:00:20):
Thanks for tuning in to another episode of Forged in
Fire.
If you enjoyed today's raw,unfiltered stories, don't forget
to like, subscribe and leave usa review.
Your feedback helps us bringmore real world insights to
entrepreneurs like you.
Be sure to join us next timefor even more lessons, struggles
(01:00:43):
and breakthroughs on the roadto success.
Keep forging ahead.
Forget what you've heard.
Forged in Fire is where realentrepreneurs come to share the
untold truths of success thelate nights, the crushing
setbacks, the moments thatchange everything.
No fluff, just fire, ready tostep into the heat and unlock
(00:24):
what it really takes to build abusiness.
This is where legends are made.
Speaker 2 (00:35):
Welcome back, ladies and gentlemen, to another
exciting episode of Forced andFired.
I'm your co-host, nate Farmer.
Allow me to introduce mycounterpart, cole.
How we doing brother.
Speaker 3 (00:44):
Nate doing good man.
Always a sunny day over here.
What's going on in your world?
What's exciting.
Speaker 2 (00:50):
Sunny day.
It's like raining and like 30degrees outside over here, but
maybe you meant that like aslike a mentality thing, but like
outside is not very nice rightnow.
Speaker 3 (01:00):
We'll go.
Mentality Nothing's on fire.
Even though it is Everything'sfine, it's a good day, always a
good day.
Speaker 2 (01:05):
One of those woosah kind of things like glass half
full at all times.
Speaker 3 (01:08):
That's it Blindfolded .
It's all good, it's all good.
You need to get a puppy is whatyou need, nate.
Speaker 2 (01:14):
Like an emotional support animal.
Speaker 3 (01:16):
Yes, exactly.
Speaker 2 (01:17):
Oh, I love that.
Okay, I'm in, I'm in, I'm in.
So what's going on with you,man Fill?
Speaker 3 (01:21):
us in?
Not much, I mean.
Let me give you a quick update.
So I did get a poppy, which iswhat we're saying.
Depending on when you hear thisepisode, you may or may not
already know that.
But what else is exciting?
We're buying a flip, which iscool, so we should have that
under agreement by the end ofthe day, and other projects are
running smooth, so I have nocomplaints.
But look, enough about me,enough about us.
We have a really cool interviewhere, as always, and so I have
(01:45):
one single favor for everybodylistening before we get into
that, and that is please justleave us a review.
That's it.
It can be in the comments Ifyou want to go on the platform
Spotify, apple Podcasts,whatever it is and just leave us
a review.
That's what helps us find morepeople, that's what helps us
bring on more amazing guests,and so if you guys could do that
one thing for us, we'd reallyappreciate it.
But besides that, just sit back, relax, enjoy.
Speaker 2 (02:09):
Buckle up, it's going to be a hell of a ride.
I remember years ago when westarted all these things.
You used to say that afterevery episode.
It still resonates with me.
I love it, but I digress.
Today we have the honor, thepleasure and the privilege to
talk to Beth Underhill.
She is an amazing real estateinvestor, an amazing woman.
She's done a ton for theindustry, currently sitting at
(02:33):
over I believe it's 200 unitsthat have been syndicated as a
co-sponsor, over 400 beds whenit comes to student housing.
What hasn't she done?
But hold on, enough about allof this from me, because I'm
sure you all want to hear itfrom her.
Beth, come on stage.
How are we doing?
Speaker 4 (02:43):
Hello, hello, I am doing well today.
Thanks so much for having me.
Speaker 2 (02:48):
Our pleasure.
So please tell us a little bitabout yourself.
What got you here?
What brought you here?
Speaker 4 (02:53):
Yeah, I mean, that's a really great question and one
that every time I'm asked, Ifeel like my answer is just a
little bit different from thetime previously, right?
My answer is just a little bitdifferent from the time
previously, right?
Anyways, I got into real estate2018.
My husband and I thought thatwe could become the Chip and
Joanna Gaines of Cincinnati,ohio.
(03:15):
Right around that time, we hadbeen watching all of the usual
flipping shows on television andso forth and we thought, hey,
we can do that flipping shows ontelevision and so forth and we
thought, hey, we can do that.
Well, lo and behold, my husband, who struggles with his sleep,
wakes up in the middle of thenight, couldn't get back to
sleep, starts watching someinfomercial, signs us up for a
(03:37):
one-day wonder event, as I liketo call it, all about flipping
houses.
So we ended up going to thisevent, which led to another
event that was three days long,which led to a five-day event
out in San Diego, california, inwhich we did a bus tour and
from there we started flippinghouses.
Now, mind you, we had alreadyowned and operated a
(04:00):
construction company.
We build outdoor living spaces.
So we thought, hey, you know,we can, you know, divide our
crews, take our expertise ofwhat we do on the outside and do
some of that on the inside ofhouses.
However, once COVID hit,everyone wanted an outdoor space
.
They wanted a pool, they wanteda patio, they wanted a kitchen
(04:21):
outside and you name it,everything that they could, you
know, have on the inside, beoutside so they could be with
their family and friends.
Right, because you know youreally couldn't be inside unless
you were social distancing andwhatnot.
So my husband and I decided youknow what, it's time to pivot.
We can't do the fix and flipsanymore.
So I ended up kind of travelingdown the rabbit hole of
(04:41):
commercial real estate andthat's what really has gotten me
to where I am today, withmultifamily units, with student
housing units and then amultitude of other opportunities
that aren't even necessarilyreal estate related, but because
of real estate it's opened thedoors to so many other paths and
(05:03):
I'm just pretty excited aboutit.
Speaker 3 (05:06):
That is awesome and it's cool to hear kind of how
you got started and thepotential pivots and how you
follow the market.
So I want to dive into all thatstuff.
So one you kind of brieflymentioned that you were going
towards this construction stuffand then doing flips and then
you ended up pivoting to kind ofmultis.
So tell me more like why multis, why apartments, why student
housing, why the otheropportunities?
Speaker 4 (05:26):
Yeah, absolutely so.
I had an investor friend Well,he's a friend, but he was also
an investor still is, you know,friend, and so forth and he was
one of our private moneypartners for our fix and flips.
One day we were driving to Ican't recall if it was Home
(05:46):
Depot or Lowe's, but it was oneof the two and we passed an
apartment complex and he saidone day we're gonna own a
hundred unit apartment complex.
I looked at him and I'm likeyou're off your rocker, like
that's millions and millions ofdollars, like we're playing in
like 200, $300,000 space.
Right now there's no way thatthat's possible.
(06:08):
And he's like there's ways ofbuying them.
You know, trust me, and soforth.
And he had already had a fewrentals, but they were like
single family rentals, duplexesand so forth Nothing, nothing of
the scale that he was referringto.
So ironically, of course, youknow how our phones listen to us
All of a sudden, in my newsfeed, on my news app, I start seeing
(06:31):
these events for multifamilysyndication workshops and I
thought to myself okay, likethis is what Alan is his name,
this is what he's referring to.
So I sign us up for one.
And I tell him I'm like hey, Isigned us up to go attend one of
these events.
He's like great, when is it,where is it?
Let's do it.
So we attend this event andagain, it was very much similar
(06:53):
to the flipping workshop a oneday wonder that led to another
three day event that led to a$40,000 mastermind, $40,000
mastermind.
We did not pay $40,000, by theway, but that's what opened up
the door to this world that Ihad no idea about.
(07:13):
Like, oh okay, this is howpeople buy these multi-million
dollar apartment complexes andcommercial properties and so
forth.
And so one of the suggestionsat this particular event was
that you know, you get onFacebook and you start
networking with people, joinFacebook groups that are
involved in multifamilycommercial real estate the
(07:34):
things that you want to be doingand start connecting with
people.
So I immediately jumped intothat, began looking at
opportunities, startedunderwriting deals, you deals,
pulling things off of Crexie andLoopnut and so forth.
I happened to find thisparticular deal that was in St
Petersburg, florida, in an areathat my husband and I we
(07:57):
absolutely love.
Obviously, it's had a lot ofgrowth, but it's also been
affected by hurricanes andwhatnot.
Obviously, it's had a lot ofgrowth, but it's also been
affected by hurricanes andwhatnot.
So I started underwriting thisdeal and went to a lender who
was going to help me and she'slike you know, you're going to
need a sponsor.
And I'm like, yeah, I mean Ican't take this down myself.
So she introduced me to thisparticular gentleman who could
(08:17):
sponsor the deals and he and I,you know, we went through the
deal.
I mean I was so green, I mean Iwas, I was so green.
I I mean I literally got offthat call, was just wanted to
put my head in the sand, wascompletely embarrassed Like he's
asking me questions I didn'tknow the answers to and I
thought to myself, wow, can Ireally play in this space?
However, we kept in touch,which was good, and I saw that
(08:41):
he had made a post at one pointabout he's like I'm looking to
build a team and I need someoneto help me with investor
relations.
And I thought to myself, okay,now that is something I know I'm
good at.
I may not be able to underwrite.
Okay, I may not be able tonecessarily pick out the right
property and, of course, Iwasn't experienced enough to
(09:03):
qualify for acquiring a verylarge deal, but I know customer
service, because that has beenkind of the blood of everything
that I've ever done.
I mean, I've owned a fitnessstudio, I've had an Internet
based business, I had a cateringbusiness.
I was part of a hotel, thedirector of catering for a hotel
, and then my husband and I, ofcourse, still director of
(09:23):
catering for a hotel, and thenmy husband and I, of course,
still have our outdoor livingspace construction company.
Customer service is one ofthose things that you need if
you're in the service industryhospitality and so forth.
And so I reached out to him andwe had a conversation and I
started giving him like all ofmy ideas, like I think this is
what you could be doing forinvestors and so forth, things
(09:49):
to retain them, how to follow upand whatnot.
And he's like this is great,this is great, like let's stay
connected.
You know, I'm looking to builda team and I'd love to have you
on the team and I thought, okay,this might be an opportunity.
Of course, all along I'mthinking that I'm going to get
paid for something, but you'renot going to get paid, which was
, you know, like uh-huh, theworst realization of this whole
part.
Right, right.
So anyways about I don't know.
(10:12):
Three or four weeks go by and Ireached out to this gentleman
who I knew was in Florida and Iwas heading to a conference in
Orlando Rod Cleave, have youever heard of Rod?
Speaker 3 (10:22):
Absolutely.
Speaker 4 (10:23):
Okay.
So heading to one of his bootcamps, and I reached out to this
particular gentleman and I said, hey.
I said, are you by chance goingto Rod's event?
He's like where is it?
When is it?
He's like I'll be there.
And I'm like, okay, well, youknow, here's the link for
tickets.
He's like I'm not buying aticket.
I'm like, all right.
(10:49):
So his MO all the time was tojust hang out in the lobby
because that's where, likethat's where a lot of the magic
happens, right, I mean, he wassomeone who was, you know,
seasoned enough, didn't need toto learn kind of all the the
basics that Rod was teaching.
It was going to be more about,like, I need to connect with
people.
So I end up showing up there, Ibrought my husband along
because I wanted my husband tounderstand more of what I was
doing and as a result, you know,we ended up meeting this
(11:11):
gentleman.
He's like, hey, I'm at the bar,you know.
And we're like, okay, we'llcome find you.
We did, and we ended up havingdinner and started connecting.
Well, then he made anintroduction to two other
gentlemen and the three of themactually were thinking about
like joining forces, and so hemade the introduction to me, to
(11:32):
these, to these other gentlemen,and they're like you know, we
could really use somebody on ourteam that could help with
marketing and investor relationsand so forth.
And I'm like I'm your girl, youknow, I'm raising my hand, like
I can do this, can do this, andnot knowing like really much of
anything.
Everything I've learned wasthrough Google, right, I'm like
Googling different things as Iwas going along.
(11:53):
What I could do was build awebsite, because I had owned and
operated a website that youknow was we sold women's golf
apparel and accessories.
So I understood everythingabout building a website, seo
and whatnot.
So, um, you know, we first, youknow, needed a name, a logo, a
website and so forth.
So I handled all of that.
(12:15):
Uh, then came time for thepitch deck.
I'm like pitch deck, like whatdo you mean?
Like what is that?
Like I have to create a pitchdeck.
Are you kidding me?
So I ended up.
There was a deal that we weredoing as a team, in conjunction
with a few other individuals,and someone had already done the
(12:36):
pitch deck.
But my friend that I initiallyconnected with he was like I'm
really not fond of the way itlooks.
Can you like, refine it.
I'm like sure so I did andeverybody loved it.
So that was great.
I was like, okay, I'm on theright track here.
But then we got our firststudent housing property and, by
the way, we did close on thatdeal that I refined the pitch
deck for.
But then we got our firststudent housing property under
(12:58):
contract, and the reason why wewere going after student housing
is because, initially, like,our team was well, I thought it
was four people but then I foundout that there were other
people that had been invited tothe team and I did not know this
.
And one gentleman in particularcame from a student housing
background 17 plus years, withthe likes of Landmark Properties
(13:22):
, which is one of the largeststudent housing developers and
property management companies inthe country.
So he knew everything thatthere was about student housing
and I knew nothing.
Half of the team knew nothing,but it was an attractive asset
class, primarily becauseeverybody else was going after
multifamily, and so it's like,okay, this is different.
(13:44):
However, we had to do so mucheducating on student housing
because, you know, when peoplearen't familiar with it, they
need to understand it better andmore, and so the requirement in
terms of you know, like theknowledge that you have to
convey and why student housingmight be a better choice over,
(14:05):
you know, some other assetclasses.
That was a lot, but anyways, Ihad to do my first like official
pitch deck, and boy I mean, Ispent hours and hours and hours.
Well, you know, once I get thepitch deck complete, you know
the guys are like, hey, we needa portal for all the investors.
And I'm like what the heck isthat?
Like, oh my gosh, now I have toworry about a portal for all
(14:27):
the investors.
And I'm like what the heck isthat?
Like, oh my gosh, now I have toworry about a portal.
Like, oh my, you know.
So there was one group that wasreferred to us.
So I ended up, you know,learning this, this portal and
whatnot, and and started toreally like, like embrace.
You know what I was doing.
Of course, you know again, I'mGoogling everything.
I'm just kind of tripping myway through it.
(14:47):
But within, let's see, withinfive months after getting the
property under contract, weclosed on the deal and I mean it
was amazing, right, I meangetting paid an acquisition fee.
We had actually worked anorganization fee into the deal
which we got paid likereimbursed for a lot of our
expenses, for time spent on thedeal.
So it was, it was lovely, andshortly after that we ended up
(15:12):
with two more student housingproperties under contract and
there I was again I'm like, ok,here we go, we've got pitch
decks, but I'm set up now with aportal and I've got a framework
for the pitch deck.
Decks, but I'm set up now witha portal and I've got a
framework for the pitch deck.
So that was good and we justyou know, we just went to town,
started working on acquiringthese opportunities and it's
(15:34):
been history ever since, youknow, and, of course, throughout
all that just been introducedto a plethora of other
individuals, because you know,in a lot of ways, when you're
going after these largeracquisitions, you have some
downtime, right, like not everysingle waking moment is spent on
these deals, and so so, yeah, Ihad some downtime and just
started doing more networkingand ended up exposing myself to
(15:59):
some sports oriented typeopportunities that had to do
with, or that have to do with, Ishould say, name, image and
likeness, so that whole arena,especially in the college sports
, some boutique hotelopportunities in the Caribbean
as well as here in the UnitedStates and then recently
(16:19):
approached again to help with amultifamily fix and flip a three
unit that's here locally inCincinnati and we're going to
actually convert it to threecondos.
So so yeah, it's been, you know,just an interesting journey and
and I think I know you guyslike to talk a lot and speak to
(16:40):
a lot of you know people who aremaybe doing W-2s and are like,
oh my gosh, do I take the leapor not?
And I mean, I feel like I'm atestament to someone that didn't
understand half of what wasgoing on but figured it out
along the way.
And that's really so much thestory of an entrepreneur you
figure it out as you go.
Speaker 2 (17:06):
Oh my gosh.
No Beaceless Mic drop moment.
I am notorious for doing this.
Anybody that's listened to this, pause it, rewind, play this
whole thing back, because Bethjust hit the nail right on the
head.
This is a story of somebodythat's just like hey, I'm open
to it, let's figure this out,I'm in All right.
(17:28):
Yeah, you need somebody that.
I got it.
Raise hand.
Yes, front and center, alwayswilling to take a risk, always
willing to take a chance, alwayswilling to try to give back and
create win-win situations.
Beth, hats off to you on all thesuccess that you've just talked
about.
Coming from a situation in aworld where it was just you and
your husband woke up one nightand he's just like hey, this is
(17:48):
what we're going to do.
Fix and flips took the team,split the team.
Now, all of a sudden, you'redoing multi-million dollar deals
and you're crushing it in alldifferent facets.
So hats off to you.
So one of my questions, movinginto a few different things, and
you can take this in whicheverdirection that you would like
and maybe you want to start fromhaving the team when you guys
had to figure out how to trainthe team to understand, indoor
(18:10):
and outdoor, from fix and flipsto what it looks like now and
trying to keep the team togetherfrom different asset classes on
the syndication side.
But talk a little bit moreabout some of the struggles and
trials and tribulations.
You went into quite a fewthings on, you know, pitch decks
what the heck is a pitch deck?
What the heck is an investorportal what the heck is.
So give us more of a deep diveand how you were able to try to
figure this out, aside from justgoogling through life yeah sure
(18:34):
.
Speaker 4 (18:34):
So, um, I'll start with the fix and flips.
And you know, because, um, youknow we're already general
contractors, right?
So we thought that everybodydoes business how we do it, and
that's not the case.
So the horror stories of othercontractors and how they operate
(18:54):
, sometimes like we got to seethat firsthand, so the horror
stories that come along withthat, you know we have, we
outsource, you know, anythingrelated to plumbing and electric
and so forth, and there arecertain things that if our guys,
you know, are too busy, youknow we need to hire, you know,
(19:17):
other people to come in and dothe work.
And so in this one particularinstance, there was someone that
we looked at as a friend, whowas also a contractor, and he
was interested in gettinginvolved in what we were doing.
And so we said, ok, hey, we'vegot a couple of projects we're
(19:37):
going to need some assistance onand we'd love for you to be our
partner, so to speak.
Now, we had a private moneypartner on the deal, but he was
going to be our partner, so tospeak.
Now, we had a private moneypartner on the deal, but he was
going to be our partner from theconstruction standpoint, so I
would handle everything that'srelated to layout design work.
You know, picking out tiles,paint colors.
(19:57):
You know you name it.
That was, that was my job.
Everybody knew that was my joband nobody could tell me any
different.
And so so this particularcontractor, we, you know, really
trusted him.
To be honest with you, however,we didn't know exactly the load
of work that he already hadlined up, and you know he really
(20:21):
wanted to be in this space, buthe had other things that he was
doing Right.
So he started putting ourprojects.
You find out people's truecolors.
(20:46):
So this gentleman startedsending nasty text messages,
nasty voicemails and makingthreats to myself and, more so,
my husband, and then, ultimately, somewhere close to Christmas,
because this all transpired, wefired him at the end of November
(21:09):
and then it was throughDecember.
We started receiving all ofthis.
Close to Christmas, he sends apicture of a rifle scope to my
husband and said look what I'mgetting for Christmas.
And it was at that moment.
We were like, we were freakedout.
We were like, okay, this guy'scoming after us.
He knows where we live becausehe's been to our house before to
(21:30):
pick up like checks and soforth.
My husband and I, we work out ofour home, and so we were
panicked and we immediatelycalled our lawyer and said hey,
what do we need to do?
And uh, sure enough, you know,it was okay, it's time to file a
restraining order against him,uh, which we did, um, and of
(21:51):
course, because we filed therestraining order, he opted then
to file a lien against theproperty, even though this
gentleman, right, had completedlike not even half of the, but
made a claim that he completed90% of the work.
And I'm like, 90% of the work.
Are you kidding me?
(22:12):
We don't have flooring down, wedon't have carpeting, we don't
have tile anywhere, we don'thave cabinets that have been
installed, none of that.
And he's making all theseclaims.
I mean, it was ridiculous, rightof that.
And he's making all theseclaims?
I mean it was, it wasridiculous, right, um.
But anyways, there there had tobe some, of course,
negotiations in order to get theliens off the property, because
once we got them ready for sale, but we did end up getting, you
(22:35):
know, a five-year um, um, um,oh gosh, it's, it's escaping me
now.
Speaker 2 (22:42):
Um, uh, the five um help me, uh restraining order
yes, I don't know why it waslike escaping my mind.
Speaker 4 (22:51):
So five years, oh goodness.
So which you know.
That, of course, eased our,eased our minds allowed us to go
to work and do what we neededto do, but, um, but that was a
mess, right.
So learned some hard lessonsthat you know it's.
It's so important to be vettingthe contractors to see their
work, see what they've donepreviously, you know, to get a
(23:13):
schedule from them, a timeline.
Don't ever give them money whenthey don't.
You know they haven't performed, you know the work and so forth
.
So all the all the challengesthat come along with flipping,
so all the challenges that comealong with flipping, I mean we
experienced some of the thingsthat we had heard about, but
just didn't think like, oh no,contractors, people are going to
operate as we do.
I mean we show up when we saywe're going to show up.
(23:35):
My husband is so communicative.
I mean our customers love usbecause of that and we're not
pulling the shenanigans of ohhey, we're going to be there at
nine and then never show up.
You know, that's just not whowe are.
So so that was a challenge.
And then, I think, pivotinginto the commercial space,
raising capital.
Speaker 2 (23:54):
Let me interrupt you, but before we go into the
commercial space.
I am super excited to hearabout the commercial, but I must
say, holy shit.
So typically, when we ask thesetypes of questions and hear
about trials and tribulations,we'll get barriers of entry or
folks that are just like, hey,it was tough, but we were just
able to push through andpersevere.
All the fun.
(24:14):
But, holy fucking shit, a scopesent and all this shit through
the holidays.
Oh my gosh, I was not expectingthis story, but I appreciate
you getting so vulnerable andbeing able to talk to us, but
talk about willing to be able tosay Fuck it, we're just going
to keep moving forward, we'regoing to figure this shit out.
God, if there was ever a realreason for me to be able to Like
(24:34):
, hey, no, forget all this, I'mgetting nervous.
But you guys are like no, no,no, no, we're going to figure
this stuff out.
So hats off to you.
So again, I want to get off mysoapbox.
Keep going.
You guys are fucking amazing.
Speaker 4 (24:47):
Well, thank you for that.
You know, I don't know.
You know, my husband and I havebeen through a lot, right, and
there's not much that has everdeterred us from From moving
forward.
I think it's just, it's in our,maybe it's in our DNA, I have
no idea.
Maybe it's just what we bothsaw growing up.
I mean, our fathers werehardworking and we understood,
(25:10):
you know, that this is just whatyou do and you keep going, no
matter what.
But I don't know, probably justeven a lack of fear and just you
know, always wanting to givewhatever you try like your best
and to keep going and at leastget to a point where you know
(25:31):
you're not abandoning a projectright, follow through and finish
it.
I think that's that's thebiggest thing is to finish.
Interestingly enough, I I justdid a challenge not too long ago
, and it was, it was inconjunction with the Lenten
season and it was 40 days long,and what I noticed is that the
(25:53):
number of people that startedthe challenge, which was well
over 3000, by the time 40 days,you know came it was under like
800, who had actually, likefinished the challenge.
And I think that's, you know,kind of a testament to just who
you are, what your makeup is andwhy, like, why anybody should
(26:16):
just finish what they're doing.
Finish and keep going andpersevere through, because it's
at the end when you look backand you say, oh, I did that,
like, and I made it happen andwe got through it and it wasn't
as bad as I thought it was goingto be.
You know all the things that youin your head kind of work
yourself up and kind of thinkabout like, oh, this is terrible
what I'm going through.
(26:37):
Or you know, the contractordidn't show up.
You know, for three days in arow, what are we going to do?
You know, for three days in arow, what are we going to do?
When you look back on it,you're going to be like, oh okay
, that was so much easier, Ilearned some lessons and it's
all good.
So I don't know.
Speaker 3 (26:58):
That's just my thought.
I love that.
I think it hardens you, right,because you go through all these
experiences and then, insteadof when you're green, you kind
of go like, oh my gosh, whatabout this, what about this?
You're freaking out, you'renervous, you're anxious, you
can't sleep, whatever it is,after you do a couple of deals,
whether they're small, big inbetween, whatever, you're just
like whatever, like I'll figureit out.
And it's not like ignorance,it's just confidence of like
there is no other option.
I'm just going to figure it out.
I figured out this crazy stuffbefore.
(27:19):
I figured out this weirdlending stuff.
Like I'll figure it outwhatever, it's fine, you know.
And I think those experiencescan only come with time and,
just like you said you, you gotowards that stuff.
Speaker 4 (27:32):
Yep, absolutely, absolutely.
So as far as the commercialside of things, I you know
raising capital, I think, hasbeen one of the more interesting
journeys that I've been on,talking to people about money,
asking for money.
Speaker 2 (27:52):
Please take us on this roller coaster.
We have had so manyconversations about this.
Fill us in, bring us into your.
This is going to oh, I'm soexcited.
Speaker 4 (28:01):
Well, so you know, what's interesting is, when we
flipped these houses, we had twoprivate money partners, both of
which and I shared with youabout the five day bus tour out
in California.
We met one there.
He happened to be sittingliterally right in front of us.
He turned around, we startedtalking, lo and behold, he's
(28:24):
from northern Kentucky, we'refrom Cincinnati, so we're like
neighbors practically.
He's like I'm a pilot, I havemoney that I want to put to work
.
I just need someone to watchover the projects and to do the
projects for us.
And we're like, wow, this justlike fell into our lap, like it
was, it was magic, right.
So that was great.
(28:45):
And then we met another privatemoney partner through that same
organization, so it was great.
However, with capital raising,with these commercial deals, I
mean, it's a whole other.
It was a whole other ball game,right, and um, and the thought
of you know, talking to thesepeople taking their money, and
(29:05):
then you know you want to doright by them and make sure that
, hey, if they're putting moneyinto the bricks for three years,
five, know, we've got fiveother people on the team and
(29:28):
then myself, and sometimes we'vehad strategic partners who've
been raising for us as well.
But my role has really been,you know, as the investor is
signing on the dotted line, theystill might have questions.
You know they're still like not, you know they're like 99%,
sure, but they're like Beth, Ineed you to push me over the
(29:50):
edge.
And so I've always felt likeit's a heavy burden on just to
kind of keep up after themwithout feeling like I'm being
pushy or obnoxious about it.
(30:12):
But just hey, gentle, reminder,and you know what can I do to
expedite this?
How can I make this easier foryou?
Um, but we've had, um, you know, our first raise was, uh, about
a five and a half milliondollar raise, and we had an
equity group come in so theytook a portion of it and then we
had to raise the remainder, sothat wasn't as bad.
(30:33):
It was the next two that werealmost happening simultaneously,
in which we had like an eightmillion dollar raise and a nine
million dollar raise, and it waslike, oh my goodness, like
where, where is all this goingto come from?
Right, and it's been one ofthose things that, for me, like
money has been.
You know, I've had a few moneyblocks and so talking to people
(30:55):
about money and feelingconfident about what it is that
I'm talking about.
And, if you recall, I'm thegirl that could not underwrite
and, you know, floundered overthe questions and so forth.
So I would always, you know, beI would always talk more high
level and then bring my partners, you know, into to help you
(31:16):
know, with like the more thedeal, specifics and so forth.
But yeah, I mean it was wild.
I mean sometimes right down tothe very end, like you're
looking to close on a Thursdayand we still need, you know,
500,000,.
You know, and it's Tuesday andeveryone is scrambling to to
find somebody and to do this andto do that.
(31:36):
And you know even askingsometimes hey, you know, lender,
can we close with you knowbeing a couple hundred, couple
hundred short and we'll, youknow, fund afterwards, which you
know there's a lot ofsyndicators that have done that,
but it's very nerve wrackingand then to just perform okay.
So with the fix and flips, youcan actually see the progress.
(32:00):
Right, you see the progress,you see it with you know the,
the tile being laid or thecarpet going down or the
cabinets being installed, andyou know the granite countertops
, quartzite, whatever, the paintgoing on the walls and the for
sale sign up, but with, you know, a syndication.
You know you're, first of all,you've got, you know, a runway
(32:22):
of usually like six to eightmonths.
You're taking over the property, you're ensuring that you know
all the systems are in placethat you want to have in place.
And then these investors, youknow they're looking like
where's my distribution?
When is it coming?
Are we still on track for thosesort of things?
And we've all heard and we knowthat you know, distributions
haven't, you know, alwayshappened.
(32:43):
You know, as they've beenpromised and there's been, over
the course of the last couple ofyears, some pausing of
distributions and whatnot.
So it's you know, stayingaccountable to those investors
for three to five years is a lotmore nerve-wracking, in my
opinion, than stayingaccountable to a private money
partner for six months.
So I just feel like it's anongoing rollercoaster ride that
(33:06):
I have not gotten off of.
I'll be happy when we sell theproperties to be honest with you
.
Then I'm like we're done, Idon't have to worry about it
anymore, I can sleep at night.
Speaker 2 (33:16):
Oh my gosh, oh my gosh.
I'm loving this so much.
So please, to dive in just alittle bit deeper, especially
for some of the most recentdeals and then some of the older
deals that you've got startedwith, were you focusing more
like 506Bs where they seize?
That's part one, then.
Part two to this is over theyears, especially through COVID
and now that the economy nowwe'll use those terms has your
(33:39):
strategy changed in terms ofbeing able to connect with
investors what it looks likeafter you get the deal under
agreement to communication, towhat it looks like on the
disposition, especially from aninvestor relations standpoint?
How has that shifted over theyears?
Speaker 4 (33:55):
Yeah, so let's see All but one deal.
They've all been 506Cs, so ithas been helpful from a
marketing perspective.
You can put it out there in theuniverse and people can contact
you and so forth, and I've hadleads through LinkedIn,
instagram, facebook and so forth, so that's been beneficial.
(34:19):
We also did some unique events.
We hosted investor events onluxury yachts in Miami Florida,
tampa Florida, to entertainpotential investors and just to
kind of like hey, this is who weare, get to know us as a team.
So that was a lot of fun.
(34:39):
As far as you know, investors'strategies now, especially
through COVID, you know, rightaround 2021, 2022, it was very
easy to raise capital.
Capital was flowing.
Investors wanted in on thesedeals.
There were some greatopportunities with awesome
returns and that's where you sawyou know just a lot of
(34:59):
investors, especially into themultifamily space.
Now you know you've seen moreof a pivot.
The multi-family space Now youknow you've seen more of a pivot
.
You know things like RV parksand mobile home parks and car
washes and so forth, that flexspace.
Those are opportunities thatinvestors are looking to
diversify in.
I've also noticed that investorsdon't always want to be in for,
(35:23):
you know, five years I waspresented an opportunity that
someone had it was going to be aseven year hold and I'm like I
can't take this to any of myinvestors.
I said they don't, they don'twant to be in something for
seven years.
That's entirely too long.
People want to be moving theirmoney more, and so that that's
been actually one pivot in whichI have teamed up with a couple
(35:49):
of individuals and we've beendoing more with private money
lending where we're going to bein for, you know, three to five
years.
So maybe you put 50,000 intothat and then you take 50,000
(36:12):
and I'm just assuming thatsomeone who maybe has a hundred
thousand, you know maybe youtake 50,000 and you put it into
some private money deals,private money lending, where
you're in for four to six monthsearning a monthly interest
return and in you're moving yourmoney that way like maybe three
times a year, and so you'regetting that cash flow right.
(36:33):
But you're also getting thebenefit of the appreciation, the
depreciation and so forth thatcome along with the syndication.
And you know I pitched that toseveral investors and they're
like I really like that idea andI'm like you know, I don't want
to.
Just, you know, for me, for me.
An investor, you know, issomeone that if I'm going to
(36:53):
share something with them, Iwant to make sure that I'm doing
right by them, not necessarilylike my deal per se, like if my
deal isn't for them, that'sgreat, but if they want to put
money somewhere, I want to helpthem to put it someplace that
they're going to feelcomfortable with, especially if
we, you know, developed arelationship and they trust me
(37:13):
and whatnot.
So so that's how, you know,I've been trying to help
investors more because I wantthem to win Right, because then
they're going to come back to meat some point and they're going
to say hey, beth, I really likewhat you showed me with, you
know, either the private moneydeal or the syndication or
whatnot, and and I'm looking toinvest more.
And I've had investors thathave reached out and said you
(37:34):
know, I like this and I want todo more.
How can you help me?
Ok, you know.
So.
So that's that's kind of whereI'm at with my investors right
now and how I'm approaching them.
I love that Go ahead.
Speaker 2 (37:48):
Jinx yeah.
Speaker 3 (37:52):
I was going to say I think it's an awesome approach
and I just want to dial back alittle bit to what you said
about kind of the change inmarket and how sentiment shifted
.
A lot of the guys I talked to,a lot of the bigger players that
invest themselves in bigportfolios, are all kind of
selling off a lot of their stuff, canceling excess things and
coming back to their war chestbasically, and they're just kind
of holding a lot of reservesjust because of where the
(38:13):
economy's at right now.
And you know, depending on whenthis episode releases, it could
be a different situation, butyou know, it's just a different
time.
And so I like how you'reapproaching this in a new
perspective, a different way and, you know, focusing on
delivering value to investorsand making sure they're taken
care of, because ultimatelythat's a business we're in
making sure investors are happy.
Speaker 4 (38:31):
Absolutely, absolutely.
Speaker 2 (38:34):
I love this a thousand percent.
I echo exactly what Cole wassaying.
With the sentiments andinvestors they're going to
invest with who they know, likeand trust, the deal is cool.
That's awesome.
The numbers, as long as theymake sense, that's fine.
But that is not number one.
Number one is they got to makesure that they have that
relationship with the operators.
They got to make sure that theyare going to know, like and
trust the person that they arehanding over 50, 100, $250,000
(38:54):
to to say okay, I'm instillingmy trust inside of you and you
believe in this deal, youbelieve in the team.
I love the fact that you'rewilling to go back to investors
and say, hey, the economy haschanged, we're going to change.
Here's a pivot option.
If you're interested, this iswhat we can do.
If you want to play with thisoption, let's go ahead, let's
move it.
We're going to make this happen.
So hats off to you for doingthat.
That is creative.
(39:15):
That's thinking outside of thebox.
What are things looking likefor you now?
What are your next one to threeyear goals?
Are you thinking of continuing?
Speaker 4 (39:32):
to diversify.
Where are we at?
What are we thinking?
Bring us into your world, yeah,sure, so again, as a result of
real estate, some things haveshifted for me in terms of
opportunities and whatnot.
So building up with my twopartners our private money
lending, transactional fundingbusinesses is one goal, because
(39:52):
I think that's going to be therefor a while and I think it's
sustainable.
Number two is more development,and development, just really I'm
attracted to it.
I always have been.
There's a couple of developmentopportunities here locally that
I am helping to push forwardand really, I mean, I, you know,
(40:16):
kind of got involved as aresult of someone who knew me
and they knew I was in the realestate space and I just started
making introductions.
I mean, my husband and I we'vebeen around Cincinnati for a
while and just with you know hisknowledge and, um and uh, the
people that he knows, um, and,interestingly enough, even when
I owned my fitness studio, Iended up meeting a lot of
(40:37):
connections that I'm still, um,you know, kind of uh reaching
out to right now for some of thethings that are going on.
But development is definitelynumber two.
And then working in the NILspace, and that is not real
estate related.
Well, actually, now that Ithink about it, there's four,
(40:58):
but working in the NIL space,and number four is working in
the cannabis space.
Speaker 3 (41:08):
And number four is working in the cannabis space.
Speaker 4 (41:11):
So interesting, yeah, so, and these are again.
These are just like, like I, Igot introduced.
How did I?
Anyways, I ended up gettingintroduced to this gal in
Arizona and she was puttingtogether something, for it was a
nonprofit putting together forNIL players.
You know, to just she, her goalis to help the NIL players open
(41:35):
a thousand businesses, socreate a thousand businesses,
right.
And then through her, I ended upmeeting this other gentleman
and this gentleman like has thiswhole, like just I mean, he put
together this amazing um pitchdeck of like hey, here's what I
want to do, um, with collegeathletes.
And I was like, like, why, whyaren't you doing this?
(41:58):
He goes, no one will support me, nobody understands what I want
to do.
And I said, well, I see thevision.
Like, like, how can I help you?
And he's like, well, here'swhat I need.
So I started pulling some of mypeople together, some of my
resources, and so we're helpinghim to kind of grow this, this
opportunity.
A lot has to do with collegegame tailgating and then also
(42:19):
elevating the players who arepart of NIL and so forth.
So it's long, it's complicated,but then through him, I got
introduced to some players inthe cannabis space and I'm like,
wow, okay, this is interesting.
I mean, I know a lot of peopleuse it for medicinal purposes
and so forth, and of course it'sbecoming more legalized and
(42:42):
whatnot.
But it also has real estate,because if you are buying, like
a cannabis grow, you're buyingthe land and so forth.
So I'm like, okay, it is a realestate play, but it's cannabis
as well too.
So, yeah, so it's just beeninteresting.
I'm just along for the ride andseeing where it takes me, and
(43:02):
so every week, one of the thingsthat I continually tell myself
is I'm open to financial flowand opportunities and whatever
that means.
Whatever comes into my world,I'm going to look at it, I'll
evaluate it.
If I think I can add value andhelp, then I will.
But if it's something whereit's, for whatever reason, I
(43:24):
can't, then you know I move onfrom it.
Speaker 2 (43:30):
I love this so much, and Cole and I we joke about
this all the time.
When we both got into realestate years ago, we each
thought in our own ways that itwas a me, me, me, I, I kind of
situation, and we both, for manydifferent reasons, failed
miserably at a lot of thingsthat we were trying to
accomplish, and the big piecethat we're missing is real
estate and entrepreneurship.
(43:51):
It's a team sport, it'scollaborative Collaboration over
competition.
Any day of the week andliterally it was you and your
husband that started out, hadthis idea at two o'clock in the
morning, decided to watch aninfomercial and then just one of
those kind of connect the dotsthings, and now your world's
opened up and you've diversifiedyour own personal portfolio and
you are helping others alongthe way.
This is freaking amazing, but Idigress.
(44:13):
Enough about me and I'm aboutthat.
Cole, you think she's ready forthe surprise I think she's
definitely ready yeah, we got asurprise for you all right,
here's how.
Speaker 3 (44:24):
Here's how it goes.
All right, so we're going toask you six questions.
We call them Super Six and weusually rename it every episode.
So we're going to ask the samequestions that we ask every
single guest and you can answersuccinctly.
You can answer at length,whatever you want to do.
Nate and I do our best to keepquiet.
We always fail.
We usually get excited aboutyour answer and interject, but
we're going to try our best.
(44:44):
So here we go.
Ready, nate.
All right, beth, what separatestop?
Speaker 4 (44:56):
performing entrepreneurs or investors from
the rest of the crowd.
Resilience I just think to beresilient every day.
Wake up, you just keep going atit.
It doesn't matter if the daybefore sucked, if, if everything
went wrong.
Um, if you can get up and justsay, hey, today's a new day, I'm
going to keep going after it.
(45:16):
Um, I would say that's to me,that's the number one trait.
Speaker 2 (45:22):
Love it.
What is a daily habit that'scontributed to your success?
Speaker 4 (45:36):
Ooh, scripture.
So reading scripture has reallyhelped me, and if you're a
spiritual individual or not, Ithink just having some sort of
spiritual it could be meditation, it could be yoga, whatever but
for me it's just really on adaily basis diving into
something that is helping to setmy mind in the right direction
and that is something that,without fail.
(45:57):
I have this like streak, Ithink I'm up to 170 some days
straight and I just feel I feelthe difference.
I see the difference, at whichit's important to see the
difference, but I think feelingthe difference too is is what
has really just been lifechanging for me.
Speaker 3 (46:18):
Awesome.
What is a piece of advice thatyou'd give to yourself if you're
starting again?
Speaker 4 (46:25):
Oh, if I was starting again and I had to give it to.
Hmm, oh, that's a tough one,that's a tough one.
I mean, I know I've mademistakes for sure.
Speaker 3 (46:49):
While you're thinking , I'll give you a couple ones
that we frown upon, which is Iwish I would have started when I
was born.
You know, a little difficult.
Um, I wish I would have boughtmore as a common one, which is
great, but so do we all, um, butyeah, up to you I mean also, I
wish I over to bought Bitcoin.
Speaker 2 (47:05):
Don't use that one.
Speaker 4 (47:07):
Oh, no, no, no, no, no, no, no.
I think I wish that I wouldhave understood how money worked
at a much younger age.
So more financial literacy whenI was younger, more financial
literacy when I was younger,that to me, you know, it was one
of those things where I alwaysthought, like I can go earn the
(47:31):
money like I can go make it, soif I spend it I can go, I can go
make it.
But to understand that, hey,like taking a portion of it,
setting it aside, letting itcompound and doing its magic,
you know, over time.
And I think my dad tried toinstill it in his five kids.
Maybe some paid attention.
I clearly did not pay enoughattention.
(47:54):
But I think just understandingmoney more would be one thing I
would do differently.
Speaker 2 (48:03):
Cole.
This is the part where I fail,sir, I'm sorry that answer was
gold.
I love it so much.
I go back and forth with myfamily, friends, close circle,
and we just talk about like theeducation system and how.
No one ever talks aboutbalancing a checkbook.
No one ever talks about whatthe value of money really looks
like.
No one talks about what it is,once you turn 18 to be able to
(48:25):
say, okay, now you've got a job,what are you going to do with
your paycheck?
It's not talked about.
So the fact that you're like,yeah, I will go back and I will
try to teach my younger selfthis at an earlier age, that way
you know, just to be able tosay what happens with the
outcome or change you know whatmay become, is freaking amazing.
I love that a thousand percent.
Okay, off my soapbox again.
Next question what is yourfavorite business book?
Speaker 4 (48:49):
My favorite business book.
Oh goodness, gracious Gosh, Ihave so many of them.
I mean, I try and read books,you know, and usually it's audio
, like at the gym and so forth,that I'm always listening to.
Usually it's audio like at thegym and so forth that I'm always
listening to.
Hmm, Can I look on my myaudible really quick, cause I
(49:16):
know I have a few on there thatI just and just for you.
Speaker 2 (49:22):
what we'll do is we can put a spin on it If you
can't choose a favorite becauseyou like them all equally.
Speaker 4 (49:36):
That's fine.
But if you had to give arecommendation or referral, what
book would you tell others thatthey should look into?
Necessarily business orientedbut Relentless, by Tim Grover
it's one of the books I really,really enjoy Just talks a lot
about just that mindset.
He used to be the mindset coachfor Michael Jordan, kobe Bryant
(50:04):
it's probably why I, like youknow, some of it.
Those are, you know, two of myfavorite basketball players
anyways.
But I think just you know youcan learn so much from an
athlete in terms of, you know,resilience and being relentless
and so forth.
And to me that's, you know,part of being an entrepreneur,
right, I mean you know it's justto me, that's you know part of
(50:26):
being an entrepreneur, right?
I mean you know it's justanother R word relentless,
resilience, all of that you know.
So, so that would be justsomething that, if you're
looking for just something youknow, solid mindset wise, I mean
you know I could say all theusual, like you know, think and
Grow Rich and and RobertKiyosaki's book and whatnot.
But to me, you know, if you'regoing to be successful, I mean
it's all up in here, you knowit's that you can learn
(50:49):
everything else, but whateveryou do up here is going to be is
where the magic is.
Speaker 1 (50:55):
Love it.
Speaker 3 (50:56):
What is your favorite part of owning your business?
Speaker 4 (51:12):
favorite part of owning my business is I get to
do and say when and where andwhy and how much and all of that
good stuff.
I learned early on that I couldnot take orders from someone
else and I was like no way, no,how am I ever going to be in the
corporate world?
And I came from working at ahotel it was a boutique hotel
where the general manager gaveme full reign, full control, to
(51:35):
do whatever it is that I wantedto do, to run the catering
department, and then made mesort of the unspoken nighttime
manager, since I was there allthe time.
And then I went to work forHyatt Hotels and I had to punch
a clock and I had to wear auniform and I had to do all the
things and I was like, oh mygosh, I lasted two months there
and I was gone and I was likenever again and I need to forge
(51:58):
my own path.
And so that is my favoritething about owning my own
business I can set my ownschedule.
Speaker 3 (52:04):
I mean if.
Speaker 4 (52:05):
I want to, you know, respond to emails or get back to
people at 6am and then go tothe gym.
I can do that, you know, versussome people who have to do the
alternative.
So it it works for me.
But I will also say, too, thatI'm a pretty disciplined
individual in terms of like Iwant to accomplish certain
things during the course of theday.
So I'm not going to just, youknow, oh, just because it's, you
(52:28):
know, 70 degrees outside, I'mgoing to go play golf.
No, I need to get certainthings done and then I can go
play golf if I want to.
Speaker 2 (52:34):
So I love it, I love it, I love it.
So and you can take this nextquestion in any direction,
because you've got a lot of coolthings that are happening but
what is something new thatyou've implemented that's helped
drive your success in yourbusiness?
Speaker 4 (52:50):
New that I've implemented that has helped
drive success in my business.
Um, you know, blocking on mycalendar has been really helpful
.
So if I need to um, you knowspecifically earmark time, uh,
to go on LinkedIn to respond,you know specifically earmark
time to go on LinkedIn torespond to messages, then it's
blocked on the calendar andsticking to that.
(53:11):
So if someone says, hey, can wemeet at such and such a time,
and I've already got it blockedoff, I can do one of two things.
Right, I can either say no tothat individual because and give
them an alternative time, butif they're struggling with
anything alternative, I can sayyou know what I can do that time
.
But what I'll do is then takethat time that I blocked for
(53:34):
again.
I'll just use LinkedIn as anexample.
I'll move it to a differentspot that's completely free so
that I at least make sure thatI'm still getting in that time.
So, blocking off the time to saylike, hey, this is your mark
for this and this is your markfor that.
And and saying no more.
I mean I have said no a lotmore to people thinking that my
(53:56):
time is just like available whenother and I'm like no, like
this is when I can do it and andand, just you know kind of
creating those boundaries aroundaround how my day is shaped.
So so, yeah, the time blockingit's been good for me, it's been
helpful.
Speaker 3 (54:14):
That is awesome.
This has been so good.
I love running through thisinterview and it's really cool
hearing your entire story.
And just to recap some of thisstuff we talked about in 2018,
you got started starting withyour construction company, which
you already had, and doingthese flips or deciding you want
to go into these flips andending up in these events, and
then you started going intothese bigger things and so you
(54:37):
ended up going into multis andstudent housing based on these
connections that you made.
And you made these connectionsbecause you were relentless in
these people.
You focused on them.
You kept putting your hand up,like Nate mentioned, like you
said and said hey, pick me, pickme, pick me.
(54:58):
And then you learned it.
You get in, you go okay, what'sa pitch deck, let's figure it
out.
Okay, how do I get this portalset up?
Great, let's figure it out.
And then all start masteringyour craft.
So it's so cool to hear of yourjourney from not having any of
this knowledge or experience tohaving this stuff on dial and
just being able to go for it.
And then, of course, yourstories with your crazy
contractors and these monsterraces that you guys worked
(55:19):
through, which is fantastic.
So I have two final questionsfor you.
One, any final advice.
And two, where can people findyou and get in contact with you?
Speaker 4 (55:31):
certainly okay.
Um, well, I'll do the easy onefirst, um, and that is you can
find me, beth, atinvestingwithbethcom.
Um, that is my email address.
Investingwithbethcom is mywebsite.
You can check me out there.
And then phone number foranybody who wants to reach out
(55:52):
via text.
Just reference this podcast,that this is where you found me
and that's 513-470-1078.
I find that there's some peoplethat prefer text, some people
that prefer email.
I don't mind giving out myphone number.
So, as far as piece of advice,you know, I mean, really, this
(56:18):
is as we've talked about.
It's a relationship business,right?
The more hands you shake, themore money you make.
And I would say that you knowyou just have to continue to
connect with people.
If it's going to events, ifit's going to, you know there's
events all over the UnitedStates, right, all over the
country, and you can paythousands and thousands of
(56:40):
dollars.
You don't need to start thatway.
You can hop on meetupcom andyou can join events.
You know virtually you can goto your local RIA, you can.
You know there's also othertype meetup events and
Eventbrite and so forth.
But for me it's really aboutrelationships building,
connecting, joining communities.
(57:00):
Start with the free communitiesfirst, there's plenty of free
communities out there onFacebook and so forth.
You know, I could give thewhole like don't fear, you know,
don't have the fear, don't youknow, whatever, and so forth.
But you know, really it's juststart, like start somewhere, and
even if it's you start small,you know it's baby steps every
(57:20):
single day, the more you canbuild.
I mean, I, I'm looking, I'mlooking at you know a what since
2018.
And then I think, commerciallysplit 2021, I'm looking at like
a four-year journey that youknow, I mean it, it it's, it's
felt like the longest journey ofmy life.
I feel like I'm on a neverending rollercoaster ride, right
.
But you know, I look back andI'm like, wow, like look at how
(57:41):
far I've come just from startingto make Facebook connections.
You know, I was told to just goon Facebook and start talking
to people.
The more you talk to people,the more you're going to, you
know, gain golden nuggets.
You're going to get referrals.
You're going to get somebodythat says, hey, you know, maybe
you can help me with this.
You know, you just never knowand you might be able to bring
value to someone that you didn'teven know that you had.
(58:04):
That value.
It's just, you maybe have aconnection, and so I would just
say, you know, just startbuilding those relationships,
keep building them every singleday and make it a goal, maybe
just to talk to you know Xnumber of people a week it
doesn't have to be on a dailybasis Could be like hey, I'm
going to talk to three peoplethis week and start building
(58:26):
from there.
Speaker 2 (58:30):
Beth, I love this and everybody out there you guys
know what I'm going to say.
I am notorious for this.
It is at this moment thatyou're going to pause this, stop
it, rewind, play this wholething all the way back.
So many nuggets were justdropped.
So much valuable information.
And the second thing that I'malso notorious for is saying
this quote here moving theneedle forward.
This entire episode has beenall about learning something new
(58:53):
, taking a chance, jumping offinto the deep end and say, hey,
pick me, pick me.
And it's just moving the needleforward.
A four-year stretch that, toBeth, felt like hey, this now
feels like a lifetime, butreally, in the grand scheme,
it's not that long.
Four years is not that long tobe able to build an entire
empire.
Beth, this has been amazinghaving you on.
(59:13):
I'm so glad that you're able totake the time.
Your time is precious.
You decided to come and spendit with us.
It means the world to us, sothank you from the bottom of our
hearts.
Speaker 4 (59:21):
Well, thank you for having me.
This has been, I mean, just atrue, true joy, an absolute
pleasure.
And the questions weren't thathard at the end.
I was expecting maybe likewhat's your favorite, what's
your favorite food?
I don't know, something likethat, but no, this has been
great, this has been awesome.
Speaker 2 (59:38):
Wow, oh, my goodness.
So the other piece to this isnot only did she give you all,
as listeners, homework to beable to say, hey, kpis, set some
goals, talk to three people aweek, but she also gave us some
homework to say, hey, y'all needto step your game up because
these questions are too easy.
You know what Challengeaccepted.
We are going to have you backbecause our house is your house.
Once all of these new endeavorsand all four of the facets that
(01:00:00):
you just talked about all starttaking off, reach out to us
because we want to be able tohear about your story some more,
because you're just gettingstarted.
So, if you are driving, gethome safe.
Thank you all so much fortuning into Forged in Fire.
We're looking forward to seeingy'all in the next episode.
Everybody, take care.
Peace, thanks, guys.
Speaker 3 (01:00:16):
Bye-bye.
Speaker 1 (01:00:20):
Thanks for tuning in to another episode of Forged in
Fire.
If you enjoyed today's raw,unfiltered stories, don't forget
to like, subscribe and leave usa review.
Your feedback helps us bringmore real world insights to
entrepreneurs like you.
Be sure to join us next timefor even more lessons, struggles
(01:00:43):
and breakthroughs on the roadto success.
Keep forging ahead.
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