Forktales

Forktales

A bi-weekly podcast that feeds food and beverage brands with insights, ideas, trends, and anecdotes discussed with restaurant, hospitality, and beverage industry leaders.

Episodes

December 15, 2021 40 min
Partner and Senior Designer at Hager International Karl has over 20 years design experience and is a graduate of Algonquin College in Ottawa and has a Diploma of Interior Design. He is also a 2010 inductee of his alma mater Hall of Fame for the School of Media and Design. Karl’s background is in hospitality which included partnership in a restaurant located in Whistler, BC, Canada. Karl is NCIDQ qualified, is registered with the ...
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VP of Brand Development & Strategy at Savory Restaurant Fund Started career at 18 - managing a small Mexican grill (under 10 units) Began franchising and helped the company expand until acquisition by Jack In The Box Then helped grow the Paradise Bakery with franchising until acquisition by Panera Moved on to 14-unit company called Cafe Rio, grew to 100 units and, you guessed it, acquisition! Grew another franchise sy...
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The very first Pizza Hut was only a half mile from Bill in Wichita! And they asked their fraternity brothers to open franchises. Pizza Hut’s red roof was so iconic you could identify them from aerial photography. It was designed by Robert Burke. Sagmeister & Walsh book: https://sagmeisterwalsh.com/work/all/beauty-book/ Taco Bell’s logo evolution: https://www.grayflannelsuit.net/blog/logo-evolution-taco-bell Papa John’s ...
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Jinya is franchised across the US and Canada 40 locations with a plan to add between 15 and 20 restaurants Pork broth is a 20 hour process Quotes “What it comes down to is the best marketing is word of mouth” -Justin “Trying to define who that customer is and once you have that definition then, putting the resources to where those folks are: -Justin “I cant underscore enough how important it is to truly think local at a...
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Decided to go mobile first to get feet wet and understand how the industry works.They tailor the bar options and garnishes to the season RAMP Certification - certification that servers and bartenders need to receive in order to serve food and beverages.Presley’s is named after CJ’s goddaughter Quotes “Make an experience with your brewery” -CJ“If you don't have good beer to match your experience, you’re going to get wa...
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Book — Run Studio, Run Naming Tips Look around to see what other people aren’t doing Understand the field and know what’s been done Be clear about what you want to put on the table and why you’re existing Nopicnicpress.com Twitter — @elialtman QUOTES “The middle ground is where the bad names exist” -Eli “We would rather have someone do something ridiculous and interesting and fail than try to do something c...
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Cinnaholic, a gourmet cinnamon roll bakery, was founded in 2010 by a husband and wife team in California No freezers, rolls are made fresh everyday Menu is 100% vegan and over 20 frostings and toppings Owners went on Shark Tank in 2014, deal fell through so they decided to go into franchising shortly after that. Each location has their own Facebook and Instagram page 59 units opened right now Menu Innovation  Have to...
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Notes coming soon!
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October 7, 2021 53 min
Caribou coffee is starting a subscription programTaco Bell is testing a subscription service in ArizonaClean Juice and Urban Plates are testing out subscription services as wellWendy’s is launching a Friday Freebies in October - every Friday, with the purchase of a medium fry, you unlock a free deal. There’s also a $0 delivery fee in the month of October.Internal Branding & Marketing to employeesUnderstanding what your brand me...
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Ovation is an actionable guest feedback platform that works exclusively with restaurantsNamed the #1 guest feedback platform in AmericaIt’s an omni channel 2 question surveyCustom comps are coming out soon, testing live chat on the website, etc.Custom questions in the Ovation app have just launched! With the longer surveys, you can send a coupon, you can ask about new dishes, favorite dishes, etc.Desert Dorado poem reference… “List...
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In our inaugural episode, I speak with Sam Slaughter. Sam is an author of a fantastic drinks recipe book, a copywriter at Vigor, and a lover of cheeseballs. We have a relaxed and fun chat about the state of spirits and drinking culture and dive into the story behind his episode image.

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