Mikela is the co-founder & CEO of Greyparrot, the leading AI waste analytics platform for the circular economy on a mission to increase transparency and automation in waste management and unlock the financial value of waste. Greyparrot’s vision is to create a world where every piece of waste is valued as a resource. Greyparrot is recognized as one of “Europe's 100 Hottest Startups” by WIRED in 2021 and “100 most promising AI companies” globally by CB Insights.
Greyparrot is backed by Una Terra, Unreasonable Group, Speedinvest, Closed Loop Partners, TI Capital, and Plug and Play, among others.
0:00 The state of the waste management industry
6:14 Waste contamination, waste purity
9:01 Major challenges of the recycling industry
12:45 Greyparrot’s material monitoring system
18:00 How much is our waste worth?
19:34 Waste management market structure in developed economies
21:50 How to measure the success of Greyparrot’s implementation
25:14 Computer vision systems powering Greyparrot
34:34 Why apply computer vision to waste management
37:04 Finding product/market fit and recruiting design clients
45:32 Raising capital - creating a system around fundraising
54:25 Greyparrot’s culture: culture fit vs culture add
01:01:47 The future of the circular economy
Links:
Ellen MacArthur Foundation: https://ellenmacarthurfoundation.org/
Linkedin: https://www.linkedin.com/company/greyparrotai/
Newsletter: https://www.greyparrot.ai/stories
Work at Greyparrot: https://www.greyparrot.ai/careers
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