This episode is basically a follow-up to my interview with Jon Dome on the Jobs to Be Done (JTBD) mindset and framework, pioneered by Tony Ulwick and Clayton Christensen in the '90s to guide product innovation. It has been typically harnessed by Fortune 500-sized behemoths. In this episode, Tony and I discuss:
- How JTBD's complex product innovation framework can be simplified, massaged, and applied to competitive strategy, an element typically rife with bias in B2B SaaS, choking revenue engines across all industries.
- How JTBD helps align GTM teams.
- How JTBD can be used to lead content and website strategy.
- The roles websites play in ABM/ABX, going upmarket, and customer marketing.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!