As we head into Christmas week, Fostering Change brings you an extraordinary story of resilience, determination, and transformation.
Rob Scheer is joined by Carolyn Aronson, founder and CEO of It’s A 10 Haircare — one of the most successful Latina-owned beauty brands in the world.
Carolyn’s journey began in foster care, where she learned independence, grit, and perseverance at a young age. From those early experiences, she built a career as a hairstylist and salon owner before creating a single product that would change the beauty industry forever. Today, It’s A 10 Haircare is a billion-dollar global brand, selling more than 10 million bottles annually in over 130 countries, and inspiring a new generation of entrepreneurs.
Beyond her business success, Carolyn is a devoted philanthropist whose generosity supports foster care organizations, youth empowerment, LGBTQ+ advocacy, disaster relief efforts, and workforce development programs. Her message is simple yet powerful: success isn’t measured only by what you build — but by how you give back.
In this inspiring conversation, Rob and Carolyn explore how her time in foster care shaped her vision, the creation and growth of an iconic global brand, and why purpose and philanthropy remain central to her work.
In this episode, Rob and Carolyn discuss:
How Carolyn’s early experiences in foster care fueled her ambition and compassion
The creation and explosive growth of It’s A 10 Haircare
Building a billion-dollar company rooted in authenticity, quality, and empowerment
High-profile collaborations with DJ Khaled, Fat Joe, Travis Kelce, Tyson Beckford, and more
Her commitment to philanthropy — from pandemic aid to wildfire relief to youth empowerment
The upcoming 20th anniversary of It’s A 10 in 2026
Carolyn’s forthcoming book on beauty, confidence, and perseverance
About Carolyn Aronson
Carolyn Aronson is a self-made Latina billionaire, entrepreneur, and philanthropist. After navigating the foster care system, she built It’s A 10 Haircare into a global beauty powerhouse now valued at over $1 billion. Her Rewind It 10 men’s line has earned national attention through celebrity collaborations, and she has donated millions in products and funding to causes nationwide. Carolyn continues to inspire through her message of grit, generosity, and reinvention.
Connect with Carolyn:
🌐 Website: www.itsa10haircare.com
📸 Instagram: @itsa10ceo
🎄 From all of us at Fostering Change, we wish a very Merry Christmas to those who celebrate, and a joyful and peaceful holiday season to all.
🎙️ Don’t miss our final episode of 2025, airing next week — a special year-end conversation you won’t want to miss.
🎧 If you enjoyed this episode, please like, comment, and share. Your support helps us continue lifting up stories that inspire real change.
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