Have you ever wondered who created the “I love New York” advertising campaign? Whose idea was it for flight attendants in the ’60’s to wear custom Emilio Pucci designer outfits? The woman (and advertising genius) behind these ideas was Mary Wells Lawrence. And today on Found Objects, I’ll tell you her story.
Follow us on IG:
instagram.com/foundobjectspodcast
SOURCES:
“A 70-Year-Old Cereal Mascot Suddenly Is More Relevant than Ever.” Tony the Streamer (Kellogg’s Frosted Flakes) | Work | Leo Burnett, 2024, leoburnett.com/work/tony-the-streamer2024.
“Craftsmen of Creativity: Mary Wells and the End of the Plain Plane.” YouTube, Advertising Week, 30 Oct. 2018, www.youtube.com/watch?v=-Ciu6PVvRHM.
The Editors of Encyclopaedia Britannica. “Mary Wells Lawrence.” Encyclopædia Britannica, Encyclopædia Britannica, inc., 2024, www.britannica.com/money/Mary-Wells-Lawrence.
Henneke. “What Makes Copy Truly Persuasive?” Enchanting Marketing, 11 Aug. 2022, www.enchantingmarketing.com/david-ogilvy-rolls-royce-advert/.
Lions. “Mary Wells Lawrence | Lion of St. Mark 2020.” YouTube, 13 May 2024, www.youtube.com/watch?v=CbTRz5ftBGk.
McFadden, Robert. “Mary Wells Lawrence, High-Profile Advertising Pioneer, Dies at 95.” The New York Times, The New York Times, 11 May 2024, www.nytimes.com/2024/05/11/business/mary-wells-lawrence-dead.html.
Michals, Debra. “Biography: Betty Friedan.” National Women’s History Museum, 2017, www.womenshistory.org/education-resources/biographies/betty-friedan.
Pollack, Judann. “Mary Wells Lawrence, Iconic Advertising Creative, Dies at 95.” Ad Age, 13 May 2024, adage.com/article/agency-news/mary-wells-lawrence-iconic-advertising-creative-dies-95/2560126.
“Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot of All Time.” PopIcon.Life, 4 June 2023, popicon.life/frosted-flakes-tony-the-tiger-greatest-cereal-mascot/.
“‘at 60 Miles an Hour’ Rolls-Royce Ad by David Ogilvy.” Swipedco, swiped.co/file/rolls-royce-ad-by-david-ogilvy/. Accessed 2 July 2024.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Brothers Ortiz
The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.