Founded & Grounded

Meet Greg, the adviser who built a career on saying what 1,000+ founders didn't want to hear. Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at https://ethos.com/founded. Application times may vary. Rates may vary.

The opener to this episode tells you two things about Greg McCallum: he's funnier than most business advisers, and he's more honest about the cost of the f...

The ex-model who turned an exploding kitchen of cauliflower into the pasta brand. Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at https://ethos.com/founded. Application times may vary. Rates may vary.

"My husband was just like, 'What's happening?' The kitchen was just an explosion of cauliflower."

That's how Sunny & Luna started, and this episode opens with it.

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Nobody would give Hannah a room. So Hannah decided to control who gets one.Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at https://ethos.com/founded. Application times may vary. Rates may vary.

"I cold called all of the landlords I'd ever met at Bristol and got horribly rejected by most. Definitely cried a lot in the first few weeks."

That's how Hannah Chappatte sta...

Surviving crisis - from a Beirut hostage ordeal to losing every client overnight. Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at https://ethos.com/founded. Application times may vary. Rates may vary. 

Dave Mason has survived two crises most people never face: being held hostage in Beirut and every client cancelling in a single afternoon. Now he helps ...

They bought an office in lockdown when nobody else was buying. Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at https://ethos.com/founded. Application times may vary. Rates may vary.

Two mates met on a rugby pitch, became accountant and client, then bought an office building in the middle of lockdown, when no one else was buying.

In this episode, Ollie speaks to Rhys...

Is software dead, or just being rebuilt? Ollie spent two weeks obsessing over Claude Cowork and turned 100 episodes of Founded & Grounded into a content engine. Becky spoke alongside the legendary Steve Blank.

We break down agentic AI, SaaS valuations, customer development, pricing as conversation, and why human connection is the moat that AI cannot copy. This will leave you wanting to experiment right now. 

Key tak...

How do founders navigate a business landscape shaped by volatility, uncertainty, complexity and ambiguity?

In this live conversation, we speak with Matt Wilde from SWIG Finance about the funding gaps many businesses still face and what it really takes to grow in an unstable global environment. From working capital and supply chains to the role of trusted advisors and stronger ecosystem support, Matt shares what founders need to get...

7 billion views and counting: the growth secrets of Sidemen's creative mastermind, Jordan Schwarzenberger. 

Managing one of the world’s biggest creator collectives is no small feat. We dive deep with the man behind Arcade Media and the Sidemen’s explosive rise, blending sharp self-awareness, cultural intuition, and a bold approach to building in public. 

The creator economy is dead. Jordan reveal...

What separates a great podcast from the noise? We uncover the secrets of podcasting success with Gareth Evans, founder of 18Sixty, an agency that helps brands connect with their audience through high-quality audio storytelling.

From working with Virgin/Absolute Radio and BBC Radio to launching his own agency, Gareth shares his journey through the evolution of podcasting, revealing what it takes to create audio content that r...

From $0 to $400 Million Valuation: The Incredible Journey of Tim Fung and Airtasker. From humble beginnings to a marketplace giant. 

But Tim's journey is much more than just success.

Through resilience, identifying mutual benefit, and embracing change, he has created a company that has changed the future of work.

Tim delves into his upbringing, the inception of Airtasker, and the company's funding journey, offering valuab...

What do Stephen Hawking, AR glasses, and open-source design have in common?

Join us as we chat with Bobak Tavangar, co-founder of Brilliant Labs, about his remarkable journey and insights into innovation.

From leadership lessons to fundraising advice, this episode is packed with valuable gems for entrepreneurs and tech enthusiasts.

Bobak discusses his career, including a memorable encounter with Stephen Hawking and the role of...

From academia to entrepreneurship: The remarkable story of Nick Tune and the secrets to converting research into commercial success, with his spinout company Optimise AI. 

Gain valuable insights on the mindset shifts necessary for transitioning from corporate to startup life, the importance of support networks, and how to embrace failures. Uncover the economic impact of Nick's spinout company Optimise AI, their differen...

From performing magic for prime ministers and billionaires to gracing stages on shows like Britain's Got Talent. Alfie Whattam shares his unorthodox journey from entertainment to launching his own recruitment startup, Alfa Technology. Alfa builds software engineering teams for businesses operating in cutting-edge technologies like AI and Web3. 
 
Uncover Alfie's game-changing insights on cultivating a bulletproof m...

How this entrepreneur overcame ADHD and dyslexia and used these diagnoses as his superpower to build two businesses worth millions. 

Hear the inspiring story of Roei Samuel, who discusses the importance of self-belief, transparency, and resilience in entrepreneurship. Roei got an exit with his first business, Real Sport, and has gone on to build the UK's fastest-growing startup community in Connectd.

The platfo...

Meet the power couple who quit their jobs and made Dragons' Den history, by giving away 5% of their business for £5. 

Introducing Charlene Mitchell-Hood and Simon Hood, the founders of Sooper Books. Hear their incredible journey, which started as a simple idea to aid their daughter’s bedtime routine, which quickly turned into the world's number one bedtime story streaming service and saw all five Dragons invest.&...

A teaser for Season 5. We deep dive into the minds of early-stage founders, who are only a couple of steps ahead.

Our unique podcast format, blending interviews with analysis, brings you closer to the action. Our hosts, Dr Becky Sage and Ollie Tiramuragan Collard unpack the business lessons for you.

Join us as we tackle taboo topics and feature a diverse range of guests, with over 1 in 3 being female founders and 1 ...

The untold story of how one woman's mental health crisis led her to create a revolutionary mindset company for women.

Meet Kim Palmer founder of Clementine, a company on a mission to free women from unhelpful thoughts, feelings & expectations.

Kim's very personal crisis led her to champion mental well-being and create a movement for women. Clementine is reimagining mental health and paving the way for digital th...

Get a rare insight into one entrepreneur's remarkable journey to a $1.5B market cap. 

Discover John Williams's insider strategies and personal challenges as he co-founded and scaled Kudan from startup through to IPO. John's next chapter is building SCVC, a deep tech VC he and partner Harry Destecroix wished they had as founders.

This episode is a must-listen for every entrepreneur and tech enthusiast.

K...

Meet Conal Cunningham, a music industry veteran turned pet food innovator, and discover his remarkable business journey of perseverance and innovation.

We deep-dive into the origins of Mr Bug, a company redefining pet nutrition through sustainably bred insect protein. 

This startup story has everything from kitchen experiments to funding struggles and scaling triumphs. 

Whether you're a founder, an eco-consci...