Over the years, as I’ve met hundreds of founders and talked about their challenges, I’ve often had this illusion that there are a million different problems holding startups back.
But recently – as I really dug into it – I’ve realized that there is really 1 problem that defines whether or not a startup is going to go to the moon – or fizzle out and die.
Today’s guest, Alex Kottoor has made a similar observation.
The distinction is around whether or not you achieve product market fit or PMF.
And the path to get there – Go To Market or GTM – requires an amazing amount of vision, action, and most importantly persistence.
Alex and I had a fascinating discussion where we boiled down what separates founders who are able to make it through this journey – and those who give up.
How to know when you need to buckle down and push harder – vs when you need to step back and get new options.
And why startups need to keep their energy focused on GTM and not get sidetracked by all of the other temptations along the way.
It was a fascinating discussion – and I hope you get some gems out of it.
Links:
Alex: https://www.linkedin.com/in/alexkottoor/
Dena Startup Lab: https://www.denastartuplab.com/
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Brothers Ortiz
The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.