How products go viral and scale to millions of users – with Vincent McPhillip from Knomad

We’ve all seen products over the years that fizzle out or go sideways – and other products in the same category that achieve explosive growth and quickly scale to millions

Likewise, we’ve seen companies enter red oceans with tons of competitors – only to quickly go viral there and dominate. Google did this in the crowded search space of 1998. Facebook did this to Myspace.

But – how do they pull this off?

I’m so excited to bring you today’s guest – Vince McPhillip. 

A trained social scientist and entrepreneur, he’s spent his career thinking about how to design for massive virality.

And he’s already done it once, launching the Pi network to over 3 million users during his tenure – and over 45 million users at its peak.

Now he’s at it again with Knomad – tackling one of humanity’s longest standing challenges – trust.

LinkedIn provided a huge breakthrough to the space back in 2003 – but has been about as innovative as a snail since then, and may have set itself up for a Myspace moment of its own.

Vince and I had a fascinating discussion about what goes into the DNA of products to make them go viral – and I hope you enjoy it as much as I did as you hear his plans for launching Knomad.

Links:

Knomad: https://knomad.io/