Join us as Mark DeRosa, Founder of Vantage Point Benefits and Co-Founder of Woodhaven Recovery, shares his inspiring journey from family tragedy to entrepreneurial impact.
Motivated by his father’s workplace accident and personal experiences with addiction recovery, Mark has dedicated his career to solving complex challenges in employee benefits and creating safe spaces for teens in crisis.
In this episode, Mark discusses balancing two mission-driven businesses, competing against tech giants in the benefits industry, and leading with integrity in every decision. Whether you're a business leader, aspiring entrepreneur, or passionate about making a difference, Mark’s story is packed with actionable insights and inspiration.
🔑 KEY HIGHLIGHTS
FROM PERSONAL CHALLENGE TO BUSINESS PURPOSE
Mark’s father’s workplace injury inspired him to build Vantage Point Benefits, a consultancy that simplifies HR, payroll, and employee benefits while putting people first.
BUILDING A COMPASSIONATE BUSINESS MODEL
Mark co-founded Woodhaven Recovery, a Pennsylvania-based residential program helping teens overcome addiction. His personal connection to the mission drives its success.
NAVIGATING INDUSTRY COMPETITION
In a market dominated by tech-driven platforms like Zenefits and Rippling, Mark emphasizes the importance of personalized, trust-based relationships over profit-driven models.
BALANCING TWO MISSION-DRIVEN VENTURES
With clear leadership structures and time management strategies, Mark juggles running Vantage Point while scaling Woodhaven Recovery’s impact.
ADVICE FOR ENTREPRENEURS
Mark urges founders to trust their instincts, hire early, and focus on long-term value. “Don’t chase trends—stay true to your purpose and your clients.”
🌟 RESOURCES & LINKS
Learn More About Vantage Point Benefits: vantagepointbenefits.com
Discover Woodhaven Recovery:
woodhavenrecovery.com
Connect with Mark on LinkedIn:
linkedin.com/in/mark-derosa-4501894
Podcast Website:
foundersecretspod.com
Follow Us on Social Media:
Instagram: @foundersecretspod
TikTok: @foundersecrets
Twitter: @founder_secrets
LinkedIn: Founder Secrets Podcast
🎧 LISTEN TO THE PODCAST
Apple Podcasts: tinyurl.com/4h59tyer
WATCH THE PODCAST
YouTube: https://www.youtube.com/@foundersecretspod
⚡ SPONSORED BY DASH
Optimizing workflows with top-tier remote talent for tasks like CRM management, social media, bookkeeping, and more. Focus on growing your business—Dash takes care of the rest! For more information, visit: www.hirewithdash.com
🔔 DON’T FORGET TO SUBSCRIBE!
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🏷 TAGS
#FounderSecrets #Entrepreneurship #EmployeeBenefits #TeenAddictionRecovery #Leadership #MissionDrivenBusiness
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