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In this episode, Mike is joined by Anouck Gotlib, CEO of Belgian Boys.
Both from Belgium, Anouck and her husband started Beligan Boys to cure their nostalgia for European sweet treats. Their products are quick-and-easy breakfasts, individually wrapped cookies, and decadent desserts - always without GMOs, artificial flavors or preservatives. Fast forward to today and Belgian Boys has successfully appealed to the American consumer and is redefining the refrigerated breakfast options.
Throughout this episode, Anouck talks about co-founding the company with her husband, what she attributes to their successful relationship balancing business and their personal life, a crazy story during their time growing Belgian Boys, pioneering the category of refrigerated breakfast foods, the value of a personal brand for founders, and so much more.
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