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May 11, 2023 41 mins

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In this episode, Mike is joined by Ronak Shah, the CEO and co-founder of Obvi. 

Obvi is a women’s health and wellness brand with collagen rich products to help improve customers hair, nails, skin, bones and gut health. Ronak and his team founded Obvi with one objective in mind: present the most obvious choice of transparent products which present real results without having to sacrifice taste. Collagen depletion at progressed age is the #1 reason for lines and wrinkles, dry skin, hair breakage, bad nail and bone, and joint support and Obvi is a no-brainer solution. 

Throughout this episode, Ronak shares the strategy behind launching the brand, where Obvi is at today, finding a co-packer to work with, how expanding the product into Walmart is changing their strategy, the innovation process, how becoming a father has changed his view on work, and so much more. 

Connect with Ronak Shah on LinkedIn

Check out Obvi


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