Crazy Pita: From $30 to scaling a legacy

What does it take to build a lasting brand from the ground, and turn a single idea into a multi-brand growth engine?

This week on Founderology – Built to Breaktrough, I sat down with Medhi Zarhloul, the powerhouse Founder of Crazy Pita, Chicken Genius and Salad Madness. His journey began in Casablanca, Morocco, where at just 15 years old, he came to America with $30 in his pocket, no English, and no roadmap — just grit, drive and a dream.

Fast forward to today, and Medhi is building a bold, scalable restaurant group rooted in authentic flavor, relentless innovation and a deep commitment to community. What makes his story so compelling isn't just the outcome — it's how he thinks, leads and grows.

Here are just a few top takeaways for Founders:

• You don't need perfect conditions — you need unstoppable commitment. Medhi's path began with entry-level jobs and early failures, but his determination to learn, lead and grow transformed every obstacle into momentum.
• Have a clear destination — and build your plan around it. One of Medhi's biggest lessons: know where you want to be five, 10 or 15 years from now, and reverse-engineer your strategy. That clarity is what helped him transition from running a lifestyle business to building a legacy brand.
• Innovation is your edge. Whether it's embracing virtual cashiers or streamlining operations with new tech, Medhi stays ahead by leaning into change — not resisting it. He sees every challenge as a catalyst for better systems and smarter solutions.
• Community is not a campaign — it's a commitment. Medhi's investment in his community has become a foundational part of his business model. His belief: when you give first, your community becomes your strongest partner in growth.
• Surround yourself with leaders. Medhi doesn't just hire for skills — he builds teams of leaders who believe in the mission, share the vision and bring their best every day. That's what transforms a good brand into a great one.

Medhi's journey is more than a great story — it's a roadmap for every Founder ready to level up. Whether you're navigating your next big leap, refining your model or scaling with intention, this conversation delivers real-world insight and bold inspiration. If you're building something that matters, this episode will remind you exactly what's possible.