In this episode of Founder's Club, Dez DeCosta sits down with Ujwal Arkalgud—a cultural anthropologist turned entrepreneur who built and sold a high-eight-figure company without a single dollar of venture capital. Ujwal unpacks how understanding the "invisible rules" of human behavior and perception can give founders a powerful edge in product–market fit, credibility, and scaling without traditional sales tactics. From bootstrapping MotivBase to $5M ARR with no sales team to helping founders de-risk their ventures and master buyer psychology, Ujwal shares the mindset shifts and tactical frameworks that turn insight into impact. Whether you're a startup founder or a seasoned builder, this conversation will challenge how you think about growth.
Connect with Ujwal
newsletter.invisible-rules.com
https://www.instagram.com/ujwal.arkalgud/
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