Ep 11: Market Segmentation for Strategic Business Growth

Rodney Reisdorf, the CEO and co-founder of Verivend, a fintech company based in Buffalo, has been a pivotal force in revolutionizing B2B payments with innovative solutions. With a background steeped in high-growth startups across various industries, Rodney has positioned Verivend as a trailblazer in the private capital space, likening it to a Venmo for private capital transactions. Under his leadership, the company is on the cusp of a significant milestone, nearing $1 billion in total transaction volume, a testament to its secure and frictionless platform for asset managers and investment sponsors. Through strategic focus and specialization, Rodney believes that Verivend is fundamentally transforming the way capital transactions are raised and deployed, emphasizing the necessity of alignment with the company’s core mission to foster meaningful progress. Here’s what to expect this episode: Verivend is a fintech company in Buffalo aiming to simplify and secure capital transactions in various asset classes. Verivend has processed over $1 billion in total transactions volume milestone, serving asset managers and investment sponsors. Focusing on a specific market segment first before expanding can lead to growth and success. Entrepreneurs should say no to opportunities that do not align with the business's core mission. Constantly raising capital is crucial for business growth and building trust with potential investors.   Connect with Rodney Reisdorf: https://www.linkedin.com/in/rodneyreisdorf/   Connect with Stas Balanevsky: https://www.eosworldwide.com/stas-balanevsky Learn more about your ad choices. Visit megaphone.fm/adchoices