August 20, 2025 • 27 mins
From Disney custodian to bold brand strategist, Branden Moyer’s journey proves that knowing your story can transform your business. In this episode of Founders’ Forum, Marc Bernstein talks with Branden, founder of Buzz Brands, about creating unforgettable, story-driven identities and why authentic branding starts with self-awareness.
Branden shares how his time at Disney shaped his approach to customer experience, how a cleaning company with the wrong name taught him the value of clear messaging, and how beekeeping brought clarity during personal and professional challenges. His ventures—Made to Bee Clean, The Sticky Badger, and Crew 1912—showcase his commitment to blending storytelling with immersive brand experiences.
Key Takeaways:
- Why founders should never fully outsource strategy
- How rebranding can instantly change public perception
- The role of storytelling in standing out from competitors
- Branden’s vision to help 100 companies embrace experiential branding in three years
Whether you’re building a new brand or reimagining an existing one, this episode offers practical insights to help your story connect and resonate.
About Branden Moyer:
Branden Moyer is a bold brand strategist, creative entrepreneur, and founder of Buzz Brands a powerhouse agency known for building unforgettable, story-driven identities. With a passion for transforming ideas into movements, Branden specializes in creating immersive brand worlds that fuse design, storytelling, and disruption. He’s the driving force behind ventures like The Sticky Badger, Maid to Bee Clean, and Crew 1912, each built to challenge the ordinary and make a lasting impact.
Connect:
Website BrandtoBuzz.com
LinkedIn linkedin.com/in/branden-moyer-13b9a9234/
Facebook facebook.com/share/1At1fAdsLW/?mibextid=wwXIfr
This episode is brought to you by CamaPlan, A Different Way to Invest. Go to camaplan.com/foundersforum to learn more.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Announcer (00:00):
The views expressed do not necessarily reflect the
views of this station, itsmanagement or Beasley Media
Group.
Entrepreneur, founder, authorand financial advisor, Marc
Bernstein helps high-performingbusiness owners turn their
visions into reality.
Through his innovative work andthe Forward Focus Forums, Marc
connects entrepreneurs toresources that fuel their
(00:21):
success.
Founders Forum is a radio showand podcast where entrepreneurs
share their journeys, revealingthe lessons they've learned and
the stories behind their success.
Join Marc and his guests for amix of inspiration, valuable
insights and a little fun.
Now let's dive in.
Marc Bernstein (00:38):
Good morning America.
How are you?
We're here in kind ofquasi-sunny Philadelphia it's
not always sunny in Philadelphia, but it's a nice day
nevertheless and we're in thestudio.
With me this morning is Branden, who I'll formally introduce in
a minute, although aftertalking to him for a few more
(00:58):
minutes I realized he's brandingBranden and we'll explain that
in a few minutes.
But anyway, I had a littlethought on the way in and
Branden had a little thought onthe way in, so we're going to
turn that into a littleconversation, and my thought was
I had a post about, somebodywas posting about AI on LinkedIn
this morning, and LinkedIn isour vehicle, by the way, that's
(01:20):
how Branden and I met, that'show I meet a lot of our guests
and that's where a lot ofbusiness networking is done.
If you're not on it, if you'relistening to shows, chances are
you're on it, because thechances are.
That's where you heard about it, but if you're not be on it,
it's important.
So, anyway, um, there was athing about AI and there's
talking about the post was don't, don't give up.
(01:44):
Strategy like strategy has to bedone by humans and and I think
my, my thought was somethinglike you know, you can't give
away your thinking, and I findthat to be true, and I'm
realizing more and more that somuch can be done for me.
I have Shan, who's a virtualassistant, who is amazing, who
(02:07):
does all the things related tothe show I have we have a staff
at work that do a lot of thingsthat I don't do, so I've been
able to delegate all the thingsthat aren't in my unique ability
.
But one of the things Irecognize is that strategy is my
unique ability and I'm spendingmore and more time on it and I
sometimes I think maybe there'llbe a day when I don't have to
be the strategist anymore.
(02:28):
But then I thought, the day Ido that, I'm done.
You know, I don't want to bedone so.
So strategy is is somethingthat you've got to if you're an
entrepreneur.
You've got to, you got toretain.
But you had a related thoughtabout that, Branden, so tell me
your thought.
Branden Moyer (02:45):
Yeah, I did so like on the way in all of a
sudden just hit me that you knowthere's a lot of people, even
young people, getting into theworkforce, seeing on social
media just to be helpful, maybea social media coordinator or
content creator, but in realityit seems all forced and faked.
(03:08):
A lot of these kids and youngadults honestly don't know their
own story.
So how can you help somebody totheir fullest ability without
you knowing even who you are andwhat you're actually good at?
So that's something that reallyhit me.
And everyone can have goodbusiness ideas, but if you can't
articulate the strategy, it'sjust a business idea.
Marc Bernstein (03:31):
I like that.
So, taking it another way andrelating it back to what I said,
you can't just go through themotions and have enough depth
behind you to really be astrategist, right?
Is that a fair way?
Branden Moyer (03:44):
to say it Yep, it's very fair, cool, so food
for thought.
Marc Bernstein (03:48):
But strategy is.
You know, I've mentioned on theshow a lot, but I went to a
program called the StrategicCoach Forever and what we did is
entrepreneurs got together andI never really thought about
this, but what we did is weworked on our strategies.
We'd call it working on yourbusiness plan.
Get away from the office towork.
You know, work on your businessinstead of just working in your
(04:10):
business.
And it was all about strategyand it's something I've done for
a long time.
You know, I started as a lawyer, so all the things I've done
have all been about strategyforever and the more and more I
think about it.
And in my business for a whileI was a case strategist,
literally called a casestrategist, the guy that people
would come to and say, how doyou know, help us solve this
(04:31):
problem.
Like, how do you do that?
So, yeah, strategy iseverything.
So let me now introduce Brandento you.
Branden Moyer.
Branding Branden Moyer, hisfounder at Buzz Brands.
Yep, boy, that's a tonguetwister.
Let me say that real quick.
Branding Branden Moyer is afounder of Buzz Brands.
That was pretty good.
Say that three times fast.
Yeah, he's a bold brandstrategist, creative
(04:54):
entrepreneur and founder of BuzzBrands, a powerhouse agency
known for building unforgettable, story-driven identities.
With a passion for transformingideas into movements, Branden
specializes in creatingimmersive brands that fuse
design, storytelling anddisruption.
Just by what he wrote here, youcan tell he's a brand new guy.
(05:15):
It's really good.
He's the driving force behindventures like the Sticky Badger
Made to Be Clean, made to BeClean.
We'll tell you that story andCrew 1912, each built to
challenge the ordinary and makea lasting impact.
Welcome officially, Branden.
Thank you.
I appreciate it.
So happy to be here, great tohave you here.
(05:35):
And he came all the way toBallot Kinwood from Berks County
, reading, berks County,pennsylvania home of Taylor
Swift in case for the rest ofthe country, and if you need a
frame of reference and he is, aswe mentioned, he founded, Made
to Be Clean and B is B-E-E.
And let's start with yourjourney, which I think started
(05:56):
at Disney World, if I'm notmistaken.
Branden Moyer (05:58):
Yeah, sure did.
After high school I graduatedin 08, moved down to Florida.
Uh, the initial goal goal wasto be a Disney Imagineer and, uh
, you had to get your foot inthe door.
I did the college program downthere and the only position that
was really available at thetime was a custodian and
housekeeping position at thehotels.
Marc Bernstein (06:20):
Well they say you start at the bottom, you
know right.
Branden Moyer (06:22):
Exactly.
I mean, as someone with an18-year ego is like, yeah, I'm
going to be this rock starengineer for the Walt Disney
World Company.
And I start at the bottom.
Marc Bernstein (06:33):
Well, I started the entertainment business too,
as a music major, then lawyer,and I was offered and in
hindsight I should have done ita job in the mailroom at William
Morris or the opportunity tohave it.
I'm not even sure I would havegotten the job, but that's.
You know, that's the story, andmany record company executives
started there and you know I wasone of those guys.
(06:55):
I was too anxious, I didn'twant to.
I felt I could do betterquicker.
But yeah, would have been agreat experience, but anyway.
So so tell us us about beingcustodian at Disney World.
Branden Moyer (07:05):
Yeah, I'll tell you what.
It was actually the bestexperience at my age and I got
to meet people you'll never everget to meet, including
President Obama, celine Dion,brendan Fraser you name it.
Yeah, they've stayed at theresorts there.
I've seen them.
So I've also got to meet peoplewho've worked with Walt Disney
himself, who've built theseparks, and it was such a
(07:29):
humbling experience as a20-something year old.
So I was taught a lot there andI sort of came back to
Pennsylvania seven years laterbecause I got tired of surviving
.
The money is not good downthere, at least at the time, but
the experience was priceless.
(07:49):
So I always wanted to start myown company and I got the idea.
Well, I know cleaning, beentrained by this world-renowned
resort, and I started Home CareSolution in 2014.
And not knowing branding ormuch of it, even marketing, 23
(08:10):
just came up with the name.
I'm taking care of people'shomes.
Home care makes perfect sense.
Got the website.
I was about four years in untilI started having trouble, you
know, having some brandawareness.
Started having trouble, youknow, having some brand
awareness, getting more clients,and I realized that my
messaging was completely off.
(08:31):
People thought I was a homehealth agency and not a cleaning
company.
We even rented out an officebuilding.
Marc Bernstein (08:39):
I do want to tell you I've had a couple of
companies like that on this showand that's what it sounds like.
Yeah, but at 23, I've had acouple companies like that on
this show and that's what itsounds like.
Branden Moyer (08:44):
Holy Care Solutions yeah, but at 23, I
don't know.
So I was able to securefinancing to buy out a
competitor here in Berks Countyand that came along with an
office building.
So as soon as I put the officesign out beautiful office sign I
thought you know what this isgoing to change.
Marc Bernstein (09:04):
We're going to get a lot more business, so you
bought the business and thebuilding.
Branden Moyer (09:07):
It was a lease to own deal, yep, yep during that
time, and this was right beforeCOVID in September of 2019.
And then the world kind ofstopped a year a little less
than a year actually andbranding was super important.
During that time, again, I wasstill a home health agency in
(09:30):
the community's eyes, and westruggled through the entire
pandemic.
We lost business, could notkeep employees, so something had
to happen.
And then, during this time, Iexperienced a divorce too, and
the pressures of balancing abusiness and my personal life,
(09:51):
and then also running for officetoo At the same time.
It was just it was too much, Itook on too much.
Marc Bernstein (09:58):
What office were you running for?
Branden Moyer (10:00):
State representative position, really
yeah.
Marc Bernstein (10:03):
Well, you had a lot of moving parts there.
Branden Moyer (10:05):
I had a lot of moving parts because I saw a lot
of opportunity Right, Um, andsometimes, yeah, not knowing
again, not knowing your storyand your true purpose can lead
to disastrous results.
Marc Bernstein (10:18):
So what I'm imagining?
Some clarity eventually cameout of that.
Branden Moyer (10:22):
Oh yeah.
So while everyone was stayinghome getting those $600, $700
checks from the government eachweek, spending them on flat
screen TVs and Xboxes, I spentthat money on beekeeping and
equipment, so I was up all night.
Why beekeeping YouTube?
(10:43):
Okay, so it was one of thoserandom scrolling videos you see
and you watch one video, then itcascades into the next and the
next, and now it's 2 am in themorning and you haven't fell
asleep.
And something about it was justfascinating to me that we as a
human species can controlinsects in a way that we can
(11:07):
create a business out of it.
But it wasn't the business partthat attracted me, it was more
of the therapy of it.
I was going through so muchduring that time that when I got
my first beehive and I startedraising the colony, the buzzing
sound actually calmed me downand eliminated my anxiety and
(11:32):
depression that I had, so I wasjust naturally attracted to it
then.
So I was just naturallyattracted to it then and I
didn't want it to blow up into abusiness because I didn't want
it to ruin the passion that Ihad for it.
And eventually I did have itinto a business and it did ruin
the passion a little bit.
(11:52):
So, but during that time thecleaning company, which was my
main source of income, continuedto struggle.
You're not still beekeeping,then oh, I'm still beekeeping,
I'm balancing both.
Ah, okay, but I needed to dosomething.
So, once the divorce wasfinalized, I had to rethink,
(12:13):
re-strategize.
I had to rethink, re-strategizeand I was in the office late at
night writing ideas down on thewhiteboard on how we can
rebrand.
And your hive, our purpose cameup and that moment was when,
(12:38):
okay, storytelling had to play abig role right here in the
rebranding process.
So people loved the story um ofme coming back, you know,
bigger, better, buzzier thanever, if you will.
And um, that really resonatedwith a lot of people and my
clients loved the switch.
And made to be clean reallyevolved from that tagline.
Made to be E-E clean, yep, andhere's the funny part when we
(13:03):
changed the office sign again,we were there four years prior.
People came to our officebuilding for the first time
thinking we had just moved in,but we had been there for four
years.
So that's the power ofstorytelling and branding.
Marc Bernstein (13:18):
So you've obviously had a lot of.
I always ask about challenges,but you've already announced
them.
You had the pandemic you hadmessaging problems, you had a
divorce.
You had this distraction alsoof running for office.
I imagine it was a distractionin the end right, and then you
found some clarity throughbeekeeping Yep.
(13:38):
What strengths did you develop?
Announcer (13:44):
Obviously, branding is part of it.
Marc Bernstein (13:47):
Branding is part of it.
Branden Moyer (13:52):
So tell us about what the strengths are that you
came out of all this with.
Yeah, so the strengths ofseeing people for who they are
and for what they can be as well.
We had created a culturecommittee in our company where
every I think it was every atleast twice a month at least we
would all get together acommittee of our cleaners and
(14:13):
they would actually volunteertheir time to come in for an
hour and I would help developthem as individuals and show
their weaknesses and show theirstrengths and how they can
actually exist in this companyin a greater way than just being
a cleaner or a maid.
So that was very, very powerfulfor me.
Marc Bernstein (14:34):
That sounds like developing a culture company,
culture, yep, and you mentionedto me before the show that
you've.
You're introducing me tosomebody who is a mentor to you
and you said the culture waseverything there.
Branden Moyer (14:45):
Yep, yep.
Brad Stevenson from NewcastleLawn and Landscape.
Marc Bernstein (14:49):
And what did you learn from him about that?
Branden Moyer (14:52):
Well, brad is a unique person.
Uh he, I just I just have tolook at him and how he operates
his company and how he speaks tohis people, just on the videos
he posts.
But meeting Brad, he's verydown to earth and he's real,
he's authentic, and authenticityis very rare in
(15:12):
entrepreneurship becauseeveryone's trying to sell you
something.
Marc Bernstein (15:16):
Right.
Branden Moyer (15:16):
And they're selling you a personality.
Marc Bernstein (15:18):
I don't even think it's rare in the world.
Branden Moyer (15:20):
Yeah, yeah, well, that's very true, yeah.
Marc Bernstein (15:22):
Yep.
So he represented culture,authenticity and you picked up
on that.
Branden Moyer (15:28):
I picked up on that buzz.
Marc Bernstein (15:30):
You picked up on that buzz and with that buzz
that's a great chance to take aquick one-minute break and we'll
be right back on Founders Forum.
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With our guest today BrandenMoyer.
Branden buzz branding, brand,brand.
Let's see if I can do this.
Branding Branden buzz Moyer.
(16:50):
So anyone call you buzz as anickname uh, not yet.
Branden Moyer (16:55):
My uncle is actually uncle buzz, oh yeah
it's in the family.
Marc Bernstein (16:59):
Yeah, it's in the family.
So, um so we talked about yourstrengths, so what's happened
with the company since then?
And you have a couple otherbrands that you've established
that I'd like to talk about aswell.
Branden Moyer (17:10):
Yeah, so with Made to Be Clean last year was a
challenge for us.
Not just the political climatehas changed, the economy has
also changed as well, and peopleare fearful of really spending
money on a luxury item likecleaning and maid services.
So being able to pivot was verydifficult for us and we're
(17:34):
still recouping.
But we've also noticed thatpeople are starting to come back
in terms of wanting to spendmore money because they went the
cheaper alternative and they'refinding out that paying an
actual company, rather thansomebody with a mop and bucket,
actually has benefits.
Marc Bernstein (17:54):
So you're on the mend, I'm on the mend yes.
And in the meantime you'restill motivated.
I think you can't help yourselfwith branding and moving
forward.
Branden Moyer (18:04):
I can't Every day I can come up with a whole new
company.
Marc Bernstein (18:07):
So tell me about the Sticky Badger first.
Branden Moyer (18:10):
Yeah, so the Sticky Badger.
It was originally called UncleB's Honey Company, which was me,
uncle B and I even wrote achildren's book, the Adventures
of Uncle B and Ruby Catching aSwarm and it was my first
children's book, the Adventuresof Uncle B and Ruby Catching a
Swarm and that was my firstchildren's book published book.
It's on Amazon and again, thecommunity really created an
(18:32):
image for me and needed me in somany areas that I could not be
and I realized I created myselfa job that I didn't want or a
brand that I didn't want.
So I had to rethink andre-strategize this and I came up
with the Sticky Badger, justlike the Honey Badger.
(18:53):
So now the Sticky Badger is notjust a symbol of just me, but
it's a symbol of the nonsensethat this brand is going to
create in the honey industry.
Marc Bernstein (19:09):
Is it a honey company?
It's a honey company yep.
Branden Moyer (19:11):
So it's going to be a subscription box model
company where it will offerunique experiences, and that
subscription box model issomething that's growing in the
market.
So it's not just honey, it'sexperiences, it's experiences,
and Buzz Brands is only going tobe creating experiential
(19:35):
branding brands, if you will.
So that's our niche.
We want to be able to giveexperiences to all companies.
Marc Bernstein (19:44):
But you're selling honey too with it.
Branden Moyer (19:45):
Oh yeah.
So this, the buzz brands willhave its own companies that will
run help generate revenue andstuff Okay Interesting.
So it'll all be under thatumbrella.
Marc Bernstein (19:53):
What kind of experiences can you give us a
preview?
Branden Moyer (19:56):
Yeah, so I can give you a preview with the crew
1912, which is actually goingto launch soon.
So I was watching a NationalGeographic documentary about
Titanic and it just came out, Ithink in May this year, and it
got me thinking about the crewof the Titanic sacrificing
(20:18):
themselves to keep the lights on, to keep the steam going until
the very last moment.
And I'm thinking you know whatthat's lost within the story of
Titanic.
It's always focused on thewealthy passengers and the
creators, the architects.
It's like, how about the crew?
That's a little bit ofsacrifice.
Marc Bernstein (20:37):
You hear about the captain a little bit, but
that's about it, yeah but likethe people at the bottom of the
ship.
Branden Moyer (20:43):
So I came up with a concept called Crew 1912
Coffee.
That really just signifies topeople blue-collar workers,
hardworking people that you'renot forgotten.
So yeah.
So these boxes again asubscription box model.
When you get them, they'll havethe pictures of the victims in
(21:07):
there, with beautiful artworkdone as well.
So when you hover your phoneover it, the picture actually
comes alive with an augmentedreality and tells them their
story and whether they survivedor not too, Wow yeah and whether
they survive or not, too?
Wow yeah, and it comes with a12-ounce bag of coffee locally
grounded and a mug and a fewother goodies that I don't want
(21:30):
to give away.
Marc Bernstein (21:31):
How close to market are you with that Two
months Early?
Branden Moyer (21:34):
Interesting Yep two months away.
Pretty cool, yeah, I movepretty quick on things.
Marc Bernstein (21:38):
Yeah, you've got a lot of things going on and
you mentioned your book.
You quick on things.
Yeah, you got a lot of thingsgoing on and you mentioned your
book.
You have another book on theway, I understand called Beyond
the.
Logo the Art of Storytelling,Yep, storytelling Brian, yep,
yep.
And there was a.
G, missing one here.
All right, that's okay, andwhile that's obvious, what
that's about, yeah.
Branden Moyer (21:58):
So people think well, what is your branding?
Well, my logo is this and thename is this and honestly,
that's like step 14 and 15 of mybranding process.
So we actually tell your storyfirst and we show you how to do
that before you even come upwith a name or a logo.
But coming up with a name and alogo is so easy for people, but
(22:20):
that's where the messaging getslost.
Marc Bernstein (22:22):
So this goes to what you learned.
This is your thought of the day, which was people don't know
their own stories and if youcan't explain your story, it's
going to be hard to be authentic.
It's going to be hard toinfluence anyone else to do
whatever it is you're trying toget them to do.
Branden Moyer (22:35):
Yep, exactly I love that.
Marc Bernstein (22:37):
So we don't have that much time left.
Believe it or not, time flieson the show.
So we don't have that much timeleft.
Believe it or not, time flieson the show.
But let's talk about if thiswere July, which it is of 2028,
and you and I are talking,Branden, and we're looking back
on the last three years.
What would have to happenduring that time for your vision
, for that time to have become areality, for that to be a
(22:59):
successful period of time inyour life?
Branden Moyer (23:02):
Yeah, so my goal is to help 100 companies in
three years Wow.
So if I can help 100 companieswith their stories, then I have
secured that goal and reached it.
And then the next five years,obviously the number will
increase.
But experiential branding isgoing to take a whole different,
(23:25):
new level, including with AI,and I want to be able to be on
the forefront of this in ourindustry to allow even small mom
and pop stores to takeadvantage of experiential
branding in their stores or intheir products, with packaging
that will just blow the customerout of the way.
Marc Bernstein (23:44):
So you're, I love that idea, but you'll still
be going on with Made to BeClean.
Branden Moyer (23:49):
Yes, oh, yeah.
Marc Bernstein (23:51):
Crew 1912.
Yep.
Branden Moyer (23:52):
Made to Be Clean has a really wicked three to
five-year plan and I can't giveaway too much with it.
But it's sort of leveling theplaying fields with solo
cleaners and I've learned thatthere's power in many and
cleaning companies right now.
They're suffering becausepeople can find cheaper cleaners
(24:15):
with a solo cleaner, so I'musing that as a way to level the
playing field in the next threeto five years.
Marc Bernstein (24:22):
Interesting.
Well, we won't go into too muchdetail.
We don't want to give away thesecret sauce.
It's all right.
What challenges do you see overthe next three years?
And again, your strengths toovercome those in terms of
building what it is you want tobuild.
Branden Moyer (24:37):
Yeah, so people is always the challenge.
Financing is there as well, too, with raising funds for these
ideas, but it's people thatwould be the most challenging,
because they're going to have torun it.
So culture building, believingin people and really getting
(24:58):
them excited for these brands issuper, super important, but
probably the most challenging.
Marc Bernstein (25:07):
Gotcha, I'd like to ask you a question which you
chose, which is knowing whatyou know.
Now, if you could speak to youryounger self, what advice would
you give you?
Branden Moyer (25:19):
Follow your gut.
Yep, follow your gut.
There's a lot of noise outthere.
People are going to be chirpingin your ear saying this, this,
do that, follow your gut and Iimagine know your story.
Yes, know your story Be part ofthat, right?
Yeah, absolutely.
Marc Bernstein (25:35):
So I kind of rushed you through that.
We do have a couple minutesleft, so I'm going to pop some
other questions at you which youdon't expect.
Are you a reader?
Branden Moyer (25:44):
I'm an audio book reader, yeah.
Marc Bernstein (25:45):
And what audio book are you listening to now?
Branden Moyer (25:49):
Let them Ah, me too.
Yes, that's funny.
Yep, it's very powerful andit's amazing.
It solves a lot of issues.
Marc Bernstein (25:57):
Isn't it interesting?
I'm in a personal developmentgroup and we were talking
yesterday about if you givepeople their own kind of
sovereignty which is a versionof that and let them do what
they will do, it doesn't matterif it's your wife, your children
, your coworkers, your boss,whoever it is.
Whatever it is, it takes somuch off of you, you know.
Branden Moyer (26:25):
The amount of energy we use because we're
afraid to upset somebody and wetry to reframe things.
It's exhausting, it's simplyamazing, and I don't think a lot
of people have lived a lifewith the let them theory.
Marc Bernstein (26:42):
Right, I think you're right, so let them also.
What is is you can't changewhat is and work with that,
right?
I mean, it's such an importantlife lesson.
It's amazing Absolutely howabout music?
You're a music guy.
Branden Moyer (26:59):
I am.
I listen to a lot of actuallymovie trailer, music soundtracks
.
That is actually.
I'm a movie buff.
Um and that is something thatreally inspires my creativity.
Marc Bernstein (27:15):
I have one for you to listen to.
So my dream in music school wasto write a movie score.
And I did that, a film you'llnever hear.
It's called the Hypnotist'sPassion, but you can get the
soundtrack.
Oh, nice.
Anyway, so that's great.
It was great having you here,Branden.
We can probably talk a lotlonger about a lot of things.
Branden Moyer (27:31):
Sure can.
Marc Bernstein (27:32):
Thank you all for listening and look forward
to seeing you again or talkingto you again next week on
Founders Forum.
Announcer (27:42):
We hope you enjoyed your time with Founders Forum
and that you found value to takewith you throughout your day.
Join us again next week foranother episode of Founders
Forum.
The views expressed do not necessarily reflect the
views of this station, itsmanagement or Beasley Media
Group.
Entrepreneur, founder, authorand financial advisor, Marc
Bernstein helps high-performingbusiness owners turn their
visions into reality.
Through his innovative work andthe Forward Focus Forums, Marc
connects entrepreneurs toresources that fuel their
(00:21):
success.
Founders Forum is a radio showand podcast where entrepreneurs
share their journeys, revealingthe lessons they've learned and
the stories behind their success.
Join Marc and his guests for amix of inspiration, valuable
insights and a little fun.
Now let's dive in.
Marc Bernstein (00:38):
Good morning America.
How are you?
We're here in kind ofquasi-sunny Philadelphia it's
not always sunny in Philadelphia, but it's a nice day
nevertheless and we're in thestudio.
With me this morning is Branden, who I'll formally introduce in
a minute, although aftertalking to him for a few more
(00:58):
minutes I realized he's brandingBranden and we'll explain that
in a few minutes.
But anyway, I had a littlethought on the way in and
Branden had a little thought onthe way in, so we're going to
turn that into a littleconversation, and my thought was
I had a post about, somebodywas posting about AI on LinkedIn
this morning, and LinkedIn isour vehicle, by the way, that's
(01:20):
how Branden and I met, that'show I meet a lot of our guests
and that's where a lot ofbusiness networking is done.
If you're not on it, if you'relistening to shows, chances are
you're on it, because thechances are.
That's where you heard about it, but if you're not be on it,
it's important.
So, anyway, um, there was athing about AI and there's
talking about the post was don't, don't give up.
(01:44):
Strategy like strategy has to bedone by humans and and I think
my, my thought was somethinglike you know, you can't give
away your thinking, and I findthat to be true, and I'm
realizing more and more that somuch can be done for me.
I have Shan, who's a virtualassistant, who is amazing, who
(02:07):
does all the things related tothe show I have we have a staff
at work that do a lot of thingsthat I don't do, so I've been
able to delegate all the thingsthat aren't in my unique ability
.
But one of the things Irecognize is that strategy is my
unique ability and I'm spendingmore and more time on it and I
sometimes I think maybe there'llbe a day when I don't have to
be the strategist anymore.
(02:28):
But then I thought, the day Ido that, I'm done.
You know, I don't want to bedone so.
So strategy is is somethingthat you've got to if you're an
entrepreneur.
You've got to, you got toretain.
But you had a related thoughtabout that, Branden, so tell me
your thought.
Branden Moyer (02:45):
Yeah, I did so like on the way in all of a
sudden just hit me that you knowthere's a lot of people, even
young people, getting into theworkforce, seeing on social
media just to be helpful, maybea social media coordinator or
content creator, but in realityit seems all forced and faked.
(03:08):
A lot of these kids and youngadults honestly don't know their
own story.
So how can you help somebody totheir fullest ability without
you knowing even who you are andwhat you're actually good at?
So that's something that reallyhit me.
And everyone can have goodbusiness ideas, but if you can't
articulate the strategy, it'sjust a business idea.
Marc Bernstein (03:31):
I like that.
So, taking it another way andrelating it back to what I said,
you can't just go through themotions and have enough depth
behind you to really be astrategist, right?
Is that a fair way?
Branden Moyer (03:44):
to say it Yep, it's very fair, cool, so food
for thought.
Marc Bernstein (03:48):
But strategy is.
You know, I've mentioned on theshow a lot, but I went to a
program called the StrategicCoach Forever and what we did is
entrepreneurs got together andI never really thought about
this, but what we did is weworked on our strategies.
We'd call it working on yourbusiness plan.
Get away from the office towork.
You know, work on your businessinstead of just working in your
(04:10):
business.
And it was all about strategyand it's something I've done for
a long time.
You know, I started as a lawyer, so all the things I've done
have all been about strategyforever and the more and more I
think about it.
And in my business for a whileI was a case strategist,
literally called a casestrategist, the guy that people
would come to and say, how doyou know, help us solve this
(04:31):
problem.
Like, how do you do that?
So, yeah, strategy iseverything.
So let me now introduce Brandento you.
Branden Moyer.
Branding Branden Moyer, hisfounder at Buzz Brands.
Yep, boy, that's a tonguetwister.
Let me say that real quick.
Branding Branden Moyer is afounder of Buzz Brands.
That was pretty good.
Say that three times fast.
Yeah, he's a bold brandstrategist, creative
(04:54):
entrepreneur and founder of BuzzBrands, a powerhouse agency
known for building unforgettable, story-driven identities.
With a passion for transformingideas into movements, Branden
specializes in creatingimmersive brands that fuse
design, storytelling anddisruption.
Just by what he wrote here, youcan tell he's a brand new guy.
(05:15):
It's really good.
He's the driving force behindventures like the Sticky Badger
Made to Be Clean, made to BeClean.
We'll tell you that story andCrew 1912, each built to
challenge the ordinary and makea lasting impact.
Welcome officially, Branden.
Thank you.
I appreciate it.
So happy to be here, great tohave you here.
(05:35):
And he came all the way toBallot Kinwood from Berks County
, reading, berks County,pennsylvania home of Taylor
Swift in case for the rest ofthe country, and if you need a
frame of reference and he is, aswe mentioned, he founded, Made
to Be Clean and B is B-E-E.
And let's start with yourjourney, which I think started
(05:56):
at Disney World, if I'm notmistaken.
Branden Moyer (05:58):
Yeah, sure did.
After high school I graduatedin 08, moved down to Florida.
Uh, the initial goal goal wasto be a Disney Imagineer and, uh
, you had to get your foot inthe door.
I did the college program downthere and the only position that
was really available at thetime was a custodian and
housekeeping position at thehotels.
Marc Bernstein (06:20):
Well they say you start at the bottom, you
know right.
Branden Moyer (06:22):
Exactly.
I mean, as someone with an18-year ego is like, yeah, I'm
going to be this rock starengineer for the Walt Disney
World Company.
And I start at the bottom.
Marc Bernstein (06:33):
Well, I started the entertainment business too,
as a music major, then lawyer,and I was offered and in
hindsight I should have done ita job in the mailroom at William
Morris or the opportunity tohave it.
I'm not even sure I would havegotten the job, but that's.
You know, that's the story, andmany record company executives
started there and you know I wasone of those guys.
(06:55):
I was too anxious, I didn'twant to.
I felt I could do betterquicker.
But yeah, would have been agreat experience, but anyway.
So so tell us us about beingcustodian at Disney World.
Branden Moyer (07:05):
Yeah, I'll tell you what.
It was actually the bestexperience at my age and I got
to meet people you'll never everget to meet, including
President Obama, celine Dion,brendan Fraser you name it.
Yeah, they've stayed at theresorts there.
I've seen them.
So I've also got to meet peoplewho've worked with Walt Disney
himself, who've built theseparks, and it was such a
(07:29):
humbling experience as a20-something year old.
So I was taught a lot there andI sort of came back to
Pennsylvania seven years laterbecause I got tired of surviving
.
The money is not good downthere, at least at the time, but
the experience was priceless.
(07:49):
So I always wanted to start myown company and I got the idea.
Well, I know cleaning, beentrained by this world-renowned
resort, and I started Home CareSolution in 2014.
And not knowing branding ormuch of it, even marketing, 23
(08:10):
just came up with the name.
I'm taking care of people'shomes.
Home care makes perfect sense.
Got the website.
I was about four years in untilI started having trouble, you
know, having some brandawareness.
Started having trouble, youknow, having some brand
awareness, getting more clients,and I realized that my
messaging was completely off.
(08:31):
People thought I was a homehealth agency and not a cleaning
company.
We even rented out an officebuilding.
Marc Bernstein (08:39):
I do want to tell you I've had a couple of
companies like that on this showand that's what it sounds like.
Yeah, but at 23, I've had acouple companies like that on
this show and that's what itsounds like.
Branden Moyer (08:44):
Holy Care Solutions yeah, but at 23, I
don't know.
So I was able to securefinancing to buy out a
competitor here in Berks Countyand that came along with an
office building.
So as soon as I put the officesign out beautiful office sign I
thought you know what this isgoing to change.
Marc Bernstein (09:04):
We're going to get a lot more business, so you
bought the business and thebuilding.
Branden Moyer (09:07):
It was a lease to own deal, yep, yep during that
time, and this was right beforeCOVID in September of 2019.
And then the world kind ofstopped a year a little less
than a year actually andbranding was super important.
During that time, again, I wasstill a home health agency in
(09:30):
the community's eyes, and westruggled through the entire
pandemic.
We lost business, could notkeep employees, so something had
to happen.
And then, during this time, Iexperienced a divorce too, and
the pressures of balancing abusiness and my personal life,
(09:51):
and then also running for officetoo At the same time.
It was just it was too much, Itook on too much.
Marc Bernstein (09:58):
What office were you running for?
Branden Moyer (10:00):
State representative position, really
yeah.
Marc Bernstein (10:03):
Well, you had a lot of moving parts there.
Branden Moyer (10:05):
I had a lot of moving parts because I saw a lot
of opportunity Right, Um, andsometimes, yeah, not knowing
again, not knowing your storyand your true purpose can lead
to disastrous results.
Marc Bernstein (10:18):
So what I'm imagining?
Some clarity eventually cameout of that.
Branden Moyer (10:22):
Oh yeah.
So while everyone was stayinghome getting those $600, $700
checks from the government eachweek, spending them on flat
screen TVs and Xboxes, I spentthat money on beekeeping and
equipment, so I was up all night.
Why beekeeping YouTube?
(10:43):
Okay, so it was one of thoserandom scrolling videos you see
and you watch one video, then itcascades into the next and the
next, and now it's 2 am in themorning and you haven't fell
asleep.
And something about it was justfascinating to me that we as a
human species can controlinsects in a way that we can
(11:07):
create a business out of it.
But it wasn't the business partthat attracted me, it was more
of the therapy of it.
I was going through so muchduring that time that when I got
my first beehive and I startedraising the colony, the buzzing
sound actually calmed me downand eliminated my anxiety and
(11:32):
depression that I had, so I wasjust naturally attracted to it
then.
So I was just naturallyattracted to it then and I
didn't want it to blow up into abusiness because I didn't want
it to ruin the passion that Ihad for it.
And eventually I did have itinto a business and it did ruin
the passion a little bit.
(11:52):
So, but during that time thecleaning company, which was my
main source of income, continuedto struggle.
You're not still beekeeping,then oh, I'm still beekeeping,
I'm balancing both.
Ah, okay, but I needed to dosomething.
So, once the divorce wasfinalized, I had to rethink,
(12:13):
re-strategize.
I had to rethink, re-strategizeand I was in the office late at
night writing ideas down on thewhiteboard on how we can
rebrand.
And your hive, our purpose cameup and that moment was when,
(12:38):
okay, storytelling had to play abig role right here in the
rebranding process.
So people loved the story um ofme coming back, you know,
bigger, better, buzzier thanever, if you will.
And um, that really resonatedwith a lot of people and my
clients loved the switch.
And made to be clean reallyevolved from that tagline.
Made to be E-E clean, yep, andhere's the funny part when we
(13:03):
changed the office sign again,we were there four years prior.
People came to our officebuilding for the first time
thinking we had just moved in,but we had been there for four
years.
So that's the power ofstorytelling and branding.
Marc Bernstein (13:18):
So you've obviously had a lot of.
I always ask about challenges,but you've already announced
them.
You had the pandemic you hadmessaging problems, you had a
divorce.
You had this distraction alsoof running for office.
I imagine it was a distractionin the end right, and then you
found some clarity throughbeekeeping Yep.
(13:38):
What strengths did you develop?
Announcer (13:44):
Obviously, branding is part of it.
Marc Bernstein (13:47):
Branding is part of it.
Branden Moyer (13:52):
So tell us about what the strengths are that you
came out of all this with.
Yeah, so the strengths ofseeing people for who they are
and for what they can be as well.
We had created a culturecommittee in our company where
every I think it was every atleast twice a month at least we
would all get together acommittee of our cleaners and
(14:13):
they would actually volunteertheir time to come in for an
hour and I would help developthem as individuals and show
their weaknesses and show theirstrengths and how they can
actually exist in this companyin a greater way than just being
a cleaner or a maid.
So that was very, very powerfulfor me.
Marc Bernstein (14:34):
That sounds like developing a culture company,
culture, yep, and you mentionedto me before the show that
you've.
You're introducing me tosomebody who is a mentor to you
and you said the culture waseverything there.
Branden Moyer (14:45):
Yep, yep.
Brad Stevenson from NewcastleLawn and Landscape.
Marc Bernstein (14:49):
And what did you learn from him about that?
Branden Moyer (14:52):
Well, brad is a unique person.
Uh he, I just I just have tolook at him and how he operates
his company and how he speaks tohis people, just on the videos
he posts.
But meeting Brad, he's verydown to earth and he's real,
he's authentic, and authenticityis very rare in
(15:12):
entrepreneurship becauseeveryone's trying to sell you
something.
Marc Bernstein (15:16):
Right.
Branden Moyer (15:16):
And they're selling you a personality.
Marc Bernstein (15:18):
I don't even think it's rare in the world.
Branden Moyer (15:20):
Yeah, yeah, well, that's very true, yeah.
Marc Bernstein (15:22):
Yep.
So he represented culture,authenticity and you picked up
on that.
Branden Moyer (15:28):
I picked up on that buzz.
Marc Bernstein (15:30):
You picked up on that buzz and with that buzz
that's a great chance to take aquick one-minute break and we'll
be right back on Founders Forum.
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With our guest today BrandenMoyer.
Branden buzz branding, brand,brand.
Let's see if I can do this.
Branding Branden buzz Moyer.
(16:50):
So anyone call you buzz as anickname uh, not yet.
Branden Moyer (16:55):
My uncle is actually uncle buzz, oh yeah
it's in the family.
Marc Bernstein (16:59):
Yeah, it's in the family.
So, um so we talked about yourstrengths, so what's happened
with the company since then?
And you have a couple otherbrands that you've established
that I'd like to talk about aswell.
Branden Moyer (17:10):
Yeah, so with Made to Be Clean last year was a
challenge for us.
Not just the political climatehas changed, the economy has
also changed as well, and peopleare fearful of really spending
money on a luxury item likecleaning and maid services.
So being able to pivot was verydifficult for us and we're
(17:34):
still recouping.
But we've also noticed thatpeople are starting to come back
in terms of wanting to spendmore money because they went the
cheaper alternative and they'refinding out that paying an
actual company, rather thansomebody with a mop and bucket,
actually has benefits.
Marc Bernstein (17:54):
So you're on the mend, I'm on the mend yes.
And in the meantime you'restill motivated.
I think you can't help yourselfwith branding and moving
forward.
Branden Moyer (18:04):
I can't Every day I can come up with a whole new
company.
Marc Bernstein (18:07):
So tell me about the Sticky Badger first.
Branden Moyer (18:10):
Yeah, so the Sticky Badger.
It was originally called UncleB's Honey Company, which was me,
uncle B and I even wrote achildren's book, the Adventures
of Uncle B and Ruby Catching aSwarm and it was my first
children's book, the Adventuresof Uncle B and Ruby Catching a
Swarm and that was my firstchildren's book published book.
It's on Amazon and again, thecommunity really created an
(18:32):
image for me and needed me in somany areas that I could not be
and I realized I created myselfa job that I didn't want or a
brand that I didn't want.
So I had to rethink andre-strategize this and I came up
with the Sticky Badger, justlike the Honey Badger.
(18:53):
So now the Sticky Badger is notjust a symbol of just me, but
it's a symbol of the nonsensethat this brand is going to
create in the honey industry.
Marc Bernstein (19:09):
Is it a honey company?
It's a honey company yep.
Branden Moyer (19:11):
So it's going to be a subscription box model
company where it will offerunique experiences, and that
subscription box model issomething that's growing in the
market.
So it's not just honey, it'sexperiences, it's experiences,
and Buzz Brands is only going tobe creating experiential
(19:35):
branding brands, if you will.
So that's our niche.
We want to be able to giveexperiences to all companies.
Marc Bernstein (19:44):
But you're selling honey too with it.
Branden Moyer (19:45):
Oh yeah.
So this, the buzz brands willhave its own companies that will
run help generate revenue andstuff Okay Interesting.
So it'll all be under thatumbrella.
Marc Bernstein (19:53):
What kind of experiences can you give us a
preview?
Branden Moyer (19:56):
Yeah, so I can give you a preview with the crew
1912, which is actually goingto launch soon.
So I was watching a NationalGeographic documentary about
Titanic and it just came out, Ithink in May this year, and it
got me thinking about the crewof the Titanic sacrificing
(20:18):
themselves to keep the lights on, to keep the steam going until
the very last moment.
And I'm thinking you know whatthat's lost within the story of
Titanic.
It's always focused on thewealthy passengers and the
creators, the architects.
It's like, how about the crew?
That's a little bit ofsacrifice.
Marc Bernstein (20:37):
You hear about the captain a little bit, but
that's about it, yeah but likethe people at the bottom of the
ship.
Branden Moyer (20:43):
So I came up with a concept called Crew 1912
Coffee.
That really just signifies topeople blue-collar workers,
hardworking people that you'renot forgotten.
So yeah.
So these boxes again asubscription box model.
When you get them, they'll havethe pictures of the victims in
(21:07):
there, with beautiful artworkdone as well.
So when you hover your phoneover it, the picture actually
comes alive with an augmentedreality and tells them their
story and whether they survivedor not too, Wow yeah and whether
they survive or not, too?
Wow yeah, and it comes with a12-ounce bag of coffee locally
grounded and a mug and a fewother goodies that I don't want
(21:30):
to give away.
Marc Bernstein (21:31):
How close to market are you with that Two
months Early?
Branden Moyer (21:34):
Interesting Yep two months away.
Pretty cool, yeah, I movepretty quick on things.
Marc Bernstein (21:38):
Yeah, you've got a lot of things going on and
you mentioned your book.
You quick on things.
Yeah, you got a lot of thingsgoing on and you mentioned your
book.
You have another book on theway, I understand called Beyond
the.
Logo the Art of Storytelling,Yep, storytelling Brian, yep,
yep.
And there was a.
G, missing one here.
All right, that's okay, andwhile that's obvious, what
that's about, yeah.
Branden Moyer (21:58):
So people think well, what is your branding?
Well, my logo is this and thename is this and honestly,
that's like step 14 and 15 of mybranding process.
So we actually tell your storyfirst and we show you how to do
that before you even come upwith a name or a logo.
But coming up with a name and alogo is so easy for people, but
(22:20):
that's where the messaging getslost.
Marc Bernstein (22:22):
So this goes to what you learned.
This is your thought of the day, which was people don't know
their own stories and if youcan't explain your story, it's
going to be hard to be authentic.
It's going to be hard toinfluence anyone else to do
whatever it is you're trying toget them to do.
Branden Moyer (22:35):
Yep, exactly I love that.
Marc Bernstein (22:37):
So we don't have that much time left.
Believe it or not, time flieson the show.
So we don't have that much timeleft.
Believe it or not, time flieson the show.
But let's talk about if thiswere July, which it is of 2028,
and you and I are talking,Branden, and we're looking back
on the last three years.
What would have to happenduring that time for your vision
, for that time to have become areality, for that to be a
(22:59):
successful period of time inyour life?
Branden Moyer (23:02):
Yeah, so my goal is to help 100 companies in
three years Wow.
So if I can help 100 companieswith their stories, then I have
secured that goal and reached it.
And then the next five years,obviously the number will
increase.
But experiential branding isgoing to take a whole different,
(23:25):
new level, including with AI,and I want to be able to be on
the forefront of this in ourindustry to allow even small mom
and pop stores to takeadvantage of experiential
branding in their stores or intheir products, with packaging
that will just blow the customerout of the way.
Marc Bernstein (23:44):
So you're, I love that idea, but you'll still
be going on with Made to BeClean.
Branden Moyer (23:49):
Yes, oh, yeah.
Marc Bernstein (23:51):
Crew 1912.
Yep.
Branden Moyer (23:52):
Made to Be Clean has a really wicked three to
five-year plan and I can't giveaway too much with it.
But it's sort of leveling theplaying fields with solo
cleaners and I've learned thatthere's power in many and
cleaning companies right now.
They're suffering becausepeople can find cheaper cleaners
(24:15):
with a solo cleaner, so I'musing that as a way to level the
playing field in the next threeto five years.
Marc Bernstein (24:22):
Interesting.
Well, we won't go into too muchdetail.
We don't want to give away thesecret sauce.
It's all right.
What challenges do you see overthe next three years?
And again, your strengths toovercome those in terms of
building what it is you want tobuild.
Branden Moyer (24:37):
Yeah, so people is always the challenge.
Financing is there as well, too, with raising funds for these
ideas, but it's people thatwould be the most challenging,
because they're going to have torun it.
So culture building, believingin people and really getting
(24:58):
them excited for these brands issuper, super important, but
probably the most challenging.
Marc Bernstein (25:07):
Gotcha, I'd like to ask you a question which you
chose, which is knowing whatyou know.
Now, if you could speak to youryounger self, what advice would
you give you?
Branden Moyer (25:19):
Follow your gut.
Yep, follow your gut.
There's a lot of noise outthere.
People are going to be chirpingin your ear saying this, this,
do that, follow your gut and Iimagine know your story.
Yes, know your story Be part ofthat, right?
Yeah, absolutely.
Marc Bernstein (25:35):
So I kind of rushed you through that.
We do have a couple minutesleft, so I'm going to pop some
other questions at you which youdon't expect.
Are you a reader?
Branden Moyer (25:44):
I'm an audio book reader, yeah.
Marc Bernstein (25:45):
And what audio book are you listening to now?
Branden Moyer (25:49):
Let them Ah, me too.
Yes, that's funny.
Yep, it's very powerful andit's amazing.
It solves a lot of issues.
Marc Bernstein (25:57):
Isn't it interesting?
I'm in a personal developmentgroup and we were talking
yesterday about if you givepeople their own kind of
sovereignty which is a versionof that and let them do what
they will do, it doesn't matterif it's your wife, your children
, your coworkers, your boss,whoever it is.
Whatever it is, it takes somuch off of you, you know.
Branden Moyer (26:25):
The amount of energy we use because we're
afraid to upset somebody and wetry to reframe things.
It's exhausting, it's simplyamazing, and I don't think a lot
of people have lived a lifewith the let them theory.
Marc Bernstein (26:42):
Right, I think you're right, so let them also.
What is is you can't changewhat is and work with that,
right?
I mean, it's such an importantlife lesson.
It's amazing Absolutely howabout music?
You're a music guy.
Branden Moyer (26:59):
I am.
I listen to a lot of actuallymovie trailer, music soundtracks
.
That is actually.
I'm a movie buff.
Um and that is something thatreally inspires my creativity.
Marc Bernstein (27:15):
I have one for you to listen to.
So my dream in music school wasto write a movie score.
And I did that, a film you'llnever hear.
It's called the Hypnotist'sPassion, but you can get the
soundtrack.
Oh, nice.
Anyway, so that's great.
It was great having you here,Branden.
We can probably talk a lotlonger about a lot of things.
Branden Moyer (27:31):
Sure can.
Marc Bernstein (27:32):
Thank you all for listening and look forward
to seeing you again or talkingto you again next week on
Founders Forum.
Announcer (27:42):
We hope you enjoyed your time with Founders Forum
and that you found value to takewith you throughout your day.
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