October 22, 2025 • 28 mins
What happens when life throws you off course? For Coach Malcolm Allison Hairston, CEO of Raku Products LLC and inventor of The Hipsetter, those moments became the training ground for greatness.
In this episode of Founders' Forum, Marc talks with Coach Malcolm—a leader, educator, and motivator—about how he turned personal and professional challenges into a blueprint for success. Drawing from his experiences in sports and coaching, he shares powerful lessons on discipline, mindset, and leadership that every entrepreneur can apply.
From overcoming adversity to helping others unlock their potential, Coach Malcolm’s journey is a masterclass in turning pressure into progress. His insights go beyond the game, offering real-world strategies for staying consistent, purposeful, and resilient—no matter what life brings.
Here’s what you’ll learn:
- Why mindset is the foundation of every success story
- How to transform obstacles into opportunities for growth
- The connection between sports discipline and business leadership
- Practical ways to stay motivated through life’s toughest seasons
About Coach Malcolm Allison Hairston:
I am a lifelong entrepreneur, having owned several successful businesses, including property inspection services for large insurance carriers, custom cabinetry, granite and marble, music production, and athletic coaching at the age group, high school, and college levels.
Connect:
Website hipsetterwpc.com
LinkedIn linkedin.com/in/malcolm-hairston-42840246/
Facebook facebook.com/profile.php?id=100091494637248
Instagram instagram.com/hipsetter_wpc/
This episode is brought to you by Hipsetter; a revolutionary tool designed to help you walk with balance, strength, and confidence. Go to learn.hipsetterwpc.com/walk to learn more.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Announcer (00:00):
The following programming is sponsored by Marc
J.
Bernstein.
The views expressed do notnecessarily reflect the views of
this station, its management,or Beasly Media Group.
Entrepreneur, founder, author,and financial advisor Marc
Bernstein helps high-performingbusiness owners turn their
business into reality throughhis innovative work and the
forward-focused form.
(00:20):
Marc connects entrepreneurs toresources that fuel their
success.
Founders Forum is a radio showand podcast where entrepreneurs
share their journeys, revealingthe lessons they've learned and
the stories behind theirsuccess.
Join Marc and his guests for amix of inspiration, valuable
insights, and a little fun.
Now let's dive in.
Marc Bernstein (00:40):
Good morning, America.
How are you?
Good morning, Arlo.
I always say good morning toArlo.
Sometimes I shouldn't sayalways.
It's not a sunny day inPhiladelphia, so it's not always
sunny in Philadelphia.
That's confirmed now.
But it is a nice day.
It's a beautiful day.
It's a lot going on in theworld.
There's a lot of noise, a lotof static, all kinds of crap
(01:02):
going on.
But this is a a choice to thinkand to go a little deeper and
to hear people's views and howthey've created themselves.
And I consider it a uniqueopportunity.
I consider today a uniqueopportunity because I have a
25-year-plus friend of mine onwho we don't get to see each
(01:24):
other as much.
We were neighbors, now we'renot, but we always have great
conversations, so I know this isgoing to be another great one.
And um so we I have a topic ofthe day, and my guest name is
Malcolm, Coach Malcolm, and I'mgonna involve him in this
conversation, which is somethingI've been thinking about.
(01:45):
All of us have differentdomains that we operate in in
our life.
You know, there's the domain ofbusiness, which is a lot of
what this show is about.
There's the there's thepersonal domain, which could
include family, your personalmental and physical health are
both domains, your spiritualityis a domain, your um you know,
(02:09):
social environment and communityis a domain.
So there's all these differentdomains that we operate in.
And I've been looking at thisfor many, many years, and when I
do planning, and when I do, Ilook at, you know, I kind of
organize it by here are myfamily goals and concerns, here
are my um business concerns,here are my financial concerns,
here are my spiritual concerns,and things I want to work on
(02:32):
throughout the year when I buildan annual plan.
So what I've noticed over theyears is that um doing this is
like whack-a-mole becausethere's always something popping
up that needs attention.
And, you know, and it's like,okay, now we're gonna address
this.
The question is, and I'm and Iwork with a group of people and
we've been discussing thisissue, is when one pops up,
(02:54):
let's say it's physical, let'ssay you have an illness, and you
know, you you pretty much haveto put all your attention on
that.
How do you work in a domain inthat domain and at the same time
have it try not to impact theothers?
You know, how how do youseparate those in a way that you
can keep operating on?
You know, if you're notoperating on five or six
(03:16):
cylinders, maybe you'reoperating on four or five now.
So, Malcolm, I know youprobably have some thoughts
about that.
Malcolm Allison Hairston (03:24):
Uh yeah, that's uh that's a pretty
deep question to just throw at aguy at uh 10 o'clock in the
morning.
Marc Bernstein (03:31):
In all fairness, I did give you notice.
Yeah, you did, uh, five minutesnotice.
Malcolm Allison Hairston (03:35):
But uh I think as you were describing
it, um different domains and howdo you um not allow one domain
to um distract or impact in anegative way other domains at a
certain time or whatever.
I think the first way throughit for me or or how I would look
(03:58):
at it is that you try not to uhcompartmentalize your life too
much, first of all.
And um in terms of domains, uhthe the first thing that popped
into my head when you mentionedit was well, you know, for me
there's what you might call aprimary domain or the playing
(04:21):
field on which all the otherdomains are existing, and that
primary domain is uh alwaysimpacting the other domains in a
positive way.
Right.
So when you know an illnesspops up, you know, you you're
looking at that particulardomain through the lens or
(04:43):
filter of your primary domain.
Um what is the primary domain?
Well for me it's a spiritualdomain.
I know everything everything isis viewed and interpreted
through, you know, myspirituality.
Yep.
Um so in that way, I'm alwaysin the same place.
(05:04):
It's just, you know, I'mfocusing on different things
through that same lens orwhatever.
Marc Bernstein (05:09):
So you still might have the whack-a-mole, but
you're looking at it allthrough the same lens, and you
have that as a base from whichto operate, which is a strength
I would and to a certain extent,all those things look similar,
you know, in a way.
Malcolm Allison Hairsto (05:23):
Because you're looking at them through
the so if the lens was green,then all those individual things
are are gr different greenthings or whatever, I guess, if
that makes any sense.
But that's kind of the the waythat it you know immediately
impacted me when you said it'slike, well, you know, in my
life, it the business, the thefamily, the the relationship,
(05:47):
the you know, all that stuff, iteither is happening or not
happening through that lens,right?
You know, you you and I, youknow, we've been friends for a
long time.
I would argue, I could betotally wrong, but you know, it
was always a sort of a spiritualthing, an undertone.
(06:07):
And if that wasn't there, wewouldn't in our relationship in
our relationship.
Yeah, I would agree.
And I would argue that if thatweren't there for me at least,
we would not have really beenfriends.
Right.
You know, this long.
Right.
You know.
Because if it doesn't really ifit can't rest on that
foundation, then to me it reallyis not going to have value.
Marc Bernstein (06:31):
Listen, I love that answer, and we could talk
about this for two hours either.
But but we're not going to.
So let's continue later in theday or later in the week.
But um great answer, and I lovethat.
And I and I it gives me foodfor thought in terms of how I'm
actually it is something I'vebeen thinking a lot about from
(06:53):
in that regard.
So it's great.
Um so now let me introduce youto Coach Malcolm, whose name is
Coach Malcolm Hairston, and heis CEO of Raku Products LLC and
inventor of the Hip setter,which is really something
different than everyone'sdifferent on this show, which is
great, but it's reallysomething different that we'll
(07:14):
have an opportunity to talkabout soon.
And he is a lifetimeentrepreneur, having owned
several successful businesses.
As a matter of fact, I met himon the corner, I'll never
forget, of the block where welived, um, waiting at the bus
stop and finding out about histwo current entrepreneurial
activities.
I'm like, oh, this is aninteresting guy.
(07:36):
But these include propertyinspections for large insurance
carriers, which I think he waskind of just getting into at
that time, custom cabinetry,granite and marble, and I knew
him through those umgenerations, a music production,
which is really what got ustalking, and he was sort of
coming out of that at the time,and athletic coaching at the age
(07:59):
group, high school, and collegelevels, which he's had a lot of
success in, and we could have awhole show probably just on
that.
So, very interesting, what Icall renaissance man um
individual.
And uh welcome, Malcolm.
So happy to have you heretoday.
Glad to be here, Marc.
So let's talk about um how youstarted as an entrepreneur, your
(08:23):
first endeavor.
And then I'm also interested infinding out like what what is
it in your bones that makes youan entrepreneur.
Malcolm Allison Hairston (08:30):
But let's start with where you
started.
I guess for me, um I reallyonly ever worked for someone um
immediately out of college for avery short period of time.
Marc Bernstein (08:42):
And what was that?
Because I'm not even awarethat.
Malcolm Allison Hairston (08:44):
That was that was out of college as a
football player in, you know,Kansas City.
Marc Bernstein (08:49):
Oh, I did I should have added he played in
the NFL.
That's all I'm saying.
Malcolm Allison Hairston (08:53):
For a minute.
For a minute, right.
But uh that was really the onlythat where I can say, you know,
I was, you know, drawing acheck from, you know, you were
employed.
Marc Bernstein (09:01):
Yep.
Malcolm Allison Hai (09:02):
Immediately after that, um, you know, I I
was a musician and I, you know,went to work in a band, a
full-time musician.
Marc Bernstein (09:12):
And after that it was And you still are a
musician, just not yourprofession.
Malcolm Allison Hairston (09:18):
And then after that it was music
production, and then after thatit was, you know, it just one
thing after another, afteranother, after another.
So for me it's always been anentrepreneurial, you know,
endeavor with my life.
Marc Bernstein (09:31):
I might add that Malcolm had a successful career
in that.
When I met him, uh he hadrecently produced um for Patty
LaBelle as an example and otherpeople, but um he had had uh a a
nice level of success in that.
Malcolm Allison Hairston (09:44):
So yeah, I tend to get into things
and um you know throw myselfinto it 100%, throw my
creativity into it 100%.
And uh you know, some thingswork really well, some things,
you know, don't work at all, andyou know, uh but for me it's
all just an expression ofcreativity.
(10:05):
Um music is an expression ofcreativity, coaching hurdles is
an expression of my creativity,um you know, inventing hip
setters an expression of mycreativity.
It's all the same thing to me.
And again, I think that goesback to that field that I exist
on and all my different, youknow, compartmentalized things
(10:25):
are are resting on.
So to me, it just all feelslike the same thing.
It would be hard for somebodyto say for for somebody to maybe
understand that literally forme to make a piece of furniture
feels like making a song or feelto feels like um coaching an
athlete to, you know, run over ahurdle better.
(10:47):
It's it's all a creativeendeavor resting on the same
thing, you know.
Marc Bernstein (10:52):
I agree.
I was thinking about that.
Someone from the outside, Icompletely understand it because
I know you, and I'm builtsomewhat that way myself.
We it's a joke because if yousaw us side by side, you'd never
believe it.
But we used to say we're twinsons of different mothers.
Both left-handed bass players,I have to imagine, too, that
learn to play backwards and allthat.
So we we have a lot in commonthat way.
(11:14):
But uh yeah, it would be hardfor other people to understand
that, and I get that.
Um so you went when I was whenwhen we met, you were
transitioning from the musicbusiness to the inspection
business, and I know you hadkind of a different experience
with that, so let's talk aboutthat.
And I it was successful.
I know it was financiallysuccessful.
Malcolm Allison Hairston (11:34):
It was very successful.
Uh to date, my most successfulventure, me and my wife, you
know, um, as I was as I was inthe middle of really starting to
have some of my best success asa music producer, um I always
I've always been the type typeperson that sort of like had
like a second thing going onjust in case kind of thing.
(11:54):
And so I was always sort oflike doing this little
inspections work for anotherperson.
And um at a certain point hewanted to get out of it and
wanted to sell the business.
And you know, my wife and Isaid, Hey, you know, that's
something to, you know, maybebuy or whatever.
It wasn't gonna require any ofmy time, you know, really.
And so we bought it and really,you know, I was working at it,
(12:18):
you know, somewhat, but youknow, she was my primarily the
one that was sort of likemanaging it.
And then as I was transitioningout of music, then you know, I
threw myself into that.
And we grew it into the real areally successful business over
a you know 20-year period.
Marc Bernstein (12:34):
Yeah, that was pretty much like the span of our
our being neighbors in that20-year period pretty much.
So and what I didn't realizetill or sort of pre-interview, I
knew Kim was involved in thebusiness and I knew she did the
stuff you didn't like to do,like the management
administration.
Malcolm Allison Hairston (12:53):
But uh when we were talking before, it
was really like because she wasmore kind of driven and
passionate about it in a waythan you were, from what you
Yeah, because for me it it wasan ex it was an expression and
it was a way to make money, butit wasn't like the best way to
be creative.
You know, I mean, um notreally, you know, because it
(13:14):
was, you know, it was doing workfor, you know, insurance
companies.
Marc Bernstein (13:18):
That's those aren't the most wasn't
inspiring.
Malcolm Allison Hairston (13:21):
You know, and those aren't the
organizations that really, youknow, would value the type of
creativity that, you know, Ineed in my life.
Marc Bernstein (13:29):
You know, I need to be making so you just
explained that puzzle to me,because I always wondered about
that.
Because that was that what itseemed like that wasn't
consistent with the way you areon all the other endeavors that
I was familiar with.
Malcolm Allison Hairston (13:41):
Yeah, that that was a way to make
money.
Right.
And you know, um Which isimportant, which is absolutely
important.
And um, you know, she was m waymore passionate about it always
than me.
Um but um, you know, I playedmy role in it because there was,
you know, I was I had theexpertise in that field, right?
(14:01):
You know, because I had beendoing it for many, many years
before we bought the business.
Marc Bernstein (14:06):
Um but you know, in terms of kind of like if you
weren't married and she wantedto start a business, she would
hire a guy like you that had theexpertise and you know, you'd
be like the key person, but it'sher business kind of.
Malcolm Allison Hairston (14:20):
Yeah, yeah, yeah.
Pretty much, yeah.
Um, you know, when whensolutions needed to be when
solutions needed to be found oraddressed or whatever, that's
creative.
So, you know, for me that wouldI would find that to be
interesting.
But, you know, it wasn't thatreally wasn't my cup of tea.
Marc Bernstein (14:38):
Um this is actually a great place to take a
break, have a quick commercial.
We're gonna hear about yourlatest business, and I want to
talk to you a little bit aboutme your challenges as an
entrepreneur that you might havehad and the strengths that you
developed, and then we're gonnamove into the new business and
talk about that.
Announcer (14:53):
T hink You Know Gait and Posture Correction? Think Again." It’s time to question everything you’ve ever believed about improving your posture and movement. People everywhere are discovering a revolutionary new device called "Hipsetter." It's Simpler, Faster, More intuitive, And the results? Permanent. Traditional methods can’t compare. This is the breakthrough you’ve been waiting for. Ready to transform how you move and feel? Learn more at hipsetterwpc.com/walk
Marc Bernstein (15:21):
We are back on Founders Forum with our guest
today, Coach Malcolm and my goodfriend, and delightful to have
him here today with me.
And I'm gonna introduce the newbusiness.
Before that, I want to ask youabout one of the things we talk
about on the show is that beingan entrepreneur is always a
smooth ride, right?
You start and it's just You'reright.
(15:41):
I knew you were gonna say that.
So we'll talk about the kind ofchallenge.
Let's use that because you're20 years in the in the in the
inspection business, insuranceinspections.
What what kind of challengesdid you and Kim and the business
have, and how did you meetthose challenges and what kind
of strengths did you develop inyour entrepreneurialism through
(16:03):
that through the learning there?
Malcolm Allison Hairston (16:05):
I think m my honest answer is it
wasn't very challenging, youknow, at least from my point of
view.
I I would I would say if welook if you know if we look back
on it, Kim and I now, it wasn'treally that challenging.
You know, you just had to goout and do a job that they
needed done, right?
Marc Bernstein (16:25):
Um But I'll bet but you didn't do all the
inspections yourself, you hademployees as inspected.
Malcolm Allison Hairston (16:29):
Yeah, we had we had lots of employees.
We we spanned from Virginia allthe way up to Maine, you know,
and literally doing, you know,thousands of inspections for
these large companies.
I won't mention their names,but um, you know, thousands of
them a month.
Um so you know, dealing withpeople and managing managing
(16:53):
people who all were pretty muchremote, except for the staff in
our office or whatever, that waschallenging more so near the
end for a long period of time.
That wasn't really a challengebecause the bottom line is if
you found a certain type ofperson that they would pretty
much run themselves, and so itwasn't really a lot of managing
(17:13):
to be done or anything likethat.
Um it it only really gotchallenging as the companies
that we worked for made the jobharder.
Marc Bernstein (17:23):
You know, they they you know, because for
whatever reasons they would, youknow, bring about new changes
and I was gonna lead you thereif you didn't bring that up
because I knew that because wetalked about it.
Yeah.
Dealing with big insurancecompanies can and alone can be a
challenge.
Malcolm Allison Hairston (17:38):
Yeah, yeah.
Marc Bernstein (17:39):
Contracts and changing the deal and all that
kind of thing.
Malcolm Allison Hairston (17:42):
Trevor Burrus, Jr.
Yeah, being being you know,what I would call unscrupulous,
you know, and I I I I exist on aspiritual foundation where you
shouldn't be unscrupulous.
So you know, so once I realizethat I'm in with an entity that
is like that.
Yeah, right, right.
You know, but again, you likelike I said, if if you and I
(18:03):
hadn't had some seed ofspiritual connection, we
wouldn't have been friends thislong.
Well, in that environment,there it it was a period of time
where the people that that youknow I primarily you know worked
with at the insurancecompanies, there was a
connection there.
And there was there was therewas a a uh mind melt or whatever
(18:23):
you want to call it, where wewere on the same page and we
thought we were headed for thesame direction.
But you know, as time went on,they got pushed out and new
people came in with differentmindsets.
Marc Bernstein (18:36):
The corporate culture of your of your uh
contractors really, they werechanges and that's the thing.
Malcolm Allison Hairston (18:42):
Major majorly, majorly.
And um, you know, as it becamemore and more as they became
less really less interested inum having um someone working for
them that provided value otherthan a lower price, then you
(19:03):
know it it just became more andmore and more challenging.
That's all they really caredabout.
And again, you know, I was justalways, you know, my time is
valuable to me.
And if it's not valuable toyou, then you know, the only
thing uh the only thing I'mgetting out of this is money,
and that's not enough for me.
(19:25):
You know.
Marc Bernstein (19:25):
So I I I on some level I knew that.
So the question is, how did youhow did you meet that
challenge?
Because you obviously didn'tcontinue it the day it's you
didn't stop the day it started.
So how did you deal with thatand what was the ultimate it's a
good talk place to talk aboutwhen you reached the end of it
and decided to to uh get youknow to exit the business?
Malcolm Allison Hairston (19:49):
I don't know that I ever met that
challenge well.
It it just started to justdeteriorate me because you know
I am who I am.
You know, and it was what itwas.
And you know, there was aperiod where in in my head I I
knew this has a shelf life now,you know.
(20:12):
And you know the other thingabout me, the reason all these
things that I've been doing, youknow, I always say everything
kind of has a shelf life.
You know, I'm I'm gonna be intoit, and then at some point I'm
gonna get interested insomething else and less
interested in this thing, and mycreativity is gonna shift over
to this other thing.
And um, with that, even withthe business, it was a a five
years before, you know it had toend.
(20:35):
I knew that it was going toend.
Marc Bernstein (20:39):
So I would suspect I'm gonna offer up an
answer that and you'll tell meif I'm right or not, that your
strength during that five-yearperiod was your wife, was Kim,
who kind of kept it going.
Yeah, because I was I was I wasdying.
Right.
You were mentally and orspiritually out of it at that
point.
Right.
So that was your strength,though.
You had the right partner.
There you go.
There you go.
(20:59):
Which sometimes is the key tobusiness.
Amen.
That's the key to my businesstoday is having the right
partners.
Yeah.
So which took me many, manyyears to figure out.
But you know, so so there's athat's a strength, you know.
Malcolm Allison Hai (21:12):
Absolutely.
I mean, I I'm I'm a creativeperson.
And so, you know, that's greatat a certain level, but you
know, nuts and bolts andbusiness, even you know, uh
businesses now, you know, umshe's more the I know she's more
than like the nuts and bolts,the financial, the
administrative of all that,right?
And I'm out there just creatingsongs and creating.
Marc Bernstein (21:36):
You were a great you're a great pair, you're a
great uh partners.
You know, so that besides beingmarried, obviously.
Yeah, absolutely.
That's great.
All right, so let's get to hiphip center.
I'm gonna give everyone alittle bit of background so we
can save some time on that,because this was this was from
our meeting.
But Malcolm invented the hipcenter device to address posture
issues and injuries with afocus on rehabilitation after
(21:57):
hip replacement surgery.
So I I full disclosure, I'vehad hip replacement surgery and
I was one of his um pilots, Iguess, you know, pilot cases.
Uh the product developmentinvolved several years of
refinement, learningbiomechanics, and understanding
different user needs.
This shows you the the umRenaissance man that he is.
(22:18):
He saw the need and he digsinto it and he learns and became
an expert on something that heprobably didn't have that much
um you didn't have that muchknowledge about.
Zero.
Well, yet a little bit frombeing an athlete, intuitively, I
think, but maybe not.
Um but you really had neverstudied it or anything.
Malcolm Allison Hairston (22:38):
Yeah, yeah.
It was something that I I sawas a coach.
I as a as a coach, I was atCornell at the time, and I saw
that our athletes would come infor practice, and they always
were in a bad body position.
And with with sprinting andtracking hurdles, you know,
postures, everything, you know.
(22:58):
Um and so I was always we werealways struggling with, you
know, why do you know, we canget them into a good place, but
then tomorrow they come in,they're in a bad place again.
And so I started just lookingat posture in that way, but I
was looking at it in a verymechanical way, like, okay, we
want the pelvis to be here andit's never here, so how can what
(23:19):
can I do to create somethingthat'll get it there really fast
so we can get on with our livesand practice or whatever.
Uh in doing that, now that thatwas probably a a couple years
of trying stuff that didn'twork, you know.
Uh but eventually um I had anidea that, you know, once I put
together a prototype and andtried it on myself, it literally
(23:41):
like made me understand that Iwasn't even pursuing like the
right question.
Right.
Um and you know, it just itwent from there.
It went from I I invented itfor, you know, high-level
athletes.
I quickly realized the problemisn't really athletes, the
problem is like our our gait ingeneral, and this affects
(24:01):
everybody.
So then the audience broadened.
And you know, from there I'vejust worked with um zeroing in
on the phone.
Marc Bernstein (24:08):
And by the way, it's not just hips either,
because the hip bones connectedto the you know everything is
connected to everything.
Malcolm Allison Hair (24:13):
Everything is connected to the pelvis.
But the pelvis is the center ofeverything.
And it's it where it's locatedin space affects everything, you
know.
And that's really what itamounts.
You look at the skeleton, it'slike the keystone almost of the
now most conventional um uhbiomechanics or whatever,
(24:35):
they're looking at the pelvisand saying, okay, the sacrum is
the keystone.
And what I realized was that,you know, it was actually on the
opposite side of the body.
So that was one of thechallenges when I first invented
the product, is that, you know,it's it's fixing your posture.
That's one of the things it'sdoing.
But it's actually doing a lotmore than that.
But it's it's fixing yourposture so that you can have a
(24:56):
better gait.
Um but if I say, if I say, hey,you know, I got this posture
device, then 99.9% of people aregonna think, yeah, I'll put it
on my back and it m brings myshoulders back and that's uh it
makes me stand up straight orblah, blah, blah.
Marc Bernstein (25:11):
Or a lot of people think, Oh, I have good
posture, I don't need to be alittle bit more.
Malcolm Allison Hairston (25:13):
Or they think they got good
posture.
But you know, the deviceitself, when you see it, it's
it's completely not that, right?
So that was our um probably mybiggest initial struggle was
just people already believingthat they understood what
posture was.
Right.
They either thought they had itor or that, you know, they knew
how to get it, or whatsomething should look like that
(25:35):
gave it to them.
Marc Bernstein (25:36):
Now, believe it or not, we we only have like two
minutes left, which is the timeflies on the show.
Um I know your that was youroriginal challenge.
Now your challenge has become,because we talked about it is
marketing, like getting the wordout.
Malcolm Allison Hairston (25:47):
Yeah.
Marc Bernstein (25:48):
Um so talk about that for a minute.
Malcolm Allison Hairston (25:50):
Yeah, so um marketing to different
constituencies.
As as as I realize, okay, whoreally can get the most out of
this?
There's, you know, runners.
That's where I started.
And then there's just everybodythat walks.
Which is everybody else.
But now what I'm really realrealizing is that, you know, in
(26:13):
terms of recovery, there's awhole market of people that are
going through different kneesurgery, hip surgery, or, you
know, things that out of thatthey need to to they would be
benefited by learning to walkbetter than they were before.
And so that's where my focus isnow and will be for the you
(26:34):
know, the foreseeable future isreally like getting uh getting
the word out.
Getting the word out and andand talking to that
constituency.
Marc Bernstein (26:43):
Um the like five things I want to ask you, and
we have very little time.
But um So I know you're workingon that, and I know you're
thinking about you know you lookat rehab centers and physical
therapists and maybe orthopedicsurgeons and stuff like that.
Um What is your I'll just askyou this real quickly.
If you if I asked you yourvision for three years from now,
(27:05):
this is uh now September of2028, and you and I are talking,
what would have to happen overthat three-year period for you
to feel like that was asuccessful period in your
business?
We have like 20 seconds.
Malcolm Allison Hairston (27:16):
So the end result is that I want the
hipsetter to beinstitutionalized as part of the
recovery process for anybodythat needs to learn how to walk.
Marc Bernstein (27:27):
That's wonderful.
And you can find the hip setterfor people listening at what
the what's the website, realquick?
Uh learn.hipsetterwpc.com.
Wonderful.
Malcolm, thanks for being heretoday.
Thank all of you for listening.
See you next week on FoundersForum and have a great day.
Awesome.
Announcer (27:46):
We hope you enjoyed your time with Founders Forum
and that you found value to takewith you throughout your day.
Join us again next week foranother episode of Founders
Forum on WXKB 1039HD2.
The following programming is sponsored by Marc
J.
Bernstein.
The views expressed do notnecessarily reflect the views of
this station, its management,or Beasly Media Group.
Entrepreneur, founder, author,and financial advisor Marc
Bernstein helps high-performingbusiness owners turn their
business into reality throughhis innovative work and the
forward-focused form.
(00:20):
Marc connects entrepreneurs toresources that fuel their
success.
Founders Forum is a radio showand podcast where entrepreneurs
share their journeys, revealingthe lessons they've learned and
the stories behind theirsuccess.
Join Marc and his guests for amix of inspiration, valuable
insights, and a little fun.
Now let's dive in.
Marc Bernstein (00:40):
Good morning, America.
How are you?
Good morning, Arlo.
I always say good morning toArlo.
Sometimes I shouldn't sayalways.
It's not a sunny day inPhiladelphia, so it's not always
sunny in Philadelphia.
That's confirmed now.
But it is a nice day.
It's a beautiful day.
It's a lot going on in theworld.
There's a lot of noise, a lotof static, all kinds of crap
(01:02):
going on.
But this is a a choice to thinkand to go a little deeper and
to hear people's views and howthey've created themselves.
And I consider it a uniqueopportunity.
I consider today a uniqueopportunity because I have a
25-year-plus friend of mine onwho we don't get to see each
(01:24):
other as much.
We were neighbors, now we'renot, but we always have great
conversations, so I know this isgoing to be another great one.
And um so we I have a topic ofthe day, and my guest name is
Malcolm, Coach Malcolm, and I'mgonna involve him in this
conversation, which is somethingI've been thinking about.
(01:45):
All of us have differentdomains that we operate in in
our life.
You know, there's the domain ofbusiness, which is a lot of
what this show is about.
There's the there's thepersonal domain, which could
include family, your personalmental and physical health are
both domains, your spiritualityis a domain, your um you know,
(02:09):
social environment and communityis a domain.
So there's all these differentdomains that we operate in.
And I've been looking at thisfor many, many years, and when I
do planning, and when I do, Ilook at, you know, I kind of
organize it by here are myfamily goals and concerns, here
are my um business concerns,here are my financial concerns,
here are my spiritual concerns,and things I want to work on
(02:32):
throughout the year when I buildan annual plan.
So what I've noticed over theyears is that um doing this is
like whack-a-mole becausethere's always something popping
up that needs attention.
And, you know, and it's like,okay, now we're gonna address
this.
The question is, and I'm and Iwork with a group of people and
we've been discussing thisissue, is when one pops up,
(02:54):
let's say it's physical, let'ssay you have an illness, and you
know, you you pretty much haveto put all your attention on
that.
How do you work in a domain inthat domain and at the same time
have it try not to impact theothers?
You know, how how do youseparate those in a way that you
can keep operating on?
You know, if you're notoperating on five or six
(03:16):
cylinders, maybe you'reoperating on four or five now.
So, Malcolm, I know youprobably have some thoughts
about that.
Malcolm Allison Hairston (03:24):
Uh yeah, that's uh that's a pretty
deep question to just throw at aguy at uh 10 o'clock in the
morning.
Marc Bernstein (03:31):
In all fairness, I did give you notice.
Yeah, you did, uh, five minutesnotice.
Malcolm Allison Hairston (03:35):
But uh I think as you were describing
it, um different domains and howdo you um not allow one domain
to um distract or impact in anegative way other domains at a
certain time or whatever.
I think the first way throughit for me or or how I would look
(03:58):
at it is that you try not to uhcompartmentalize your life too
much, first of all.
And um in terms of domains, uhthe the first thing that popped
into my head when you mentionedit was well, you know, for me
there's what you might call aprimary domain or the playing
(04:21):
field on which all the otherdomains are existing, and that
primary domain is uh alwaysimpacting the other domains in a
positive way.
Right.
So when you know an illnesspops up, you know, you you're
looking at that particulardomain through the lens or
(04:43):
filter of your primary domain.
Um what is the primary domain?
Well for me it's a spiritualdomain.
I know everything everything isis viewed and interpreted
through, you know, myspirituality.
Yep.
Um so in that way, I'm alwaysin the same place.
(05:04):
It's just, you know, I'mfocusing on different things
through that same lens orwhatever.
Marc Bernstein (05:09):
So you still might have the whack-a-mole, but
you're looking at it allthrough the same lens, and you
have that as a base from whichto operate, which is a strength
I would and to a certain extent,all those things look similar,
you know, in a way.
Malcolm Allison Hairsto (05:23):
Because you're looking at them through
the so if the lens was green,then all those individual things
are are gr different greenthings or whatever, I guess, if
that makes any sense.
But that's kind of the the waythat it you know immediately
impacted me when you said it'slike, well, you know, in my
life, it the business, the thefamily, the the relationship,
(05:47):
the you know, all that stuff, iteither is happening or not
happening through that lens,right?
You know, you you and I, youknow, we've been friends for a
long time.
I would argue, I could betotally wrong, but you know, it
was always a sort of a spiritualthing, an undertone.
(06:07):
And if that wasn't there, wewouldn't in our relationship in
our relationship.
Yeah, I would agree.
And I would argue that if thatweren't there for me at least,
we would not have really beenfriends.
Right.
You know, this long.
Right.
You know.
Because if it doesn't really ifit can't rest on that
foundation, then to me it reallyis not going to have value.
Marc Bernstein (06:31):
Listen, I love that answer, and we could talk
about this for two hours either.
But but we're not going to.
So let's continue later in theday or later in the week.
But um great answer, and I lovethat.
And I and I it gives me foodfor thought in terms of how I'm
actually it is something I'vebeen thinking a lot about from
(06:53):
in that regard.
So it's great.
Um so now let me introduce youto Coach Malcolm, whose name is
Coach Malcolm Hairston, and heis CEO of Raku Products LLC and
inventor of the Hip setter,which is really something
different than everyone'sdifferent on this show, which is
great, but it's reallysomething different that we'll
(07:14):
have an opportunity to talkabout soon.
And he is a lifetimeentrepreneur, having owned
several successful businesses.
As a matter of fact, I met himon the corner, I'll never
forget, of the block where welived, um, waiting at the bus
stop and finding out about histwo current entrepreneurial
activities.
I'm like, oh, this is aninteresting guy.
(07:36):
But these include propertyinspections for large insurance
carriers, which I think he waskind of just getting into at
that time, custom cabinetry,granite and marble, and I knew
him through those umgenerations, a music production,
which is really what got ustalking, and he was sort of
coming out of that at the time,and athletic coaching at the age
(07:59):
group, high school, and collegelevels, which he's had a lot of
success in, and we could have awhole show probably just on
that.
So, very interesting, what Icall renaissance man um
individual.
And uh welcome, Malcolm.
So happy to have you heretoday.
Glad to be here, Marc.
So let's talk about um how youstarted as an entrepreneur, your
(08:23):
first endeavor.
And then I'm also interested infinding out like what what is
it in your bones that makes youan entrepreneur.
Malcolm Allison Hairston (08:30):
But let's start with where you
started.
I guess for me, um I reallyonly ever worked for someone um
immediately out of college for avery short period of time.
Marc Bernstein (08:42):
And what was that?
Because I'm not even awarethat.
Malcolm Allison Hairston (08:44):
That was that was out of college as a
football player in, you know,Kansas City.
Marc Bernstein (08:49):
Oh, I did I should have added he played in
the NFL.
That's all I'm saying.
Malcolm Allison Hairston (08:53):
For a minute.
For a minute, right.
But uh that was really the onlythat where I can say, you know,
I was, you know, drawing acheck from, you know, you were
employed.
Marc Bernstein (09:01):
Yep.
Malcolm Allison Hai (09:02):
Immediately after that, um, you know, I I
was a musician and I, you know,went to work in a band, a
full-time musician.
Marc Bernstein (09:12):
And after that it was And you still are a
musician, just not yourprofession.
Malcolm Allison Hairston (09:18):
And then after that it was music
production, and then after thatit was, you know, it just one
thing after another, afteranother, after another.
So for me it's always been anentrepreneurial, you know,
endeavor with my life.
Marc Bernstein (09:31):
I might add that Malcolm had a successful career
in that.
When I met him, uh he hadrecently produced um for Patty
LaBelle as an example and otherpeople, but um he had had uh a a
nice level of success in that.
Malcolm Allison Hairston (09:44):
So yeah, I tend to get into things
and um you know throw myselfinto it 100%, throw my
creativity into it 100%.
And uh you know, some thingswork really well, some things,
you know, don't work at all, andyou know, uh but for me it's
all just an expression ofcreativity.
(10:05):
Um music is an expression ofcreativity, coaching hurdles is
an expression of my creativity,um you know, inventing hip
setters an expression of mycreativity.
It's all the same thing to me.
And again, I think that goesback to that field that I exist
on and all my different, youknow, compartmentalized things
(10:25):
are are resting on.
So to me, it just all feelslike the same thing.
It would be hard for somebodyto say for for somebody to maybe
understand that literally forme to make a piece of furniture
feels like making a song or feelto feels like um coaching an
athlete to, you know, run over ahurdle better.
(10:47):
It's it's all a creativeendeavor resting on the same
thing, you know.
Marc Bernstein (10:52):
I agree.
I was thinking about that.
Someone from the outside, Icompletely understand it because
I know you, and I'm builtsomewhat that way myself.
We it's a joke because if yousaw us side by side, you'd never
believe it.
But we used to say we're twinsons of different mothers.
Both left-handed bass players,I have to imagine, too, that
learn to play backwards and allthat.
So we we have a lot in commonthat way.
(11:14):
But uh yeah, it would be hardfor other people to understand
that, and I get that.
Um so you went when I was whenwhen we met, you were
transitioning from the musicbusiness to the inspection
business, and I know you hadkind of a different experience
with that, so let's talk aboutthat.
And I it was successful.
I know it was financiallysuccessful.
Malcolm Allison Hairston (11:34):
It was very successful.
Uh to date, my most successfulventure, me and my wife, you
know, um, as I was as I was inthe middle of really starting to
have some of my best success asa music producer, um I always
I've always been the type typeperson that sort of like had
like a second thing going onjust in case kind of thing.
(11:54):
And so I was always sort oflike doing this little
inspections work for anotherperson.
And um at a certain point hewanted to get out of it and
wanted to sell the business.
And you know, my wife and Isaid, Hey, you know, that's
something to, you know, maybebuy or whatever.
It wasn't gonna require any ofmy time, you know, really.
And so we bought it and really,you know, I was working at it,
(12:18):
you know, somewhat, but youknow, she was my primarily the
one that was sort of likemanaging it.
And then as I was transitioningout of music, then you know, I
threw myself into that.
And we grew it into the real areally successful business over
a you know 20-year period.
Marc Bernstein (12:34):
Yeah, that was pretty much like the span of our
our being neighbors in that20-year period pretty much.
So and what I didn't realizetill or sort of pre-interview, I
knew Kim was involved in thebusiness and I knew she did the
stuff you didn't like to do,like the management
administration.
Malcolm Allison Hairston (12:53):
But uh when we were talking before, it
was really like because she wasmore kind of driven and
passionate about it in a waythan you were, from what you
Yeah, because for me it it wasan ex it was an expression and
it was a way to make money, butit wasn't like the best way to
be creative.
You know, I mean, um notreally, you know, because it
(13:14):
was, you know, it was doing workfor, you know, insurance
companies.
Marc Bernstein (13:18):
That's those aren't the most wasn't
inspiring.
Malcolm Allison Hairston (13:21):
You know, and those aren't the
organizations that really, youknow, would value the type of
creativity that, you know, Ineed in my life.
Marc Bernstein (13:29):
You know, I need to be making so you just
explained that puzzle to me,because I always wondered about
that.
Because that was that what itseemed like that wasn't
consistent with the way you areon all the other endeavors that
I was familiar with.
Malcolm Allison Hairston (13:41):
Yeah, that that was a way to make
money.
Right.
And you know, um Which isimportant, which is absolutely
important.
And um, you know, she was m waymore passionate about it always
than me.
Um but um, you know, I playedmy role in it because there was,
you know, I was I had theexpertise in that field, right?
(14:01):
You know, because I had beendoing it for many, many years
before we bought the business.
Marc Bernstein (14:06):
Um but you know, in terms of kind of like if you
weren't married and she wantedto start a business, she would
hire a guy like you that had theexpertise and you know, you'd
be like the key person, but it'sher business kind of.
Malcolm Allison Hairston (14:20):
Yeah, yeah, yeah.
Pretty much, yeah.
Um, you know, when whensolutions needed to be when
solutions needed to be found oraddressed or whatever, that's
creative.
So, you know, for me that wouldI would find that to be
interesting.
But, you know, it wasn't thatreally wasn't my cup of tea.
Marc Bernstein (14:38):
Um this is actually a great place to take a
break, have a quick commercial.
We're gonna hear about yourlatest business, and I want to
talk to you a little bit aboutme your challenges as an
entrepreneur that you might havehad and the strengths that you
developed, and then we're gonnamove into the new business and
talk about that.
Announcer (14:53):
T hink You Know Gait and Posture Correction? Think Again." It’s time to question everything you’ve ever believed about improving your posture and movement. People everywhere are discovering a revolutionary new device called "Hipsetter." It's Simpler, Faster, More intuitive, And the results? Permanent. Traditional methods can’t compare. This is the breakthrough you’ve been waiting for. Ready to transform how you move and feel? Learn more at hipsetterwpc.com/walk
Marc Bernstein (15:21):
We are back on Founders Forum with our guest
today, Coach Malcolm and my goodfriend, and delightful to have
him here today with me.
And I'm gonna introduce the newbusiness.
Before that, I want to ask youabout one of the things we talk
about on the show is that beingan entrepreneur is always a
smooth ride, right?
You start and it's just You'reright.
(15:41):
I knew you were gonna say that.
So we'll talk about the kind ofchallenge.
Let's use that because you're20 years in the in the in the
inspection business, insuranceinspections.
What what kind of challengesdid you and Kim and the business
have, and how did you meetthose challenges and what kind
of strengths did you develop inyour entrepreneurialism through
(16:03):
that through the learning there?
Malcolm Allison Hairston (16:05):
I think m my honest answer is it
wasn't very challenging, youknow, at least from my point of
view.
I I would I would say if welook if you know if we look back
on it, Kim and I now, it wasn'treally that challenging.
You know, you just had to goout and do a job that they
needed done, right?
Marc Bernstein (16:25):
Um But I'll bet but you didn't do all the
inspections yourself, you hademployees as inspected.
Malcolm Allison Hairston (16:29):
Yeah, we had we had lots of employees.
We we spanned from Virginia allthe way up to Maine, you know,
and literally doing, you know,thousands of inspections for
these large companies.
I won't mention their names,but um, you know, thousands of
them a month.
Um so you know, dealing withpeople and managing managing
(16:53):
people who all were pretty muchremote, except for the staff in
our office or whatever, that waschallenging more so near the
end for a long period of time.
That wasn't really a challengebecause the bottom line is if
you found a certain type ofperson that they would pretty
much run themselves, and so itwasn't really a lot of managing
(17:13):
to be done or anything likethat.
Um it it only really gotchallenging as the companies
that we worked for made the jobharder.
Marc Bernstein (17:23):
You know, they they you know, because for
whatever reasons they would, youknow, bring about new changes
and I was gonna lead you thereif you didn't bring that up
because I knew that because wetalked about it.
Yeah.
Dealing with big insurancecompanies can and alone can be a
challenge.
Malcolm Allison Hairston (17:38):
Yeah, yeah.
Marc Bernstein (17:39):
Contracts and changing the deal and all that
kind of thing.
Malcolm Allison Hairston (17:42):
Trevor Burrus, Jr.
Yeah, being being you know,what I would call unscrupulous,
you know, and I I I I exist on aspiritual foundation where you
shouldn't be unscrupulous.
So you know, so once I realizethat I'm in with an entity that
is like that.
Yeah, right, right.
You know, but again, you likelike I said, if if you and I
(18:03):
hadn't had some seed ofspiritual connection, we
wouldn't have been friends thislong.
Well, in that environment,there it it was a period of time
where the people that that youknow I primarily you know worked
with at the insurancecompanies, there was a
connection there.
And there was there was therewas a a uh mind melt or whatever
(18:23):
you want to call it, where wewere on the same page and we
thought we were headed for thesame direction.
But you know, as time went on,they got pushed out and new
people came in with differentmindsets.
Marc Bernstein (18:36):
The corporate culture of your of your uh
contractors really, they werechanges and that's the thing.
Malcolm Allison Hairston (18:42):
Major majorly, majorly.
And um, you know, as it becamemore and more as they became
less really less interested inum having um someone working for
them that provided value otherthan a lower price, then you
(19:03):
know it it just became more andmore and more challenging.
That's all they really caredabout.
And again, you know, I was justalways, you know, my time is
valuable to me.
And if it's not valuable toyou, then you know, the only
thing uh the only thing I'mgetting out of this is money,
and that's not enough for me.
(19:25):
You know.
Marc Bernstein (19:25):
So I I I on some level I knew that.
So the question is, how did youhow did you meet that
challenge?
Because you obviously didn'tcontinue it the day it's you
didn't stop the day it started.
So how did you deal with thatand what was the ultimate it's a
good talk place to talk aboutwhen you reached the end of it
and decided to to uh get youknow to exit the business?
Malcolm Allison Hairston (19:49):
I don't know that I ever met that
challenge well.
It it just started to justdeteriorate me because you know
I am who I am.
You know, and it was what itwas.
And you know, there was aperiod where in in my head I I
knew this has a shelf life now,you know.
(20:12):
And you know the other thingabout me, the reason all these
things that I've been doing, youknow, I always say everything
kind of has a shelf life.
You know, I'm I'm gonna be intoit, and then at some point I'm
gonna get interested insomething else and less
interested in this thing, and mycreativity is gonna shift over
to this other thing.
And um, with that, even withthe business, it was a a five
years before, you know it had toend.
(20:35):
I knew that it was going toend.
Marc Bernstein (20:39):
So I would suspect I'm gonna offer up an
answer that and you'll tell meif I'm right or not, that your
strength during that five-yearperiod was your wife, was Kim,
who kind of kept it going.
Yeah, because I was I was I wasdying.
Right.
You were mentally and orspiritually out of it at that
point.
Right.
So that was your strength,though.
You had the right partner.
There you go.
There you go.
(20:59):
Which sometimes is the key tobusiness.
Amen.
That's the key to my businesstoday is having the right
partners.
Yeah.
So which took me many, manyyears to figure out.
But you know, so so there's athat's a strength, you know.
Malcolm Allison Hai (21:12):
Absolutely.
I mean, I I'm I'm a creativeperson.
And so, you know, that's greatat a certain level, but you
know, nuts and bolts andbusiness, even you know, uh
businesses now, you know, umshe's more the I know she's more
than like the nuts and bolts,the financial, the
administrative of all that,right?
And I'm out there just creatingsongs and creating.
Marc Bernstein (21:36):
You were a great you're a great pair, you're a
great uh partners.
You know, so that besides beingmarried, obviously.
Yeah, absolutely.
That's great.
All right, so let's get to hiphip center.
I'm gonna give everyone alittle bit of background so we
can save some time on that,because this was this was from
our meeting.
But Malcolm invented the hipcenter device to address posture
issues and injuries with afocus on rehabilitation after
(21:57):
hip replacement surgery.
So I I full disclosure, I'vehad hip replacement surgery and
I was one of his um pilots, Iguess, you know, pilot cases.
Uh the product developmentinvolved several years of
refinement, learningbiomechanics, and understanding
different user needs.
This shows you the the umRenaissance man that he is.
(22:18):
He saw the need and he digsinto it and he learns and became
an expert on something that heprobably didn't have that much
um you didn't have that muchknowledge about.
Zero.
Well, yet a little bit frombeing an athlete, intuitively, I
think, but maybe not.
Um but you really had neverstudied it or anything.
Malcolm Allison Hairston (22:38):
Yeah, yeah.
It was something that I I sawas a coach.
I as a as a coach, I was atCornell at the time, and I saw
that our athletes would come infor practice, and they always
were in a bad body position.
And with with sprinting andtracking hurdles, you know,
postures, everything, you know.
(22:58):
Um and so I was always we werealways struggling with, you
know, why do you know, we canget them into a good place, but
then tomorrow they come in,they're in a bad place again.
And so I started just lookingat posture in that way, but I
was looking at it in a verymechanical way, like, okay, we
want the pelvis to be here andit's never here, so how can what
(23:19):
can I do to create somethingthat'll get it there really fast
so we can get on with our livesand practice or whatever.
Uh in doing that, now that thatwas probably a a couple years
of trying stuff that didn'twork, you know.
Uh but eventually um I had anidea that, you know, once I put
together a prototype and andtried it on myself, it literally
(23:41):
like made me understand that Iwasn't even pursuing like the
right question.
Right.
Um and you know, it just itwent from there.
It went from I I invented itfor, you know, high-level
athletes.
I quickly realized the problemisn't really athletes, the
problem is like our our gait ingeneral, and this affects
(24:01):
everybody.
So then the audience broadened.
And you know, from there I'vejust worked with um zeroing in
on the phone.
Marc Bernstein (24:08):
And by the way, it's not just hips either,
because the hip bones connectedto the you know everything is
connected to everything.
Malcolm Allison Hair (24:13):
Everything is connected to the pelvis.
But the pelvis is the center ofeverything.
And it's it where it's locatedin space affects everything, you
know.
And that's really what itamounts.
You look at the skeleton, it'slike the keystone almost of the
now most conventional um uhbiomechanics or whatever,
(24:35):
they're looking at the pelvisand saying, okay, the sacrum is
the keystone.
And what I realized was that,you know, it was actually on the
opposite side of the body.
So that was one of thechallenges when I first invented
the product, is that, you know,it's it's fixing your posture.
That's one of the things it'sdoing.
But it's actually doing a lotmore than that.
But it's it's fixing yourposture so that you can have a
(24:56):
better gait.
Um but if I say, if I say, hey,you know, I got this posture
device, then 99.9% of people aregonna think, yeah, I'll put it
on my back and it m brings myshoulders back and that's uh it
makes me stand up straight orblah, blah, blah.
Marc Bernstein (25:11):
Or a lot of people think, Oh, I have good
posture, I don't need to be alittle bit more.
Malcolm Allison Hairston (25:13):
Or they think they got good
posture.
But you know, the deviceitself, when you see it, it's
it's completely not that, right?
So that was our um probably mybiggest initial struggle was
just people already believingthat they understood what
posture was.
Right.
They either thought they had itor or that, you know, they knew
how to get it, or whatsomething should look like that
(25:35):
gave it to them.
Marc Bernstein (25:36):
Now, believe it or not, we we only have like two
minutes left, which is the timeflies on the show.
Um I know your that was youroriginal challenge.
Now your challenge has become,because we talked about it is
marketing, like getting the wordout.
Malcolm Allison Hairston (25:47):
Yeah.
Marc Bernstein (25:48):
Um so talk about that for a minute.
Malcolm Allison Hairston (25:50):
Yeah, so um marketing to different
constituencies.
As as as I realize, okay, whoreally can get the most out of
this?
There's, you know, runners.
That's where I started.
And then there's just everybodythat walks.
Which is everybody else.
But now what I'm really realrealizing is that, you know, in
(26:13):
terms of recovery, there's awhole market of people that are
going through different kneesurgery, hip surgery, or, you
know, things that out of thatthey need to to they would be
benefited by learning to walkbetter than they were before.
And so that's where my focus isnow and will be for the you
(26:34):
know, the foreseeable future isreally like getting uh getting
the word out.
Getting the word out and andand talking to that
constituency.
Marc Bernstein (26:43):
Um the like five things I want to ask you, and
we have very little time.
But um So I know you're workingon that, and I know you're
thinking about you know you lookat rehab centers and physical
therapists and maybe orthopedicsurgeons and stuff like that.
Um What is your I'll just askyou this real quickly.
If you if I asked you yourvision for three years from now,
(27:05):
this is uh now September of2028, and you and I are talking,
what would have to happen overthat three-year period for you
to feel like that was asuccessful period in your
business?
We have like 20 seconds.
Malcolm Allison Hairston (27:16):
So the end result is that I want the
hipsetter to beinstitutionalized as part of the
recovery process for anybodythat needs to learn how to walk.
Marc Bernstein (27:27):
That's wonderful.
And you can find the hip setterfor people listening at what
the what's the website, realquick?
Uh learn.hipsetterwpc.com.
Wonderful.
Malcolm, thanks for being heretoday.
Thank all of you for listening.
See you next week on FoundersForum and have a great day.
Awesome.
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and that you found value to takewith you throughout your day.
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