Founder's Journal

Founder's Journal

Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.

Episodes

May 7, 2025 13 mins
Alex walks you through his new, 5-step process for interviewing potential employees & how he's using AI to improve his approach. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex...
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Alex breaks down the different levels of motivation for entrepreneurs. He shares what motivated him early in his journey (while building Morning Brew) and what motivates him today. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbari...
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April 30, 2025 20 mins
Alex walks you through his process for building an employee influencer program. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit...
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April 28, 2025 19 mins
Alex breaks down seedstrapping. What it is, why it's in vogue, what the internet thinks, and how you should think about it in the context of your business. — Show Notes: (0:00) A note from our sponsor (4:26) Intro to seedstrapping (6:20) Why seedstrapping is in vogue (9:15) Founder take on seedstrapping (12:40) VCs views on seedstrapping (14:00) My take on seedstrapping — Thanks to our presenting sponsor, Gusto. Head to ...
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Alex pitches you on Codex, his AI prompt database idea. He gives you the elevator pitch & likely questions a venture investor would have.  — Show Notes: (0:00) A note from our sponsor (2:28) Welcome back to Founder’s Journal (4:00) What is Codex?  (4:20) Two truths in prompting (6:05) Elevator pitch (8:50) Biggest investor questions (13:05) Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Ou...
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April 21, 2025 10 mins
Alex talks through the science of procrastination, his own journey with it, and tools he uses to take charge of it.  — Show Notes: (0:00) A note from our sponsor (2:28) Welcome back to Founder’s Journal (3:33) Why we procrastinate (5:23) Cognitive biases (6:28) Hyperbolic discounting (7:21) Temptation bundling (8:40) Social commitments (10:00) Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episo...
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April 16, 2025 16 mins
Alex walks through limiting beliefs he’s faced from childhood through entrepreneurship as well as his process for healthily navigating them.  — Show Notes: (0:00) A note from our sponsor (2:28) Welcome back to Founder’s Journal (2:57) Exploring Limiting Beliefs (3:48) High School Limiting Beliefs (5:01) Morning Brew Limiting Beliefs (8:07) Post-Exit Limiting Beliefs (9:13) Understanding and Addressing Limiting Beliefs (16:14) Concl...
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April 14, 2025 21 mins
Alex breaks down how quarterly offsites are run at his companies & what separates great offsites from royal wastes of time.  — Show Notes: (0:00) A note from our sponsor (2:28) Welcome back to Founder’s Journal (4:09) General thoughts on offsites (4:48) Well run vs. unproductive offsite  (5:29) Key leadership roles  (7:25) Sticking to the program  (8:50) Item 1: Check-in (9:30) Item 2: Previous quarter review (10:35) Item 3: Review...
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April 9, 2025 16 mins
Alex breaks down a leaked internal memo by Tobi Lutke, CEO of Shopify. The memo details Tobi’s view on AI, expectations of how Shopify employees will use AI, and six AI action items for the company, top-down.  — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:32) Shopify CEO AI interest (4:48) Leaked AI Memo (6:03) AI step function change  (8:18) What is reflexive AI?  (9:45) Point 1: AI is an...
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April 7, 2025 15 mins
Alex shares his 6 strategies for identifying business ideas.  — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:34) Business ideas are everything (5:21) How I find business ideas (6:25) Turning brain off autopilot  (7:43) Friction finder (8:10) The why ladder (9:05) Game of ‘what if’ (9:50) Scan for repetition  (10:36) Content-based ideas (11:40) Conversation-based ideas (13:32) Conclusion — ...
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April 2, 2025 17 mins
Alex breaks down his new business, Distro, the first AI content strategist.  — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:34) Be a student of AI (5:48) Post-It Note Pitch (7:08) Launch process (9:42) Create clarity before launch (12:18) Moats in AI (14:09) Go-forward plan (16:05) Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Links: • Distro: ht...
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March 31, 2025 17 mins
Alex does a 2-year lookback on his 7-figure B2B content agency, storyarb.  — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:00) 2-year storyarb review  (3:36) Founding story (8:05) The pivot (10:03) Product evolution  (13:01) Building the right team (14:51) Financials & path forward  — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Links: • Original storyarb twe...
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March 26, 2025 17 mins
Alex does a SXSW 2025 recap.  Here’s what to expect: Why conferences are a waste Two exceptions to the rule 7 stops & lessons  — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:35) When conferences aren’t a waste (5:12) SXSW recap (6:05) Founders run club (6:48) Brunch with Lauren Zima (7:38) Lunch with David Perell (9:28) Hampton Dinner  (10:18) B2B Creator Panel (11:32) Run with Connor...
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March 24, 2025 13 mins
Episode 142: Alex talks about his do sh*t meter & give a sh*t meter, how to calibrate them properly, and why they’re essential for being a successful founder.  — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:36) Being lazy is good (5:13) My do sh*t meter  (7:38) My give a sh*t meter (8:02) Tobi from Shopify on Lenny’s pod (12:46) Concluding thoughts — Thanks to our presenting sponsor, Gusto....
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March 19, 2025 16 mins
Episode 142: Alex breaks down the drama between Deel & Ripping, the VC-backed HR software giants.  Here’s what to expect: Why Rippling is suing Deel for corporate espionage The timeline of events A lawyers analysis of the case 3 founder lessons from the saga  — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:15) Timeline of alleged espionage (8:00) Impact on Rippling’s business (9:30) R...
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March 17, 2025 17 mins
Episode 141: Alex breaks down his 2-year journey as a multipreneurHere’s what to expect: What is multipreneurship? Why did Alex pick this path 2 years into storyarb 6 lessons from multipreneurship — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:30) Post-Morning Brew journey (5:20) What is multipreneurship? (8:00) My plan as a multipreneur (9:20) Case study: storyarb (10:10) 6 lessons as...
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March 12, 2025 21 mins
Episode 141: Alex shares why sales is king of the hill in entrepreneurship & how you can be great at it.Here’s what to expect: Why sales is misbranded Why sales is a founder’s most important skill 7 tactics Alex used to sell at Morning Brew Tactics from 3 startup sales experts — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:03) The Misconception of Sales (4:21) The Role of Sales in Entr...
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Episode 140: Alex breaks down Pieter Levels’ AI-coded flying game, which hit $67,000 in monthly revenue in just 3 weeks. Here’s what to expect: The stats & story behind Levels’ flying game Key lessons to take from this business Understanding critiques of the game — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:09) Peter Levels’ AI-coded flying game (6:17) The power of AI in game developm...
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March 5, 2025 16 mins
Episode 139: Alex talks about the unsung hero of startups: boring work. He shares how society forgets that much of entrepreneurship involves doing boring work privately, to become celebrated publicly. He also breaks down three under-discussed aspects of boring work: It’s an unavoidable part of building a business, especially in the early days. Some founders stay in boring work for far too long, even when they no longer need to. ...
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Episode 138: Alex Lieberman, host of Founder’s Journal, announces the relaunch of the show. He shares what you can expect from Founder’s Journal & how he thinks about shifting his businesses from off-course to on-course, using the pirate ship approach. — Show Notes: (0:00) A note from our sponsor (2:28) Welcome back to Founder’s Journal (3:58) Effortless vs. effortful (5:38) Your business as a pirate ship (10:12) Ship example: stor...
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