Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Episodes
June 18, 2025 • 25 mins
In 1995, Charlie Munger gave a speech called the Psychology of Human Misjudgment, which contains 25 psychological tendencies by humans that can lead to bad decision making & bad outcomes. Today, Alex shares his 13 favorite & provide examples of how they impact your abilities and success as an entrepreneur.
Link to the original speech: https://fs.blog/great-talks/psychology-human-misjudgment/
Link to Poor Charlie’s Almanack: https...
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June 16, 2025 • 15 mins
On this episode of Founder’s Journal, I teach you how to crush a quarterly meeting.
V/TO: https://www.eosworldwide.com/blog/whats-in-your-v-to
Rocks 101: https://www.eosworldwide.com/blog/creating-the-best-rocks
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.co...
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June 11, 2025 • 24 mins
Today I share my experiences with imposter syndrome and some techniques I use to cope with it.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
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June 9, 2025 • 16 mins
Let’s face it…most meetings suck.
Even when they’re set up with all the best intentions, they often end up being a waste of everyone’s time. So what can be done?
Alex Lieberman has 7 important lessons to keep your meetings under control. By incorporating these lessons, you’ll know when a meeting is needed or not (Hint: most of the time, it’s not).
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Chec...
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June 4, 2025 • 25 mins
Alex hands the mic to Josh Reeves, co-founder & CEO of Gusto. Josh walks us through major milestones in the first 12 months of building a multibillion dollar people platform.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
•...
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June 2, 2025 • 23 mins
Alex does a Founder's Journal variety show, covering some of his favorite topics from the week:
- Building one company vs. many
- The power of channel partnerships
- Pet psychics exist?
- AI audio business idea
- Great product thinking
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distr...
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May 28, 2025 • 17 mins
Alex talks about raising a preseed round for Distro & some takeaways from the process thus far.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your...
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May 27, 2025 • 14 mins
Alex talks about his startup heroes and why they've changed over time.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
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May 21, 2025 • 12 mins
Alex tells the story of a wrecking ball he recently hired. What a wrecking ball is, why they're so valuable, and what it looks like in practice.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.link...
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May 19, 2025 • 19 mins
Alex shares his thoughts on quitting your business & how he thought about it while building Morning Brew.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more ...
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May 14, 2025 • 24 mins
Alex takes you through his 7 tips for pitching early stage investors on a preseed round.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad cho...
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May 12, 2025 • 21 mins
Alex talks about why agencies are underrated especially in the age of AI. He shares why agencies are considered unsexy (relative to software businesses) & why that's about to change.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessba...
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May 7, 2025 • 13 mins
Alex walks you through his new, 5-step process for interviewing potential employees & how he's using AI to improve his approach.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex...
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May 5, 2025 • 23 mins
Alex breaks down the different levels of motivation for entrepreneurs. He shares what motivated him early in his journey (while building Morning Brew) and what motivates him today.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbari...
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April 30, 2025 • 20 mins
Alex walks you through his process for building an employee influencer program.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit...
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April 28, 2025 • 19 mins
Alex breaks down seedstrapping. What it is, why it's in vogue, what the internet thinks, and how you should think about it in the context of your business.
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Show Notes:
(0:00) A note from our sponsor
(4:26) Intro to seedstrapping
(6:20) Why seedstrapping is in vogue
(9:15) Founder take on seedstrapping
(12:40) VCs views on seedstrapping
(14:00) My take on seedstrapping
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Thanks to our presenting sponsor, Gusto. Head to ...
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April 23, 2025 • 13 mins
Alex pitches you on Codex, his AI prompt database idea. He gives you the elevator pitch & likely questions a venture investor would have.
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Show Notes:
(0:00) A note from our sponsor
(2:28) Welcome back to Founder’s Journal
(4:00) What is Codex?
(4:20) Two truths in prompting
(6:05) Elevator pitch
(8:50) Biggest investor questions
(13:05) Conclusion
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Ou...
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April 21, 2025 • 10 mins
Alex talks through the science of procrastination, his own journey with it, and tools he uses to take charge of it.
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Show Notes:
(0:00) A note from our sponsor
(2:28) Welcome back to Founder’s Journal
(3:33) Why we procrastinate
(5:23) Cognitive biases
(6:28) Hyperbolic discounting
(7:21) Temptation bundling
(8:40) Social commitments
(10:00) Conclusion
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Episo...
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April 16, 2025 • 16 mins
Alex walks through limiting beliefs he’s faced from childhood through entrepreneurship as well as his process for healthily navigating them.
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Show Notes:
(0:00) A note from our sponsor
(2:28) Welcome back to Founder’s Journal
(2:57) Exploring Limiting Beliefs
(3:48) High School Limiting Beliefs
(5:01) Morning Brew Limiting Beliefs
(8:07) Post-Exit Limiting Beliefs
(9:13) Understanding and Addressing Limiting Beliefs
(16:14) Concl...
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April 14, 2025 • 21 mins
Alex breaks down how quarterly offsites are run at his companies & what separates great offsites from royal wastes of time.
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Show Notes:
(0:00) A note from our sponsor
(2:28) Welcome back to Founder’s Journal
(4:09) General thoughts on offsites
(4:48) Well run vs. unproductive offsite
(5:29) Key leadership roles
(7:25) Sticking to the program
(8:50) Item 1: Check-in
(9:30) Item 2: Previous quarter review
(10:35) Item 3: Review...
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