It’s probably safe to say that when Enzo Ferrari was born in Modena, Italy, in 1898, few would have predicted that his name would someday be associated with wealth, luxury, and craftsmanship. But more than a century on, the Ferrari brand continues to impassion and inspire – and not just among high-end car enthusiasts.
For much of its history, Ferrari was indeed exclusively involved in luxury vehicles. Under Enzo Ferrari’s leadership, the company – then called Scuderia Ferrari – spent several decades in the early 20th century developing high-performance cars, strictly for racing. Then, in 1947, Ferrari began building street-legal road cars for the general public. It was then that the famous ‘prancing horse’ icon galloped into our collective imagination – a newly minted symbol of prestige and opulence.
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