Episode Transcript
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Speaker 1 (00:04):
Welcome to Frame of
Reference informed, intelligent
conversations about the issuesand challenges facing everyone
in today's world.
In-depth interviews to help youexpand and inform your Frame of
Reference.
Now here's your host, raulLabresh.
Speaker 2 (00:20):
Well, welcome
everybody to another edition of
what's that Show Again.
Oh yeah, frame of Reference,profiles and Leadership.
And I'm Raul Labresh and I'm theguy that gets to have these
fantastic interviews with peoplethroughout the country, and
it's been just such a joy for meover the years and months to be
able to be introduced to peopleconstantly that I've never met
(00:41):
before, and I look at theinformation that is sent to me
about them and their journeysand the things that they can
talk about, and my first thoughtis usually why in the world
would they want to talk to me so?
But I believe that the reasonthey want to talk to me is
because you're out therelistening and watching, and
there are things that all of usneed to be reminded of and there
(01:03):
are things that all of us needto be exposed to that go beyond
just a you know 30 secondsoundbite that goes plays
according to someone's agenda,and today's guest is someone
that, right along that vein, issomeone that I'm excited to talk
with.
He's got a great name too.
It's alliterative, which Ialways like Parker Purcell, and
I was thinking about that Parkerit could be.
(01:24):
Parker Purcell purveys powerfulparadigms and proverbs.
Could that be the title of thisshow, perhaps?
Speaker 3 (01:33):
Yeah, I used to my
mom used to say you have a very
political name, so like ParkerPurcell, like 2024 or whatever
be like.
Yeah, it makes sense.
How could?
Speaker 2 (01:43):
be like that.
Well, you could be the Purcellreport.
Speaker 3 (01:47):
I'm staying away from
politics, by the way.
Speaker 2 (01:49):
I'm not going down
that route, oh yeah, nowadays
it's so polarizing there'sanother P word that it just is
and there's so muchpontification going on in the
realm of that that we don't needto go down that route today.
I appreciate that.
So, parker, I made a New Year'sresolution earlier this year
Because that's why it's a NewYear's resolution To not
(02:12):
introduce my guest by virtue ofthe biographical information
that I have in front of me,because to me that's just too
stale and I don't like readingthings off a piece of paper.
It's just, you know, it's notAnyways.
So I'm letting my guestsintroduce themselves, because
you know better than I whoParker Purcell is and you know
better than I what you wantpeople to think about Parker
(02:33):
Purcell when we talk about theparadigm of Parker Purcell.
I worked that P in there again.
I'm sorry, parker.
I hope that it's okay.
I'm having too much fun withthe literation.
So, parker, who are you and whyare you here today?
Speaker 3 (02:49):
Well, I appreciate
you having me on.
Who I am is a person ofconviction.
I stand on my values.
They guide me to how I just runmy life.
I'm a father, I'm a husband, Iam a, I will say, a dabbling
(03:11):
physical enthusiast, as sincehaving a kid has kind of put me
on the back burner due to someinjury getting older, right.
But I'm also a competitor and aloyal friend and I love people.
I love serving people and youknow my why and my mission in
life.
(03:31):
So no matter what I'm doing isto leave people better than
before they interacted with me.
So if I can make someone walkaway saying that they are a
better person because ofengaging with me than I've done
my job and that gives me a lotof fulfillment.
So hopefully that can serve asa good introduction.
Speaker 2 (03:55):
Well, you know, what
would the world be like if more
people, if most people, adaptedthe principle of it's almost
like the Hippocratic Oath rightFor doctors do no harm, you know
, and if we could, if we couldat least enter into every
relationship as to.
Well, I work in a, at a companythat is responsible for
servicing farmers throughout ourarea in the Central Wisconsin
(04:15):
area, and I always think of, youknow, reaping what you sow.
And you know, I can't think ofa farmer that is in the right
mind that would think that youcan sow weeds and, you know,
just have all kinds of junk thatyou put into your field and
then be upset that the cornisn't as hardy as you wish it
would be Because you plant thecorn too right.
But the reality is, you knowyou can't do that.
(04:37):
I mean, if you do that you'rejust insane or something so.
And yet we do that all the time.
We plant weeds daily in ourrelationships with people.
We, you know, don't fertilizethem.
We don't, you know, think ofwaste is just water.
Those relationships nurturethem and the kinds of thing
you're talking about and reallyresonates with me as a you know
why not do that, why not begarden caretakers, you know, or
(04:59):
field caretakers.
What's to be lost except thetime and energy, and you're
going to spend that one way orthe other, so why not spend it
in a positive way, right?
So, anyway.
So I think I told you beforehand, parker, we'd like to start
with a little thing I call myfavorite things, and if I had
the money, I would pay BMI ASCAPfor the rights to play Julie
(05:22):
Andrews right now, playingunderneath, saying but I don't,
so I can only get away withabout five notes of it before I
get into trouble.
Anyways, favorite things is allabout just me throwing stuff
out.
You get to throw out your firstresponse If you need to think a
little bit.
You know I will start thejeopardy thing, just to make
sure you're aware that thisisn't a forever thing, right,
(05:42):
but it really is first thing offthe top of your mind, don't
worry about it.
This is just for us to get toknow each other and for people
listening and watching can go.
Oh yeah, okay, yeah, I likethat too.
Okay, so we'll start withsomething easy, all right.
Speaker 3 (05:55):
Favorite food
Favorite food, we'll say steak,
steak.
Speaker 2 (06:06):
Good man, I'm liking
you already, parker, yeah.
Speaker 3 (06:09):
New York strip, new
York strip.
Speaker 2 (06:13):
Oh, the thing is, yes
, the New York strips I have
loved over the course of my life.
That's always a you know.
I almost I would like to have awall, I think, somewhere steaks
that I have loved, you know,but actually my, I have a friend
actually that's in veterinarymedicine and he says he loved
veterinary medicine because hecould eat his mistakes.
Yeah, okay, well, there is aplus to that right.
How about a favorite?
(06:37):
Do you have a favorite soup?
As long as we're talking aboutfoods, do you have soup?
Speaker 3 (06:42):
Oh yeah, Well, I'll
just say chicken soup.
My wife's cooked it for me.
The past couple of weeks, youknow, I've gotten a little bit
sick and my well.
I mean I got a little 15 monthold and so I was coming out of a
sinus infection and then, rightas I was like on the cusp of
getting over it, I like justsomething back into the same
(07:02):
thing again, I was like, well,yeah, I guess this is my new
normal.
So she's been making soup forme and white chicken chili is
really good, but this chickensoup she's been making lately
has been really good.
Speaker 2 (07:12):
You know, practice
makes perfect.
They always say right.
So, but how about you have afavorite song or favorite artist
in general?
Speaker 3 (07:23):
I'm emotional with
music, so that's like a really
hard one.
But I'll say my favorite genreis country music.
Okay, and somebody that I'vereally enjoyed listening to, who
I I'll say vibe with reallygood, is Brett Eldridge.
He is my probably countryartist I like most right now,
(07:43):
but he's got a he's got aSinatra vibe to him.
I think that's where he gets alot of his inspiration from, so
I've really enjoyed listening tohis music for a while now.
Speaker 2 (07:54):
You know I'm
embarrassed to say I know Brett
Eldridge's name but I don't knowthat.
I've listened to a lot of hismusic and you know, if I have
it's probably just some passingand didn't go.
Oh, that's Brett Eldridge, butI'm interested.
It's interesting to hear thathe has a Frank Sinatra vibe,
because I'm a Sinatra fan, I'mold enough to remember him
singing live, you know sort ofthing.
But yeah.
Speaker 3 (08:12):
So when you listen to
him, listen to his album Sunday
, Sunday Drive it's really goodand you put that filter of some
not put that filter of Sinatrain your head when you're
listening to him and you'll belike, oh, I hear it, Because he
has like Christmas albums thathe does.
And you'll be like, yep, thatit makes sense.
(08:33):
You'll draw a line to Sinatrawith all his music.
Speaker 2 (08:36):
Okay, then how about
a favorite book, anything?
You're reading right now thatyou really this is a great.
Everyone needs to read this.
Speaker 3 (08:46):
Well, there's a lot,
I guess.
A book I'm reading right nowI'll just say it like that is a
book called let me pull it up soI don't get the title wrong
it's called Managing God's Moneya biblical guide to essentially
answering life's fundamentalquestions about money in itself
(09:10):
and that's part of my story andhow I got to where I am.
But I'm on this kick of reallyunderstanding what money is.
But I will say maybe alsoanother book is the Psychology
of Money.
It's a really great book andreally helps understand human
behavior and how we interactwith money and our emotional
decisions and triggers thathappen as we engage with this
(09:33):
resource.
Speaker 2 (09:34):
Boy, isn't that?
That's an amazing thing aboutmoney, too, right?
I honestly have thought a lotabout just the scripture it
talks about.
You cannot love both God andmoney.
But what that, really?
If you look at that scripturemore deeply, it's you cannot
love both God and the love ofmoney.
You know, or the love of moneyis the root of all evil, you
know those sorts of things are.
(09:55):
That's where I see thedifference is that it's not that
money is inherently evil.
Money is a means by which, youknow, we're provided with a life
, you know, I mean the means inwhich to live.
But the idea of that I will dowhatever I need to do for money.
I will, you know, sacrificeeverything I need to sacrifice
for money.
That's that's where you know,and you know those people.
(10:17):
You can recognize them almostimmediately when that's their,
their focus, rather than, no,I'm using this money to help
others.
I want to use this money to beable to advance a message or
advance a type of, you know,living that is important and I
want to share it with as manypeople as possible, right, I
mean yeah it's the it's the it's.
Speaker 3 (10:40):
The concept of
something I've been speaking to
lately is if you can't take itwith you when you die, did you
ever really own it?
And if that's the case, are younot a steward of the things
that have been given to you?
And if you're a steward, thenthat means that it was never
yours to begin with, but you'reto give an account of the things
(11:00):
that you've been entrusted, andso, for me, that's my lens to
which I view the things in mylife.
Try to view right, but it'sit's really answering that
question of being a good stewardand understanding that it's not
my own.
And therefore, how am I to usethese resources that are given
(11:22):
to me to give me a life ofsignificance versus a worldly
success standpoint?
Sure.
Speaker 2 (11:28):
Do you think you know
we're I want to get back to
favorite things because they'refun, but do you think that
there's a?
Is it easier to have thatphilosophy of money when you are
more comfortable, or do youthink it is something that
someone, regardless of theirfinancial circumstances, can
have that mindset and be blessedby it, whether they're, you
(11:50):
know, rolling in dough, whatever, or you know, just very
comfortable that they don't haveto worry about?
As I remember earlier in ourmarriage, I, you know, we were
living from paycheck to paycheck, you know, and the idea of
saving money for anything was,you know, just how how would we
do that?
And that it's a much moredifficult place to be in
(12:10):
financially and to be able to, Ithink, ascribe to what you're
talking about.
But you still have to do itright.
I mean, I still had to realizeI do need to be good with the
resources that I have and Ican't expect to be trusted with
more if I'm not good with what Ihave right now right and you
hit the nail on the head.
Speaker 3 (12:27):
Like, how do you
expect to?
Like?
A lot of people just think thatmoney is going to solve all
their problems.
Well, that's not the case.
And so, if you don't havefundamental principles or
guidelines or a filter value setthat you're using to help make
decisions with, then, like, mything is, is someone who doesn't
(12:47):
, I can't remember how it goes.
If you don't stand for anything, or if you don't, I can't
remember how it goes.
But regardless, yeah, but my,so my, my point is is that if,
if you can't be a good stewardof the little that you have, you
won't be given more.
So if you're, if you'restressed out and you're, you
know, freaking out about I wantmore and more and more.
(13:10):
Well, what are you doing withwhat you got to?
You know give to open yourselfup to more right, and so like,
but you got to start somewhere.
Nobody just comes into a lot,and if you come into a lot with
those bad principles or badbehaviors, all right, you're
going to lose it overnight.
Yeah, you, just, you see ithappen all the time.
Look at, look at the athletesthat you know get those millions
(13:33):
of dollars you know on theirfirst check, and then you hear
stories all the time they'rebroke Because they didn't know
how to use it.
They didn't understand thefundamental principles of how
money works, and not just I'mnot saying that from a financial
side, but there's a, there's aspiritual aspect to you know,
giving, to opening yourself upto more, being a conduit to like
(13:54):
the money is not the end, butit's a means to something more.
And so if you view yourresources in that way, then you
actually are rich.
You just a lot of people viewthis, this lane of having
financial capital, as the onlyway to be rich, but they forget
of the relational capital, thesocial capital, all these
(14:16):
different forms of capital thatthey're actually really rich
with, but they view it from avery narrow focus which isn't,
you know, I don't think servesanybody well, sure.
Speaker 2 (14:25):
How about?
Do you have a favorite sweater?
I'm in.
Speaker 3 (14:32):
Alabama, we don't
really have a lot of sweaters,
that's true, yeah, okay, howabout a favorite shirt that are?
Speaker 2 (14:37):
t-shirt or you know
anything you want.
That's Camo.
I'll just say Camo, Camo.
Okay, Is that so that you cango places where you need to have
Camo?
Or is that just you think Camois a lifestyle?
So, okay, yeah, Both, Both andOkay.
Well, you should come up herethen, because deer hunting is
quite popular up in my neck ofthe woods, literally and
figuratively so.
(14:58):
But so how about?
Do you have a favorite, afavorite thing to do or a
favorite you know chilling kindof activity?
I like to golf, Really, Wasthat?
part of your competitivebackground Was to be a golfer.
Speaker 3 (15:17):
No, I played my whole
life.
You know our family business.
We have a golf course that Iwon't go into ad nauseam on that
, but I just grew up on.
I grew up on a golf course,essentially that we built for
our company, and so I've justplayed my whole life with my dad
.
So it's a fun way for me to getoutside, disconnect, and I'm
(15:39):
actually playing tomorrowmorning with a friend of mine.
So it'll be the first time I'veprobably swung a club and I
don't know five months, butit'll be fun, okay.
Speaker 2 (15:46):
I've heard, I've.
I have a my boss here.
That man I work with has a realsoft spot in his heart In
Wisconsin.
You can only golf.
You know, really in about fivemonths out of the year before it
gets just unbearable.
But he is so much more, he's acompletely different person when
he's golfing than he is in mostof the other time.
Very lack of diesel, but hegets onto a you know a golf
(16:09):
course and you know you wouldthink that life itself is at
stake.
It's just it's amazing to watchthat and I hope that's not you,
parker, I hope that you're ableto just kind of take it in each
swing as it comes.
He's so highly critical of anytime he just you know is off
what he knows he can do.
It's it's really beeninteresting to watch, sometimes
like you know, dude, that's youknow, just it's a sand trap.
(16:32):
Okay, it's not fun to be in asand trap, but you know we all
do that sort of thing every nowand then.
Speaker 3 (16:38):
Yeah, it's a.
It's a good way for me to spendtime with my friends and have
good, meaningful conversations.
So you know, when I'm out there, yes, I am competitive.
There is that vein that comesout.
If I'm not excuse me playingtonight, I guess expectations,
but I just like being outsideand I relax, so it's fun.
Speaker 2 (17:01):
Who was the comedian
George Carlin, who used to say
he thought golf was a waste of aperfectly good walk.
So okay, well, that's a way towin friends and influence people
, isn't it?
So, anyway, okay.
Last question Is there a placethat you go to, or a thing that
you do, or a memory that youhave that when you're walking
(17:23):
through you know your daily life, that if it something reminds
you of that, that it alwaystakes you back to a place of
either a memory or you know aperson or something that you
just find a real sense of reliefand comfort in?
Speaker 3 (17:40):
Um, I don't know.
I'd say like, at this stage inmy life, just being able to, you
know, pick my son up when hewakes up in the morning and put
him down at night to sleep, it'sa, it just as a puts me in a
really grateful spot because Imean, there's there's no greater
(18:00):
title that I've ever gottenthan becoming a father and
that's been so rewarding to meon so many levels, and just the
impact and magnitude of like,stewarding and caring for this
child that you know I created,you know, with my wife, it's
just, it's cool and this is likemy legacy.
(18:21):
So every time I get to hold himand spend time with him, it
just really puts me in agrateful position.
Speaker 2 (18:27):
Boy what's your son's
name?
His name's Cohen, cohen.
Okay, like the the musician.
So there's a.
I forget what is his name.
I'm spacing today, sorry, butit's last Nick.
It's usually a last name iswhat I'm thinking of.
Is it yeah?
Speaker 3 (18:47):
So his name is Nordic
.
So it's K O E N.
Speaker 2 (18:50):
Okay.
Speaker 3 (18:51):
And really more from
a Dutch background.
My, my wife's family has a lotof Dutch heritage and so we
wanted to honor her side of thefamily and it means bold advisor
.
And then also his middle nameis Aaron, which my uncle.
His name was Aaron and theyweren't able to have kids, so I
did it as a namesake to him.
(19:11):
But he's also been somebodywho's been very vocal about, you
know, truth and principle inhis life, and so I want that to
rub off on him in a world thatneeds truth more than ever and
people to speak up, you know,for injustice and those things.
And that's that's like ourmission over him and our
affirmations over him is to be abold advisor in a world that is
(19:35):
filled with a lot of weakleaders and weak people who
won't stand up for truth andinjustice.
Speaker 2 (19:41):
Yeah, yeah,
Regardless of what political
party you're talking about, youknow true it is good.
Truth is truth, yeah, and we'vegot so much of the you know
prevarication and the you knowmodulation of any topic, just
about fitting an agenda insteadof what is good and what is true
, right, and then it's, I don'tknow.
You know I, I can tell you, youknow, at almost 64 years of age
(20:05):
, I look at the world now andthink, you know Lord, how are we
going to get back to?
You know what?
The world was so much differentwhen I was growing up in the
60s right, than it is today inthe 20s, you know 20s.
But I strongly believe the hopeand the future is in people
that are espousing what you'reespousing and that really walk
the walk and talk the talk,because we do.
It's not easy to talk, you know, truth into darkness or light
(20:28):
into darkness, right, yeah?
Speaker 3 (20:32):
The easiest way to
approach, I think, just
conversations in this day is ispeople don't ask questions, nor
do they.
They're too busy talking versusreally understanding why they
believe what they believe.
And so I have a gentleman herein my office.
He's a colleague of mine.
He and I are really close butwe stand on two very polar
(20:54):
opposite ends of just value setsin our own life.
But we have such greatconversation because my thing is
is like well, if your truth istrue or if mine is true,
wouldn't we both can't be trueabout things in life, like one
of us is right, one of us iswrong, but it can't be both,
(21:15):
because that doesn't.
It's a moving goalpost thatmakes sense.
Therefore, our conversationsare just saying hey, like it's
like having a healthy debate,like tell me why you believe
what you believe and what isevidence that would promote your
thinking, and it provides aplace for me to learn and for
him to learn.
So we walk away being like man.
(21:36):
That was good, like I learnedmore about this person's
viewpoint and maybe how he viewsthe world, and that makes our
relationship better.
Speaker 2 (21:43):
So there's a saying
that my dad used to carry around
with him, typed it up, a littlepiece of paper folded up and
kept it in his wallet, and heattributed it to Ralph Waldo
Emerson, saying, and the quoteis the vehemence of my
opponent's argument convinces methat I am perhaps a little bit
(22:04):
wrong and he is perhaps a littlebit right.
So I'm always like that's sucha healthy way to approach a
discussion with someone, becauseI think you're absolutely right
.
By asking questions, by seekingto understand, that's, I think,
really, how truth has arrivedupon you.
Speaker 3 (22:20):
Know that we, because
we see so many people are
trying to be understood versusunderstanding.
Speaker 2 (22:26):
Yeah, yeah.
And I mean, if you want to beunderstood, then reap what you
sow, right, so what you want toreap, you know.
Try to understand then, correct, so excellent.
Well, so, parker, you are theat the helm of a company called
EQRP.
Tell me more about EQRP.
What is that?
Speaker 3 (22:46):
Yeah, so, yeah, who
we are is a self-directed
retirement company that is onmission to help empower
individuals to take control oftheir financial lives.
So we do that via way of theretirement industry.
The old school way of investingin your retirement is taking a
(23:07):
passive approach, basicallythrowing money away in your 401k
, leaving it there, hoping itworks out for you at the end of
your life.
But we take an active approachin our members lives and our in
the members in our community arevery active in wanting to do
things different than whatthey've always been told, and so
for us, we provide a communityfor them to not only get the
(23:28):
tools to use to take control,but also the network, the
community and the opportunitiesbeing deal flowed to go invest
in things that are outside ofwhat Wall Street says you can
invest in, and gives them moreconfidence and hope that their
future is more secure in assetsthat typically outperform Wall
(23:51):
Street.
So that's what we do on afundamental level and it's truly
about the individual.
We're more of like a bespokeservice that is very intimate.
So it's a, I like to say, do itfor you type service and do it
with you, and that's the typeenvironment we're trying to
(24:12):
build here at the EQRP and mylife has changed because of it
and you know if I was able foryour listeners ever know my
story and even how I got here.
Like you know, three, threeyears ago I was unemployed and
pressure washing right.
I had a successful career up tothat point, but I felt the Lord
calling me to step out from thefamily business.
(24:34):
At the time, covid was had justhit and so I stepped out into a
marketplace.
It was chaos, like you know.
I didn't know where I was goingto work, what I was going to do
, but I knew that I was going toland on my feet somewhere, and
so I pressure washed for eightmonths.
Little did I know that I hadall these other questions that I
was asking was like I have, Iwant to grow, I want to learn
(24:55):
more about what money is, how itworks, like I grew up around
opulence.
I had opportunity, but I was.
I was driven in a really strongwork ethic from my parents,
which was great, but I justdidn't know how to build
anything Like how do I take thisresourcing and get to that
point?
There's just a massivedisconnect, and so entering in
(25:17):
this community and beingmentored and being a part of
this culture has just shiftedand transformed how I view money
, how it works, understandinglike fundamental principles of
how you can take a dollar andturn it into 10.
And really just understandinglike it's just a form of energy.
And you know, if you'reproviding value to the
(25:39):
marketplace, then more energycomes back, but if you're not
providing value, then you aren'tgoing to have as much energy
flowing back your way.
So you know, that's that'sreally kind of the journey that
I've been on and because of thatI like to say I get to hold the
banner like one of us I'm.
I represent a lot of the peoplethat come into the community
where they may have someresources but they just don't
(26:01):
know what to do next.
So we give them a clear pictureof their reality, walk them
through a process of sayingwhere do you want to go?
And then, all right, let'sbuild a roadmap.
And they're the ones doing it,we're coaches.
So we're just saying, hey,here's what you've told us,
here's your plan, here's howyou're going to get there.
Now let's go execute that.
And they walk away feelingempowered because we've taught
(26:22):
them how to fish.
We haven't given them a fish inthe traditional system of
retirement.
They they just give you thefish, so you have to go back to
them to eat, versus learning howto eat yourself.
Speaker 2 (26:34):
Right.
That's actually interestingbecause there's.
It makes me think of a programthat I believe we started in
Iowa and there's a smallerministry organization here right
in Saucbury that in the programis called Circles, and what
Circles does is kind of asimilar philosophy, but it's
(26:55):
done with people that are in thelower 10% of you know, our
population, in fact, you know,in the very lowest percentage of
our economically of people inany community, and they use a
principle similar of teachingpeople how to fish, but in terms
of helping them to get to astronger, more successful
financial state.
And they do it through aprocess they refer to as
(27:16):
becoming an ally, that theydon't try to come in and solve
the people's problems for them.
They help.
They come in and try to helpthe people find the answers that
they feel themselves will beimportant and, you know,
sustainable, and that they feelconfident that they can take
those steps and be successful.
And then, as they go along,that ally is there to say
(27:36):
excellent, what do you want todo next?
And I find that to be reallyfascinating that, instead of a
you know top down, you know well, here's what you do this and do
this, and then they're muchmore of a soliciting information
, giving a broader spectrum,because the ally certainly has
knowledge and experience that'sgoing to be useful, but they are
really trying to teach theperson how to fish when it comes
(27:57):
down to it.
Yeah, so yeah, can you?
Are there some?
Do you have an anecdotal?
I'm sure you must have 100, butare there actual stories of
people that you've seen comeinto the program that really had
that sort of revelation orrevolutionary idea and, you know
, saw, got the light from it andhad, you know, just tremendous
amounts of success with it?
What did they?
How did they look when theycame to you and how do they look
(28:22):
now?
Speaker 3 (28:24):
Yeah.
So I think, first, if you'redoing it for your own people,
right, then you can't do it forthe people that come in and be
like your snake hole salesman,right?
So I first had to change and bytaking action I was able to see
the light and start doingbigger and bigger things.
Hey, because I had someonebelieve in me, but someone that
also just came alongside me andsaid, hey, look like here's how
you can do this.
And then you got to take action.
(28:45):
So for us, absolutely, you knowthere's one individual in
particular who I can think ofthat came in and this is in this
really kind of represents a lot.
But they come in, they'reuncertain, right, about their
current financial situation.
(29:05):
They're looking at theirretirement.
They're uncertain aboutobviously we don't have to dive
into everything that's happeningaround us we know that it feels
more bleak, but nothing newunder the sun, like we've been
here before just at differentstages of life.
And it's like when people getknocked in the haymaker throne
(29:28):
in their hit.
So they have this plan of howthey think they're going to get
there and then something changesand they're like, oh wait, like
I got to do it a different way,but they're really uncertain of
how they're going to do it.
So when this individual came in, really more scared, because
when you give, when you've takena passive approach to your life
(29:52):
and then you start taking thismore active approach, it is
scary because now you're like,wait, like I've got to be the
one to do these things, I've gotto do the research, I've got a.
You know, there's all thesethings that happen and, just
like any great movie, right,you're in theater.
You understand, if you have aguy that comes along, the Yoda
to Luke Skywalker, it makes thejourney easier.
(30:14):
And so for us, we get to be theYoda for a lot of Luke
Skywalker's that come in therecarrying a burden or will do one
even better.
That I like your Samwise games.
You to Frodo, like Frodo is theonly one that can carry that
rain and go complete the mission.
But Sam is right there withthem the whole time fighting for
him.
And that's what we get to do,which is awesome and it's
(30:36):
rewarding.
And then when people get to theother side of that and you see
this like light bulb moment ofthem, of them doing the thing
that they were scared to do ordidn't even think they could do,
that's when you know that it'sworking and they are getting
(30:57):
better, because now they've justbuilt a piece of Experience in
their own life they can alwaysrevert back to when that next
thing comes up, like, oh, whatdid this before?
Now I'm not as scared to dothis again and they're just
picking this, basicallysnowballing all these
experiences that they're having,this making them a better
investor, making them moreconfident in their finances, in
(31:19):
their marriage, like, like it'snot just money that we deal with
, it comes in here.
You get it all.
You get people that have been apart of Ponzi schemes, that are
getting divorced, that you knowspouses that.
So it's not just one silo,because money touches so many
different areas of their lifeand we get to see all that
blossom at once, which is reallycool.
Speaker 2 (31:41):
So you have a you've
alluded to it some of your
trajectory, your personaltrajectory really became a
foundation for what you teachand how you teach it now, right,
can you talk a little bit aboutthat right here?
From starting with the familybusiness and I understand you
worked in Chick-fil-A for awhile how did each of those
steps sort of inform you for thenext step?
Speaker 3 (32:00):
Yeah.
So the family business we werein.
We were in agriculture, youknow, for a hundred ten years
and we basically built a golfcourse for our product.
We sold fertilizer.
So we moved our corporateheadquarters out to our farm
Thirty two hundred acre farm anduse this eighteen whole golf
(32:21):
course as a marketing tool tosell our product.
So imagine a private golf coursethat you bring in the industry
to.
That typically was really hardto get to, but we sourced them
in.
For three days we had a ninetypercent conversion rate.
Then, three years later, wesold the company for nine
figures.
So never thought that we wouldever get there.
So as a kid, though,experiencing all this, you know
(32:46):
we got to do a lot of really funthings.
But like I grew up on a farm,like I was out working the
fields during the summer, I heldjobs like there is never this
like silver spoon mentality thatmost other people thought I was
like.
Only if you knew Ellen Purcell,dear God, like you know, if you
weren't downstairs, you know,at breakfast, at six, at six,
thirty in the morning, she wouldhave us running.
She had my sister's runningaround the house and digging
(33:11):
tree holes outside.
When my brother and I got introuble.
She sent us running up and downour quarter mile driveway.
Really it's probably more oflike half a mile back and forth
for two hours.
She's like go here you go.
Speaker 2 (33:26):
Seriously, and she
just out there on the porch and
just watch us in.
You know leather belt, you nameit, so for me.
Speaker 3 (33:32):
I always work with
this chip on my shoulder because
there's this element of like.
I was thankful for the thingsthat I had, but also, you know,
you become a target for peoplethat it's more jealousy.
They're just projecting theirinsecurity and their envy or
whatever to the life that youhave.
But I was fortunate to be bornin the family that was great
(33:55):
mother, father, they love eachother, great siblings.
We have awesome relationships.
But I wanted to do somethingfor myself.
So when I graduated college Iwent start working for
Chick-fil-A and for me it wassuch a great opportunity to cut
my teeth on how to run abusiness, how to lead people.
And I keep in mind the areathat I worked was in Pensacola,
(34:19):
florida.
So anybody listening, if you'refamiliar with Pensacola, there
is a naval base down therecalled in a S, and our chick
filet was on Navy Boulevard, soit was right outside the Navy
base, low income, impoverishedarea.
We had a six to eight homicideswithin the first six months
within a quarter square mile ofour store.
(34:39):
So you know we think about theenvironment that we are in, the
customers that we serve, butalso the employees that we work
with is just really tough, andthat was my first like I'm
walking into this thing, like Igot a cause degree and I'm
leading these people and I'mlike this is like real life
stuff these people are dealingwith.
And I did that for three yearsand I would just say, like the I
(35:05):
mean, I got so many stories ofworking there.
But the biggest thing that Ilearned about leadership is that
you gotta win the heart beforeyou win the mind, and I say that
because Nobody's gonna careabout what you know until you,
until they know that you care,and you know at times I get
(35:25):
walked over, right.
That's kind of some leadershiplessons you learn, but it just
really taught me how to connectwith people on a much deeper
level.
Of always, I like to say theLord's really given me a gift to
connect with others at whateverlevel they're at.
But in this environment inparticular, I was able to build
really strong relationships withpeople and I think it was
(35:48):
mirrored on.
When people view positionalleadership, they think of
someone sitting like behind theglass wall, up, you know, above
the shop floor, just likecommanding, like my leadership
styles I grow my sleeves up, getin there and out work them like
none of my people are gonna outwork me.
Therefore, I was able to demanda lot of them as well, because
(36:12):
there wasn't anything that I wasasking them to do that I
wouldn't do Sure.
So outside of that, though,like, getting to run the
business really taught me a lot.
And then there's always thatlevel there of you know, when
you're looking at, when I waslooking at my future and where I
wanted to be like, I waspursuing the operator route and
(36:32):
I saw a viable option for me togo live the life that I wanted
doing that, or I could go backto the family business and go
help my father build thismassive dream that he had.
We're about to do a, you know,a really big expansion project
out there, and so there's somephone for me to not do that with
them.
As I said, well, I'm going togo take care of I want to go
(36:54):
help my dad do this, because I'mgonna have a phone if I don't.
And so I did that for fouryears.
Then it was fun, but I alsolearned that family business is
really tough, and so I went fromrunning a massive organization,
you know, leading close to 100people, and then I go to just
(37:16):
leading myself again, and thatwas really tough.
And there's a part of me, Ithink, when I look back at, when
I say my pride, my pride washurt because I, I wanted, I
wanted more.
I think I Thought I knew morethan I did.
I had a lot of experience.
(37:36):
But there's also this elementof humility I think I needed to
learn for myself.
Looking back, I can say thatnow Because I felt like I was
pushing a rope up a hill with alot of things that I wanted to
Accomplish and I just couldn'tget anywhere.
So I'm like, what am I doing?
Like what's happening?
So, in that I kind of saw myceiling hit out there, like I
(38:00):
knew where I wanted to go and Iled.
Well, I did.
I mean, I was a project manager.
I built a shipping and deliverycenter, ran a housekeeping
department for two years I gotin the sales like so you know
I'm clean and toilet's doingevery.
There wasn't anything Iwouldn't do.
Speaker 2 (38:16):
It's my family
business right, so it was like
whatever needed to be done.
Speaker 3 (38:21):
But you know, when I,
when I hit my ceiling, I said,
you know, I feel like I'm in myprime Years of continuing to
learn.
And I and I always was like,even if I hated the thing I did,
I was like what, what is I cantake something from this
experience and grow with it andtake it with me to the next
thing.
And so, doing that, along theway to where I stepped out, even
(38:44):
into pressure washing, right,like I was unemployed.
But I was like what can I learnhere?
And it's just continued to beexcellent with the thing in
front of you.
And so, you know, growth growthis linear, right, like when you
look at the macro, the, the, thelevel of growth can be pretty
big, right, but at the time itfeels very gradual.
(39:08):
And so for me, looking back, I'mlike man, I thought I was ready
for a position like this Sixyears ago and I was like boy,
was I wrong?
Like I, just I didn't have theexperience yet that that I
wouldn't have been ready for it.
Right, and I trust everythingworks out how it's supposed to,
(39:31):
right.
But I mean, I'm being stretchedhere in what I'm doing now, but
I do believe that everythingseasonal light like Chick-fil-A
is a season.
Family business was a season.
My time here at the QRP is aseason, but I do feel like the
things I'm learning here reallysetting me up to do some big
(39:52):
things down the road.
I don't know what that is, butI'm really excited for where I'm
headed and the things that I'mlearning to not only like
benefit my life, but also thosethat I will come in contact with
as well to help them grow to.
Speaker 2 (40:10):
You know I keep
thinking as you're talking to
how we're talking about money.
You know, in the accumulationof money, the usage of money,
but all of the things you'retalking about, all the lessons
that you learn, none of thosecost money.
You know it's not.
You don't have to pay for thoselessons you're not to.
You don't have to pay for thosephilosophical you know bents or
(40:34):
positions.
They're just there, things thatyou adopt and you watch the
truth of them play out as you goalong steps and I see people
regularly kind of waiting forthe financial stuff to come
before they'll take the step offeeling.
You know, I mean I use my ownpersonal experience.
I've, I've never beenparticularly good with money.
(40:56):
I've always seen money is sortof a.
You know I enjoy the freedomsthat it provides, but I've never
been one to worry too muchabout money.
I watched that sort of thingwith my mom and dad and I didn't
want to have that.
And yet as time goes on and youhave children and you know
family, you realize that they're.
You know what you have toprovide.
I'm I, you know it's.
My job is to provide, so it's a.
(41:18):
It's interesting that eventhrough that though, I think you
know, the Lord has really beenteaching me, showing me that
it's not about worrying, it'sabout utilizing it the way that
is Just going to make the best,the best use of it, what I
intended for it in to be in thefirst place.
So and I that seems to me to bean educational issue, you know,
(41:40):
do you think that there arethings in our educational system
, or the way that we conducteducation with, with children,
that get in the way of learning,that has had a proper attitude
towards money and how how toaccumulate it but also, more
importantly probably, utilize itmost effectively in the best
stewardship?
Speaker 3 (41:59):
Yeah, so I'll put it.
Put it to you in layman's termsand maybe a visual illustration
that would probably make senseto a lot of people.
So where I think it's gonewrong, is it Christmas?
Think of all the toys that youget, most things that you buy in
life, where it's a computer, aphone, you know, I don't know,
(42:23):
chain saw, remote control car.
It all comes with a manual.
And then think it Christmastime, when a kid is handed a
hundred dollar bill in anenvelope it's just a hundred
dollars and now where's themanual that goes with it?
Now they're given this thing.
It's like ultimate power, right?
Sex, money, powers the threethings that drive every human in
(42:46):
life.
Therefore, if they don't have amanual or understand what the
thing they have in their hand isand how it can either bring in
joy or it can ruin their life,then guess what they're
basically gambling with.
Figuring that out on their own,and that is where we failed, I
think, is a society.
(43:07):
But also, you know what would?
What?
Would it benefit the economy tohave a bunch of entrepreneurs
who would fill in all the cogsand all those jobs, right?
So I think that it's done onpurpose.
That's just my personal stance.
I don't think that money istaught.
(43:27):
I think the reason money,financial literacy isn't taught
to the level to which Iunderstand it in people like
entrepreneurs who've been in itunderstand it because the
economy can't supportentrepreneurs at that level,
because there's so much of theeconomy that rides on people
that are working nine to five.
Now the things they'll givethem is like hey, let's teach
(43:50):
you how to manage you know thismeager salary.
Let's not teach you how to takethat and go, grow and go really
exponential with your life andyour impact?
They just have people livingfor the weekend and so you know.
You gotta, you gotta really getclear on what it is that you
want out of this resource andwhat your goals are, what drives
(44:12):
you, and you have a deepconversation with that and not
people.
Don't do that.
Speaker 2 (44:18):
So can you?
How do you I'm not, I don'tknow how to ask this question,
but how do you encourage someoneto take that leap to say you
know, I'm tired of beingignorant, I'm tired of, you know
, scrambling, and I would liketo know how to use this thing as
(44:40):
a brick building block insteadof a?
Oh, there it goes again.
Oh, it was nice knowing youunder dollar bill, you know, see
ya.
Speaker 3 (44:48):
Yeah, it's like.
It's like a f-16 trying to landon an aircraft carrier.
It's also mean where it said mypaycheck every two weeks and it
comes in and it touches downand then it takes off again out
of the bank account.
Yeah, yeah, I think, first off,understanding first what is it
you're trying to accomplish,right, you got to get clear on
(45:10):
OK, where do I want to be, andjust write it down like I want
to be financially free.
Ok, I want this, I want that,ok, so let's reverse engineer
what that looks like and whatyou have to do to get there.
So, if you don't understand atall, like what, what it is that
you currently are stewarding,like those resources, are they
(45:33):
liabilities or are they assets?
Are there liabilities that youthink are assets?
Right, you think assets, butthey're really liabilities.
So Rich Dad, poor dad is a greatbook for just anybody who's
like scratching their head on.
Oh, because it paints a storyof a young Robert Kiyosaki who
(45:54):
is a poor dad.
His dad was an educator, made ame your salary, but then he was
best friends with a dad who isa massive entrepreneur and he
was watching money behaviorswith his dad and this really
conservative approach in life.
And then he's got this, hisother friends, dad, who was
taking these risks, doing allthese really creative things,
(46:16):
creating this life.
And so it's like OK, you havetwo different paths that you can
take.
Which one are you going to take?
And you don't?
You're going to get?
You're going to go past stepone to step 10.
For you to get to step 10, yougo step one to step two, step
two, step three.
So nobody's asking you to go.
You know from where I'm at toElon Musk.
(46:37):
That's just impossible to do.
But you know, have you everinvested before?
No, ok, well, just download aRobin Hood or brokerage account
and just start putting a dollara day in something like you got
to understand how the game works.
And once and you'll start, it'scrazy, the things that you
learn by taking action and thethings you pay attention to.
(46:59):
If it's free, it won't do youany good.
Most people say, well, I want tolearn for free.
I'm like, well, guess what?
You ain't going to payattention to it if you don't
have anything at risk.
So my first investment that Imade, I lost $50,000.
My very first investment.
I went and took a cash out,refile on my house, went and
invested it and I lost it.
And I was like, well dang, thatsucked.
(47:22):
But what did I learn?
I would not have a, I wouldn'thave taken that step first off,
be, I wouldn't have learned somereally great fundamental
principles.
And also, like I had acommunity around me where, like
I wasn't stressed about I was,just my ego was hurt in a lot of
ways because I thought I'd doneall the right things.
(47:44):
And he said, hey, parker, so letme tell you something.
Can you still pay your bills?
I'm like, yeah, said, do youhave a wife that loves you?
I said, yeah, do you havefriends that are close to you?
Yeah, you have a roof over yourhead.
Yeah, you have a son.
I mean, he was just walking medown all these things and he
said what the hell you worriedabout?
It's just part of the game.
And I was like you're right,like it's just part of the game.
(48:04):
It's just a game, that's all itis, and it plays out for you on
both sides.
So, but you aren't going to beable to invest $10 if you
haven't done one, you won't beable to invest $1,000 if you
haven't done 100 and you won'tbe able to stroke a check for
$100,000 if you haven't done itfor 50.
So just know that it's buildingblocks, but you got to start
(48:26):
somewhere and if you're justhoping it's going to work out
for you, it's not, you won'tjust fall into it and if you do,
you're going to be right backto where you are because you
haven't learned anything.
Someone that's built themselvesto this made a million dollars.
(48:46):
Right, it's grown to.
That is a lot better off thanthe person who's just given a
million dollars, because thisperson knew what it takes to get
there.
The other person just happenedto have some dumb luck and
they're going to end up spendingit, squandering it, losing it,
and this guy knows how topreserve it and keep growing it.
Speaker 2 (49:08):
Boy, it sounds like
you have to be able to be a very
adaptable, flexible person too,which I think for some folks is
it's pretty darn hard.
There are some folks that justinsist on being the mighty oak
and there are others that havelearned that well, really being
a well-oatry is probably thebetter situation to be in right
now.
But I really like how you'retouching on how the risks are
(49:33):
part of the education and onedoesn't want to be.
I think that's where I wouldfault myself, as I've been
foolhardy about things and notconcerned enough about the
stewardship of okay, I have onedollar here to invest.
I need to do it wisely, or atleast try to do it as wisely as
I can, because I squander it tojust say, oh well, you know.
(49:54):
Oh well, I lost 50,000 dollars.
Oh well, the house is gone.
Oh well, you know, that's notright either.
Right, but to just step backand say, okay, what mistakes did
I make?
You know?
How can I learn from those?
And how do I go from here?
How do I start from here again?
What do you say to somebodythat doesn't have that mentality
?
Speaker 3 (50:13):
Good luck.
I mean seriously.
It's like I think of what I'velearned over three years and it
takes an active approach, likeyou aren't going to fall your
way into it.
It is impossible For me.
It's like I've just had to takethese steps along the way and
think like can people view risk?
(50:34):
Like risk is relative.
So I'll put it like thisSomebody jumping out of a plane
to skydive for the first timewould be like, hey, that's risky
.
And I'd be like, yeah, you'reright.
But the guy that is jumpingtandem with you, that's done it
500 times, doesn't view it asrisky.
Why?
Because he's done it 500 times,so it's not risky to him.
(50:54):
So risk is relative, but it'salso equivalent to the amount of
experience that you have doingthe thing.
So if you say it's well, thestock market isn't risky, I was
like yes, it is.
You can lose everything in thestock market, like you can lose
it out.
On the other thing, so, but yougot to pick and choose.
(51:15):
You got to start somewhere andbuild that experience, muscle,
and if you don't, then you'rerisk.
You're always going to be riskaverse and like, I don't think
that's being a good steward,because if I'm to give an
account of the things that Ihave, I would much rather
somebody I would if somebodylooked for me.
(51:36):
I'll just use my example oflosing the 50 grand.
Like I took every calculatedapproach, I was being a good
steward of doing due diligence,finding the information, doing
the thing, but there's factorsoutside of my control that I
couldn't help.
That happened.
I did all the right things, butthe market did something else
(51:57):
that I had no control over.
And then I got caught.
But in the long run, what am Igoing to do when I have now,
instead of $50,000?
And I learned that lesson Now Ihave 500,000 or a million.
Well, guess what?
If you're playing the macrolong game, well then I'd rather
pay $50,000 for a good lesson tothen be able to multiply that
(52:20):
million to two million or to 10million.
And so, therefore, like I thinkfor us, we've got to say look,
we've got this awesome resourcethat can, that can provide a lot
of change and do a lot of goodin the world For our communities
, for our families, for ourfuture legacies and generations,
right Like leaving somethingfor them.
(52:41):
So for me, that's how Iapproach it, and you got to
start somewhere.
Like I don't even care ifyou're investing like 50 cents
into something, like just dosomething and get active with
your approach in life, but ifyou're living it passively, well
then you're just going to passaway, right?
Speaker 2 (53:02):
Well, it's
interesting, I think.
Ultimately, what I'm gettingout of this, parker, is there's
a mindset, but there's also aheart set, if you will, a point
that your core has to be at,which is well, whose money is it
anyways?
Ultimately Correct, I meanbecause if we're stewards and
we're understanding that I'mjust passing through and the
(53:23):
best thing I can do is take careof this land or this money or
whatever, take care of thesechildren.
I mean, I've always thoughtI've been probably the thing I'm
least.
I don't know.
The one that I wonder the mostis if I've been a good steward
of my children.
You know, because they are alegacy, just as much right, and
(53:44):
it is.
I wanted to know Cohen's namebecause I want you to tell Cohen
he's very blessed to have thedaddy does that we appreciate so
much the joy of bringing him upto bed and taking him down.
You know from bed at night thatyou want to be the first thing
and the last thing in his lifeis.
That's a truly special thing,and so congratulations on that.
(54:07):
You got that one right a lotearlier than I did.
So, parker, is there any kindof last word where I can't
believe it's already been?
You know, just over an hour.
I need to wrap this up and getyou on to your life, but is
there any particular partingwords of wisdom you want to pass
along to people?
Speaker 3 (54:29):
Oh man, I just think,
like if you're out there and
you're asking the question likewhat am I to do after coming off
this episode, right, listeningto money, I think that, if
anything else, understand thefilter, be very clear on what
your filter is when it comes tostewarding money.
(54:52):
If you just you're going to gobased off feeling, well, feeling
isn't good enough to steward aresource like that, because your
feelings will take you all overthe place.
You've got to have somecornerstone, some truth to which
you're making decisions,especially when it comes with
that resource, and understandwhat it is first, who's it is
(55:13):
second, and then what am I?
How am I to steward it?
Third, and if you have a goodfilter to which you can make
decisions with that resource inlight of those three things,
then I think you'll you'll feelmore confident in the decisions
you make, moving forward,because a lot of people will
tell you what they think youshould do with it, versus what
(55:35):
are you called to do with it.
And you know some people.
You know I may get a milliondollars and then God may say
give it away, but someone elsemay say well, actually, why
don't you go?
Put it towards this opportunity?
You could make more like no,it's not mine to begin with,
like you know.
Maybe, maybe I made all this soI could go make this massive
(55:56):
impact here, but that doesn'tmean that I could walk outside
the next morning and find tenmillion dollars sitting in my
mailbox for some God unforeseenreason, who knows?
So it's, you know, blessed.
It's better to give than it isto receive.
So if you take the approach ofunderstanding that first you're
a steward of the things you'vebeen given and then also we are
(56:19):
here to to be a conduit of ourresources to other people, be a
blessing that you will live alife full of joy and
significance, far beyond whatmost people in life do.
When you get to the end of yourlife, you'll be laying on your
bed feeling full, knowing thatyou have your family, close
relationships, people, and ifyou're chasing the almighty
dollar, nobody gets into theirlife and says, man, I wish I
(56:41):
made more money.
It's always tied up in whatthey did and too often times
people get distracted.
Chasing the thing that bringsis very feudal in the end.
Speaker 2 (56:51):
Well, you have a
couple of giveaway items to for
our audiences.
Speaker 3 (56:55):
there's a giveaway
title self directed retirement,
made simple, yeah so if you wantto go to or find out more about
our company self directing yourown retirement, go to eqrpcom.
You can reach out to us there,schedule time to chat, and then
we have a newsletter that wegive away.
Turnkey retirementcom.
It's basically just a reallyfun newsletter that I put out of
(57:18):
current events that arehappening, what's going on in
the market.
It's entertaining.
First, someone like yourselfcan appreciate it, because you
know entertainment is key.
We're always on stage and so Igive some good advice there, and
then I also provide some reallyfunny stuff in there too, like
really bad advice that'shappening in the marketplace
because it is out there.
So turnkey retirementcomdownload the newsletter and you
(57:43):
can reach out to me on LinkedIn.
I'm really active on there aswell.
So those are the three placesthat you can get in touch with
me.
Speaker 2 (57:50):
Excellent.
Folks have been talking withParker Purcell.
He's at the helm of eqrp aspresident and CEO.
They are revolution I can'ttalk revolutionizing the
financial freedom forprofessionals and investors
alike.
So, and guided by the principalwe've been talking a lot about
this the principal of stewardleadership.
So if you want to know moreabout steward leadership and how
(58:11):
that works, parker's a man.
Parker is the man you do bomb.
So thank you, parker, so much.
I appreciate your time, yourenergy and your advice to our
listeners.
I pray that there are folks outthere that are going.
I can't wait to make this workfor me, so that would be
wonderful.
So well, thank you for havingme on.
Speaker 3 (58:34):
It was a pleasure and
just appreciate you opening me
up to your community and wouldlove to serve any way that I can
.
Thank you.
Speaker 2 (58:43):
Folks, thanks for
listening to another episode of
frame of reference profiles andleadership, and we've been
talking with a great example, agreat profile of leadership and
Parker Purcell.
So please join us again nextweek or the next time that this
podcast gets on.
I'm just not sure some days,because who knows what I'll find
in my mailbox tomorrow.
All right, so take care.
All God bless.