August 2, 2025 • 15 mins
What's happening right now in the world of franchising? 🤔 I just got back from a massive national franchise conference with over 400 founders, CEOs, and industry leaders, and I'm sharing the 4 BIGGEST takeaways that will impact your franchise journey. In this solo episode, we cover:
Cost Reduction: How franchisors are lowering build-out costs and using rebates to boost franchisee profitability.
National Accounts: The power of major partnerships (like Home Depot/Lowe's) and what it means for your revenue.
AI Integration: How AI is revolutionizing training, marketing, and operations to increase efficiency.
Smarter Marketing: Innovative strategies like matching ad spend and pre-launch campaigns to open at break-even.
Get a pulse on the latest franchise trends and learn what top brands are doing to help their owners succeed!
Choose the right path at https://ggthefranchiseguide.com
DISCLAIMER: The information on this podcast is for general information purposes only. Franchising involves risk and careful consideration should be given before making any decisions.
Connect with Franchise Freedom on:
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Giueseppe Grammatico (00:00):
the big takeaway here was that ai, in
(00:02):
many cases, your chat, GPTs orGeminis could be free, taking it
the next level where franchiseorders are investing hundreds of
thousands, if not millions ofdollars back into ai.
AI being able to handle over athousand calls at the same time,
whether it be a call or just achat, being able to service
help, potential customers orexisting customers and walk them
(00:25):
through.
by investing in it, you own theai, you own the data, the
infrastructure, and it just getsbetter and better.
Welcome to the Franchise FreedomPodcast, where you can escape
the corporate trap throughfranchise ownership.
Here's your host, Giuseppe gr,the franchise guide.
(00:46):
Welcome to the Franchise Freedom Podcast.
I'm your host, Jose Epic Matico,your franchise guy, the show
where we help corporateexecutives experience time in
financial freedom viafranchising.
Thanks for joining us today.
Really exciting episode.
Before we dive into the episode,it wanted just to remind you, if
you have a question, if you justhave general interest in
learning about franchises, reachout to us.
(01:07):
You could book a call directlyon our website.
ggthefranchiseguide.com is thewebsite.
you can email me directly and,leave me a message on any of the
social platforms and more thanglad to spend 20 minutes and
we'll figure out together iffranchising, may be a good fit.
for today's episode, we're gonnago solo.
I just got back, so we just hada, an amazing conference in
(01:30):
Cincinnati and, we essentiallycelebrated 25 years at
FranChoice.
Founded back in 2000.
we learned that we have helpedover 50,000 individuals.
and purchase, 15,000individuals, over the years
since, 2000 have purchased afranchise.
So, f 50,000 candidates, 15,000new franchisees.
(01:53):
I was blown away, at thatnumber.
and, that was a celebrator of 25years in business.
So, really excited, really proudto be part.
a franchise and, and this greatorganization, and looking
forward to the, for the next 25years.
So, what happened during theweek?
we do these shows twice a year.
essentially it's almost like amastermind.
we have about a hundredfranchise consultants, funding
(02:16):
companies, and over 100franchise companies.
in total, there's.
Well over 400 people, thatattend these events.
we have founders, we have, as Imentioned, funding partners.
sales organizations and,c-suite, individuals working
with each of the brands learningabout what's going on in the
franchise world, what's going onwith the specific brands, what's
(02:39):
going on in the industries.
Lot changing, lot going on.
we wanna know, everything behindthe scenes so that we can share
this knowledge with everyone wework with.
And that's one of The benefitsof everyone we work with.
we have our finger on the pulse,of the franchise world, what's
going on in funding in the SBAworld, what's going on with
certain industries, certain,niches, being developed, in the
(03:02):
franchise space, merging ofbrands, things like that.
So, would love to share thatwith you.
And, what I wanted to do todayis, keep this one.
Short, because I encourage youto schedule a call with me.
We could definitely dive alittle bit deeper and discuss in
more detail.
But, I wanted to talk about, thefour main takeaways from the
conference, these are kind ofcategories and we'll talk about
(03:24):
each one.
a ton of information, ton ofstats.
and, would love to share thatwith you today.
The first one, an idea that cameup quite a bit was cost
reduction.
Well, franchisors are alwayslooking for ways to make the
franchisees much moreprofitable.
what can we do?
we've heard, certain brands, andwe're gonna talk in general
(03:45):
terms because, this doesn'taffect every brand, but we had
brands that that presented thatwere able to.
Decreased our footprint toeliminate wasted space, in
certain brands such as educationand daycare where they were able
to cut the costs, to thefranchisee by, well over six
figures.
Looking for ways, essentiallyeconomies of scale, buying
(04:07):
power, working with vendors,Whatever material it could be in
painting and power washing,window washing and things like
that.
increasing those economies ofscale as the brands get larger,
more franchisees, more buyingpower and are able to not only
get better pricing, but if theyare unable to get better
pricing.
(04:28):
We heard of one brand, Talkabout the idea of rebates, Given
back for so many purchases andcertain volume, of purchases,
which was most, if not all,given back to the franchisees.
So maybe not necessarilylowering your costs up front,
but getting it in a form of arebate on the back end.
cost reduction was big, lookingfor ways to cut back on costs.
(04:48):
we looked at build out costs.
rebates, lowering prices andmarketing costs, being able to.
Leverage a platform, go nationaland looking for different ways
of, of reducing marketing spend.
You know, a lot of the, youknow, micro sites that are being
built for the franchiseesongoing costs to, maintain that.
And there's several others, butthose are gonna be part of some,
(05:10):
some other categories that we'regonna be talking about.
So, cost reduction is key.
if we can add a couplepercentage points at the bottom
line, that can make a hugedifference That was one of the
main takeaways and topics, thatwe heard of over and over again.
another idea, and, we can putthis in the marketing budget, as
well, but it was the idea ofnational accounts.
(05:30):
Now, national accounts superimportant here, where franchisor
may have full-time staff that isworking with Larger names out
there in order to get nationalexposure, national recognition,
working together with companieslike a Home Depot or Lowe's, in
the home services space as apreferred vendor.
and that really helps thefranchisees, number one, getting
(05:53):
exposure on the brandnationally.
it also helps from a referralstandpoint where you're the
first point of contact if acustomer is looking for that
specific, service or maybe analternative to that specific
service.
national accounts came into playand, you know, every franchise
would love to have thesenational accounts, but really to
make it a true national account,you need to have franchisees
(06:15):
across the country.
Certain.
companies, name brands that wehear every day may hold off
until, you have a franchise inevery state or in certain states
that they're looking at, so thatthey can launch those relevant,
areas for their stores andeventually every store across
the system.
but this stuff takes time, toget in, with a brand, you have
to obviously present.
(06:36):
you have to, show exactly whereyour locations are, where the
franchisees can service.
But this idea of nationalaccounts, I almost treat this
as, the icing hard to figure outin the pro forma and budgeting
these are, added revenue sheets,bonuses that you can pick up on
referral sources until theybecome more consistent.
then you can start saying, wellthese national accounts take
(06:58):
into consideration 10, 15, 20%of our revenue.
and then you can include thoseback into the proforma.
So, this national recognition ishuge, the exposure, and as I
mentioned, getting into multiplestores is gonna be a huge plus.
And we're seeing this over andover again.
So not necessarily, you know, dowe have to add more brands?
(07:18):
I'm sorry, more services to thebrand?
We can keep the services offeredat that specific franchise and
just get more exposure, right?
We don't wanna overcomplicatethe business.
We wanna keep the businesssimple.
We wanna keep the businessprofitable, so how can we
increase our reach And nationalaccounts is definitely.
one of the topics that, was,really popular Third key
(07:39):
takeaway, and this is gonna be arepetitive one, we talked about
this on our last, six monthupdate, back in January.
And that was the importance ofai.
the big takeaway here was thatai, in many cases, your chat,
GPTs or Geminis could be free,taking it the next level where
franchise orders are investinghundreds of thousands, if not
(08:02):
millions of dollars back intoai.
Where, the AI can streamline.
some of the training, some ofthe marketing for the franchisor
makes it simpler for them,demands less manpower and
ultimately less costs, moreefficiencies to the franchisees.
AI is doing a great job.
I guess on a while back, and heasked for the audio, only where
(08:24):
they fed the audio into their AIand whatever we had talked
about, got fed into theirsystem, which they had used for
training manuals and also tocreate quick videos.
So when a technician was at ajob site before contacting the
franchisee or the franchisor,they were able to go into this
database, type a couple keyterms and they can walk'em
through exactly.
how to fix, whatever issue,basically troubleshoot whatever
(08:47):
issue they were having.
So, AI's been big, but, youknow, franchisors are investing
given their size, investingback, you know, utilizing the
royalties and the profits of thebusiness, investing back in the
business to make franchiseesmore profitable.
we've heard stories where, youknow, certain health and beauty
brands no longer needing a, afront desk receptionist.
Utilizing ai, to make it a lotmore efficient, easier to work
(09:10):
with.
were hearing stories of AI beingable to handle over a thousand
calls at the same time, whetherit be a call or just a chat,
being able to service help,potential customers or existing
customers and walk them through.
a billing issue, a questiontroubleshooting, with an
existing franchisee.
the AI is not taking overeverything, but it's taking over
(09:31):
some of the admin dutiesautomating certain things and
constantly learning.
by investing in it, you own theai, you own the data, the
infrastructure, and it just getsbetter and better.
So we've been seeing quite a bitthere, which leads into, number
one, which was cost reduction.
the AI's automating so that.
the call centers maybe AI picksup first on the first call gets
(09:53):
transferred to somebody else.
You're able to keep theheadcount much lower, lowering
the cost and lowering, the feesin order to have access to a
call center where a lot of theseleads are being, sent to.
So, AI is big.
And then, lastly, a lot of moneybeing reinvested in marketing.
We heard, of some brands,saying, we have a great system,
(10:14):
we have a great blueprint thatthe franchisee can follow, but
ultimately this great service,you gotta pay to get it out
there.
So paid ads, SEO marketing microsites, on the digital side.
we've had franchisors come backand say, we really want you to
spend X amount, and as apromotion we will match.
That intro amount to get thebusiness up and running, which,
(10:35):
not all brands.
there were a handful of brandsthat were offering, these types
of deals where they would justoffer a credit and match the
initial spend on a marketingcampaign or offer credits to
future campaigns.
because at the end of the day,they want the franchisee to gain
momentum.
I know that when I first startedmy, my first franchise back in
(10:55):
February of oh seven.
closed.
Our first sales appointment wasnot a big.
Sale, but, you know, it helpedwith confidence, it helped with
momentum, and, you know, it wasgreat.
You know, I still remember thatwin, over some of the much
larger wins we had over theyears, because it was number one
on the very first.
Sales call.
marketing was big as far as whatthey're doing in the marketing.
incorporating ai, Going back,into the marketing to make it
(11:19):
more efficient, lower the costs,going back to number one, cost
reduction.
Utilizing AI in the marketing.
As leads are coming in, AI maybe picking up the phones or
responding, answering basicquestions on the website, those
chats, even when they're makingphone calls or answering the
phone are learning, you know,from.
You know, the information on thewebsite from podcasts that,
(11:40):
that, that are being done.
So it's constantly being fedthis information just to make
the system more efficient.
And they're working 24 7.
So taking payment, answeringcalls, you know, answering
questions, scheduling all thatbeing done on your behalf while
not having to worry about, afterhour staff Well, you're still
gonna have someone in customerservice to speak one-on-one with
(12:01):
customers.
But this is just to.
handle the admin and things likethat.
So, we talked quite a bit.
I wanted to keep this one shortbecause, these are four key
areas that we've seen again andagain.
the marketing, obviously withoutany leads or customers, no
matter how good and efficientyour franchise is, you're not
doing any business.
You're not bringing any revenue.
to recap the four takeaways,from our conference, cost
(12:24):
reduction, national accounts.
The use of AI and doubling downon marketing via credits.
Generating as many leads.
we heard some brands that,spent, marketing started almost
immediately, to the point wherethe franchisor figured out okay,
we know that you're gonna need Xamount of customers or members
in order to break even.
what amount of marketing do wehave to spend?
(12:46):
that is when we recommendopening, once you get to that
break even level, launching thebusiness at break even great
feeling, knowing that you're at,at a minimum break even, day
one.
reverse engineering, just likewe reverse engineer the process
of finding the right franchise.
They're doing the same thingfrom a cost standpoint, number
of leads number of members orcustomers needed to break even
(13:07):
and cover all your monthlycosts.
there was so much morediscussed.
We talked about, funding and bemore than glad to share that
with you.
not major updates, but certainchanges when it comes to the
SBA.
We talk with other franchiseconsultants.
You know, everyone's coming fromdifferent backgrounds, shared
ideas, what's working, what'snot.
Talked about differentindustries, what is doing well.
(13:28):
we talked about certainindustries that were a little
bit more recession resistant andothers, and I would love to dive
in a little bit deeper on allthese topics.
I hope you enjoyed this.
We're gonna be doing these everysix months, as A quick recap on
the conferences.
congratulations to franchise,15,000 new franchisees over the
years.
That is extremely impressive.
I had no idea the number was solarge.
(13:50):
these are just people that have.
Actually purchased, or investedin a franchise 50,000 plus
families and candidates isreally impressive.
Again, looking towards the next25 years.
thank you to Jeff Elgin, ourfounder, very excited to see
what is coming down the pike inthe next 25.
in the next year we'll say, butreally looking forward to that.
And if I can answer anyquestions, or get into more
(14:12):
detail, you can book a call.
Go to Gigi the franchiseguide.com book that call.
there's a quick little survey,helps you figure out if a
franchise may be a fit.
three quick questions.
you fill it out.
It's not the right timing, it'snot the right fit.
We send everyone a gift as athank you.
we really appreciate yoursupport.
If you are thinking of, comingon our show and looking to be a
(14:34):
guest, send us a message.
if you have any questions on,franchising in general, send us
a message.
if you wanna get into moredetail, book that call.
There's no cost for the service.
I would love to explore if afranchise.
may or may not, be the right fitfor you.
again, appreciate everything.
We'll talk to you guys soon and,very excited.
We have some great shows linedup for you today, with some
(14:55):
exciting brands that, weactually met at the conference.
looking forward to it.
Take care everyone, and talk toyou soon.
bye-bye.
Thanks for tuning in if you wantto learn how to make the
transition from corporate toowning your franchise.
Join Giuseppe on the nextepisode.
You can also follow on allsocial media platforms and
achieve financial and timefreedom today.
the big takeaway here was that ai, in
(00:02):
many cases, your chat, GPTs orGeminis could be free, taking it
the next level where franchiseorders are investing hundreds of
thousands, if not millions ofdollars back into ai.
AI being able to handle over athousand calls at the same time,
whether it be a call or just achat, being able to service
help, potential customers orexisting customers and walk them
(00:25):
through.
by investing in it, you own theai, you own the data, the
infrastructure, and it just getsbetter and better.
Welcome to the Franchise FreedomPodcast, where you can escape
the corporate trap throughfranchise ownership.
Here's your host, Giuseppe gr,the franchise guide.
(00:46):
Welcome to the Franchise Freedom Podcast.
I'm your host, Jose Epic Matico,your franchise guy, the show
where we help corporateexecutives experience time in
financial freedom viafranchising.
Thanks for joining us today.
Really exciting episode.
Before we dive into the episode,it wanted just to remind you, if
you have a question, if you justhave general interest in
learning about franchises, reachout to us.
(01:07):
You could book a call directlyon our website.
ggthefranchiseguide.com is thewebsite.
you can email me directly and,leave me a message on any of the
social platforms and more thanglad to spend 20 minutes and
we'll figure out together iffranchising, may be a good fit.
for today's episode, we're gonnago solo.
I just got back, so we just hada, an amazing conference in
(01:30):
Cincinnati and, we essentiallycelebrated 25 years at
FranChoice.
Founded back in 2000.
we learned that we have helpedover 50,000 individuals.
and purchase, 15,000individuals, over the years
since, 2000 have purchased afranchise.
So, f 50,000 candidates, 15,000new franchisees.
(01:53):
I was blown away, at thatnumber.
and, that was a celebrator of 25years in business.
So, really excited, really proudto be part.
a franchise and, and this greatorganization, and looking
forward to the, for the next 25years.
So, what happened during theweek?
we do these shows twice a year.
essentially it's almost like amastermind.
we have about a hundredfranchise consultants, funding
(02:16):
companies, and over 100franchise companies.
in total, there's.
Well over 400 people, thatattend these events.
we have founders, we have, as Imentioned, funding partners.
sales organizations and,c-suite, individuals working
with each of the brands learningabout what's going on in the
franchise world, what's going onwith the specific brands, what's
(02:39):
going on in the industries.
Lot changing, lot going on.
we wanna know, everything behindthe scenes so that we can share
this knowledge with everyone wework with.
And that's one of The benefitsof everyone we work with.
we have our finger on the pulse,of the franchise world, what's
going on in funding in the SBAworld, what's going on with
certain industries, certain,niches, being developed, in the
(03:02):
franchise space, merging ofbrands, things like that.
So, would love to share thatwith you.
And, what I wanted to do todayis, keep this one.
Short, because I encourage youto schedule a call with me.
We could definitely dive alittle bit deeper and discuss in
more detail.
But, I wanted to talk about, thefour main takeaways from the
conference, these are kind ofcategories and we'll talk about
(03:24):
each one.
a ton of information, ton ofstats.
and, would love to share thatwith you today.
The first one, an idea that cameup quite a bit was cost
reduction.
Well, franchisors are alwayslooking for ways to make the
franchisees much moreprofitable.
what can we do?
we've heard, certain brands, andwe're gonna talk in general
(03:45):
terms because, this doesn'taffect every brand, but we had
brands that that presented thatwere able to.
Decreased our footprint toeliminate wasted space, in
certain brands such as educationand daycare where they were able
to cut the costs, to thefranchisee by, well over six
figures.
Looking for ways, essentiallyeconomies of scale, buying
(04:07):
power, working with vendors,Whatever material it could be in
painting and power washing,window washing and things like
that.
increasing those economies ofscale as the brands get larger,
more franchisees, more buyingpower and are able to not only
get better pricing, but if theyare unable to get better
pricing.
(04:28):
We heard of one brand, Talkabout the idea of rebates, Given
back for so many purchases andcertain volume, of purchases,
which was most, if not all,given back to the franchisees.
So maybe not necessarilylowering your costs up front,
but getting it in a form of arebate on the back end.
cost reduction was big, lookingfor ways to cut back on costs.
(04:48):
we looked at build out costs.
rebates, lowering prices andmarketing costs, being able to.
Leverage a platform, go nationaland looking for different ways
of, of reducing marketing spend.
You know, a lot of the, youknow, micro sites that are being
built for the franchiseesongoing costs to, maintain that.
And there's several others, butthose are gonna be part of some,
(05:10):
some other categories that we'regonna be talking about.
So, cost reduction is key.
if we can add a couplepercentage points at the bottom
line, that can make a hugedifference That was one of the
main takeaways and topics, thatwe heard of over and over again.
another idea, and, we can putthis in the marketing budget, as
well, but it was the idea ofnational accounts.
(05:30):
Now, national accounts superimportant here, where franchisor
may have full-time staff that isworking with Larger names out
there in order to get nationalexposure, national recognition,
working together with companieslike a Home Depot or Lowe's, in
the home services space as apreferred vendor.
and that really helps thefranchisees, number one, getting
(05:53):
exposure on the brandnationally.
it also helps from a referralstandpoint where you're the
first point of contact if acustomer is looking for that
specific, service or maybe analternative to that specific
service.
national accounts came into playand, you know, every franchise
would love to have thesenational accounts, but really to
make it a true national account,you need to have franchisees
(06:15):
across the country.
Certain.
companies, name brands that wehear every day may hold off
until, you have a franchise inevery state or in certain states
that they're looking at, so thatthey can launch those relevant,
areas for their stores andeventually every store across
the system.
but this stuff takes time, toget in, with a brand, you have
to obviously present.
(06:36):
you have to, show exactly whereyour locations are, where the
franchisees can service.
But this idea of nationalaccounts, I almost treat this
as, the icing hard to figure outin the pro forma and budgeting
these are, added revenue sheets,bonuses that you can pick up on
referral sources until theybecome more consistent.
then you can start saying, wellthese national accounts take
(06:58):
into consideration 10, 15, 20%of our revenue.
and then you can include thoseback into the proforma.
So, this national recognition ishuge, the exposure, and as I
mentioned, getting into multiplestores is gonna be a huge plus.
And we're seeing this over andover again.
So not necessarily, you know, dowe have to add more brands?
(07:18):
I'm sorry, more services to thebrand?
We can keep the services offeredat that specific franchise and
just get more exposure, right?
We don't wanna overcomplicatethe business.
We wanna keep the businesssimple.
We wanna keep the businessprofitable, so how can we
increase our reach And nationalaccounts is definitely.
one of the topics that, was,really popular Third key
(07:39):
takeaway, and this is gonna be arepetitive one, we talked about
this on our last, six monthupdate, back in January.
And that was the importance ofai.
the big takeaway here was thatai, in many cases, your chat,
GPTs or Geminis could be free,taking it the next level where
franchise orders are investinghundreds of thousands, if not
(08:02):
millions of dollars back intoai.
Where, the AI can streamline.
some of the training, some ofthe marketing for the franchisor
makes it simpler for them,demands less manpower and
ultimately less costs, moreefficiencies to the franchisees.
AI is doing a great job.
I guess on a while back, and heasked for the audio, only where
(08:24):
they fed the audio into their AIand whatever we had talked
about, got fed into theirsystem, which they had used for
training manuals and also tocreate quick videos.
So when a technician was at ajob site before contacting the
franchisee or the franchisor,they were able to go into this
database, type a couple keyterms and they can walk'em
through exactly.
how to fix, whatever issue,basically troubleshoot whatever
(08:47):
issue they were having.
So, AI's been big, but, youknow, franchisors are investing
given their size, investingback, you know, utilizing the
royalties and the profits of thebusiness, investing back in the
business to make franchiseesmore profitable.
we've heard stories where, youknow, certain health and beauty
brands no longer needing a, afront desk receptionist.
Utilizing ai, to make it a lotmore efficient, easier to work
(09:10):
with.
were hearing stories of AI beingable to handle over a thousand
calls at the same time, whetherit be a call or just a chat,
being able to service help,potential customers or existing
customers and walk them through.
a billing issue, a questiontroubleshooting, with an
existing franchisee.
the AI is not taking overeverything, but it's taking over
(09:31):
some of the admin dutiesautomating certain things and
constantly learning.
by investing in it, you own theai, you own the data, the
infrastructure, and it just getsbetter and better.
So we've been seeing quite a bitthere, which leads into, number
one, which was cost reduction.
the AI's automating so that.
the call centers maybe AI picksup first on the first call gets
(09:53):
transferred to somebody else.
You're able to keep theheadcount much lower, lowering
the cost and lowering, the feesin order to have access to a
call center where a lot of theseleads are being, sent to.
So, AI is big.
And then, lastly, a lot of moneybeing reinvested in marketing.
We heard, of some brands,saying, we have a great system,
(10:14):
we have a great blueprint thatthe franchisee can follow, but
ultimately this great service,you gotta pay to get it out
there.
So paid ads, SEO marketing microsites, on the digital side.
we've had franchisors come backand say, we really want you to
spend X amount, and as apromotion we will match.
That intro amount to get thebusiness up and running, which,
(10:35):
not all brands.
there were a handful of brandsthat were offering, these types
of deals where they would justoffer a credit and match the
initial spend on a marketingcampaign or offer credits to
future campaigns.
because at the end of the day,they want the franchisee to gain
momentum.
I know that when I first startedmy, my first franchise back in
(10:55):
February of oh seven.
closed.
Our first sales appointment wasnot a big.
Sale, but, you know, it helpedwith confidence, it helped with
momentum, and, you know, it wasgreat.
You know, I still remember thatwin, over some of the much
larger wins we had over theyears, because it was number one
on the very first.
Sales call.
marketing was big as far as whatthey're doing in the marketing.
incorporating ai, Going back,into the marketing to make it
(11:19):
more efficient, lower the costs,going back to number one, cost
reduction.
Utilizing AI in the marketing.
As leads are coming in, AI maybe picking up the phones or
responding, answering basicquestions on the website, those
chats, even when they're makingphone calls or answering the
phone are learning, you know,from.
You know, the information on thewebsite from podcasts that,
(11:40):
that, that are being done.
So it's constantly being fedthis information just to make
the system more efficient.
And they're working 24 7.
So taking payment, answeringcalls, you know, answering
questions, scheduling all thatbeing done on your behalf while
not having to worry about, afterhour staff Well, you're still
gonna have someone in customerservice to speak one-on-one with
(12:01):
customers.
But this is just to.
handle the admin and things likethat.
So, we talked quite a bit.
I wanted to keep this one shortbecause, these are four key
areas that we've seen again andagain.
the marketing, obviously withoutany leads or customers, no
matter how good and efficientyour franchise is, you're not
doing any business.
You're not bringing any revenue.
to recap the four takeaways,from our conference, cost
(12:24):
reduction, national accounts.
The use of AI and doubling downon marketing via credits.
Generating as many leads.
we heard some brands that,spent, marketing started almost
immediately, to the point wherethe franchisor figured out okay,
we know that you're gonna need Xamount of customers or members
in order to break even.
what amount of marketing do wehave to spend?
(12:46):
that is when we recommendopening, once you get to that
break even level, launching thebusiness at break even great
feeling, knowing that you're at,at a minimum break even, day
one.
reverse engineering, just likewe reverse engineer the process
of finding the right franchise.
They're doing the same thingfrom a cost standpoint, number
of leads number of members orcustomers needed to break even
(13:07):
and cover all your monthlycosts.
there was so much morediscussed.
We talked about, funding and bemore than glad to share that
with you.
not major updates, but certainchanges when it comes to the
SBA.
We talk with other franchiseconsultants.
You know, everyone's coming fromdifferent backgrounds, shared
ideas, what's working, what'snot.
Talked about differentindustries, what is doing well.
(13:28):
we talked about certainindustries that were a little
bit more recession resistant andothers, and I would love to dive
in a little bit deeper on allthese topics.
I hope you enjoyed this.
We're gonna be doing these everysix months, as A quick recap on
the conferences.
congratulations to franchise,15,000 new franchisees over the
years.
That is extremely impressive.
I had no idea the number was solarge.
(13:50):
these are just people that have.
Actually purchased, or investedin a franchise 50,000 plus
families and candidates isreally impressive.
Again, looking towards the next25 years.
thank you to Jeff Elgin, ourfounder, very excited to see
what is coming down the pike inthe next 25.
in the next year we'll say, butreally looking forward to that.
And if I can answer anyquestions, or get into more
(14:12):
detail, you can book a call.
Go to Gigi the franchiseguide.com book that call.
there's a quick little survey,helps you figure out if a
franchise may be a fit.
three quick questions.
you fill it out.
It's not the right timing, it'snot the right fit.
We send everyone a gift as athank you.
we really appreciate yoursupport.
If you are thinking of, comingon our show and looking to be a
(14:34):
guest, send us a message.
if you have any questions on,franchising in general, send us
a message.
if you wanna get into moredetail, book that call.
There's no cost for the service.
I would love to explore if afranchise.
may or may not, be the right fitfor you.
again, appreciate everything.
We'll talk to you guys soon and,very excited.
We have some great shows linedup for you today, with some
(14:55):
exciting brands that, weactually met at the conference.
looking forward to it.
Take care everyone, and talk toyou soon.
bye-bye.
Thanks for tuning in if you wantto learn how to make the
transition from corporate toowning your franchise.
Join Giuseppe on the nextepisode.
You can also follow on allsocial media platforms and
achieve financial and timefreedom today.
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