July 12, 2025 • 14 mins
Want to avoid the common pitfalls of buying a franchise? 🤔 In this insightful solo episode, Giuseppe Grammatico shares what he's learned from coaching hundreds of aspiring franchise owners. Learn the lessons that can save you time, money, and heartache on your journey. We cover:
- Why Most People Wait Too Long: Overcoming the "where to start" paralysis.
- Coaching Through Fear: How to break through doubt with a proven process.
- Success Patterns of Top Franchisees: The habits that separate the best from the rest.
- Mistakes That Could've Been Avoided: Bad fits and rushed decisions.
- Why Your Path is Unique: The power of tailored guidance over generic Google searches.
If you want to avoid these pitfalls and start strong, let’s connect.
Connect with Franchise Freedom on:
Website: https://ggthefranchiseguide.com/podcast/
LinkedIn: https://www.linkedin.com/in/giuseppe-grammatico/
Facebook: https://www.facebook.com/GGTheFranchiseGuide
X: https://twitter.com/ggfranchguide
Instagram: https://www.instagram.com/ggthefranchiseguide/
YouTube: https://www.youtube.com/@ggthefranchiseguide
Apple: https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638
Spotify: https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fm
The Franchise Freedom: Discover Your New Path to Freedom Through Franchise Ownership, Book by Giuseppe Grammatico https://ggthefranchiseguide.com/book or purchase directly on Amazon.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
giuseppe_1_06-04-2025_1 (00:00):
Nothing changes here, guys.
(00:01):
This is the broken record of me.
Why do you wanna own a business?
What's the goal?
Setting the expectation.
It's an investment.
There's risk.
It's the attitude of this isgoing to work.
End of story.
No plan B, you're gonna makethis work.
And then at the end of the day,you are the the driver.
You're behind the driver's seat,you're steering that, that car,
(00:22):
that vehicle, and that decisionis up to you.
Welcome to the Franchise FreedomPodcast, where you can escape
the corporate trap throughfranchise ownership.
Here's your host, Giuseppe gr,the franchise guide.
Welcome to the Franchise Freedom
Podcast.
I'm your host, JosepiGrammatical, your franchise
(00:43):
guide, the show where we helpcorporate executives experience
time and financial freedom.
Thanks for joining us today.
We're ending the the series herewith our fifth episode.
We're calling it what I'velearned, helping hundreds
explore franchise ownership lotof reoccurring themes here,
patterns that I wanted to sharewith you today.
So thanks again for joining ustoday.
(01:05):
We gather this feedback andthese questions from our daily
calls, from the comments, the sthe emails, you name it, we
check and we respond to themall.
If we never get a response fromus, let us know.
Sometimes we miss'em.
We're not perfect.
And that's something I monitoron a daily basis, what have I
learned helping hundreds ofpeople over the years?
Wow.
It's it's been 20 years ofhelping people in franchise
(01:26):
ownership close to 20 years now.
And yeah, there's some rereoccurring themes, and
sometimes I sound like a brokenrecord, but wanted to cover
these these themes and open to,doing a deeper dive for anyone
that wants to really avoid thesepitfalls and and these patterns,
and really kind of figure out ifa franchise is the right fit.
All right.
First one, why most people waittoo long?
(01:48):
Just ha just listen to aninterview.
IFA president they said out of75% of people that they've
interviewed at some point orhave been interested in starting
or owning a business of thatgroup of people, of that 75%,
75% of the 75%.
That makes sense.
Said what was the reason theydidn't know where to start?
(02:08):
And in this day and age youwould think that would not be an
issue with the internet, withthe amount of information out
there.
And it's kind of, why do peoplewait too long?
They don't know where to start.
They don't know where to start.
They think it costs millions ofdollars.
There's all thesemisconceptions.
It's all fast food.
They wanna explore other areasand that's all that franchise
offers them.
(02:28):
So it's really getting clear on,why do you wanna own a business?
Nothing changes here, guys.
This is the broken record of me.
Why do you wanna own a business?
What's the goal?
Setting the expectation.
It's an investment.
There's risk.
What are your getting to knowyou?
What are your skill sets?
What are you looking to achieve?
That's where you start.
You don't look at the franchisesout there.
(02:50):
You don't look at the top 500lists you can for fun.
It's what I did.
I still have the copy of my two2006 Entrepreneur magazine.
We had their current e editor inchief on the show not too long
ago Jason.
And we kind of talked about,that list and it's helpful, but,
which is actually a fit for me.
If I can only run this thingpart-time, that may eliminate
(03:11):
half the list and I wanna belocated in so and so New Jersey,
that may eliminate another halfof that remaining list because
of availability.
So these are all things toconsider.
So instead of looking outwardonline, look inward, figure out
why you want the business andfigure out, what this business
looks like in a perfect world,not, it depends.
(03:32):
In a perfect world.
Do you have a lot of employeesor would you like to keep it to
less?
We'll say under 10, maybe evenunder five.
Do you ever need a brick andmortar location or you prefer to
work from home, a home servicebusiness?
That doesn't mean your clientsand customers come to you, but
you're going to the homeownerfixing and offering a home
service.
You're going to the business andoffering a coaching service or
(03:54):
expense reduction.
I'm here to help in figuring outand breaking down if a franchise
is a good fit and where tostart, figuring out, again,
reflecting in words as to whatare the things to consider.
That's the homework.
Everyone asks on the first call,what's the homework?
Reflect inward, figure out whatthis business looks like.
And we can work from there.
Coaching and part of ourcoaching is getting through fear
(04:16):
and doubt and things like that.
And part of that is, is justwalking you through of what a
franchise truly is.
What are the risks involved?
There's a risk involved with thefranchise.
Absolutely.
There's a lot of things we can'tcontrol, but there's a lot of
things we cannot control.
We can't control the economy.
We can control our attitudes.
We can control our dedication tothe business.
We can't control, we can'tcontrol tariffs, we can't
(04:37):
control ai.
We can accept it, we can workwith AI incorporate into the
business, but fear takes off.
And we just did a an entireepisode on 15 fears and concerns
that we should try to link hereto this episode.
But those are things to consideras well.
But, fear is, kills a lot ofdeals.
And I think part of fear andanxiety is that people don't go
(04:59):
far enough.
I had someone was very fearfulafter the first call with the
franchise.
They had a million questions andI laughed and said, that's
completely understandable.
And they said, what do you mean?
I'm thinking about maybe I.
Passing on franchising.
And I said you don't know whatyou don't know.
You don't know much about thebrand.
You haven't talked tofranchisees.
You don't know what the averageday in the life is.
You had a 30 minute call, introcall.
(05:19):
You know what the company does.
You had a general overview.
But there's so much more tolearn.
Take the time to figure out whatthe franchise offers.
What's the day in the life?
What's your role?
What's the expanse expansionstrategy of the brand?
What's the exit strategy of thebrand?
Those are things to consider.
So people are just getting enggolfed with feel fear and
anxiety.
Go old school, get a piece ofpaper, write down your questions
(05:42):
and concerns.
Check'em off every call.
I guarantee you're gonna getyour questions and concerns for
the most part answered.
And there's gonna be a new list.
That's okay, that's progress.
Sometimes we spend two, threecalls on a franchise to decide
not to move forward.
That's not a step in the wrongdirection.
It's not even a step back.
You're making progress.
You've got to realize I wanna, Iprefer brands in B2B.
(06:03):
I'd rather have, these longerrelationships these may maybe
senior care these referralofferings and water and smoke
damage with the plumbers andinsurance companies.
So you make progress.
You start to learn the thingsyou like, the things you don't
like.
So those are some things tothink about.
Success patterns from topfranchisees.
Man this starts in the verybeginning.
(06:23):
It's the attitude of not if thisis not gonna work, this is going
to work.
End of story.
No plan B, you're gonna makethis work.
But I'm also gonna make thiswork by having a positive
attitude and following thesystem.
If I'm in trouble, I don'tunderstand something I need, re
coaching, not feeling bad, goingback to the franchise or asking
(06:45):
for help, asking for re coachingand training and things like
that.
Those are some success patterns.
Excuse me.
A franchisees they network.
They grow, they expand, theytalk to other fellow
franchisees.
These are all patterns.
It's not just getting in a rut,things aren't going well and
talking to a few others that arehaving the same issue, it's
(07:05):
getting back to the franchisorand saying, Hey, we're stuck
here.
Can we do a call?
We need some assistance.
The marketing isn't working.
Maybe it's not working in ourmarket, or it is, but my
salesperson isn't closing.
So is it the salesperson or isit the quality of lead?
What other services can weoffer?
Down the road, kind of,increasing the level of
services.
(07:26):
Success patterns, are peoplethat really just stay positive
and follow the system, not justtry the marketing for, a day and
then or a month.
And then from there, kind ofgiving up on the marketing,
staying with it, making it work,giving it a shot.
Excuse me, giving it a chance.
I'm gonna get a drink here.
(07:47):
Mistakes that could have beenavoided?
Some people I talk to will say,Hey, you know what?
I bought the franchise.
It's not working.
There may be a little bit souron franchising.
And I'll ask what happened.
And I'll talk to'em about howthey picked a brand.
People have been successful.
This brand, I thought I'd giveit a go.
They didn't do much duediligence.
They didn't do any of the front,work that we do in the first
couple calls and they kind ofrushed through and purchased a
(08:10):
franchise.
Rushing those decisions does,doesn't help the cause, right?
You need to spend time.
I talked to one gentleman.
I asked How many franchisees didyou speak with?
I spoke with one I talked toanother.
They spoke with none.
Which is kind of interesting.
Typically the franchisor shouldbe making that readily available
to you.
But again, not every franchisehas the same systems.
(08:30):
They're not all built the same.
But not speaking withfranchisees.
Big mistake.
Not doing your due d your duediligence speaking with a
franchisor, going to validation,rushing the process.
These are all mistakes.
Yes, you wanna get into abusiness, yes, you wanna change
your environment, yoursituation, or what have you.
But you don't wanna, you don'twanna rush it.
You wanna make sure the fitsthere and, you wanna make sure
(08:52):
that this is somethingsustainable, not something that
will do well.
So it may be, you love the brandand everything about it, but you
wanna learn about this brand Idon't know, sells cookies and
treat sweetss and things likethat.
What does that market look like?
What's the saturation of themarket?
What do they tend to do?
What are the multiples on theexit?
You're gonna be doing outsideresearch at an industry level.
(09:12):
You're also gonna be looking atcompetition.
What are the other competitorsin there?
What does it look like?
What are their profit margins?
I definitely can help in thoseareas.
And a lot of it is not bylistening and how to avoid the
mistakes, it's by saying.
Some people, they demand, I wantI wanna talk about brands in the
first call, and we don't changeour process.
Our process is simple.
Let's figure out the match.
If there's a brand you reallylike, let's talk about what you
(09:34):
like about the brand.
Is it the logo, the branding?
Do you like the sandwich that,that franchise provides?
Let's figure out what's the roleof the franchisee?
Does that match with what you'relooking for?
You're, you're a customer of theservice.
Again, love the service, but isthat, does that match, what
you're looking to to createhere?
Because keep in mind, when youlaunch this business, you're
(09:56):
gonna be really hands on.
But as you.
Fast forward a year or two.
Your role in a lot of thesefranchises, believe it or not,
is gonna be very similar.
It's gonna be oversight of thebusiness.
You're not providing the servicescooping the ice cream cone,
ripping out the mold in thebasement.
A lot of it's gonna be, workingwith your the staff weekly
meetings, vendors, working withthe franchisor, deciding if you
(10:18):
wanna pick up additionalterritory, add complimentary
brands, working with thefinancial advisor the
accountants and things likethat.
LLC s-corp, all that high levelstuff.
A lot of the, a lot of the rolesof the franchisees end up being
very similar, believe it or notin different industries from ice
cream, pet waste removal tobusiness coaching.
(10:39):
But you'll be shocked at howsimilar some of these roles end
up being, not initially but ayear or so down the road.
And, last piece on this and tokind of round out the the series
here is, your path is unique.
Everyone's situation isdifferent.
Our process does not same doesnot change because the process
works, but everyone'ssituation's different.
I'm the only income earner inthe house.
(11:00):
I I I don't know what, whatwould be other, I had a a
partner and that partner left.
I need, I have a certain,monthly bills that I have to
kind of, have.
We had some health issues in thepast or whatever the case may
be.
Everyone's situation isdifferent.
And when you Google thingssometimes it's generic advice as
to what to do.
Our process doesn't seem, Idon't think our process is
(11:21):
generic in any way.
It is proprietary in how we dothings.
And it's the way I approach anybusiness investment, any
decision, kind of working inreverse.
What's the end result?
What do I, what am I trying toaccomplish here?
But sometimes Googling it.
You'll get, what are the topfranchises?
It'll give you the topfranchises, but how does that
fit your criteria?
As I mentioned, via the role,via the investment, via the
(11:43):
availability.
Are they even registered in yourstate?
You may be in a registrationstate like New York, and it's
not available, but it'savailable in New Jersey.
I'll just buy New Jersey.
You can't do that.
It's based off of where you'rewhere you reside.
So these are the, someadditional coaching and the
things that we talk about.
If you wanna avoid thesepitfalls and get on the right
track it starts with a 20 minutecall.
(12:05):
Gigi, the franchise guide.com.
You could book that call.
We'll figure out together if afranchise is a good fit.
Second call we'll create andlook at what this franchise
opportunity ideally looks like.
Checking off all, not some, butall the boxes as well as
reviewing funding options.
And then finally, our third callis we put it all together.
(12:26):
We'll look at franchise brandstwo or three brands that match
that model.
We'll make introductionsdirectly for you and we'll talk
weekly and coach you through theprocess, making sure you're
asking the questions to thefranchisees, to the franchisor.
And then at the end of the day,you are the the driver.
You're behind the driver's seat,you're steering that, that car,
that vehicle, and that decisionis up to you.
(12:48):
Yes, is a decision, no is adecision about moving forward,
but you wanna be well-informed,have a great understanding know
exactly what the the role is ofthe franchisee.
And have trust at the end of theday.
Let's not lose sight of, it's afranchisor.
It's a 10, 5, 10, 20 yearagreement.
So we wanna make sure that wetrust that Fran franchisor
(13:11):
they're gonna be supporting usand everything else.
These are all important as mycamera goes nuts again over
here.
But let me know how we can help.
I keep mentioning my website.
The FAQs will further help thesepodcasts, I think could help the
book.
You name it.
If you just wanna chat and diveright into it and save yourself
all that time, more than gladlet us know.
Book a call, send us comments,send us dms emails.
(13:35):
We read'em, respond to them all.
And if you have a idea or topic.
For a future episode, let usknow.
We're always looking, I'm notI'm making the show to document
and help people as best we can.
But if there's a specific topicthat either we haven't talked
about, or maybe it's been awhile since we reviewed, let us
know.
Sometimes there are updates,sometimes there are not.
But yeah, we're excited.
(13:55):
We're gonna be in Cincinnatinext month.
We're gonna be meeting with overa hundred 20 franchise
companies, a lot of founders andCEOs.
If you have questions you'd likeme to ask at that meeting and
then do a summary show.
I'd be more than glad to dothat.
I plan on doing that later in,in July, mid to end of July.
Thanks again for listening.
Thanks again for your questions.
Hopefully this is all helpfuland we'll talk to you guys soon.
(14:19):
Take care.
See ya.
Thanks for tuning in if you wantto learn how to make the
transition from corporate toowning your franchise.
Join Giuseppe on the nextepisode.
You can also follow on allsocial media platforms and
achieve financial and timefreedom today.
Nothing changes here, guys.
(00:01):
This is the broken record of me.
Why do you wanna own a business?
What's the goal?
Setting the expectation.
It's an investment.
There's risk.
It's the attitude of this isgoing to work.
End of story.
No plan B, you're gonna makethis work.
And then at the end of the day,you are the the driver.
You're behind the driver's seat,you're steering that, that car,
(00:22):
that vehicle, and that decisionis up to you.
Welcome to the Franchise FreedomPodcast, where you can escape
the corporate trap throughfranchise ownership.
Here's your host, Giuseppe gr,the franchise guide.
Welcome to the Franchise Freedom
Podcast.
I'm your host, JosepiGrammatical, your franchise
(00:43):
guide, the show where we helpcorporate executives experience
time and financial freedom.
Thanks for joining us today.
We're ending the the series herewith our fifth episode.
We're calling it what I'velearned, helping hundreds
explore franchise ownership lotof reoccurring themes here,
patterns that I wanted to sharewith you today.
So thanks again for joining ustoday.
(01:05):
We gather this feedback andthese questions from our daily
calls, from the comments, the sthe emails, you name it, we
check and we respond to themall.
If we never get a response fromus, let us know.
Sometimes we miss'em.
We're not perfect.
And that's something I monitoron a daily basis, what have I
learned helping hundreds ofpeople over the years?
Wow.
It's it's been 20 years ofhelping people in franchise
(01:26):
ownership close to 20 years now.
And yeah, there's some rereoccurring themes, and
sometimes I sound like a brokenrecord, but wanted to cover
these these themes and open to,doing a deeper dive for anyone
that wants to really avoid thesepitfalls and and these patterns,
and really kind of figure out ifa franchise is the right fit.
All right.
First one, why most people waittoo long?
(01:48):
Just ha just listen to aninterview.
IFA president they said out of75% of people that they've
interviewed at some point orhave been interested in starting
or owning a business of thatgroup of people, of that 75%,
75% of the 75%.
That makes sense.
Said what was the reason theydidn't know where to start?
(02:08):
And in this day and age youwould think that would not be an
issue with the internet, withthe amount of information out
there.
And it's kind of, why do peoplewait too long?
They don't know where to start.
They don't know where to start.
They think it costs millions ofdollars.
There's all thesemisconceptions.
It's all fast food.
They wanna explore other areasand that's all that franchise
offers them.
(02:28):
So it's really getting clear on,why do you wanna own a business?
Nothing changes here, guys.
This is the broken record of me.
Why do you wanna own a business?
What's the goal?
Setting the expectation.
It's an investment.
There's risk.
What are your getting to knowyou?
What are your skill sets?
What are you looking to achieve?
That's where you start.
You don't look at the franchisesout there.
(02:50):
You don't look at the top 500lists you can for fun.
It's what I did.
I still have the copy of my two2006 Entrepreneur magazine.
We had their current e editor inchief on the show not too long
ago Jason.
And we kind of talked about,that list and it's helpful, but,
which is actually a fit for me.
If I can only run this thingpart-time, that may eliminate
(03:11):
half the list and I wanna belocated in so and so New Jersey,
that may eliminate another halfof that remaining list because
of availability.
So these are all things toconsider.
So instead of looking outwardonline, look inward, figure out
why you want the business andfigure out, what this business
looks like in a perfect world,not, it depends.
(03:32):
In a perfect world.
Do you have a lot of employeesor would you like to keep it to
less?
We'll say under 10, maybe evenunder five.
Do you ever need a brick andmortar location or you prefer to
work from home, a home servicebusiness?
That doesn't mean your clientsand customers come to you, but
you're going to the homeownerfixing and offering a home
service.
You're going to the business andoffering a coaching service or
(03:54):
expense reduction.
I'm here to help in figuring outand breaking down if a franchise
is a good fit and where tostart, figuring out, again,
reflecting in words as to whatare the things to consider.
That's the homework.
Everyone asks on the first call,what's the homework?
Reflect inward, figure out whatthis business looks like.
And we can work from there.
Coaching and part of ourcoaching is getting through fear
(04:16):
and doubt and things like that.
And part of that is, is justwalking you through of what a
franchise truly is.
What are the risks involved?
There's a risk involved with thefranchise.
Absolutely.
There's a lot of things we can'tcontrol, but there's a lot of
things we cannot control.
We can't control the economy.
We can control our attitudes.
We can control our dedication tothe business.
We can't control, we can'tcontrol tariffs, we can't
(04:37):
control ai.
We can accept it, we can workwith AI incorporate into the
business, but fear takes off.
And we just did a an entireepisode on 15 fears and concerns
that we should try to link hereto this episode.
But those are things to consideras well.
But, fear is, kills a lot ofdeals.
And I think part of fear andanxiety is that people don't go
(04:59):
far enough.
I had someone was very fearfulafter the first call with the
franchise.
They had a million questions andI laughed and said, that's
completely understandable.
And they said, what do you mean?
I'm thinking about maybe I.
Passing on franchising.
And I said you don't know whatyou don't know.
You don't know much about thebrand.
You haven't talked tofranchisees.
You don't know what the averageday in the life is.
You had a 30 minute call, introcall.
(05:19):
You know what the company does.
You had a general overview.
But there's so much more tolearn.
Take the time to figure out whatthe franchise offers.
What's the day in the life?
What's your role?
What's the expanse expansionstrategy of the brand?
What's the exit strategy of thebrand?
Those are things to consider.
So people are just getting enggolfed with feel fear and
anxiety.
Go old school, get a piece ofpaper, write down your questions
(05:42):
and concerns.
Check'em off every call.
I guarantee you're gonna getyour questions and concerns for
the most part answered.
And there's gonna be a new list.
That's okay, that's progress.
Sometimes we spend two, threecalls on a franchise to decide
not to move forward.
That's not a step in the wrongdirection.
It's not even a step back.
You're making progress.
You've got to realize I wanna, Iprefer brands in B2B.
(06:03):
I'd rather have, these longerrelationships these may maybe
senior care these referralofferings and water and smoke
damage with the plumbers andinsurance companies.
So you make progress.
You start to learn the thingsyou like, the things you don't
like.
So those are some things tothink about.
Success patterns from topfranchisees.
Man this starts in the verybeginning.
(06:23):
It's the attitude of not if thisis not gonna work, this is going
to work.
End of story.
No plan B, you're gonna makethis work.
But I'm also gonna make thiswork by having a positive
attitude and following thesystem.
If I'm in trouble, I don'tunderstand something I need, re
coaching, not feeling bad, goingback to the franchise or asking
(06:45):
for help, asking for re coachingand training and things like
that.
Those are some success patterns.
Excuse me.
A franchisees they network.
They grow, they expand, theytalk to other fellow
franchisees.
These are all patterns.
It's not just getting in a rut,things aren't going well and
talking to a few others that arehaving the same issue, it's
(07:05):
getting back to the franchisorand saying, Hey, we're stuck
here.
Can we do a call?
We need some assistance.
The marketing isn't working.
Maybe it's not working in ourmarket, or it is, but my
salesperson isn't closing.
So is it the salesperson or isit the quality of lead?
What other services can weoffer?
Down the road, kind of,increasing the level of
services.
(07:26):
Success patterns, are peoplethat really just stay positive
and follow the system, not justtry the marketing for, a day and
then or a month.
And then from there, kind ofgiving up on the marketing,
staying with it, making it work,giving it a shot.
Excuse me, giving it a chance.
I'm gonna get a drink here.
(07:47):
Mistakes that could have beenavoided?
Some people I talk to will say,Hey, you know what?
I bought the franchise.
It's not working.
There may be a little bit souron franchising.
And I'll ask what happened.
And I'll talk to'em about howthey picked a brand.
People have been successful.
This brand, I thought I'd giveit a go.
They didn't do much duediligence.
They didn't do any of the front,work that we do in the first
couple calls and they kind ofrushed through and purchased a
(08:10):
franchise.
Rushing those decisions does,doesn't help the cause, right?
You need to spend time.
I talked to one gentleman.
I asked How many franchisees didyou speak with?
I spoke with one I talked toanother.
They spoke with none.
Which is kind of interesting.
Typically the franchisor shouldbe making that readily available
to you.
But again, not every franchisehas the same systems.
(08:30):
They're not all built the same.
But not speaking withfranchisees.
Big mistake.
Not doing your due d your duediligence speaking with a
franchisor, going to validation,rushing the process.
These are all mistakes.
Yes, you wanna get into abusiness, yes, you wanna change
your environment, yoursituation, or what have you.
But you don't wanna, you don'twanna rush it.
You wanna make sure the fitsthere and, you wanna make sure
(08:52):
that this is somethingsustainable, not something that
will do well.
So it may be, you love the brandand everything about it, but you
wanna learn about this brand Idon't know, sells cookies and
treat sweetss and things likethat.
What does that market look like?
What's the saturation of themarket?
What do they tend to do?
What are the multiples on theexit?
You're gonna be doing outsideresearch at an industry level.
(09:12):
You're also gonna be looking atcompetition.
What are the other competitorsin there?
What does it look like?
What are their profit margins?
I definitely can help in thoseareas.
And a lot of it is not bylistening and how to avoid the
mistakes, it's by saying.
Some people, they demand, I wantI wanna talk about brands in the
first call, and we don't changeour process.
Our process is simple.
Let's figure out the match.
If there's a brand you reallylike, let's talk about what you
(09:34):
like about the brand.
Is it the logo, the branding?
Do you like the sandwich that,that franchise provides?
Let's figure out what's the roleof the franchisee?
Does that match with what you'relooking for?
You're, you're a customer of theservice.
Again, love the service, but isthat, does that match, what
you're looking to to createhere?
Because keep in mind, when youlaunch this business, you're
(09:56):
gonna be really hands on.
But as you.
Fast forward a year or two.
Your role in a lot of thesefranchises, believe it or not,
is gonna be very similar.
It's gonna be oversight of thebusiness.
You're not providing the servicescooping the ice cream cone,
ripping out the mold in thebasement.
A lot of it's gonna be, workingwith your the staff weekly
meetings, vendors, working withthe franchisor, deciding if you
(10:18):
wanna pick up additionalterritory, add complimentary
brands, working with thefinancial advisor the
accountants and things likethat.
LLC s-corp, all that high levelstuff.
A lot of the, a lot of the rolesof the franchisees end up being
very similar, believe it or notin different industries from ice
cream, pet waste removal tobusiness coaching.
(10:39):
But you'll be shocked at howsimilar some of these roles end
up being, not initially but ayear or so down the road.
And, last piece on this and tokind of round out the the series
here is, your path is unique.
Everyone's situation isdifferent.
Our process does not same doesnot change because the process
works, but everyone'ssituation's different.
I'm the only income earner inthe house.
(11:00):
I I I don't know what, whatwould be other, I had a a
partner and that partner left.
I need, I have a certain,monthly bills that I have to
kind of, have.
We had some health issues in thepast or whatever the case may
be.
Everyone's situation isdifferent.
And when you Google thingssometimes it's generic advice as
to what to do.
Our process doesn't seem, Idon't think our process is
(11:21):
generic in any way.
It is proprietary in how we dothings.
And it's the way I approach anybusiness investment, any
decision, kind of working inreverse.
What's the end result?
What do I, what am I trying toaccomplish here?
But sometimes Googling it.
You'll get, what are the topfranchises?
It'll give you the topfranchises, but how does that
fit your criteria?
As I mentioned, via the role,via the investment, via the
(11:43):
availability.
Are they even registered in yourstate?
You may be in a registrationstate like New York, and it's
not available, but it'savailable in New Jersey.
I'll just buy New Jersey.
You can't do that.
It's based off of where you'rewhere you reside.
So these are the, someadditional coaching and the
things that we talk about.
If you wanna avoid thesepitfalls and get on the right
track it starts with a 20 minutecall.
(12:05):
Gigi, the franchise guide.com.
You could book that call.
We'll figure out together if afranchise is a good fit.
Second call we'll create andlook at what this franchise
opportunity ideally looks like.
Checking off all, not some, butall the boxes as well as
reviewing funding options.
And then finally, our third callis we put it all together.
(12:26):
We'll look at franchise brandstwo or three brands that match
that model.
We'll make introductionsdirectly for you and we'll talk
weekly and coach you through theprocess, making sure you're
asking the questions to thefranchisees, to the franchisor.
And then at the end of the day,you are the the driver.
You're behind the driver's seat,you're steering that, that car,
that vehicle, and that decisionis up to you.
(12:48):
Yes, is a decision, no is adecision about moving forward,
but you wanna be well-informed,have a great understanding know
exactly what the the role is ofthe franchisee.
And have trust at the end of theday.
Let's not lose sight of, it's afranchisor.
It's a 10, 5, 10, 20 yearagreement.
So we wanna make sure that wetrust that Fran franchisor
(13:11):
they're gonna be supporting usand everything else.
These are all important as mycamera goes nuts again over
here.
But let me know how we can help.
I keep mentioning my website.
The FAQs will further help thesepodcasts, I think could help the
book.
You name it.
If you just wanna chat and diveright into it and save yourself
all that time, more than gladlet us know.
Book a call, send us comments,send us dms emails.
(13:35):
We read'em, respond to them all.
And if you have a idea or topic.
For a future episode, let usknow.
We're always looking, I'm notI'm making the show to document
and help people as best we can.
But if there's a specific topicthat either we haven't talked
about, or maybe it's been awhile since we reviewed, let us
know.
Sometimes there are updates,sometimes there are not.
But yeah, we're excited.
(13:55):
We're gonna be in Cincinnatinext month.
We're gonna be meeting with overa hundred 20 franchise
companies, a lot of founders andCEOs.
If you have questions you'd likeme to ask at that meeting and
then do a summary show.
I'd be more than glad to dothat.
I plan on doing that later in,in July, mid to end of July.
Thanks again for listening.
Thanks again for your questions.
Hopefully this is all helpfuland we'll talk to you guys soon.
(14:19):
Take care.
See ya.
Thanks for tuning in if you wantto learn how to make the
transition from corporate toowning your franchise.
Join Giuseppe on the nextepisode.
You can also follow on allsocial media platforms and
achieve financial and timefreedom today.
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