From Corporate Exec to Franchise Freedom w/ Lisa Hennigar

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Lisa Hennigar (00:00):
There isn't a business out there today that

(00:02):
doesn't have opportunities thatwe can help with.
So we share in the savings.

Giuseppe Grammatico (00:07):
Gotcha.
Right.

save a business a million dollars a year, we share
50% of that.
Be realistic and be willing todream bigger.
And it's very possible if youdream bigger, you actually might
obtain bigger.
Welcome to the Franchise FreedomPodcast, where you can escape

(00:29):
the corporate trap throughfranchise ownership.
Here's your host, Giuseppe gr,the franchise guide.

Okay, and welcome to the Franchise Freedom
Podcast.
I'm your host, Zepi Grammatic,your franchise guide, the show
where we help corporateexecutives experience time and
financial freedom.
Thanks for joining us today.
We have a very special guest.
We listened to your suggestions.
You were sick of hearing fromme, so we brought on some
rockstar guests.
And today we have Lisa Hennegerfrom ERA Group.
Lisa, welcome to the show.

Well, thank you.
It's good to be here.

Yeah, I'm, I'm excited.
We we planned this way back whenand then I had to reschedule on
you.
So I'm, I'm glad I'm glad we gotto to chat today.
So, before we dive in, I have somany great things I want to ask
you and talk about yourbackground and things like that.
But you know, I always said, Iused to give the bio, I want you
to give your kind of background,you know, who, who is Lisa, and,
and how did you get intofranchising because, you know,

(01:23):
only my guests will say it best,so.

I love franchising.
It has absolutely changed mylife.
I love it.
It's, I, I have such passion forit.
My kids who are trying to figureout what they wanna do in life
and think they need to,sometimes they get overwhelmed
'cause they're like, you lovewhat you're doing.
Why do you love working so much?
I answered a newspaper ad backin the day.

Hmm.

22 years ago, which is not even a thing today.
a guy took a chance on me and heliterally said, I'm gonna take a
chance on you.
We both were from the printingindustry and he said, I'm gonna
mentor you because you got homespa.
And I owe so much of how I thinkand how I move in franchising to

(02:07):
him.
Quite honestly, so my backgroundhas very much been a change
agent very much for thefranchisees, which sometimes
causes me a problem because I'malways challenging the franchise
to do better, to do more tosupport and, and to show that
profitability to franchisees.
So I've been on both sides ofthe fence of franchise

(02:29):
development operations, and I'vealso been a consultant for a
minute.
But where I really love is beingat the franchisor level and
making a difference.
So I see the world throughchange Agent always being better
tomorrow than we were today andbeing as efficient and
profitable as possible, which isera is just such a good fit

Mm-hmm.

overall as a brand.
So I'm excited to talk with youa little bit more today about
both of those things.

Awesome.
That's very exciting.
And yeah, you know, it makes abig difference when you, you've
experienced both sides, aconsultant on the franchisor
side and just the differentindustries.
It gives you a better, i, Ithink, perspective, kind of a
more of this holistic view of,of how everything works and.
You know, what areas ofimprovement and things like
that.
So speaking of areas ofimprovement for small business

(03:19):
tell us a little bit about ERAgroup.
Who is ERA group?
What, what specifically whatservices do they offer?
I guess we'll start there.

So we are the largest cost intelligence
consulting

Hmm.

in the world that probably your guests have never
heard of.
And so what we do, we specializein reducing indirect costs and
improving profitability, savingthe people, because a lot of
companies go to the peoplefirst, and that's just
backwards.
So we're focused on finding outefficiencies.

(03:56):
Through pricing process andpolicy.
And the beauty about our brandtoo is there's such an ecosystem
because as people are coming outof corporate world, which they
have just the most wisdom, themost experience, or they're
being pushed out today.
Which is why we've come incontact because you're able to,
to share our brand with them,but we're able to really take

(04:18):
that knowledge so that thatbusiness owner, those C-suite,
can focus on their corebusiness.
Well, we come alongside them, nopressure, no embarrassment, but
to improve their business, andwe happen to find a lot for them
that allows them to bring inmore people.
Maybe expand their business,increase their technology, so it

(04:39):
allows them to be more strategicand make better decisions on the
growth of their business fromour partnership.

I like that.
I, I really, and and what, whatdid, what did you call it in the
beginning?
'cause we've been workingtogether and I think that was
the first time I've heard this.
Did you say co costintelligence?
I, I, wow.
I, I like that.
I, I really like, how come Ihaven't heard that before?
Cost intelligence.
That's so cool.

Funny story.
you know, a year ago we changedour branding from expense
reduction analyst to a group.
for those who've been around awhile, it's been a hard, we
we're expense reductionanalysts, but we're not.
as part of the rebrand, it wasreally looking at what is it
that we do?
And here's the beauty.

(05:22):
We've been around for 32 years.
We're in 64 countries, athousand consultants.
Can you imagine the data pointsthat we've collected over

Hmm.
Yeah,

So

absolutely.

took those data points.
We took the benchmarking, theindexes, got ai, we've got
machine learning, and we builtthis machine.
where cost intelligence camefrom our CEO.
It was at our conference lastyear, and he was sitting in the
middle at the end.
Everyone had gone off either tothe room or to go socialize, and

(05:56):
I needed to chat with them andI, and he is just sitting there
in the room and I'm like,Charlie, he says, I think we
should be talking about costintelligence, because that's
really what we do.
And he went out and he, he, heowned that.
We own that URL and we've beenslow to it, but it, it's really

(06:17):
about what does that mean?
Well, it's, we built on value,our time, which is typical
consultancy work and, and thatis the essence of what ERA does.
And there's so many great thingsthat I hope we we get into today
to talk about.

(06:38):
do most of your people want?
Quality of life.
What does that mean?
Usually it means doing thethings that they want, but many,
and oftentimes you've gotta workin your business long enough to
get there, and it's alreadybuilt into our sauce, so it's
super cool.

I love that.
I love that.
Yeah.
It's it's funny, I've been doingthis for a while, and when you
talk to people and you ask themabout, you know, when they think
of franchising, what's the firstthing they think of?
And they'll mention some of thefast food chains.
They don't, they have no ideathat there's 4,000 just say
roughly 4,000 franchises in theUS and then you start breaking
down the categories and they'reshocked.

(07:12):
They're shocked that there isthings like an error group you
know, providing costintelligence and, and, you know,
business coaching and executiverecruitment and all these other
types of businesses their mindjust automatically goes to, to
fast food.
So they're really intrigued bythat.
And what also intrigues them isthat the investment is nowhere
near what it costs for a fullbuild out of a, of a fast food

(07:35):
restaurant.
So, so there, so you definitelygrab their interest.
Switching gears a little bit on,on, on, you know, we, we, we
covered what era does, so whois, who is a good fit, because
you had talked about, you know,what, what are your goals and,
you know, time freedom and, and,you know, why are you looking
into business ownership?
But now we have to kind of lookwithin to say, okay, now that we

(07:56):
know what we want, what are myskill sets?
What are the transferable skillsets?
Maybe I'm coming from comingoutta Wall Street like I did
over 20 years ago.
So who, who is that?
We'll call it franchise avatar.

I would say that it's someone who always has some
level of entrepreneurial spirit,right?
So if, if it's someone who justcannot sleep at night, being a
business owner, they're not for

Mm-hmm.

someone who's from the professional world and
we're looking for probably theleast amount of experience would
be 10 to 12 years.
That candidate that can sit infront of the C-suite

Right.

and is comfortable ideas and
communicating them in a way thatcreates dialogue, that then
creates value.
really the essence of who weneed and someone who I think is,
is ready.
And to me, ready means.
Maybe they're burnt out, maybethey're undervalued, maybe their

(08:55):
voice is not heard.
I think those are the optimumcandidates because they get it.

Mm-hmm.

sat in those rooms and had to been silent, or
they've not been invited intothose rooms, and they want to be
bigger part of that.
And they're community focusedand they like people.
So it sounds very simple, andmost people would probably say,
well, that's me.
But is it, do you really likepeople?

(09:23):
Because that's a big part of ourbusiness.
It's, it starts and ends withpeople, everything, it's not so
much of what you've done, it'sthe intention of your candidate.
So I should be talking to a lotof people, to be honest with
you.

That fit, that fits a lot.
And this is definitely a peoplebusiness.
And this is a, you know, this isa, a, a conversation you would
think most small businesseswould, would be open to having,
you know, doing a full analysisof their entire business, not
just one key area to see wheretheir can be cut, you know, cuts
you know, some cost savings,maybe some consolidation and

(10:00):
things like that.
So you would think peoplebusiness owners would be.
Overly excited given the, thevalue proposition, the way that
the proposal, the consultationworks and things like that.
You know, one, one I know theanswer, but just for everyone
listening in, a lot of peoplehear this, and maybe it's the
way I'm describing it, butthey're like, you know what?
I am not an, I'm not anaccountant.
I don't, I don't run p and lsand balance sheets, and I'll

(10:22):
come back and say that this isnot accounting.
So talk to us a little bitabout.
You know, the areas that you'repotentially able, the number of
areas, maybe some, some ideas,some, some i, some samples maybe
of, of areas you can potentiallysave a small business on.

No, I love that question because you're right,
there's a lot of confusionaround our brand and
understanding, and many peoplethink it's a financial model.

Right.

not.
It's not.
It's a consulting model.

Hmm.

which a lot of people think because cost is in
there, we're looking at indirectcost of a business pricing
process and policy.
Okay.
And so when you look at thejoint venture model, because all
of the people who do the work inour business are joint venturing
together from their expertise.
And I'm just gonna give you theUS because that's where we are

(11:14):
and that's, that's what I'moverseeing is North Americas.
We have over 75 different areasof expertise here at era,

Wow.

and if you wanna get granular, which you can, I
would say it is between two and300 What do I mean by that?
Solar, you look at utilities, it

Mm-hmm.

it could be electricity, it could be solar.
You look at healthcare, it couldbe senior, it could be
operations, it could beequipment, it could be dental,
and we have that breadth ofexpertise.
And so you might have someoneout there who's coming from a
marketing background and they'relike, I cannot imagine getting

(12:01):
another job.
I'm just done.
They could be a great candidate.
might have someone who has beenin the SaaS area, they could be
a great candidate as long asthey enjoy talking with people
who's not the best candidate forus?
As someone who likesspreadsheets more than people.

Hmm.
I like that that answers that.
I mean, that's pretty, it'spretty straightforward.
You don't need to be an expert.
It sounds like error will trainyou in all these areas.
The joint venture.
If I understood correctly,you're working with other
franchisees across the countryin order to help with those,
with those specific areas.
And I dunno if you can sharethis and if not, that's okay,

(12:44):
but are you able to share whatis this cost?
Is there even a cost for theanalysis?
Is there anything you can share?
Because yeah,

you ask me

let's do it.
Let's, let's share it.

So we're sharing.
No, that's the beauty.
We have a promise to ourpotential clients that we will
give you an assessment becausewe know there's a couple
exceptions and, and they're,they're very well known
nonprofits that we've looked at.
But that's it.

(13:14):
And I can say this with a lot ofconfidence.
There isn't a business out theretoday that doesn't have
opportunities that we can helpwith.

Hmm.

We're typically focused on that 10 million to
two 50 million all the way upinto the billions.
So as we're looking at theirbusiness, we have all those data
points that I was talking to youabout.
So all we need is their generalledger and p and l.
Now, of course, there's somecategorization and sometimes
there's some

Hmm.

forth, but it's fairly easy.
can put that into our machineand we can bring that back and
show them their business in away that they cannot.
Have all systems connecting andso we can have some great
dialogue with them.
And so it's not even a hard sellfor

Mm-hmm.

Then it becomes, these are the areas of the
biggest opportunity we could getstarted on them today.
And going back to our expertisesand we just had a group
validation call.
We have a guy who doesingredients, food ingredients,
getting down, and we weretalking about bread.
And he was talking about aningredient that the, the client

(14:21):
was using was a pharmaceuticalgrade.
They didn't know that,

Hmm.

so they were always doing what they had
always done.
So he came in and said, thisproduct is equivalent and it
cost$2,000 less a barrel,

Wow.

were buying millions of barrels.

That's, yeah.
Sometimes you, you, you don'teven realize that something
you're missing that something assimple as that.
And that's just one area.

To that

Yeah.

expertise is what we can bring to a client and,
and who thinks of an ingredientexpert in cost intelligence, but
that's the scope and the breadththat we can bring.
You think of sea freight, whenall those votes were sitting out
in California, we saw it on thenews in in 2020.

(15:12):
Our clients weren't dealing withthat because our experts knew
those things were coming beforethey were, and they knew how to
move around them.
So our clients that Eric'sclients did not have the
disruption that much of the restof the United States was dealing
with.

Right.
That's amazing.
What, so, so what are, you know,so what does it look like for
the, for the client that is.
Open to that sounds like the, afree analysis and then you know,
what are, can you share costsor, you know, what does that
look like?

So we share in the savings.

Gotcha.
Right.

save a business a million dollars a year, we share
50% of that.
And when I say we, I mean ourfranchise owners.
And they're collective a group.
That's how it works.
And so a, a good way to thinkabout it's when we go in and
work with a a client, here'stheir level of expenses.
You take all their line

Mm-hmm.

and you group them.
Here's their expenses.
When we come in and we do ourwork, now their expenses are
here.
So we bill on that gap.
For the next three years, and weshare in that savings with that
client so they can take that 50%and push it into their business
in a very strategic manner toeither hire more people, invest

(16:30):
in technology, grow their

Mm-hmm.

is their, takes them more profit, whatever is
their goal.

Love that.
Yeah, that's huge.
And what business isn't lookingin a an up or down market
looking to, to save you know,save expenses and, and lower
their costs.
So, I really like that.

Add one more

yeah, absolutely.

back to your potential client.
This is the beauty too, becauseas we bill on value to our
client, franchisees benefit fromthe value to their bank account.

Mm-hmm.

much time are they spending?
Are they grinding out a 40 hourweek for that?
No, they're not.
And we will monitor it, butthere's very little time that
gets invested into this on thelong term.
It's more heavy upfront, thenwe're staying there as a
continued advisor monitoring,and so this isn't a 40 hour a

(17:30):
week, grind it out, course.
I don't want to use that word.
Passive investment because wewant our owners to be in the
business, but they're notsitting at a desk for 40 hours a
week.
They're not doing it.

And because you're essentially doing all the
work upfront and creating, what,what I, correct me if I'm wrong,
these are annuities in, in, in away.
So you're saving a, if it'slowering, just to keep it simple
that that ingredient, and it's ahundred thousand every single
month, it may be a hundredthousand for however length, you
know, length of time that the,the agreement is based upon.

(18:07):
So the work is done upfront, andthen you're essentially getting
those, as long as they'regetting the savings, you're,
you're getting half of that.

of the joint venture, because someone else
that they've partnered with isdoing that work.

Right.

And then because they brought the client and they
own the relationship, they putthat team together, they're
benefiting from watching theirteam members.
And typically signing fiveprojects with every client or
more.
So you got five people doingwork that you, as the franchise
owner are benefiting from themdoing that work.

Right.
Awesome.

don't know anything that exists like that
out there today.

It, it, it is ver it is very unique.
I know that Mo, I would sayalmost a hundred percent of the
time, people had no idea thatthis type of business that, that
I, that I personally have workedwith that this existed.
You know, that's, and that's,that's part of the platform,
part of the show, part of the,everything we do is, is
education based.
We like to let people knowwhat's out there you know, level
the playing field.

(19:06):
So you have a really goodunderstanding of not just
franchising, but what's outthere and how to go about
finding the right fit.
So we kind of talked about whois the right fit that the
franchise avatar, what thebusiness does.
So, you know, the, the peoplelistening in on the show, most
of them are corporate execs.
They are looking, maybe they hada.
A side business, an air Airbnbor something on the side, but

(19:29):
they're, they're looking foreither creating a safety net for
their job in the event of thenext downsizing or like myself,
I hated my job and was not happywhatsoever.
Long commute.
Didn't like the, the role andwanted an exit.
So what advice would you give tosomeone that is early on in, in
the stages, you know, trying tofigure out?

(19:49):
If franchised or businessownership is the right fit, any
any advice from, you know,either a book recommendation or
a, a good place to start?
Because I, I always like to askthis question to all my guests.

Well, this just kinda came up this week.
know the value of a, a, a coach,a consultant, and I, I think
that's the first place that.
Find someone like yourself whois doing this on a day-to-day
basis, who is investing into it,who's taken the time?
I know we've had manyconversations for you to learn.

(20:24):
My brand, I was on aintroduction call and the gal I
was talking with said, I'm, andit's one of your, your, your
friend choicers and.
She was saying she wanted to owna business and she was at the
hair salon and they said, oh,well this person used a

(20:45):
franchise coach and, didn't evenknow it existed.
So I think that's, that's areally

Yeah.

I am amazed when people, they come in and they
just expect, they know there isso much involved in franchising.
To have someone like youeducating

Mm-hmm.

walking them through.
I think it starts there.
The next I'm gonna say is, whyare you doing it?
And really getting real withthat.
I think people are runningtowards something.
They're running away from

Mm-hmm.

walking striding.
We all have different degrees ofthat, right?
It it is.
How bad is it or how bad do youwant it?
What's driving you?
I think someone needs to getreal with that.
Because you can spend a lot oftime learning and talking, if
you're not willing to execute, Iwould say ask yourself, like,

(21:41):
are you willing to define why,what it might look like?
And I'm not talking picking thebrand.
I'm saying what's thecharacteristics then getting
real with yourself if you'reready to execute and really want
that and be willing to do whatit takes to get it.
That's my personal opinion ofjust being involved and watching
people and people that shouldmove forward and don't because

(22:03):
they're scared.
I, I think that's my biggestfrustration in, in franchising
is, is seeing someone so clearlylike, oh my God, you could be
amazing.
And know that they could, andthen watching them not be able
to decide.
You and I worked with someonelike that and I'm so thankful
that he finally got the courageto do it.

(22:23):
And he's having a greatexperience.
And that's, that's the fun init, I think, for people like you
and I.

It is a lot.
It's a, it's an emotional rorollercoaster.
There's some, some fear, anxietyand excitement all wrapped into
one.
I think the the thing that helpswith anxiety and fear is.
Education information not just,I'll, I'll kind of figure it out
on my loan.
It's on my own.
It's talking to people, seeingif the, the fit's there and
ultimately there's gotta be alittle bit of pain or there's

(22:51):
gotta be a lot of, a lot ofpain, right?
You, if you have you know, Italk to a lot of people that
have well paying jobs and theyjust want another income stream.

Is.

Well, that's a, you know, you know, a
franchise could be anotherincome stream.
It is an investment, but there'sa, there's gonna be a time
commitment.
This isn't investing in thestock market where you're just
monitoring your stocks once aweek or, or once a month.
So it's really making sureeverything adds up.
If you don't have the time to,to management, it may not be a
good fit because it is not apassive opportunity like we see

(23:20):
in the stock market in realestate syndication and things
like that, where there's reallynot much there, aside from doing
a little research investing andthen monitoring the performance.
On a monthly basis.
So it's making sure everythinglines up.
And when people say, howsuccessful are you in placing
franchises?
I go, I don't even know whatthat question means.
It's actually, it's actually areal, it's meant well, but it's

(23:42):
a real silly question because myyou know, my success, I always
say, if you learn something forme, forget about if you bought a
franchise.
If you learn something, great,but it's not my job to say you
have to sign a franchise.
My job is to educate, show youthe way, and.
There, yes, there's, you know, apercentage of people that move
forward, but I don't sign theagreement.
You know, I'm not the one sayingit, you have to sign today.

(24:04):
We're not, you know, buying acar here.
And it's the sale's up today.
So my success is if we, if youlearn something, if you gain
something, that's great, butit's up to you, you, that, that
person looking to buy the f toinvest in the franchise, to do
your homework and, and make thatdecision based off of your, you
know, yourself, your family'ssupport and, and due diligence.
This is a phenomenal opportunityif, if the, if the fit's there,

(24:28):
but you owe it to yourself topick up the phone and have a
conversation and it starts with,yeah.
Is the fit there?

our, our client base, the people that you send
to us, and are highlysuccessful, highly intelligent,
and I would just add in there,be willing to know that you
don't know everything, eventhough you know a lot about
something and then seeking theperson out that you feel you can

(24:57):
trust.

Mm.

everyone in our industry is not predatory.
In fact.
have the same goals that they dois finding the right fit.
and that's what I would say tosomeone who's out there.
If you're not working with thecoach, that you feel that way,
find that coach they're outthere and, and I think that that
makes a big difference too.

(25:20):
Someone who's listening to you,and sometimes you might not like
their feedback, but you need tohear it.

Yes, you gotta be open and honest.
Some people, some, some peoplecall me, they're a gung-ho on
the brand.
They love it.
And I, and I'll just say, youknow what, unfortunately that's
not gonna work.
And they'll say, why?
Why is it gonna work?
Well, I know who the avatar is,but I also know if they're even
available in your state or ifthey're even sold out.
And.
I always say, you know, startwith yourself as you mentioned,
you know, what's the goal here?

(25:47):
What's the ideal business?
Is it to create a legacy?
Is, is it, is it to create getout of the job you hate and
create some time and financialfreedom?
Would you have maybe a longeroutlook, but figure all that
out.
And then the brands, I think,come in towards the end because
we don't know what's a good fituntil we, we have a few phone
calls and you do a little bit ofsoul searching and figuring out
if everyone's on board and whoserole's gonna be what will you

(26:10):
have partners?
There's a lot there.
So for those asking, what's thehot franchise, you know, you
could pull up the, the top 500list on Entrepreneur Magazine,
if that's what you consider the,the top 500.
I had Eric Jason Pfeiffer,excuse me, for Entrepreneur
Magazine, their editor in chief.
You could work off of that.
But my challenge to everyonelistening is figure out what

(26:30):
this ideal business looks like,whether it's working with myself
or another coach, or you'redoing it on your own.
You know, figure that out andthen talk to an industry in
insider and see what are thebest kind of opportunities in
resales in your market.
Any other, anything else wedidn't talk, we ha have not
talked about that you would liketo bring up?
Whether it be on error group orfranchising in general?

Well, I think something that can help you,
help them and ultimately help usbecause then when they get to us
that they should be talking tous.
And you know, that's, that's,that's the challenge and looking
at the characteristics of abusiness.
And I'm

Hmm.

it's kind of like buying a house.
are not looking at a sevenbedroom, if you're looking for a
two bedroom, you are not lookingat a five car garage.
If you want a two car garage.
You're not looking at a city ifyou wanna be on the water.
And I, I think looking andsaying, who do I wanna work
with?
Looking at those kind ofcharacteristics.
What are the kind of things thatyou love to do?

(27:32):
What are the things you hate?
But you can't not.
Take a business because there'sgonna be some things you hate.
What you wanna do is limit thosethings you hate, because
unfortunately it's not all, youknow, sunshine and rainbows

All right.
Mm-hmm.

and so I think getting real with those things
can help you, really help themand say, wow, based on this, I'm
gonna show you this because youwanna tap into this side and
even though you haven't beendoing it for 20 years because
you've been in this role, that'swho you are.

Right.

So I think those are some of the things that I
wish that I could just telleveryone that's looking at
business.
Like it starts with you and youcan design this however you
want.
The other thing that I would sayis dream

Mm-hmm.
Mm-hmm.

What do you want?
What does it look like?
You want that second home?
You want that summer in Italy?
What do you

Right.

Because it starts with that.
Because if you want that summerin Italy, my brand can do it.
But if you have a windowcleaning, that might be tougher.

Mm-hmm.

be eventually and, and I think that can help
you when you're talking to them.
But what I find is a lot ofpeople think it's a fantasy and
it's, it's pushed so far down

Right.

that even though they want it, they won't

Mm-hmm.

And I think if they would just breathe it.
Then they can have it.
And I know that sounds a littlefoo fu, I've seen it.
and we just had a, a groupvalidation call and this owner,
he wanted to make$250,000 ayear.
If he invested in our business,he'd happy with that in the

(29:21):
outcome.
Now I don't, I'm not making anearnings

Mm-hmm.

but this gentleman reached that.
He got paid that out in one

Mm-hmm.

model.
Not the first month,

Right.

he's so far surpassed that.
And so that's what I'm talkingabout is just getting real with
what is it that you want?
Be realistic and be willing todream bigger.
And it's very possible if youdream bigger, you actually might
obtain bigger.

I love that and write it down.
I, I did a, I did a show just onthat, on goal planning and
creating your massive actionplan, which I learned from Tony
Robbins back when I bought hisfirst getting the Edge on
cassette from QVC.
You know, I mean, I'm datingmyself.

in

It's, yeah, it, it could, it's not a, not a
record as my kids would make funof me.
It's an actual cassette.
But yeah, you know, writing itdown and I have, I have my
goals.
I review'em every single day.
It takes all five seconds.
But having something abouthaving it in front of you and
constantly reminding yourselfbecause sometimes you go into a
tailspin, sometimes you, youkind of forget why, why you did

(30:29):
all this.
You had a bad month, a bad day.
So I think the reminders,

Now that you're talking,

hit it.

think and Grow Rich.

Napoleon Hill.

I have so many copies of that just so I can
give them to people.
Now, whether they read'em ornot, I don't know.
And then IEOS by

Yep.
Traction.

I, I think that that gets you in the mode of
thinking like a business ownerand working on the business, not
in the business.
And I think from just a sharedmentality, most of the people
that you're gonna talk to,especially when you get to the
higher level at the franchisors,probably are reading that book

(31:14):
and, and using some.
Some form of it.
So I would say start with that.
'cause now you've got thatcommon language.
We, because you wanna talk tothe best top owners

Yep.

any franchise system, chances are they're
using some of that mentality.

Love that.
I, I wanna make one commentabout Napoleon, Napoleon Health
Thinking.
Grow rich.
I had someone make a comment tome years ago, this has gotta be
over 10 years ago.
This person, I don't think readthe book or understood the book,
but he's like, well, it's notall about riches there.
There's other things that are,you know, much more important.
And I looked at, I looked at himand said, I don't think you read

(31:53):
the book.
I think you missed, I missedriches.
Right?
If, if you think it and, andbelieve it, it will happen, can
mean many things.
Riches literally maybe meansmoney, but.
Riches can also mean timefreedom and, and so many other
having great memories and traveland all this other stuff doesn't
necessarily just mean money.
And I think they misinterpretedor they just didn't read the

(32:15):
book.
But you know, for anyonelistening in, that was just a, a
comment that has stuck to me.
It's been probably, it's beenover 15 years when that person
had had mentioned that to me.
So I thought that was prettyinteresting.
So, two phenomenal books.

I have a sign in my house and I have

What's that?

so my girls will read it because we meet these
people and I probably was one ofthose people'cause that's the
generation I came from.
But it says the secret to havingeverything you want.
Is already believing you do.

Hmm.

And what that really means is to be happy and
have the gratitude with whereyou are.
Because when you're truly happywith what you have, you can have
more.
and I've seen that in my ownlife and I think that's.
of the fun of getting older andgetting these wrinkles and all
these other things is, is havingthat wisdom and, and truly
learning to be happy.

(33:10):
And I, I, I love franchisingbecause I think if it's done
right, it changes people's livesand I'm never gonna stop.
Just I go to sleep, I wake up.
Anything I do is just, it's allentrepreneurism.
It's, and I look at it ofgetting that person from here to

(33:31):
where they wanna be.
And I do believe that ourcountry was founded on
entrepreneurism.
And so why doesn't it makesense?
It does.
It's the best.
We're the best.
GDP, I mean, you look at theeconomy, it is small business
ownership that keeps thingsgoing.
People

Absolutely.
Amen.
No, I I I love that.
Yeah, that was a great way to,to kind of end the show here.
One last thing, and I'm, I'mgonna put you on the spot here.
So I always ask our guestsinteresting fact.

Oh

I'm gonna, I'm gonna start off with a
mutual interesting fact.
So I don't think I've ever metsomeone as passionate and such a
big a fan of the movie BoilerRoom.
I don't remember what year wasthat?
93 95.
I, I forget.
But it was, it was pretty,pretty funny.
Big, big fans of the show.
If, if anyone's listening in, I,I, I came from the investment

(34:24):
world, so there's such a, thatcame out at the exact time I was
getting my series seven licenseand, and, and all that.
So I thought that was prettyfunny.
So I will, I will throw thatthere.
I haven't, I haven't watchedthat movie in a while.
And, and once you once you hadbrought it up, it brought a
smile to my face and some, somegreat memories.
Can you name another or, or, or,or, we'll leave it at that fun
fact about Lisa.

Fun facts about Lisa.
I think people see me and they,unless they really know me, they
don't know me.
I am happiest with my hair upsome yoga pants in the woods.
I've got this big old rv that Ilove to take around to national
parks.

Oh, cool.

I just, I just like the simple things and
everything I do is just about.
Being appreciative of, of thelittle things that have made us
who we are and we have so muchprivilege in this country.
It's taken me a long time torealize

Mm-hmm.

I'm gonna get all emotional, but I think that's
it.
It is just the time to figureout what do you care about and
do more of it.
That's, that's probably thething that most people don't
know about me.
'cause I'm very intense and youknow, I'm, I'm, I'm tough, but I
have a very, very soft side tome that most people never get to
see.

That's it.
So get on the phone, talk toLisa, get, get the, get to that
soft side, and I appreciate it.
That was, that was awesome.
I really appreciate your time.
I really appreciate you sharing.
Every time we have theseconversations I learned
something new.
It's cost intelligence.
That's that, that's stuck in mymind.
I, I, I really like that.
I'm gonna, I'm, I'm gonna.
Have to use that here in the inthe in the blog post that we

(35:56):
create.
So,

gonna get you better stuff.
I'm

mm

on that.
So I'm gonna

mm.

everything.
So when you guys are talkingabout it, you're gonna be like,
what's this company?
We used to say something else?
I'm gonna change the gamebecause.
where we are at era.
I mean we are no longer expensereduction analyst and, and it is
just so profound.
So I owe that to you.
So push on me and make sure Iget it to you'cause I'm working

(36:23):
on it.

Awesome.
Well, we'll definitely be intouch and talking.
Looking forward to sharing thethe final show, the final
product.
And again, I really appreciateyour time.
I know you're extremely busy, sothanks again for coming on the
show and, and looking forward tochatting very soon.
Thanks for tuning in if you wantto learn how to make the
transition from corporate toowning your franchise.
Join Giuseppe on the nextepisode.

(36:45):
You can also follow on allsocial media platforms and
achieve financial and timefreedom today.

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